Value Proposition Vending Machine Put In Ideas, Get Out Marketing Material!
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- Anis Harmon
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1 Put In Ideas, Get Out Marketing Material! Before you read this special report, you have to agree to one thing. I your name, promise to not only read this report but to actually draft three versions of my value proposition using the simple template given to me here for FREE. Listen, if you are going to just scan this and never do anything, noting is going to change in the way you are marketing your business. ARE YOU READY? The Value Proposition Vending Machine makes this process fun and easy. (Remember, don t be lame and only read this > DO THE EXERCISE!) Believe it or not, this short exercise handles your niche, your target market, your passion, what you are good at, the benefits to your clients, the need you fill and the problem you solve ALL IN ONE! If you have been stalling on narrowing down your marketing to a niche. You are in luck! If you have a niche, then prepare to get deeper and more refined.
2 Are you sure you are ready? Remember you promised me you would do it! Here is the Value Proposition Vending Machine! Put your ideas in here: 1. For (clearly defined group of potential clients) 2. Who (write the need, want or pain that you can solve) 3. {Your Company Name} is a (what service do you offer) 4. That (write the tangible benefits that your customer will get) 5. Unlike (description of weakness of competition) 6. {Your Company Name} offers/delivers (a compelling strength, gift, or unique aspect that makes you better) 7. Because of our (some explained verification that you can bring it or unique ability and offering) 8. You will experience (the results, outcomes, feelings of your client) And your marketing story DNA comes out here, ready for synthesis in the laboratory of your imagination.
3 Here is an example where I have highlighted the trigger words in bold: For women ages 45 to 65, who love style and want to look their best that are sick of diets that limit them instead of liberate, Nutrition for Style is a health and fitness boutique service that gives you freedom to enjoy food you love while keeping the body you like. Unlike a nutritionist that delivers a one size fits all diet plan or a trainer that makes you eat egg whites, Nutrition for Style delivers customized programs that help you look good without deprivation. Because of our 5 year experience in fashion, health food and skin care, you will have the care, the customization and the facts that make life a celebration again! Can you see how the client just filled in the blank? Now, aren t you glad that you have read this far? Can you see how you will be able to do this too. You can, and you will. (Remember your promise!) You need to remember why you got into the work that you do. What inspired you? What was the first rush of inspiration that set you on this journey? What was the moment you decided to do this crazy thing called work for yourself? Remember that energy?
4 Great! Here is another example, - see if you can find the trigger words this time: Circle all the trigger words you find: For mothers of children ages 2 to 12, who want to provide a foundation of health for their kids, John Smith is a health coach that helps you save $100- $200 a month on your food bill, an hour a day in the kitchen while teaching you the best practices for kids food and nutrition. Unlike your doctor (who has an average of one semester of nutrition education), John Smith delivers knowledge in structured programs with clear results; Your kids will have more focus, less colds and flu and healthier kids overall. Because of our 12 years of experience of applied whole food nutrition, as well as 5 years of cooking for the Alternative Pre- School in Progressiveville, USA, you will experience the peace of mind knowing you have found the best nutrition program for your kids! Excellent! Now you may be wondering why are these for health coaches? Well, a lot of my clients are health coaches, because I was a very successful health coach in Boulder, Colorado for about four years. But this process works for lawyers, detectives, insurance people, musicians, t- shirt designers, word- press bosses, elves freelancing in the North Pole. Anybody self- employed, small businessing, creative entrepreneuring or just plain killing it with their own groove.
5 And here is one for the retail side of the health and wellness industry, the trigger words kick off each new sentence: This time, look for the way the words match the template. For the savvy sipper and tea connoisseur, That wants a place to revel in the world s best Camellia sinensis Tea for Life caters to the discerning palette in a comfortable and posh Parisian café setting. Unlike your typical coffee shop that offers a half dozen or so varieties, Tea for Life provides over 240 of the finest blends of tea in the world. Because of our connections in Asia and our life long commitment to great taste You will feel engulfed in the indulgence of piquant flavors. OK, now it is your turn! Use the last three pages and write down the trigger words and brainstorm all of the variations you can in 10 minutes. Then, repeat. Do this three times for a total of 30 minutes then come back tomorrow and edit. DO IT! Don t be lame. If you can see the power in having a clear, concise marketing message then head over to SethBraun.com and buy Indestructible Success. There are hundreds of ideas on how to create a business and life that works, including the Marketing One Sheet Process and expanded section on the value proposition. We are convinced that there is thousands of dollars of value in Indestructible Success if you apply even 20% of the ideas. For a minuscule investment of $17.95, you can get the most important success book of the decade for creatives, healers, warriors, and innovative entrepreneurs. Buy It, Read It, Apply It, You will not be disappointed.
6 1. For (clearly defined group of potential clients) 2. Who (write the need, want or pain that you can solve) 3. {Your Company Name} is a (what service do you offer) 4. That (write the tangible benefits that your customer will get) 5. Unlike (description of weakness of competition) 6. {Your Company Name} offers/delivers (a compelling strength, gift, or unique aspect that makes you better) 7. Because of our (some explained verification that you can bring it or unique ability and offering) 8. You will experience (the results, outcomes, feelings of your client)
7 1. For 2. Who 3. {Your Company Name} 4. That 5. Unlike 6. {Your Company Name} 7. Because of our 8. You will experience
8 1. For 2. Who 3. {Your Company Name} 4. That 5. Unlike 6. {Your Company Name} 7. Because of our 8. You will experience
9 1. For 2. Who 3. {Your Company Name} 4. That 5. Unlike 6. {Your Company Name} 7. Because of our 8. You will experience
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