Breaking New Ground for Oil & Gas Marketers
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1 2013 MEDIA PLANNING GUIDE oedigital.com PRINT: Magazines, Show Dailies, Directories and Special Reports DIGITAL: Websites, eguides, enewsletters and Expert Access EVENTS: PECOM, Deepwater Intervention, FPSO and DCTZ Offshore Engineer Breaking New Ground for Oil & Gas Marketers
2 About Us Winds of Change The OE brand has a long and rich history of serving oil and gas professionals worldwide. Since 1975, OE has provided relevant, credible and actionable intelligence, on and for the offshore industry. Through our global reach, knowledgeable editors, and in depth reporting, OE is strategically positioned as a trusted resource for industry practitioners. The offshore industry is moving rapidly into its next exciting chapter: deeper water, deeper reservoirs, and more challenging subsea development projects. New technologies are enabling activity in deeper water and forcing changes in the way companies deliver necessary services through new vessel types, bristling with intelligent equipment networked to solve difficult downhole problems. Offshore capabilities have increased dramatically, simultaneously renewing interest in both mature and emerging regions. These developments have positioned the global offshore industry for unprecedented activity and growth. OE is aligned and qualified to obtain and disseminate the latest advances to readers promoting execution of best practices. Atlantic Communications Media and the OE brand are evolving with the market by introducing a variety of new informational products and associated marketing platforms. These are designed to meet the informational needs of our pre-qualified audience and to address the business needs of our marketing partners. Transformation Through Innovation New Company Name Comprehensive Brand Renewal
3 Audience Global Industry Global Reach Global Influence OE offers a global distribution reflective of the offshore industry. The brand continues to invest in providing the most qualified, empowered decision makers for your products and services. The investment in audience development has paid great dividends: Over the past 12 months Total circulation has increased 5% Oil & gas company circulation has increased 7% OE has significant presence with the majors OE has 100% circulation penetration in the OGJ Top 100 (with offshore operations) * Publishers Own Data: 0612 Issue Geology, Geophysics Other 443 and Exploration 2, % 1.2% 19.1% Operations Management and Operations 8,629 Top 10 Oil & Gas Producers Operators Subscribers Shell 573 ExxonMobil 377 Chevron 555 ConocoPhillips 231 Oxy 48 Anadarko 65 Marathon 78 Apache 75 Chesapeake 23 Hess 125 * Publishers Own Data: 0612 Issue 22.9% Job Function 49.3% Executive and Senior Management 7,195 Engineering Management and Engineering 18,626 Other 1,545 Manufacturers 2, % 4.0% Service Companies 3, % Consultants 5,190 Europe 7,461 Contractors 7,888 Global Distribution Middle East Other 140 1,738 South America 1, % 3.9%.3% Africa 2, % Asia/ Asia Pacific 6, % Industry Type 13.8% 19.8% 20.9% 47.3% 46.1% North America 17,834 Operators 17,386 Source: 0612 BPA Audit
4 Editorial 2013 Editorial Calendar & Features List Each issue of OE provides independent reporting and analysis of the projects, products, companies and people influencing the global offshore industry. The content is delivered in multiple formats including multi-sourced features, data tables, columns, technical papers, profiles and case studies. January February March April May June Feature Focus Global Offshore Market Forecasts Ocean Renewable Energy Brownfield Technology Rig Market Review Global Deepwater Review OTC Show Review Geology & Geophysics Seismic Technology Trends Marine Seismic Technology Seismic Data Acquisition & Processing Seismic Vessels & Systems Seismic Update Marine Seismic Systems & Software Drilling & Completion Deepwater Drilling Deepwater Completions Drilling Hardware While-drilling Technology Chemicals & Fluids Drilling Hardware Engineering, Construction & Installation Topsides Offshore Construction Vessels Commissioning Field Development Pipelines Platforms Production Operations Offshore Communications Transport & Logistics Intervention/ Workovers Floating Production Reservoir Monitoring IOR/EOR Technologies Subsea ROV/AUV Technology Subsea Umbilicals, Risers & Flowlines Subsea Monitoring Subsea Technology Seabed Separation & Processing Umbilicals Flowlines & Pipelines Inspection, Repair & Maintenance Flow Assurance Multiphase Flow Tiebacks Pipeline Design, Installation & Repair Monitoring & Metering Geographic Focus Global Focus Australasia Offshore Mediterranean Offshore West Africa Report Brazil Offshore Offshore Russia Supplements OTC Preview NCE Subsea OE Review Offshore Automation Safety & Security Bonus Distribution Underwater Intervention, January, New Orleans, LA IADC HSE & Training, 5-6 February, Houston, TX ARC World Industry Forum February Orlando, FL Australasian Oil & Gas Expo, February, Perth SPE/IADC Drilling Conference, 5-7 March, Amsterdam SPE Digital Energy Conference, 5-7 March, The Woodlands, TX Middle East O&G Show and Conference, March, Bahrain Offshore Mediterranean Conference, March, Ravenna, Italy SPE/ICoTA Coiled Tubing & Well Intervention Conference & Exhibition, March, Houston, TX PECOM, 9-11 April, Villahermosa, Mexico OTC, 6-9 May, Houston, TX AAPG Annual C&E, May, Pittsburgh, Pennsylvania Brasil Offshore, June, Macaé EAGE, June, London UTC, June, Bergen, Norway Ad Close 10-Dec 14-Jan 13-Feb 14-Mar 12-Apr 15-May Material Close 12-Dec 16-Jan 15-Feb 18-Mar 15-Apr 17-May Please note that the publisher reserves the right to alter this editorial calendar.
5 @ S P E O F F S H O R E E U R O P E 3-6 S E P T E M B E R, The ONLY Official Media Partnership For SPE Offshore Europe 5 Great Marketing Opportunities to Support, Leverage, and Maximize Your OE 2013 Investment! Official Show Preview OE 2013 Preview Supplement (August 2013) Official Show Issues (OE September) Official Show Daily Newspaper Official Show Review Contact your sales rep for details! July August September October November December Marginal Fields & Remote Technologies Abandonment & Decom HSEQ Asset Integrity Management Visualization Technology Frontier Regions Seismic Scene & EAGE Report Seismic Trends Seismic Data Acquisition & Processing Seismic Update Seismic Update & SEG Report Seismic Scene Drilling Optimization Completion Technology Downhole Technology Drilling Technology Trouble Zones Drilling Rig Technology Fabrication Offshore Lifting Integration Offshore Installation & Construction Hulls Engineering for Harsh Environments Floating Production Intervention Well Control Inspection, Repair & Maintenance Production Optimization Floating Production Subsea Technologies Risers Underwater Systems & Technologies Subsea Equipment Subsea Controls Subsea Engineering & Production Flow Assurance Deepwater Flowlines Pipeline Protection Pipelines & Pipelaying Fabrication Flow Assurance East Africa Latin America North Sea (or Regional Reports: Scandinavia, UK, Netherlands) Gulf of Mexico Southeast Asia Arctic Offshore Offshore Europe Preview Deepwater Intervention Networking & Connectivity Emerging FPSO Drilling & Completing Trouble Zones Data Sharing Deepwater Intervention Forum, August, Galveston, TX ONS, August, Stavanger, Norway Offshore Europe, 3-6 September, Aberdeen Drilling & Completing Trouble Zones Forum, September, Houston, TX SEG, September, Houston, TX Santos Offshore, October, Santos, Brazil LAGCOE, October, Lafayette, LA SPE Intelligent Energy Middle East, October, Dubai Emerging FPSO Forum, September, Galveston, TX ATCE, 30 September - 2 October New Orleans, LA 12-Jun 12-Jul 9-Aug 13-Sep 14-Oct 13-Nov 14-Jun 15-Jul 12-Aug 16-Sep 16-Oct 15-Nov All planned features are subject to change in light of changing industry trends and developments.
6 Rates & Specs/Rate Card#38 DISPLAY RATES RUN OF BOOK AD SIZE 1X 3X 6X 12X 18X 24X 36X 2 Page Spread (DPS), 4 Color DPS $22,025 $20,780 $20,100 $19,430 $18,920 $18,145 $17,550 Full Page, 4 Color FP $11,475 $11,030 $10,680 $10,350 $10,105 $9,725 $9,430 2/3 Page & I/2 Page Island, 4 Color 2/3 $9,940 $9,375 $9,090 $8,815 $8,550 $8,300 $8,075 Half Page, 4 Color HP $7,835 $7,390 $7,195 $6,990 $6,820 $6,620 $6,460 3 Strip, 4 Color 3 $7,035 $6,635 $6,465 $6,290 $6,135 $5,990 $5,835 1/3 Page Horizontal, Vertical, Square, 4 Color 1/3 $6,985 $6,590 $6,420 $6,275 $6,105 $5,965 $5,800 1/4 Page, 4 Color 1/4 $5,625 $5,315 $5,190 $5,070 $4,955 $4,845 $4,750 1/8 Page (Literature Showcase), 4 Color 1/8 $1,335 $1,260 $1,225 $1,180 $1,140 $1,115 $1,065 FP FP 2/3 VERT DISPLAY RATES RUN OF BOOK AD SIZE 1X 3X 6X 12X 18X 24X 36X Back Cover FP $14,900 $13,800 $13,350 $12,935 $12,630 $12,150 $11,800 Inside Front Cover FP $14,000 $13,000 $12,775 $12,225 $12,000 $11,500 $11,225 2-Page Spread Between Table of Contents DPS $26,430 $24,925 $24,120 $23,325 $22,700 $21,775 $21,060 Inside Back Cover FP $13,200 $12,685 $12,285 $11,900 $11,620 $11,185 $10,850 Opposite 1st Table of Contents Page FP $12,940 $12,210 $11,820 $11,450 $11,080 $10,760 $10,420 Opposite 2nd Table of Contents Page FP $12,750 $12,000 $11,600 $11,200 $10,800 $10,500 $10,200 First Left Hand Page Opposite Digest News FP $12,500 $11,750 $11,350 $10,900 $10,550 $10,200 $10,000 First Right Hand Page within Digest News FP $12,250 $11,500 $11,100 $10,650 $10,300 $9,950 $9,750 1/2 ISLAND 1/2 HORZ MECHANICAL REQUIREMENTS Sizes Width x Depth (mm) Width x Depth (in) Trim Size x mm x in 2 Page Spread, Full Bleed x mm x in 2 Page Spread, Gutter Bleed x 254 mm x 10 in 1 Page Standard (Live Area) x 254 mm 7 x 10 in 1 Page Bleed x mm x in 2 3 Page Standard x 254 mm x 10 in 2 3 Page Bleed x mm x in 1 2 Page Horizontal Standard x mm 7 x in 1 2 Page Horizontal Bleed x mm 8.25 x in 1 2 Page Vertical Standard x 254 mm x 10 in 1 2 Page Vertical Bleed x mm x in 1 2 Page Island Standard x mm x 7.5 in 1 2 Page Island Bleed x mm x in 1 3 Page Square, 2 Col. Wide x mm x in 1 3 Page Vertical, 1 Col. Wide x 254 mm 2.25 x 10 in 1 3 Page Vertical Bleed x mm x in 1 4 Page x mm x in 3 inch Strip x 76.2 mm 7 x 3 in 1 8 Page x mm x 2.25 in B & W and 2 - Color Inquire for Rates GENERAL INFORMATION Offshore Engineer is printed offset sheet-fed or web. Perfect bound. Offshore Engineer accepts advertisements electronically either on CD, disk or via FTP. FTP INFORMATION If using an FTP client application, use the following information: Hostname: ftp.rrd.com Username: atlantic01 Password: adman,02 Please Note: Select Allow Passive Transfers in your FTP browser or application such as Fetch/WS FTP Pro. This option is under your Advanced tab. Once the file transfer has completed, please send an to jself@atcomedia.com with the file name. Send Advertisement Materials to: Offshore Engineer Attn: James W. Self 1635 W. Alabama Houston, TX Ph: Fax: jself@atcomedia.com Inserts/Onserts/Specialty Programs Bound-in, tabbed, loose, poly bag, sticker, CDs details available upon request. Please contact your nearest sales representative for a personalized quote. 1/2 VERT 1/3 SQUARE 1/3 HORZ 1/4 1/3 VERT DIGITAL REQUIREMENTS OE (Offshore Engineer) prefers ad material to be supplied as PDFs (with PDF/X-4:2007 format optional). We also accept ads built in these programs: InDesign, Quark, Illustrator and Photoshop. Please supply all fonts, images, and artwork with ads supplied in these applications. All supplied material should be in CMYK color space and have fonts embedded in all graphics. OE does not accept ads built in Microsoft Word, Microsoft Publisher, PowerPoint or Corel Draw. 3" Strip 1/8
7 Review REVIEW DEEPWATER INTERVENTION REVIEW A Major Market deepwaterintervention.com in the Making OE editors will exhaustively assess and analyze key topics, trends, developments, technologies and challenges impacting the global offshore market. OE Review will identify the issues, explore the opportunities, assess the challenges, present solutions, share best practices and lessons learned from case study based experiences. Each issue of OE Review will be distributed to our global subscribers and also be sent to targeted audiences based on their job function, conference participation, key industry events and website activity. Please refer to the editorial calendar for bonus distribution at industry events. April May July August September October November Offshore Automation All in Context Automation on the Platform Asset Management Profit and Compliance Can Work Together Platform Automation Case Study Safety & Security Safety and Security Work in Tandem Case Study: Safety in Control Security: Defense in Depth Beating an Advanced Persistent Threat Security ROI Deepwater Intervention The Growing Market for Intervention Identifying Problems New Vessels and Tool Systems Robotic Workers Selecting the Best Economics Networking & Connectivity Enabling Communication Wireless Workers Wireless Enables Automation Networking Choice Case Study: War Room, Drilling, Production Center Emerging FPSO New Designs Separation Lightering Leak Control Case Study: Training (new crews for MODUs, FPSOs, and platforms) Drilling & Completing Trouble Zones Problem Overview Salt, Shale & Bitumen Preplanning for Known Trouble Tools to Help Managed Pressure Data Sharing Automation Presents Data Overload Data Helps Risk Management Competitors Share Data Upgrade with No Downtime Case Study: Sharing/ Upgrading 14-Mar 12-Apr 12-Jun 12-Jul 9-Aug 13-Sep 14-Oct 18-Mar 15-Apr 14-Jun 15-Jul 12-Aug 16-Sep 16-Oct Advertising rates and earned frequency discounts apply for both OE and OE Review. Display Advertising Opportunities Full-page (4-color) $7,500 Half-page (4-color) $5,500 Company Profile Advertising Opportunities Full-page (4-color) $6,000 Half-page (4-color) $3,000 Save 50% on company profile ads when you purchase a display ad Advertiser is responsible for supplying material for company profile ads.
8 Digital Dynamic new website dedicated to offshore industry digital com Brand Educate Intellectual Ownership Lead Generation Elevate Share company Establish subject Measurable awareness knowledge matter expertise ROI Content Marketing Digital programs and campaigns delivering measurable ROI eguide Combine your content assets with the influence of branded OE content for a powerful new lead generation tool a downloadable PDF. Turn-key marketing piece with long marketing life Gain awareness through multifaceted exposure Position your brand as an industry and thought leader behind topics driving your company brands Generate targeted, high quality leads Expert Access Showcase your subject matter expertise on topics critically important to your company s success. Live session with registered audience moderated by OE Present and interact with qualified audience Extended Q & A session with audience Comprehensive audience acquisition program driving registration Registrants become your database asset Video Leverage existing video assets or OE can create one for you. Home page presence (300 x 250) linked to dedicated landing page Landing page features content and links to website Registration can be required to access supporting collateral Weekly enewsletter promotion as Featured Video during campaign Custom promoting video Comprehensive analytics
9 Digital advertising Brand your company Drive qualified traffic to your website Advertising Opportunities Expandable Leaderboard Size: (990 x 40 closed; 990 x 160 open) Leaderboard Size: (728 x 90) Medium Rectangle Size: (300 x 250) Tile Ad Size: (125 x 125) Keyword Sponsorship Sponsoring terms relevant and critical to your success enables you to insert an ad (300 x 250) into every article tied to the term. Additionally, this ad is seen and shared every time this article is accessed online, shared and printed. Your ad becomes part of the story. Contextual Advertising Keyword specific ads delivered as hyperlinks within a story. How to get started: Simply select the keywords important to your business. Each time these words appear in either a search result or in an article, they will appear as a hyperlink. A click on the hyperlink will take the site visitor to your contextual ad that offers additional sponsored article links, company information, contact information and a banner ad. OE enewsletters OE delivers a portfolio of enewsletters to our opt-in subscribers database of 70K+ weekly. Each enewsletter is topically focused and offers marketers a very quick and efficient way to reach a highly qualified audience within a very targeted editorial environment. enewsletter Portfolio Topics Deepwater Intervention FPSO Drilling & Completing Trouble Zones Oil & Gas Developments in Mexico Recruitment & Retention Geoscience Oil & Gas Automation Fuel for Thought Advertising Units 728 x 90 Leaderboard 300 x 250 Medium Rectangle 125 x 125 Tile Ad 120 x 600 Skyscraper
10 2013 Events Great Events to Connect One-on-One Sponsor, Exhibit, Connect, Sell 19th Annual Petroleum Exhibition & Conference of Mexico Premier conference and exhibition attracting global energy decision makers. April 9th 11th, 2013, Parque Tabasco, Nave 1, Villahermosa, Tabasco, Mexico pecomexpo.com DEEPWATER INTERVENTION F O R U M 9th Annual Deepwater Intervention Forum Experts present and discuss the latest developments in subsea technologies. August 13th 15th, 2013, San Luis Resort & Convention Center, Galveston, TX deepwaterintervention.com 8th Annual Drilling & Completing Trouble Zones Forum Conference addresses all aspects of well construction, completing, best practices and emerging technology. September 10th 12th, 2013, Norris Conference Center, Houston, TX drillingtroublezones.com 3rd Annual Emerging FPSO Forum Global industry leaders present the latest developments in the realm of rapidly expanding FPSO market. September 24th 26th, 2013, San Luis Resort & Convention Center, Galveston, TX emergingfpso.com Contacts: Content Sandy Basler sbasler@atcomedia.com Sponsorship & Exhibits Lisa Zadok lzadok@atcomedia.com
11 Ancillary Products Direct Marketing Lists The success of every direct response program is contingent on the quality of the database used. This fundamental requirement makes the OE subscriber list the perfect resource for your direct response initiatives. Each year, OE invests significant cash resources to update and qualify our subscriber list. Now you can benefit from this continuously qualified population by making OE an integral part of your direct marketing database. Select lists by geography, business activity or job function. Below, is a sample of selects and counts the OE subscriber file offers. Choose from a qualified database of 37,500+ current oil and gas professionals. Cost for a direct mail list is $350 per M Cost for list is $450 per M Country Count Australia 708 Brazil 904 Canada 794 England 1,790 State Count India 1,441 AL 131 Business Activity Count Malaysia 1,824 Nigeria 1,442 Norway 656 Scotland 1,552 Singapore 1,104 UAE 568 United Kingdom 664 United States 16,626 CA 686 CO 476 FL 307 LA 1,816 MS 150 OK 849 TX 9,538 Domestic Total 16,626 Oil & Gas Company 17,386 Main Contractor 6,509 Sub Contractor 1,379 Service Company 3,455 Consultants 5,190 Manufacturers 2,267 Finance 130 Government 342 Job Function Count Executive and Senior Management 7,195 Engineering Management and Engineering 18,626 Operations Management and Operations 8,629 Geology, Geophysics and Exploration 2,838 Also available for direct marketing rental are the Gulf Coast Oil Directory and the Houston/Texas Oil Directory. Call your sales representative for list count and total cost. Reprints Articles from OE are available for purchase as reprints. Reprints are great trade show and conference handouts, excellent collateral to include in your marketing folders, and strong direct mail pieces. Remind your customers and prospects of your leadership role in the industry by purchasing OE reprints. Reprints can be purchased in either print or electronic format, or both. To purchase an OE reprint, contact: Rhonda Brown Foster Printing rhondab@fosterprinting.com
12 Sales Contacts F EM I A C B D L H G K J K A B C D E F L North America Bill Krull Phone: bkrull@atcomedia.com John Lauletta Phone: jlauletta@atcomedia.com Rhonda Warren Phone: rwarren@atcomedia.com Lisa Zadok Phone: lzadok@atcomedia.com G Italy H Netherlands, Austria and Germany I France and Spain J Malaysia K Singapore and Australia M Associate Publisher United Kingdom Neil Levett, Mike Cramp Alad Ltd Ph: Fax: neil@aladltd.co.uk mike@aladltd.co.uk Norway, Denmark, Sweden and Finland Brenda Homewood Alad Ltd Ph: Fax: brenda@aladltd.co.uk President / Publisher Brion Palmer Phone: bpalmer@atcomedia.com Fabio Potesta Media Point & Communications Ph: Fax: info@mediapointsrl.it Arthur Schavemaker Kenter & Co. BV Ph: Fax: arthur@kenter.nl Paul Thornhill Ph: paul@aladltd.co.uk Koh Earn Soo Market Intelligence (M) Sdn Bhd Ph: Fax: (603) kes.marketintelligence@gmail.com June Jonet The Silverback Tel: +(65) junejonet@thesilverback.com Neil Levett Ph: neil@aladltd.co.uk
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