KM, a key empowerment tool of innovation in multinational companies Dr. Sabri MOURAD

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1 Deckblatt KM, a key empowerment tool of innovation in multinational companies By Dr. Sabri MOURAD mourasab@yahoo.fr

2 Get acquainted! Sabri MOURAD Qualifications Mechanical Engineer degree from the Engineering school of Nancy/France PhD. degree from the InstitutNational Polytechnique de Lorraine in mechanicalsciences Master of project management from Mulhouse university/france Master of business Administration from Strasbourg Business School/France Professional Skills Research and Development manager in Albany International specialized in building advanced dmachines and development of new products. 9 M$ in 2008 Innovation associated teacher in the University of Alsace in France (Master level)

3 Summary What is innovation and why it is an obligation today Relation between KM and innovation Example p of innovative projects managed with KM tools: Dream Liner B787 Evolution Of KM toolsin international companies Discussion

4 Why Innovation isan obligation today? If the supplier proposes p the same thing as its competitors, It is easy to find another supplier with lower prices! This will have a very negative impact on profitability The supplier can not forecast any profitable development except if He differentiate his products from those of his competitors to avoid price comparison. It is needed to invest in innovationi to create this differentiation. i i

5 Innovation Challenges Idea generation not systematic & predictable Assumptions & past experience block creative thinking & fresh views No effective means to rapidly validate & objectively filter ideas Problem & opportunity analysis incomplete Lack of timely, relevant insights leads to non-optimal or faulty decisions Too often we treat symptoms, repeat past errors, overlook known issues Corporate knowledge is not leveraged Lessons Learned not readily usable; domain expertise not captured Yet often the answer you need already exists somewhere in the org Poor visibility to global content Difficult to find relevant info beyond firewall or core competencies Yet >95% of inventions apply known solutions/methods in a new way

6 Goldfire The Innovator s Solution Innovation software that transforms ideas into market leading products Generates and validates concepts Serves as a virtual subject matter expert Integrates proven ideation, problem solving & opportunity analysis capabilities with precise access to internal & external knowledge Drives sustainable innovation by empowering engineers and scientists with a repeatable process

7 Where Does Goldfire Fit? Classes of Innovation Tasks Improve Existing Product or Process Improve the current way of satisfying a need Develop a New Product or Process Define a new way to satisfy a need Manage Risk in New/Improved System Minimize the risk of satisfying a need Analyze a Market or Technology Identify & research needs, opportunities, threats Devise Intellectual Property Strategies Protect/enable the ability to satisfy a need Goldfire

8 What is innovation? Innovation is the creative synthesis of the best existed knowledge to create new products and services which h allow to go further in the satisfaction of customers.

9 Relation between KM and innovation Develop internally to ensure the competitive advantage Innovation area Follow closely Delegate to Network KM tools Find easily I ti h t f i f ti d t th i t f l Innovation uses a huge amount of information and turn them into useful knowledge to achieve the synthesis process. Innovation Success = Implementation of efficient KM practices in the firm

10 Knowledge push 10 millions of researchers in the world, scientific articles published each day, patents Delivered per year. Global R1D expanses Higher than 1000 billion$:year X 2 in 10 years

11 Relation between KM and innovation KM helps the innovation players to: Reduce time to market: -Access to the memory of the company and reuse reliable information. -Speed-up the learning process of new people Develop a company culture focused on creating knowledge dedicated to innovation. Increasing and facilitating the access to expert knowledge for all innovation players Collaboration across boundaries within an enlarger network. Making knowledge worker time more efficient.

12 Example of innovative projects managed with KM tools: Dream Liner B787 KM tools are essential to manage efficiently open innovation projects. 900 first range contractors

13 Example of innovative projects managed with KM tools: Dream Liner B787 Boeing Center of innovation Network Messier-Doughty First range contractor Albany international France third range contractor Techniweave US Second range contractor

14 Open innovation require KM tools Innovation partner Innovation partner Boeing Messier Doughty Techniweave Albany Int. Innovation partner

15 Evolution Of KM tools in international companies Increase informalhumanexchange - Implementation of High speed IP Visio-conference system - In R&D, people are encouraged to practice the virtual coffee break time to encourage social links. - Creation of experts communities and technology ambassadors to spread knowledge over all R&D organization and the company in its whole. - 15% of R&D resources are dedicated to unplanned innovation actions built through people links and initiatives

16 Evolution Of KM tools in international companies Portal Applications The portal as Knowledge bazaar Suppliers Internal players Pervasive Portal BI Portal BI Internal ata Knowledge Management Coll DPortal Server Collllaboratii Applications iion Innovation partners HR Portal Customers Business Partners Portal e-commerce Portal

17 Le PORTAIL

18 Evolution Of KM tools in international companies Portal the knowledgebazaar

19 Evolution Of KM tools in international companies Specialized KM software to accelerate innovation Precision Concept Retrieval Platform Services Personal Knowledge Corporate Knowledge Worldwide Knowledge Goldfire Intelligence

20 To conclude Innovation is central it is the mechanism whereby economic value is extracted from knowledge (OECD)* *OECD: Organization for Economic Co-operation and Development

21 Discussioni