Digital Disruption. Silvija Seres, DNB Next 27 september 2017

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Bartholomew Austin
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1 Digital Disruption Silvija Seres, DNB Next 27 september 2017

2 Tech rules the world. Software eats it.

3 The greatest disruption ever This time is different: Exponential Polarising Combinatorial

4 Exponential Deceptive at first.

5 Polarising Winner takes all.

6 Combinatorial There are TWO sweet spots: Digital marketplaces Enabling technologies

Energy, smart cities and smart houses 5. 3D printing, nanotech 6.

7 12 Gutenberg moments at once 1. AI, big data 2. Robotics, automation 3. Biotech, bioinformatics, synthetic biology 4. Energy, smart cities and smart houses 5. 3D printing, nanotech 6. Networks, sensors 7. Digital medicine 8. Fintech, regtech, edtech 9. VR and AR 10.Genetics 11.Transport and drones 12.Blockchain

8 Not here, not now, not so fast? Remember not to do linear transcriptions!

Incumbents on iphone Even with the Mac, Apple attracted a lot of attention at first, but they have remained a niche manufacturer. That will be their role in mobile phones as well.

9 Incumbents on iphone Even with the Mac, Apple attracted a lot of attention at first, but they have remained a niche manufacturer. That will be their role in mobile phones as well. Nokia s Chief Strategy Officer Anssi Vanjoki in 2009 We ve learned and struggled for a few years here figuring out how to make a decent phone PC guys are not going to just figure this out. Palm-CEO Ed Colligan in dollars? Fully subsidized? With a plan? I said that is the most expensive phone in the world. And it doesn t appeal to business customers because it doesn t have a keyboard. Microsoft s CEO Steve Balmer, 2007

Incumbents on Amazon Amazon.com is a very interesting retail concept, but IBM is already generating more revenue, and certainly more profit, than all of the top Internet companies combined.

10 Incumbents on Amazon Amazon.com is a very interesting retail concept, but IBM is already generating more revenue, and certainly more profit, than all of the top Internet companies combined. IBM CEO Lou Gerstner, 1999 The reality is it would be a daunting task requiring tens of billions of dollars in capital and years to build sufficient scale and density to replicate existing networks like FedEx FedEx CEO Mike Glenn, 2016

11 Incumbents on Netflix Neither RedBox nor Netflix are even on the radar screen in terms of competition. Blockbuster CEO Jim Keyes, 2008 It s a little bit like, is the Albanian army going to take over the world? I don t think so. Time Warner CEO Jeffrey Bewkes, 2010 The notion that [companies like Netflix] are replacing broadcast TV may not be quite accurate. Alan Wurtzel, NBCU president of research and media development, 2016

Incumbents on Tesla If there were a rumour that Mercedes or Daimler planned to start building smartphones then they (Apple) would not be sleepless at

12 Incumbents on Tesla If there were a rumour that Mercedes or Daimler planned to start building smartphones then they (Apple) would not be sleepless at night. And the same applies to me. Daimler CEO Dieter Zetsche, 2015 An iphone belongs in your pocket, not on the road. Porsche CEO Oliver Blume i 2016

13 Norwegian examples Telenor Schibsted Wilhelmsen StormGeo Ruter NRK

14 Telenor: From local Telco to 7 th largest mobile operator in the world.

15 Wilhelmsen: From shipping cars to defense logistics and port IT.

16 StormGeo: From weather media to energy derivatives

17 Ruter: From buses and trams to mobility services.

18 NRK: From orchestra and programming to production and distribution for democracy.

19 Social effects of digitalization 1.Polarisation 2.Algorithmisation 3.Globalisation

20 John Seely Brown Halftime of a skill is down to 5 years.

21 DOL gap The growing skills gap!

22 Economist & Lifelong Learning When education fails to keep pace with technology, the result is inequality.

23 Future skillsets

24 The new playbook for strategy Continuous Reconfiguration Healthy Disengagement Deft Resource Allocation Innovation Proficiency A Discovery Driven Leadership Mindset Entrepreneurial Career Management

25 Bi-dexterous leadership and risk taking!

26 Hedgehog and the fox: Hedgehog knows one big thing. Fox knows many small. BE A BIT OF BOTH!

27 Love your MTP Your purpose is your engine of growth.

28 Love both control and creativity Incentivize both. Celebrate risk-takers.

29 Love your origins They make you who you are.

30 Desperately seeking ALL people Be aware of the value you bring. Be also aware of what you need to learn.

31 Silvija s top 5. MASSIVE TRANSFORMATIVE PURPOSE (GRETSKY, NRK) BIDEXTROUS LEADERSHIP (CORE AND EDGE) EXPERIENTIAL (FOX AND HEDGEHOG) BOTTOM UP AND TOP DOWN (SCM AND VIPPS) YOUNG AND OLD (LIFELONG LEARNING)

32 Some reading ideas

33 Thank you, and good luck! Questions:

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