Using Web2.0 to share and advance knowledge in the SET community

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Frederica Butler
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1 Using Web2.0 to share and advance knowledge in the SET community Christophe Gobel Head of IET.tv 28 May 2008

2 IET Key Facts Formed through merger of IEE and IIE World s second largest engineering society Largest offering professional registration 150,000+ members in over 125 countries UK charity Publishing business Multidisciplinary Interdisciplinary Global

3 IET Vision Sharing and advancing knowledge throughout the global science, engineering and technology to enhance people s lives. IET Mission To build an open, flexible and global knowledge network supported by individuals, companies and institutions and facilitated by the IET and its members.

4 The machine is us

5 A world class web enabled infrastructure to support the KN Improve web functionality and usability to foster greater engagement Digital first the capability to deliver everything the IET does electronically Develop leading web search capabilities supported by peer review of internal and external content to identify highly relevant, quality assured information Use web personalisation and localisation tools to deliver a productive, engaging and user-oriented experience Be an exemplar of the exploitation and early adoption of digital technologies Enable P2P networking, providing direct access to a global network Encourage greater sharing of user generated content

6 Moving towards a stakeholder focussed web presence Teachers Members Volunteers Media task focused mode Policy membership Organisational Awards Government info Events The IET Web Presence Industry news Knowledge Network Technical & scientific professionals discovery mode Technical & scientific professionals Information professionals Academics Research research mode

7 What s been delivered so far? Organisational site live Improved cross-site search launched IET Digital Library IET Discover Faraday website 2008 LN project: site migration and training

8 What s been delivered so far? Re-branded TPN & Sector pages Local event management system (Schoolbacs) Collaboration tools: BT Meet Me audio conferencing Inspec Direct IET.tv

9 IET.tv Four Main Channels IET news - about the IET and other newsworthy content Technology - featuring eight sub-channels focusing on separate industry sectors Research seminars - giving Universities a synchronised multi-media platform for their research project presentations. Corporate presentations - for companies to deliver their white papers and product messages

10 IET.tv demo

11 IET.tv Technology Web server technology to serve administration and viewers No software all browser-based Web accessible DB using MySQL Programming languages: PHP & Java Script more versatile than pure HTML compact code Extensive use of XHTML Video combined with other media Video formats Real, Windows, Quicktime, and soon Flash

12 Information overload problems Finding what you need: Search engines return: too many results with too many meanings Trusting what you find: Despite huge investments in ICT we still rely on personto-person networks the power of recommendation How can social media technologies help? By assisting the IET s greatest asset - 150,000 members and the global SET community

13 IET Discover: a powerful combination of find, share and connect A portal of expert-selected ranked and tagged resources. For the SET community, by the SET community. Serving the user, and building communities Save, organise and search key SET web resources Extreme relevance; a richer search experience, as users in control Connect with experts in your field, create groups, exchange resources Discover new high-quality, high-relevance content, qualified by engineering peers

14 Peer reviewed content Collaboration: What one member of a community finds interesting and useful, is likely to be of value to others. Submitted: Each bookmark has been submitted by someone with specialist engineering expertise Categorised: Each bookmark has been tagged Rated: Each bookmark can be rated

15 Searchability Added bookmarks are indexed fully When searching, matches are also found from When searching, matches are Titles found from Tags Key words in content

16 IET Discover Increase networking and collaboration Engage younger members Raise IET profile and brand innovative, fast moving, agile, flexible Extend global reach Integrate with other elements of the Knowledge Network Increase membership improved value add Improved analytics/industry indicators: identify trends - what are the current hot topics? how is this changing over time? which people/organisations are most active in any area? what sources do users prefer?

17 IET Discover demo

18 What do we mean by digital? Achieving web leadership in the SET environment destination of choice for anyone interested in SET Powerful data management and analysis understanding our members, customers, users incorporating this into our business process workflow Seamless knowledge sharing proprietary information User Generated Content (UGC) transcend organisational boundaries

current and prospective members and users We must recognise and

19 Why is digital capability important? Technology is already a significant element of day-to day life for current and prospective members and users We must recognise and accommodate member behaviour and expectations; and exceed expectation in order to drive wider engagement Work, learn and network

20 Work, learn, network - digitally It s how current and prospective members carry out their work Boeing shows other industries the way forward with digital manufacturing. The digital assets developed by Boeing using PLM solutions will be used across the 787 s entire lifecycle, including sales, marketing and future aircraft. Dassault Systemes

21 Work, learn, network - digitally E-learning for all ages Industry working with academia Information dissemination

23 Work, learn, network - digitally

24 BioSysBio demo

25 what do we mean by digital? Operational capability Member & wider non-member engagement Product and service offering Primary marketing and communications tool Digital is global, allowing greater outreach in real time

26 Operational capability Systems, applications and improved business process - moving from print based to digital Agresso - finance Rhythmyx web content management Darwin member information and data management Active Standards

27 Member & wider non-member engagement Connecting people Encouraging and facilitating greater participation (jump start the silent majority!) Truly global

33 Challenges Commercialisation and growing key value drivers Increasing participation Engaging content Search and search optimisation (proactively harnessing it, and making our stuff findable) Lead generation and prospecting Data collection

34 Challenges Experimentation v keeping it simple Digital talent finding it and keeping it Changing the mindset

35 "We always tend to overestimate the short-term effects and at the same time underestimate the long-term effects of technological changes... - Larnier Effect Thank you!

The IET Strategic Framework. Working to engineer a better world

The IET Strategic Framework. Working to engineer a better world The IET Framework Working to engineer a better world 1 IET Vision & Mission Working to engineer a better world To inspire, inform and influence the global engineering community, supporting technology innovation