Medium-Term Strategy Declaration

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1 Medium-Term Strategy 2020 Declaration 0

2 1 Connecting dreams, for a richer future with 5G To amaze and inspire beyond expectations for our customers. To create new values hand in hand with our partners. Toward 2020 and beyond, connecting everyone s dreams and aspirations, DOCOMO s journey to uncharted territory continues.

3 2 Connecting dreams, for a richer future with 5G Value and excitement to customers Benefit Convenience Enjoyment Surprise Satisfaction Peace of mind 5G Value co-creation with partners Contribution to industries Solution of social issues Regional vitalization Expansion of partners business

4 3 Declaration 1 Market leader offering visible benefits and convenience Declaration 4 Industry creation jointly pursing innovations with 5G Declaration 2 Style innovation for a richer future for all Declaration Declaration 5 Solution co-creation to solve social issues Declaration 3 Peace of mind and comfort support always by our customers side Declaration 6 Partner business expansion leveraging business platforms

5 4 Declaration 1 Market leader offering visible benefits and convenience Declaration 4 Industry creation jointly pursing innovations with 5G Declaration 2 Style innovation for a richer future for all Declaration Declaration 5 Solution co-creation to solve social issues Declaration 3 Peace of mind and comfort support always by our customers side Declaration 6 Partner business expansion leveraging business platforms

6 Declaration 1 5 Market leader Market Leader Offering Visible Benefits and Convenience A wide array of tangible benefits Constantly evolving services Attractive Lineup Billing plans to fit individual life styles Continuous Returns to customers Fun to use fun to earn point program One of Japan s largest in points issued

7 Declaration 1 6 Market leader Enhanced Benefits and Convenience through d POINT Broader opportunities to earn and use points! Earn Points issued Participating stores Use One of Japan s largest Customers 300+ companies

8 Step 1 Enhanced Benefits & Ease of Use NEW 1 Enrich basic plans NEW 2 Enrich Share Pack Start accepting applications from May 24, 2017 New Simple Plan dedicated for data sharing packages Start accepting applications from May 24, 2017 New Ultra Share Pack 30 for data NEW 3 Enrich d POINT On May 10, 2017 Transfer docomo POINTs to d POINTs with broadened use applications and extended point expiration 7

9 8 Declaration 1 Market leader offering visible benefits and convenience Declaration 4 Industry creation jointly pursing innovations with 5G Declaration 2 Style innovation for a richer future for all Declaration Declaration 5 Solution co-creation to solve social issues Declaration 3 Peace of mind and comfort support always by our customers side Declaration 6 Partner business expansion leveraging business platforms

10 Declaration 2 Style innovation Style Innovation Bringing Fun and Surprise with 5G Project empower+d challenge AI 5G VR Experience innovation Life style innovation IoT Work style innovation 9

11 Declaration 2 Style innovation 9 Challenges for Style Innovation Experience innovation New entertainment (AR/VR/Sport) Next-gen mobility (Automobile) Sharing Life style innovation AI agent FinTech Total healthcare Work style innovation Drone robotics Work innovation Work matching 10

12 Declaration 2 11 Style innovation Ultimate AI Agent for Every Customer New AI agent Natural dialogue Always next to customers Action most suited to the situation Illuminating ideas and suggestions

13 Declaration 2 12 Style innovation FinTech Services Catered to Customer Needs Deliver perceptible ease of use, convenience and peace of mind Expansion of cashless transactions Payment/ remittance Authentication platform Robo-advisor Investment Payment/remittance platform AI Credit scoring platform IoT-based Insurance Life style support Lending

14 Declaration 2 13 Style innovation Safe and Innovative Drone Services Surveying/ measurement Logistics/ delivery Entertainment/ media Agriculture/ fishery Disaster Infrastructure inspection Operational efficiency improvement Higher added value Drone management platform Edge device Network platform Flight support platform Business support platform

15 14 Step 1 DOCOMO 25 th Anniversary New Entertainment Experience Collaborative productions planned for release one after another Sense of unity, sense of presence

16 15 Declaration 1 Market leader offering visible benefits and convenience Declaration 4 Industry creation jointly pursing innovations with 5G Declaration 2 Style innovation for a richer future for all Declaration Declaration 5 Solution co-creation to solve social issues Declaration 3 Peace of mind and comfort support always by our customers side Declaration 6 Partner business expansion leveraging business platforms

17 Declaration 3 Peace-of-mind & comfort support Solutions to Reduce Customer Wait Time Evolution of customer touch points through the use of AI Hospitality catered to individual customer Automated response Customer assistance Optimal proposal at any location Customer support ensuring peace of mind & comfort (Omni-channel) Coordination of all customer touch points On the spot solution on smartphones Self-service kiosks Chat bot 16

18 17 Declaration 1 Market leader offering visible benefits and convenience Declaration 4 Industry creation jointly pursing innovations with 5G Declaration 2 Style innovation for a richer future for all Declaration Declaration 5 Solution co-creation to solve social issues Declaration 3 Peace of mind and comfort support always by our customers side Declaration 6 Partner business expansion leveraging business platforms

19 Declaration 4 Industry creation Contribute to Social & Industrial Development with 5G Lead the world in telecom infrastructure innovation Robot Entertainment Next-gen transport Tourism Remote medicine Media Mobility Smart city 5G Security High-speed, large-capacity Low latency Massive device connectivity 18

20 19 Step 1 Dawn of The 5G Era 5G trial sites planned for launch late May 2017! Services of 5G era to be created jointly with partners

21 20 Declaration 1 Market leader offering visible benefits and convenience Declaration 4 Industry creation jointly pursing innovations with 5G Declaration 2 Style innovation for a richer future for all Declaration Declaration 5 Solution co-creation to solve social issues Declaration 3 Peace of mind and comfort support always by our customers side Declaration 6 Partner business expansion leveraging business platforms

22 21 Declaration 5 Solution co-creation Accelerate Co-Creation with Partners and Solve Social Issues For Japan s growth and a richer society Mobility Comfort of travel Healthcare Long and healthy life Primary industry Solution of social issues Regional vitalization Enhanced productivity Education Enriched opportunities for learning Work style reform Ease of working Sport Excitement, fun

23 Step 1 Launch of Various Work Style Reform Solutions Accelerate work innovation through co-creation with partners NEW 1 Telework Ideas for tools for smooth communication Office link NEW 2 Shared office A new type of office that reduces commute time Company Shared office Visit place To be realized in coordination with partners Planned for launch in FY

24 23 Declaration 1 Market leader offering visible benefits and convenience Declaration 4 Industry creation jointly pursing innovations with 5G Declaration 2 Style innovation for a richer future for all Declaration Declaration 5 Solution co-creation to solve social issues Declaration 3 Peace of mind and comfort support always by our customers side Declaration 6 Partner business expansion leveraging business platforms

25 Declaration 6 Partner business expansion Support Partners Business and Expand Commercial Transactions Business expansion Sales growth Productivity improvement AI agent IoT Drone Customer referral Open business platform FinTech Loyalty point 24

26 Connecting dreams, for a richer future with 5G Value and excitement to customers Value co-creation with partners Service creation/evolution Change Business evolution with Evolution of customer touch points Reinforcement/evolution of all foundations Network/R&D (5G/AI/IoT) Sound financial structure 25

27 Transformation of Business Structure Integrating a wide variety of added value through 5G for solid growth Smart life Telecom DAZN for dtv docomo d magazine docomo Hikari Ultra Pack 5G AI agent FinTech Drone robotics New entertainment Work innovation, etc. Age of 4G Age of 5G 26

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