Providing Holistic Public Safety Communications: Social Media, Situational Awareness & Analytics. APCO 2016 Mike Barney Kodiak Networks, Inc.
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1 Providing Holistic Public Safety Communications: Social Media, Situational Awareness & Analytics APCO 2016 Mike Barney Kodiak Networks, Inc. 1
2 Quiz: Social Media in the Past What was the first use of Social Media by Public Safety? When and where was that? Push to Talk (PTT) LMR Circa 1923 Victoria, Australia Immediate, ubiquitous (and safer than texting) * 2
3 Analytics & Situational Awareness: Many Areas, 3 to Consider Tracking of Hashtags, Keywords or Persons (or anything) Monitor one item/person, a group or events Geodata & Heatmaps Where s the interest / action Real-Time Alert / Critical Information / Immediate Action Request Immediate Communications / Crowd Sourcing Amber Alert, Severe Weather, See / Say Something 3
4 Tracking 4
5 Tracking Hashtags and Keywords: #DPD 5
6 Tracking Gramps, Look for a Missing Person 6
7 Tracking Gramps, Look for a Missing Person 7
8 Tracking: Crime-Casting Some share activities in public profiles, posts and pictures. 8
9 Geodata and Heat Maps 9
10 Geodata: Focus Only on your Area of Interest 10
11 Geodata & Heatmap: Where s #RNC in my Area? 11
12 Critical Information / Heat Map: A Live View from the Streets Responder Safety: Shouldn t future CAD systems pull up Service Address Social Media events? 12
13 Real-Time Alert / Critical Information / Immediate Action 13
14 Critical Information: Live Information is Safety! Would it help a Dispatcher and the Responders if they could see live imagery from a call-for-service address help? 14
15 Critical Information: Live Information is Safety! Periscope streamed the Munich shooter before 110 (911) was called. How could that help your Responders? What are your agency s policies for live, pre-911 information? Wait for 911? Establish perimeter? Hold EMS & Fire? Notify SWAT? 15
16 Critical Information: Improving Cardiac Arrest response time Average EMS response is typically 9-12 minutes 1. What s the response time of a CPR trained citizen nearby? Typically 1-3 minutes What if you could alert that CPR-trained citizen to the Cardiac Arrest? Now you can. 1 Avg EMS Response Time in Minutes: Time from Unit Notified by Dispatch to Unit Arrived on Scene 16
17 Critical Information: Situational Awareness + Training Saves Lives! 911 gets a call about a heart attack PSAP dispatches EMS, activates PulsePoint Nearby CPR-trained citizens are alerted Citizens swipe right to get details Those deciding to help head to the scene PulsePoint provides a compression rhythm A simple application saves lives! 17
18 Immediate Action: Holistic Communications = Always Connected How do you communicate in a crisis just outside LMR coverage? ValueJet crashed 15 miles west of Miami International Airport. No LMR coverage at site, but there was some cell coverage. Push To Talk over Broadband can Augment existing LMR systems LMR Talkgroup 1 PTT Talkgroup 1 18
19 Holistic Communications = Always Connected LMR Interoperability for Non-Mission Critical Users Provides additional Coverage and Capacity Reduces LMR Systems Costs Broadband PTT adds capabilities well beyond P25 Carrier Integrated: Path to Mission Critical PTT and FirstNet Talkgroup 2 Talkgroup 1 Talkgroup 3 Talkgroup 4 Talkgroup 6 Talkgroup 5 Talkgroups
20 Summary: Attributes Social Media brings to a PSAP Speed of Information Real-Time reporting of information save lives (Citizens & Responders) Trend: More and more first reports happen on Social Media, then 911 Multi-source Many eyewitnesses to an event are always-on Social Media Multi-angle / source imagery becomes common (see everyone at a fire) In-Depth Social Media often provides graphic details / evidence of an incident Sometimes from a very involved person (virtual confession) Your Action: Develop a Social Media policy that takes advantage of this data source. Consider tools that quickly provide this information to responders. 20
21 Summary: Issues Social Media brings to a PSAP Veracity of Information Accurate? Current? Do you have enough good information to act? Spoof-able Knowing an agency monitors Social Media could cause manipulation Feed Reliability No guarantee the source can continue to provide information / imagery Ethical issues: Should you ask a citizen to livestream an active shooter? Low Information Density Long, irrelevant descriptions are common to 911 operators and Social Media Your Action: Develop policies on how your agency handles these before they happen. 21
22 Ubiquitious: Summary: Future Social Media for PSAP s Millennials love to share, and will accelerate the pace and methods of sharing More Crowd Sourcing / Real-time Critical Information: Pre-First responders arrival: Significant imagery or help, automated video Situational Awareness: Relevant Social Media and geodata will integrate to your CAD service address Maps will become current-imagery based ( Street View ) not map based imagery PTT over Broadband: Standards based secure transport for all media including PTT Voice Integrated with applications to provide intuitive, automatic, efficient communications Your Action: Embrace the change, it s coming with or without you. 22
23 Thank You! 23
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