THINKING AND WORKING OUT OF THE BOX: TAPPING THE INTERDISCIPLINARY POTENTIAL OF TRANSLATION RESEARCH AND PRACTICE

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1 IUED Institute of Translation and Interpreting Zurich University of Applied Sciences THINKING AND WORKING OUT OF THE BOX: TAPPING THE INTERDISCIPLINARY POTENTIAL OF TRANSLATION RESEARCH AND PRACTICE Gary Massey Director, IUED Institute of Translation and Interpreting 2 ND SHANGHAI SEMINAR: INTERNATIONAL CONFERENCE ON INTERDISCIPLINARITY SHANGHAI INTERNATIONAL STUDIES UNIVERSITY (SISU) 3-4 NOVEMBER

2 THE INTERDISCIPLINARITY OF TRANSLATION STUDIES: SOME ISSUES FOR RESEARCH AND PRACTICE CROSSING BORDERS A true interdiscipline is [...] the Phoenician trader among the settled nations. (McCarty, 1999; in Munday, 2012: 23) Translators are multiprofessional (Pym 1998) Translation Studies is a polydiscipline and interdiscipline mixed theoretical and methodological approaches more complex, nuanced analysis (Chesterman 2002; Gambier & Van Doorslaer, 2016; Snell-Hornby, 1994 etc.) What is the role and the impact of TS on translating practices? Does TS question the division of knowledge among disciplines? (Gambier & Van Doorslaer, 2016) 2

3 FROM SUBDISCIPLINE TO DISCIPLINE: PUTTING TRANSLATION STUDIES ON THE MAP THE HOLMES/TOURY MAP PURE : Theoretical Descriptive APPLIED: Pedagogy ( training ) Technology ( aids ) Quality ( criticism ) Toury (1995: 10) 3

4 FROM LINGUISTICS TO TRANSLATION STUDIES: SHIFTING VIEWPOINTS, PARADIGMS AND TURNS LANGUAGE AND TEXT IN USE GRAMMAR TEXT RETRO- SPECTIVE PROSPECTIVE TURNS Snell-Hornby (2006, 2011); Resch (2000) INTERDISCIPLINE PRAGMATIC CULTURAL EMPIRICAL GLOBALISATION SOCIOLOGICAL ICONIC 4

5 TRANSLATION STUDIES PROPER: TURNS AND LOCI OF RESEARCH INTEREST EMPIRICAL CULTURAL GLOBALISATION SOCIOLOGICAL ICONIC 5

6 TRANSLATION STUDIES PROPER: TURNS AND LOCI OF PURE RESEARCH INTEREST TEXT ACT EVENT IMPACT SOCIETY SOCIO-TECHNICAL ENVIRONMENT TRANSLATOR TEXT 6

7 TRANSLATION STUDIES PROPER: SOME PURE RESEARCH INTERESTS GENRE MEDIUM / MODE INTERCULTURALITY INT. PROCESS COGNITION SELF-CONCEPT EXT. PROCESS TECHNOLOGY ACTORS ORGANISATION DISCOURSES ETHICS INCLUSION SOCIETY SOCIO-TECHNICAL ENVIRONMENT TRANSLATOR TEXT 7

8 TRANSLATION STUDIES PROPER: SOME APPLIED RESEARCH FOCI QUALITY COMPETENCE ROLE EMPLOYABILITY PROCESS DESIGN INFO-MANAGEMENT ERGONOMICS EFFICIENCY MONTORING REPUTATION RISK ACCESS SOCIETY SOCIO-TECHNICAL ENVIRONMENT TRANSLATOR TEXT 8

9 TRANSLATION STUDIES PROPER: SOME APPLIED RESEARCH FOCI QUALITY COMPETENCE ROLE EMPLOYABILITY PROCESS DESIGN INFO-MANAGEMENT ERGONOMICS EFFICIENCY MONTORING REPUTATION RISK ACCESS (Cognitive) Linguistics, Pragmatics, Cultural/ Intercultural Studies, Literary Studies etc. Psychology, Cognitive Sciences, Expertise Studies, Neurosciences Educational Sciences etc. Business/ Process/ Quality Management, Information Science/ Technology, Occupational Therapy/ Ergonomics, Technical Documentation etc. Sociology, Discourse Analysis, Media Studies, Corporate/ Technical Communication, Risk Management, Accessibility/ Integration Studies etc. 9

10 TRANSLATION STUDIES AS AN INTERDISCIPLINE: TRANSLATION RESEARCH AND PRACTICE Technical Communication Corporate Communication Barrier-free Communication Professional T&I Paraprofessional T&I Metaprofessional T&I 10

11 TRANSLATION STUDIES AS AN INTERDISCIPLINE: TRANSLATION RESEARCH AND PRACTICE Access Ergonomics Cognition Cognitive Physical Organisational Professional T&I Providing and managing access to information, messages and services Gaining access to stakeholders 11

12 TRANSLATION STUDIES AS AN INTERDISCIPLINE: TRANSLATION RESEARCH AND PRACTICE THE ROLE AND IMPACT OF TS ON TRANSLATING PRACTICES? Professional Future-proof solutions to the challenges of interprofessional convergence expanded roles and responsibilities technologisation adding human value (adaptive expertise vs AI) eroding status 12

13 TRANSLATION STUDIES AS AN INTERDISCIPLINE: TRANSLATION RESEARCH AND PRACTICE THE ROLE AND IMPACT OF TS ON TRANSLATING PRACTICES? Organisational Process and workflow optimisation Staff efficiency and well-being Enhanced quality and reduced risk Building reputation and trust Societal Integration, inclusion and multilingual message placement 13

14 TRANSLATION STUDIES AS AN INTERDISCIPLINE: TRANSLATION RESEARCH AND PRACTICE THE ROLE AND IMPACT OF TS ON TRANSLATING PRACTICES? Educational Modelling and developing competence Individual and group profiling Product-based and process-oriented performance measures Self-concept and self-regulation Socio-technical integration Socio-ethical role awareness 14

15 TRANSLATION STUDIES AS AN INTERDISCIPLINE: TRANSLATION RESEARCH AND PRACTICE DOES TS QUESTION THE DIVISION OF KNOWLEDGE AMONG DISCIPLINES? I think it does; and we must remain Phoenician traders to tap the full potential of translation research and practice. Thank you for your attention. Gary Massey THINKING AND WORKING OUT OF THE BOX: TAPPING THE INTERDISCIPLINARY POTENTIAL OF TRANSLATION RESEARCH AND PRACTICE 15

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