How you can reach the world. derstandard.at 2013 advertising types

Transcription

1 How you can reach the world. derstandard.at 2013 advertising types /Mobil Ad placements can also be ordered via derstandard.at! 1

2 Media Data from derstandard.at Number Source * ÖWA Plus QIV 2012 ** ÖWA 05/2013 Individual Persons (Austrian Unique Users age 14+) Individual Persons (Austrian Unique Users age 14+) Individual Devices (PCs, Laptops Tablets, Mobiles) (Unique Clients) Visits Page Requests (Page Impressions) Time Spent per Visit * per Month * per Day (Mo-Fr) ** per Month ** Per Month ** per Month 08:43** Entire Site (minutes) Use Time /Page= Ad exposure time 01:49** Minutes per Page *) Austria people aged 14 and over, who have visited our site several times during the survey period. This reach value is the most comparable to measures in Zervice or Media-Analyze (for other types of media). 2

3 Advertising types overview Dynamically positioned advertising types You specify how many users you want to reach and the maximum desired advertising contacts per user. Banner Seite 6 Billboard Seite 15 Advertorial / Sitelink Seite 7 Article-Page Exklusive Seite 16 Button Article adjacency Seite 8 Flashbar Seite 17 SuperBanner Seite 9 More on the Subject Seite 18 Content Ad / Rectangle Seite 10 TV commercial Seite 19 ejunior Page / Skyscraper Seite 11 Mobile advertising Seite 20 L-Ad Seite 12 L-Ad Large Seite 13 Sitebar Seite 14 3

4 Advertising types overview Stationary advertising types These advertising types are stationary on the website and will therefore appear each time the page is downloaded. SuperBanner Seite 22 Newsletter Seite 31 Billboard Seite 23 Mutation full/ Mutation medium Seite 32 Mutation light L-Ad Seite 24 L-Ad Large Seite 25 ipad Seite 33 Sitebar Seite 26 eflyer Seite 27 Content Ad left / centre / right Seite 28 Advertorial / Promotion Seite 29 Skyline Button Seite 30 4

5 Dynamically positioned advertising types Your desired advertisement is evenly distributed across the page downloads This type of advertisement positioning demonstrates the ad distribution advantages of internet advertising Optimising the defined advertisement budget by defining parameters such as: - Location (Geo-Targeting) - Behaviour Targeting and buying interests (socio demographics) - Share of voice (advertising impact) - Environment (Target audience) - Chronological diffusion - Frequency Capping (maximum number of advertising contacts per user) - Number of users reached (Unique User Targeting) 5

6 Banner The classic form of internet advertising in the 468 x 60 pixel format. Subject: can be a static image or animated. You can place a counter pixel. This advertisement can be booked tag in tag / 3 rd party serving Format: 468x60 pixels, gif/jpg/flash Banner live view 6

7 Advertorial / Sitelink You can advertise directly within the article with editorial-like formats. Subject: for all formats: a static image for the header (200 x 133 pixels) and 200 text characters. You can place a counter pixel. Advertorial: 1,500 characters for an article + links + documents Sitelink: URL to your website Advertorial/Sitelink live view 7

8 Button With this advertising type you are represented with a short, costeffective message. The button is placed in the read on column and is always in the field of vision. Subject: can be a static image or animated. You can place a counter pixel. This advertisement can be booked tag in tag / 3 rd party serving Format: 200 x 100 pixels, gif/jpg/flash Button live view 8

9 SuperBanner SuperBanners are large sized 960 x 100 pixel banners (also available as 728 x 90 pixels). These fill the entire upper section of our pages and provide for high awareness. Subject: can be a static image or animated. You can place a counter pixel. This advertisement can be booked tag in tag / 3 rd party serving Format: 960 x 100 pixels or 728 x 90 pixels, gif/jpg/flash SuperBanner live view 9

10 Content Ad / Rectangle With these advertising types, we place your message directly left of an article and this is where our users stay longest. Subject: can be a static image, animated or even a movie short (e.g. advertisement with sound). You can place a counter pixel. This advertisement can be booked tag in tag / 3 rd party serving Format: Content ad / rectangle to a maximum of 300 x 300 pixels gif/jpg/flash Content Ad/Rectangle live view 10

11 Halfpage Ad / Skyscraper With these advertising types, we place your message directly left of an article and this is where our users stay longest. Subject: can be a static image, animated or even a movie short (e.g. advertisement with sound). You can place a counter pixel. This advertisement can be booked tag in tag / 3 rd party serving Format: Halfpage Ad / Skyscraper to a maximum of 300 x 600 pixels gif/jpg/flash Half Page Ad/Skyscraper live view 11

12 L-Ad (SuperBanner + Skyscraper) The L-Ad is a combination of a super banner and a skyscraper. The L appears around our content like an angle, which guarantees unique visibility. The subjects are interlinked and can communicate. The skyscraper can be sticky. Subject: can be a static image or animated. You can place a counter pixel. This advertisement can be booked tag in tag / 3 rd party serving Format: 960 x 100 pixels and 160 x 600 pixels, gif/jpg/flash Ad Arrangement: the super banner s right margin meets the skyscraper s left margin. L-Ad live view 12

13 L-Ad (SuperBanner + Sitebar) Also in combination with a sitebar available! The sitebar will be displayed with a screen resolution equal to and/or higher than 1,280 pixels with a minimum width of 250 pixels. Subject: is an area scalable in width and height You can place a counter pixel. Format: SuperBanner:960 x 100 pixels, gif/jpg/flash Sitebar: flash (scalable) L-Ad live view 13

14 Dynamic Sitebar The dynamic sitebar offers you extensive presence directly on the channel and/or beside the article. Your advertising material adapts to every screen size and therefore optimal presentation is guaranteed. The sitebar will be displayed with a screen resolution equal to and/or higher than 1,280 pixels with a minimum width of 250 pixels. Subject: is an area scalable in width and height You can place a counter pixel. Format: flash (scalable) Sitebar live view 14

15 Billboard The Billboard is a large-sized banner in the size of 960 x 250 pixels. This fills the entire upper part of the browser frame, below the horizontal navigation menu. Subject: can be a static image or animated. You can place a counter pixel. This advertisement can be booked tag in tag / 3 rd party serving Format: 960 x 250 Pixel Billboard live view 15

16 Article-Page Exclusive In this placement arrangement you can effectively own the page, by exclusively occupying all forms of advertising at the article level. You determine which formats you want for this and we can guarantee the absolute exclusivity in the article. Creative execution: Can be a static image or an animation. Tracking pixels are possible Ad Delivery: Tag-in-Tag is possible Format: Depending on the compilation. We recommend a combination of Superbanner (728 x 90 pixels) + Medium Rectangle (300 x 250) + Full Banner (468 x 60) or Sitebar (300 x 600 pixels) + Medium Rectangle (300 x 250) + Site Link (as pictured) Artikelseite exklusiv live view 16

17 Flashbar The Flashbar is an animated form of advertising and is placed at a fixed position at the bottom section of each screen. Using a subtle animation can additionally strengthen the impact of this unique format. Creative execution: Animated Ad Delivery: Tag-in-Tag is possible Format: 967 x 96 pixels, Flash Close function: IAB standard / iab_hide2 Flashbar live view 17

18 More on the subject More on the subject allows your text advertising message of 40 characters to appear if a certain term, defined by you, appears in an article. The desired term belongs exclusively to you for 5 per day. For each click on the linked advertising, we charge 1. The shortest reservation time is 2 months. If you desire a direct response then there is no other product on derstandard.at where the costs are so directly linked to your advertising success. Booking period: at least 2 months Subject: a maximum of 40 text characters per reserved word; you can place a counter pixel. 18

19 TV commercial Your TV commercial (a maximum of 15 seconds) is exclusively integrated at the beginning of a video clip (Your ad is uniquely placed) You only pay for the actual delivered views. (There is no risk to meet targets or whether or not your desired audience is sitting in front of the screen) Your TV commercial is linked to your website. (No media disruption hence the possibility of a direct response) You reach a unique target audience (A,B+ social class, extremely well educated, in the age group, details upon request) Subject: You send us your TV commercial in the existing format, we convert this from any source format to a Flash format. Consequently, the commercial is visible for 99% of the users without the necessity to download any additional video player. You can place a counter pixel Your TV commercial 2. Editorial

20 Mobile Advertising On our mobile platform you will reach a progressive user group. You can present your advertising exclusively on every page with two mobile banners. Link: Link to your mobile pages (please don t link to your normal pages). Upon request we can make you an offer for a mobile landing page. 300px*50px, max: 20kB 216px*36px, max: 20kB 168px*28px, max: 20kB 120px*20px, max: 20kB Subject: see the table on the left. Please always send us a complete set of formats and the ad server will decide per end-user terminal (mobile phone) which banner will be delivered. Format:.gif oder.jpg 20

21 Stationary advertising These advertising types are stationary on the website and will therefore appear each time the page is downloaded. They benefit from a high recognition factor. They are online 24 hours per day or 7 days per week. We guarantee a fixed amount of ad impressions as well as the complete running period. 21

22 SuperBanner Superbanners are large size 960 x 100 pixel banners. These fill the entire upper section of the screen, below the horizontal navigation bar. This advertisement can be booked tag in tag / 3 rd party serving Subject: can be a static image or animated. You can place a counter pixel. Format: 960 x 100 or 728 x 90 pixels SuperBanner live view 22

23 Billboard The Billboard is a large-sized banner in the size of 960 x 250 pixels. This fills the entire upper part of the browser frame, below the horizontal navigation menu. Subject: can be a static image or animated. You can place a counter pixel. This advertisement can be booked tag in tag / 3 rd party serving Format: 960 x 250 Pixel Billboard live view 23

24 L-Ad (Super Banner + Skyscraper) The L-AD is a combination of a super banner and a skyscraper. The L appears around our content like an angle, which guarantees unique visibility. The subjects are interlinked and can communicate. The skyscraper can be sticky. The L-Ad is stationary daily on the homepage. Subject: can be a static image or animated. You can place a counter pixel. This advertisement can be booked tag in tag / 3 rd party serving Format: 960 x 100 pixels and 160 x 600 pixels, gif/jpg/flash L-Ad live view Ad Arrangement: the super banner s right margin meets the skyscraper s left margin. 24

25 L-Ad (SuperBanner + Sitebar) Also in combination with a sitebar available! The sitebar will be displayed with a screen resolution equal to and/or higher than 1,280 pixels with a minimum width of 250 pixels. Subject: is an area scalable in width and height You can place a counter pixel. Format: SuperBanner:960 x 100 pixels, gif/jpg/flash Sitebar: flash (scalable) L-Ad live view 25

26 Sitebar The sitebar offers you extensive presence directly on our homepage. Your advertising material adapts to every screen size and consequently optimal presentation is guaranteed. You reach all the derstandard.at and diestandard.at users on that specific day. The sitebar will be displayed with a screen resolution equal to and/or higher than 1,280 pixels with a minimum width of 250 pixels. In the case of lower resolution, a super banner is optionally presented. Sitebar live view Subject: is an area scalable in width and height; you can place a counter pixel. Format: flash (scalable) 26

27 eflyer We create an electronic flyer from your product brochure. This is presented nearly full screen over the content while the user can scroll trough the pages. Details in an advice conversation. eflyer live view 27

28 Content Ad Format left: 16:9 HD 420 x 240 pixels Live view The Content ad can be in the left, centre or right column and will be directly placed in the editorial environment on our overview pages. The content can be static or animated. Format left: 300 x 250 pixels Placement: bookable daily (page 1) or weekly (channels) (Monday through Sunday) in the guaranteed field of vision This advertisement can be booked tag in tag / 3 rd party serving Subject: can be a static image or animated. You can place a counter pixel. Format right: 300 x 250 pixels Live view Format: varies depending on the position, gif/jpg/flash 28

29 Advertorial / Sitelink Is linked directly to a website of your choice Example advertorial centre Format: 200 x 133 pixels image text characters Example sitelink left Format: 200 x 133 pixels image text characters These three editorial-like advertising formats offer you the ideal opportunity to represent your company and/or your products within the editorial environment. The advertorial links to a slide show or an article with approximately 1,500 characters and you define the content. The sitelink is linked directly to a website of your choice. Placement: bookable daily or weekly (Monday through Sunday). You can place a counter pixel. Subject: a static image for the header and 200 text characters. Format: Left: 200 x 133 pixels image Centre: 200 x 133 pixels image Right: 133 x 89 pixels image Miscellaneous: 200 text characters for the header, 1,500 characters for the article (including blanks) Sitelink live view 29

30 Skyline Button The skyline button is positioned in the scroll area on the homepage and enables the placement of a short and clear message in a 180 x 150 pixels format. Placement: The booking period on the homepage is daily. This advertisement can be booked tag in tag / 3 rd party serving Subject: can be a static image or animated. You can place a counter pixel. Format: 180 x 150 pixels Skyline Button live view 30

31 Newsletter Regular newsletters inform our users (who have registered) about the most recent news. You can exclusively advertise in each newsletter with your banner (HTML version) or with your text ad (text version, approximately 200 characters including the link to your URL). Placement: daily or weekly Subject: banner or text ads; you can place a counter pixel. Format: banner 468 x 60 pixels (.jpg or.gif) Text ads approximately 200 characters including the link to your URL Miscellaneous: Selection between weekly mail (75,000 subscribers) and daily mail (approximately 8,000 subscribers per channel ) 31

32 Mutation Full / Mutation Medium / Mutation Light An example of a mutation full for our customer Samsung Mutation Full We can change our homepage image or a channel or the whole page based on your requirements for one day. Neither the readability of the content nor the content itself can be changed. Beyond this, there is no limit to the imagination. We are pleased to develop a suitable idea together with you. An example of a mutation medium for our customer Rolex Mutation Medium The Mutation Medium format includes an L-Ad, a graphic or image behind the L-Ad area, the background colour above the navigation bar, a Content Ad on the left side and the colour at the derstandard.at logo. An example of a mutation light for our customer Flyniki Mutation Light The Mutation Light includes an L-Ad, selectable background colour on the L-Ad, a Content Ad on the left side and the colour at the derstandard.at logo. 32

33 ipad App On our homepage and on the channel overview sites ONE advertising position is at our disposal. As a result, you are exclusively present. Placement: Your advertising type will be shown on the starting page and on the first page in each channel. This advertisement can be booked tag in tag / 3 rd party serving Subject: can be a static image or animated. Format: content ad 245 x 325 pixels, advertorial/sitelink/promotion 245 x 167 pixels and 200 text characters; max. 20 kb,.gif,.jpg no flash! 33

34 Measurability The number of unique views will be defined in advance The campaign period can be defined The target audience/channel can be clearly defined Ongoing online reporting concerning: Booked vs. delivered ad impressions Click through rate (CTR) Distribution, CTR according to the advertising types and subject Distribution, CTR according to weekday, time, etc. 34

35 Advertise successfully on derstandard.at /Mobil derstandard.at GmbH Vordere Zollamtsstraße 13, A-1030 Wien Tel: Fax: