Start, Tumble and Succeed

Transcription

1 Start, Tumble and Succeed!"#$%&'%()"& & *+,#-.#-+-"#/)0.&12#&!30-+4/,/&%+5&*+(0+--#/& " AB6C7"6.2/1-/"

2 E*-=2,/" Getting Started Major decisions to be made Consequences of your decisions Embracing Failures Examples of unsuccessful products Lessons learned Conclusions?"

3 $-'.4,("FG*."H*12,/11" (September 2013 issue of Inc. magazine) 9"

4 I/J,("$-'.-/5" Where do you start? Do you have an invention (product idea) or is there an invention by someone else that you would like to commercialize (legally!)? Do you see an opportunity? Is entrepreneurship for me? - Willingness to wear different hats? Have you understood the risks (personal financial status and business financial status? Talk to a number of other entrepreneurs Other considerations? K"

5 Scenarios with an Invention A,14-*4G,",G-"2,-/./1-/5"2,"-)/" 2,M/,4G," A,14-*4G,"'00=2/1"LG."'"0'-/,-" >"

6 B'.//."N/3212G,1" Take leave of absence and start the company Quit the job and become a full time entrepreneur Be a technical advisor to the company that develops the

7 O)/./"-G"1/-"*0"-)/"3GP0',FQ" Renting an office near-by (University Incubator, Science Park) Home office (many famous companies started at homes and in garages ) R"

8 BGP0',F"S'P/" (September 2013 issue of Inc. magazine) T"

9 $-'.4,("+U0/,1/1" Common starting expenses for the first 90 days Advertising beginning inventory and equipment cash, deposits, separate bank account Office/lab fixtures and equipment, installation, telephone, utilities insurance payments rentals and lease licenses and permits professional fees remodeling, sign boards, office supplies, unanticipated expenses (10%) Salaries if you hire people Other ideas of starting expenses? V"

10 $-'.-;*0"L*,51" Use personal funds and take the risk/benefits quick method Grants, Loans, Angel Investors - slow, loss of equity BIG ISSUE you always need more money than you think! (September 2013 issue of Inc. magazine)!:"

11 6/'P2,("5/3212G," Develop product in-house Outsource some work Or team up for joint development of a product!!"

12 I/J,("6)2,(1"NG,/" 62&0,&%77&8$& $2"#/-71& 90#-&32+/"7,%+,/&,2& 52&,)-&:28&!?"

13 ACW"6G"C'-/,-"G."SG-"-G"C'-/,-" ;%,-+,& <&=+>27>-/&4?-& A--.&,)-& A+2B7-5(-&& 32+C5-+4%7& D,#%5-&/-3#-,E& <&%,&7-%/,&12#&%& B)07-&"+47&$2"& )%>-&?2+-$&,2&.%,-+,& A,M/,4G,"!9"

14 O)/./"5G"FG*"P',*L'3-*./Q" Local Manufacturing Easy communication lines, quick changes in manufacturing designs, product volumes, etc. Retains and develops local skills, creates jobs for many. Other low-cost places/countries Communication lines difficult, slow responses good only for large volume manufacturing due to low cost IP protection difficult. Overall cost of travel and loss of time due to mistakes can be high and no longer cost effective. Manufacturing jobs moved to another country. Home country!k"

15 +U2-"$-.'-/(F" Sell off the company Hold on expand go public pass it on to family!!>"

16 6)21"21"X*1-"'"P23.G3G1P"GL"-)/",*PH/."GL"5/3212G,1"-)'-")'M/"-G"

17 6)/"3G,M/.(/,3/" Invention Product Adaptable but focused on final product!r"

18 6)/"Z2.1-"[/'."" (September 2013 issue of Inc. magazine)!t"

19 +PH.'32,("Z'2=*./1" The leap Invention <10% Product $$$$ TRL 3 TRL 6 >90% Valley Of Death F%07"#-&0/&%&80(&.%#,&21& -+,#-.#-+-"#/)0.G&!V"

20 +PH.'32,("Z'2=*./1" Mistakes and failures: part of being an entrepreneur Many people dream of success. To me, success can only be achieved through repeated failure and introspection. In fact, success represents the 1 percent of your work, which results only from the 99 percent that is called failure Soichiro Honda, Founder of Honda Motors Success is fueled by failures! No Risk No Failure No Entrepreneur! Fail Fast to minimize financial losses?:"

21 $GP/"A,-/./14,("S*PH/.1"

22 \/'.,2,("Z.GP"821-']/1" Examples of unsuccessful ventures (long list!) DNA Testing Device - too complex and long development time Pipe corrosion sensor (Issues with IP)??"

23 $*33/11L*="C.G5*3-1"

24 $*33/11L*="C.G5*3-" Coating Health Monitor

25 $*33/11L*="C.G5*3-" Windshield Washer Nozzle (Bowles Fluidics)?>"

26 ^G0/L*==F"$*33/11L*="C.G5*3-" Atrial Fibrillation Monitor Melys AFSM

27 \/11G,1"\/'.,/5" H2+(#%,"7%42+/I& && J2"&7-%#+-5& /2?-,)0+(&& & &*%#+-5& /2?-,)0+(&,22I& K2>-&2+I& J2"&7-%#+-5& /2?-,)0+(&12#& 2,)-#& 2..2#,"+04-/&?R"

28 ^'.5"OG.]"',5"&/_'.51" (September 2013 issue of Inc. magazine)?t"

29 O)/./"'./"-)/"E00G.-*,24/1Q" Everywhere - if we seek them! Examples

30 (US Govt Report) $GP/"A,-/./14,("S*PH/.1" Intellectual property supports 40 million US jobs 35 percent of the GDP - more than $5 trillion -- comes from IP-intensive industries IP-intensive industries account for about $775 billion worth of U.S. exports, or about 61 percent of total U.S. goods exports Wages in IP-intensive industries are 42 percent higher on average than wages in other industries Knowledge Economy 9:"

31 $*PP'.F" Getting Started Major decisions with limited information Mistakes are part of the process Embracing Failures Failure is not Fatal Examples of unsuccessful products No regrets but only lessons learned useful for next venture! 9!"

32 6)/"]/F"-G"1*33/11" Elevator 9?"

33 " THANK YOU and GOODLUCK! 99"

34 $GP/",*PH/.1"-G",G-/" 2 products are launched out of every 3,000 ideas. 1 out of 100 patented products make money. Why? useless products to 5 out of 100 inventions succeed commercially 3 out of 10 new products succeed. Between 11% and 50% of entrepreneurs succeed in starting a firm Entrepreneurship education and training workshops like the ones you are attending significantly increase the success rates. AND, It is OK to fail! 9K"

35 E00G.-*,24/1" Grand Challenges (National Academy of Engineering, USA) [ Make solar energy economical Provide energy from fusion Develop carbon sequestration methods Manage the nitrogen cycle Provide access to clean water Restore and improve urban infrastructure Advance health informatics Engineer better medicines Reverse-engineer the brain Prevent nuclear terror Secure cyberspace Enhance virtual reality Advance personalized learning Engineer the tools of scientific discovery 9>"

36 6./,51"2,"C'-/,-"<00=23'4G,1"