Competitive Locations Liveable Cities

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1 Competitive Locations Liveable Cities On-Site Conference Programme International Conference on Challenging Urban Development Zürich, 2-3 May 2007 Ceremony of the Alcan Prize for Sustainability

2 Theme In response to growing global competition, enterprises large, medium and increasingly small-sized periodically evaluate their existing locations while striving to find the ideal ones for doing business more effectively. How do municipal administrations respond to demands and needs of companies, other urban stakeholders and the intensified competition among business locations? Globalisation is a huge challenge to cities leading to a reinterpretation of the municipalities role as a merely administrative unit. Strictly economically speaking, cities represent immobile factors of production. More and more they are facing competitive pressure from mobile factors of production such as companies and human labour. Therefore, active engagement, dialogue and partnerships with many stakeholders are vital. This helps to adapt to changing needs of businesses and people who do business. Partnerships and active location development become even more important when seeking to make this development sustainable that is taking into account social and environmental aspects as well as economic considerations. As a result of the dynamics of globalisation, growth and labour markets are also moving away from the established industrial countries. Europe is looking towards a future with decreasing industrial production. In return, the reduction of industrial production often entails an increase in environmental quality and other characteristics of the quality of living. Conversely, environmental and social problems are likely to increase in the new production locations. Conference Goals w To understand the rapid accelerating challenges for cities and municipalities w To identify major tangible and intangible criteria from a different regional and stakeholders viewpoint that qualify an attractive location w To derive good location development practices by sharing cross-sectoral and cross-regional experiences w To critically evaluate the roles and responsibilities of different stakeholders involved in location development and work out recommendations on suitable partnership models

3 Programme May 2 WHAT MAKES A GOOD LOCATION TODAY AND TOMORROW? am Setting the Scene Welcoming Remarks and Introduction to the Conference Topic. Elmar Ledergerber, Mayor, City of Zürich Facing Global Competition: Location Development and Sustainability Keynote: David W. Syz, Filmmaker and Former Director, State Secretariat for Economic Affairs am Drivers for an Attractive Location (I) Views from Business Benchmarks: International Surveys on Locations Attractiveness. Elaine Rossall, Associate, European Research Group, Cushman & Wakefield What an International Player Expects. Martin Klein, Head Strategy & Operations, SAP AG am Coffee Break What the Chamber of Commerce Expects. Peter Quadri, President, Zurich Chamber of Commerce am Drivers and Criteria for an Attractive Location (II) Responses from Administrations How Cities Respond. Input of Guest Cities Delegates: Merete Agerbak-Jensen, Commissioner for Urban Development, City of Oslo; Xavier Borrell, Economic Development, City of Barcelona; Education and Science a Key Success Factor? Hans Weder, President, University of Zürich am Drivers and Criteria for an Attractive Location (III) Panel Discussion and Conclusions Moderation: Ellinor von Kauffungen pm Lunch pm Assessing and Enhancing Competitiveness Parallel Workshops A: Benchmarks and Their Criteria. Ulrico Lucchi, European Partner, & Margit Kaiser, Mercer HR Consulting and Elaine Rossall, Associate, European Research Group, Cushman & Wakefield B: Analysis of Participating Cities and Countries Major Observations. Janwillem C. Acket, Group Chief Economist, Julius Bär and Niklaus Lundsgaard-Hansen, Partner, PricewaterhouseCoopers C: Enhancing Location Quality: SAP and The Bangalore Case. Martin Klein, Head Strategy & Operations, SAP AG pm Concluding Panel: Findings from Workshops Moderation: Ellinor von Kauffungen pm Walk, Look and Talk Exhibition and Coffee Showcases on location development initiatives. Short presentations and opportunities for networking. Presentation: Bunker Roy, Barefoot College, India (Alcan Prize Winner 2006) pm Any Business, Anywhere? - Attracting Global Business and Enhancing Local Quality of Life - A Balancing Act for Cities Panel Discussion Keynote: Re-Assembling the City: Global and Local Logics, Saskia Sassen, Professor of Sociology, University of Chicago Panellists: Andreas Beerli, COO, Swiss Re; Jean-Christophe Deslarzes, Senior Vice President H.R., Alcan Inc.; Igors Graurs, Dep. Director, City Development Dpt., Riga City Council; Randy Knaflic, Staffing Manager EMEA, Google Inc. Moderation: Thomas Streiff, COO, The Sustainability Forum Zürich pm Official Dinner. Hosted by the City of Zürich. By separate personal invitation.

4 May 3 RESPONDING TO THE NEW CHALLENGES AMBITIONS, FRAMEWORKS AND STRATEGIES am Welcome by Rik Eggen, Vice Director, Eawag Setting the Scene Richard B. Evans, President & CEO, Alcan Inc am Answers Found on the Global, National and Local Level Short Statements Followed by Panel Discussion Inge Kaul, Director, Office of Development Studies, UNDP; Aymo Brunetti, Head Economic Policy, Swiss State Secretariat for Economic Affairs (seco); Elmar Ledergerber, Mayor, City of Zürich; Alain Thierstein, Professor for Spatial and Territorial Development, TU Munich am Integrated City Development: Avoiding Fragmentation Niklaus Lundsgaard-Hansen, Partner, PricewaterhouseCoopers am Coffee Break am Putting Sustainable Approaches into Practice Parallel Workshops pm Lunch A: Cities: How to Integrate Sustainability Principles in an Urban Development Strategy? Alain Thierstein, Professor for Spatial and Spacial and Territorial Development, TU Munich; Maris Gailis, Developer and former Prime Minister of Latvia; Zaiga Gaile, Architect, Riga B: Civil Society: Active Citizens and City Stakeholders, Richard Wolff, Urban Researcher, Consultant & Activist, International Network for Urban Research and Action (INURA) C: Companies: The Alcan Case on Sustainable Industrial Location Management. Jürg Gerber, Senior Advisor Global Projects, Alcan Inc pm Good Partnership Practises in Location Development Parallel Workshops and Exposure Visits A: The 2000-Watt-Society. Vision or Reality? Roland Stulz, Executive Director, Novatlantis and Ueli Bundi, Senior Scientific Advisor, Eawag B: Integration of Unemployed Migrants: Benefiting All Models and Private-Public Partnerships. Thomas Schmutz, Head Communication & Corinne Widmer, Asylum Organization Zurich (AOZ) C: Integrated Mobility Strategies. Ruedi Ott, Head of Transport Planning, City of Zürich D: The Development of a Former Industrial Site in Zurich West into a Mixed Neighbourhood, Orlando Eberle, Project Manager Urban Development, City of Zürich pm End of Conference pm CEREMONY OF THE ALCAN PRIZE FOR SUSTAINABILITY & Dinner Hosted by Alcan Inc. By separate personal invitation. The Alcan Prize for Sustainability is a USD 1 million prize to be awarded each year to non-profit, non-governmental and civil society organisations working to make our world a better place.

5 Venues The event will take place at different venues in Zürich with exemplary character for city development. Technopark Zurich is a technology transfer undertaking in Zürich s former industrial zone. It strives to bring together state-of-the-art research and innovative businesses. Technopark Zürich is a symbol of the city s technological regeneration in the rapidly growing and vibrant district of Zürich West. Forum Chriesbach is the new research and office building of Eawag, the nationally and internationally active aquatic research institute committed to the responsible management of water. It embodies Eawag s sustainability principles and sets new standards in sustainable development. Consuming four times less energy than conventional buildings and functioning without conventional heating and cooling systems, Forum Chriesbach pushes today s technology to its limits. Conference Host Stadt Zürich, Stadtentwicklung, Stadthaus, Stadthausquai 17, Postfach, 8022 Zürich, Switzerland, Tel. +41 (0) , Fax +41 (0) stadtentwicklung@zuerich.ch Partners & Sponsors This conference is climate neutral.

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