Bring Your esport Dreams to Life

Transcription

1 Bring Your esport Dreams to Life White Paper

2 1. Abstract 2. Background 2.1 Difficulty for Professional esport Teams to Discover Emerging Talent 2.2 Inability to Accurately Assess Advertising Budgets and Effectiveness for Brands 2.3 Live Streaming High-Profile Live Stream Hosts New Live Stream Hosts Go Unnoticed by Potential Sponsors 2.4 Players Limited Interaction between Professional Players and Their Supporters esport s High Barrier to Entry 2.5 Low Fan Participation 3. Features of the J Token esport Platform 3.1 System Overview 3.2 The Arena 3.3 Live Streaming 3.4 Sponsors 3.5 Marketplace 3.6 Fan Forecast System 4. J Token Business Models 4.1 Gift Shop 4.2 Ad System 4.3 Revenue Sharing 4.4 Fan Forecast 4.5 Bidding Mechanism 4.6 Arbitration System 5. Summary 6. J Token Roadmap 7. Our Team 7.1 Partners 7.2 Advisors 8. J Token IEO 8.1 Public Offering 8.2 IEO Fund Allocation 1

3 1. Abstract J Token is a new platform that serves the entire esport ecosystem, including professional teams, sponsors, live stream hosts, fans, and all gamers from the amateur to professional level. By integrating gaming and blockchain technology, the J Token platform will help reduce the cost of gaming teams to reach new potential talent, it will make it easier for product sponsors to find the best spokesperson for their brand, and it will link live stream hosts, players, and their audience efficiently. This will create more opportunities for amateur players to be discovered by professional teams and allow users in the ecosystem to use a minimal amount of resources while obtaining greater benefits, which in turn will increase the market value of gaming globally. 2

4 2. Background The esport ecosystem is comprised of many different elements; it includes not only the teams and players that compete, but broadcasters, hosts, sponsors, publishers, brands, and fans as well. According to the 2017 Global esport Market Report, esports grew from a $493 million industry in 2016 to $696 million in 2017 representing remarkable 41.3% year-over-year growth. It is projected that the esports industry will reach $1.5 billion by 2020, with a compound annual growth rate of 35.6%. The esport world is defined by the interactions and connections between those involved. However, with the rapid growth of the esport industry the process of interacting with one another and forging new connections has become mired with inefficiencies that affect everyone from professional teams looking for new talent and pro gamers seeking sponsors to amateur gamers and commentators looking to enter esports. Because transactions on the blockchain are visible to all users and cannot be altered, cryptocurrency is a more transparent and trustworthy means of transaction when compared to fiat currency or individual tokens issued by separate gaming platforms. The J Token platform uses the power of the blockchain to provide a clear and dependable system that can be used by the entire esport ecosystem including teams, sponsors, gamers, announcers, and fans, thereby removing any barriers to communication. 2.1 Difficulty for Professional esport Teams to Discover Emerging Talent Currently, the prominent method for esport teams to discover potential talent is by trawling game rankings or tournament results. 2.2 Inability to Accurately Assess Advertising Budgets and Effectiveness For Brands Even though the social influencer economy is very effective and a huge part of the esport industry, it is also costly and expensive on the part of advertisers and brands in terms of lead time and budgeting. The costs of negotiating lead times with popular event hosts and gamers, designing sales funnels, and tracking performance are too high. Under such a system even advertisers and brands that commit vast amounts of resources will not be able to accurately predict how their marketing efforts will affect the sales of their product. 2.3 Live Streaming High-Profile Live Stream Hosts The main source of income for popular live stream hosts comes from viewer donations, which they also supplement by negotiating detailed sponsorship agreements with various manufacturers New Live Stream Hosts Go Unnoticed by Potential Sponsors Compared to the high-profile live stream hosts, newcomers have to rely entirely on the donations of their viewers to support themselves. If they want to create new revenue streams, they have to collect data and prepare a marketing proposal on their own. They must also take it upon themselves to reach out to potential sponsors to negotiate any sponsorship deal. Unfortunately 3

5 because these newcomers do not have the visibility of more established live stream hosts, most are unsuccessful in securing partnerships. 2.4 Players Limited Interaction Between Professional Players and Their Supporters. The interaction between professional gamers and their fans is usually limited to fan events held by their teams, or to live streaming. This presents a severe constriction on the amount of time that players are able to interact and foster connection with their fans esport s High Barrier to Entry Live stream popularity or in-game prowess does not guarantee a player will have any success professionally. Unless an amateur player has participated in a large competition, it is nearly impossible to gain the attention of professional teams through live streaming or game performance alone. 2.5 Low Fan Participation Currently the only way for fans to interact with their favorite live stream hosts during a broadcast is through donations and comments. 4

6 3. Features of the J Token esport Platform Through the creation of an arena, a live streaming platform, a sponsorship platform, a marketplace, and a fan forecast system, J Token aims to create an all-inclusive environment that will Bring Your esport Dreams To Life. 3.1 System Overview 5

7 The J Token platform is comprised of 5 distinct elements. 1. The Arena: Every gamer has the ability to initiate a match, regardless of whether they are a professional or an amateur. 2. Live Streaming: esport hosts have more control over the pacing and content of their live-stream. 3. Sponsors: Professional esport teams, manufacturers, and brands are able to discover new talent much more easily via comprehensive data of each player s performance and popularity. 4. Marketplace: esport product manufacturers can invite players and hosts to promote their products via revenue sharing agreements. 5. Fan Forecast: Fans will be able to feel more connected with their favorite teams or players, by supporting them directly. Each user will have their own page that will display the following: User type: gamer or live stream host Favorite games For Gamers: Wins/Losses. For live stream hosts: Popularity. Win Ratio Notable players defeated. (This list includes professional gamers, or players whose win ratio is over 75% that this player has defeated) Average number of games watched Number of fans Match sharing and analysis 3.2 The Arena J Token provides a Global esport Smart Contract that allows players to instantly call up a competition in the arena. The system plays no part in deciding the outcome of the match, and before the competition ends it will allow from viewers, depending on audience size, to act as judges. Each judge will be required to put down a small amount of tokens as a deposit. Once the competition ends the Global esport Smart Contract will undergo automatic distribution of the tokens according to the outcome of the competition that will return the deposits to the judges plus an additional 1-3% worth of tokens as a judging prize Global Competition The ability to start a competition is available for all players. By paying a J Token sign-up fee, players can get up to 2-10x their registration fee for winning Conditions can be adjusted for each competition to make the match even more exciting Rising Stars Help sponsors spot promising new talent J Token will retain comprehensive metrics for every competition, including duration, win/loss data, outfits, past notable defeated opponents, etc Sponsors will have access to a highly customizable search portal that gives them the ability to search using a variety of different variables including win ratio, defeated opponents, strategy, and preferred characters, making it easier for them to find players to sponsor Strategy Database 6

8 Study and analyze player strategy Every game gives participating players and hosts the ability to download clips that highlight player performance or livestream commentary Players can collect 5-20 minute worth of replay footage that can be used to re-cap a game or explain and analyze player strategy. Clips that players create can be shared easily with fans and through live streams. Special rewards can be set for fans based upon their contribution levels. These conditions are customizable and can be set by a livestream host based upon a fan s donations, their social interactions, or their total viewing time. Fans that fulfill conditions set by players or hosts will also gain access to exclusive content Bringing More Professional Opportunities to esports Players will find that the addition of registration prizes as well as many other reward-based competitions, that it is much easier in the J Token platform to have a reliable source of revenue that allows them to play professionally. Other revenue streams include: Fan gifts Sponsorships Marketplace revenue sharing Advertising Revenue Sharing from the Fan Forecast system 3.3 Live Streaming The J Token platform features a universal live streaming system as well as a live stream support plugins that eliminates the difficulties of cross-platform broadcasting. The built-in features of the live stream system will allow live stream hosts to have ultimate control over the content, pacing, and direction of their live streams, and will provide viewers with a more complete viewing experience Professional Live Stream Hosts Giving Professional Livestream Hosts More Control. Hosts can control competition re-plays while livestreaming. Hosts can select when to market products or to run advertisements to coincide with the most exciting moments of their livestream. During the down time between competitions, hosts can design their own commercial breaks. Hosts will be able to set custom animations for transitions, or use those provided by their sponsors Live Stream Dashboard In order to consistently maintain the most optimal pricing for running advertisements on their channel, live stream hosts will have access not only to detailed viewership data but to complete breakdowns of all their revenue streams including: Fan donations Ad revenue Marketplace data (revenue sharing) Audience ratings 7

9 3.3.3 Live Stream Index In order to ensure the best quality live streaming on the J Token platform, viewers will have the ability to rate every livestream: In order to obtain the rights to livestream a match, livestream hosts must first pledge a portion of J Tokens, the amount of which to be returned to them will be based upon the audience rating for their livestream. If viewers want to rate a livestream s quality, they must also first pledge a portion of J Tokens. These tokens will be redistributed depending on the rating of the livestream. If the players who believed the livestream was good outnumber the players who thought the livestream was bad, the pledged J Tokens will be given to those players in the majority. 3.4 Sponsors Helping Pro Teams Search for New Talent The J Token system will keep a full record of each player s performance that will allow teams to search for new talent. Teams will be able to search using a variety of different metrics including win ratio, past defeated opponents, favorite characters, and player strategy in order to find the best undiscovered talent to recruit Advertising System The J Token advertising system creates a lightning network between the platform and advertisers through smart contracts. This allows advertisers to create advertising budgets and will provide a record of all views, clicks, purchases, and other relevant information to the advertisers once their campaign ends by writing it into the blockchain. The system will also automatically distribute J Tokens when players or live stream hosts receive enough J Tokens through the advertising system Sponsor Bidding System All of the bidding on the J Token platform utilizes smart contracts. Every advertiser can bid for a player or live stream host to use their esport related product or bid for a timeslot on a live stream to air an advertisement. Advertisers are required to put up 25% of their bid as a deposit up front. Once the bidding is over the smart contract will automatically return deposits to the lower bidders and will collect the full amount from the highest bidder. If the highest bidder abandons their bid, or turns out to lack sufficient funds to fulfill their bid, then the system will retain their deposit and will offer the contract to the second highest bidder Sponsorship Arbitration If a player or livestream host does not fulfill their responsibilities to their sponsor after accepting their support, the sponsor can deposit.05-.1% of their original bid to pursue sponsorship arbitration. Viewers that wish to participate in the arbitration process must also submit an amount of J Tokens as a deposit, and will help determine whether or not cheating has occurred via majority consensus. 455 seconds will be added to the arbitration for every fan that participates, with a maximum arbitration time of 48 hours. Once the J Tokens submitted by those participating in the arbitration process has reached 38% of the Fan Forecast amount, the public arbitration proceedings will begin. If the amount of J Tokens submitted by those who have reported cheating does not reach 19% of 8

10 the Fan Forecast amount, the arbitration process will be aborted and the deposits will be automatically collected by the system. If the player or live stream host has been found to have not fulfilled their obligations, the assets of that player or host will be divided amongst the advertiser and the arbitration participants. Additionally, arbitration participants will receive the sponsor amount the advisor offered to the player or host. If the player or live stream host is found not to be guilty of neglecting the obligations of their agreement, then the advertiser s deposit will be divided among the player or host as well as among the arbitration participants who voted in favor of the player or host. The advertiser will also be required to pay an additional fee, including sponsor amount and arbitration deposit, to the majority of arbitration participants Helping Manufacturers Find the Perfect Spokesperson Manufacturers no longer need to blindly sponsor players or livestream hosts with large audiences whose advertising rates have been wildly inflated. Through the J Token platform manufacturers can compare the needs of their campaign to the past sponsorship performance of each player and livestream host in order to find the perfect spokesperson for their product Sponsor Bidding System for Pro Teams / Pro Players / Popular Live Stream hosts. Pro teams, pro players, and popular live streams can establish seasonal, bi-annual, or annual timeframes for advertisers and sponsors to bid on. Any product that is used in esport competitions can be sponsored. Live stream hosts can open up bidding to sponsors for prime advertising timeslots, commercial breaks, or events outside of live streams such as AMAs and product reviews. 3.5 Marketplace The J Token platform will temporarily store all marketplace clicks, viewing history, and purchase behavior and record it on the blockchain which will be available for the players and hosts to view anytime Paradigm Shift New product manufacturers will be able to more effectively draw in gamers and live stream hosts through revenue sharing. They will be able to do this via the following: Gamers and live stream hosts will be able to use the J Token platform to apply directly to manufacturers for sponsorships, allowing manufacturers to quickly find the best spokesperson for their brand. Product manufacturers are able to directly sponsor or collaborate with gamers and live streamers, and will have the ability to set special KPIs for each player or host Superior Advertising System Advertisers can adjust their advertising scope and budget based on game type, player/live streamer/fan location, age, etc Sponsors can supply their own advertising materials and players and livestream hosts can decide how to use these materials to reach their fans more effectively. Built-in reports measure the reach and effectiveness of each ad campaign and provide advertisers with information on how to improve their campaigns. 9

11 3.5.3 Expert Management Dashboard Track and manage advertising budget and orders in real time, and understand your marketing performance instantly through the J Token management dashboard, which includes such features as: Highest performing ads, conversion rates, and demographic information Inventory and order management Quick and easy settings for special offers and events Promo codes Product Auction System Craft your brand image and create buzz by partnering with teams, players, and live stream hosts to offer auctions and giveaways (such as a charity auction) of a limited amount of your product Product Demographic Analysis The J Token platform provides extensive data to manufacturers that is invaluable research for the next generation of their products. This data includes: Location, age, average spending, cellphone model, etc... Product surveys that provide detailed and valuable post-purchase customer feedback. 3.6 Fan Forecast System Every competition will be able to trigger a single predictive smart contract. This predictive smart contract will allow users to participate in estimating probabilities of the competition outcome from up to 7 days before the competition until the match begins. After the end of the match the system will first validate the results using dual authentication - the platform s Global Smart Contract and the fairness mechanism - before distributing tokens No Need for Third Parties The use of smart contracts eliminates the need for third parties. Statistics are calculated automatically by smart contracts. Competition results are automatically tallied and tokens are automatically distributed immediately at the conclusion of a competition. Fan Forecast prizes are automatically distributed Fairness Mechanisms The J Token platform gives players many different potential revenue streams, and their earnings are tied directly to their individual performance data in a way that greatly discourages speculation or cheating in order to reap a quick profit. The punitive measures used to prevent speculation or cheating are as follows: After a competition starts, every player s J Tokens are frozen: If it is confirmed that a player is cheating, their J Token assets are confiscated and are used to compensate arbitration participants. Cheating arbitration: o Every user that submits reports of cheating must provide % of the total fan forecast as a deposit. o 455 seconds will be added to the arbitration duration for every fan that participates, with a maximum arbitration time of 48 hours. 10

12 o o o o Arbitration participants must also provide an amount of J Tokens as a deposit that will be given to the majority of participants based upon the arbitration consensus of whether or not cheating has occurred. When the amount of J Tokens submitted by arbitration participants that believe that the player or live streamer has cheated reaches 38% of the Fan Forecast amount, the public arbitration process will commence. If the amount of J Tokens submitted by arbitration participants that believe that the player or host has cheated does not reach 19% of the projected settlement amount, the system will automatically collect the tokens already submitted. If the player or host is found to have cheated, that individuals assets will be divided amongst those who submitted reports of cheating. Additionally, arbitration participants will receive the original profits the player was to gain from sponsorships as well as the deposits of the minority of participants that believed the player did not cheat. If the player is found not to have cheated, then the deposit from arbitration participants who think the player has cheated will be divided among the player as well as among the arbitration participants who voted in favor of the player. The advertiser will also be required to pay an additional fee, including sponsor amount and arbitration deposit, to the majority of arbitration participants. (The above is a description of the possible application which can be served by the J Token smart contract. The actual operation of the J Token platform may evolve in order to comply with legal rules and regulations.) 11

13 4. J Token Business Model J Tokens are based on the standard of Qrc20 tokens, therefore, every transaction requires a Qtum fee for miners. For this reason every transaction made on the J Token platform will require a 1-10% processing fee depending on the type of transaction. Part of this fee is given to miners. After the miner s fee is collected, the remaining 70% is used for the operation of the J Token platform and 30% is returned to the token pool. 4.1 Gift Shop Fans can show their support for their favorite players, teams, and live streamers by sending gifts to them that they can buy gift in the gift shop. Each purchase on the J Token platform requires a 5% processing fee part of which is given to the miners and part of which is used to maintain the operation of the J Token platform. 4.2 Ad System esport manufacturers and advertisers will pay advertising fees through the J Token payment platform. The distribution of advertising fees is as follows: Livestream: 50% Players: 20% Audience: 20% J Token Platform: 10% 4.3 Revenue Sharing When a J Token platform user goes through the marketplace to make a purchase outside of the platform in fiat currency, the J Token platform will pay the player or livestream host in J Tokens. Each purchase made on the J Token platform requires a 3% processing fee, part of which is given to the miners and part of which is used to maintain the operation of the J Token platform. 4.4 Fan Forecast Fan Forecast is a system that will not only increase user engagement but also provide extra benefits to players, live stream hosts and fans. Each match within the J Token platform requires a 1% processing fee, part of which is given to the miners and part of which is used to maintain the operation of the J Token platform. 4.5 Bidding Mechanism All of the bidding systems on the J Token platform utilize smart contracts. After an agreement has been reached, the player or live stream host behind the auction can collect an initial payment from the winning bidder. The remaining amount can be collected by the player or live stream host once they have fulfilled their contract. A 3% fee of the total J Token bid amount will be collected to pay miners and maintain the operation of the J Token platform. 4.6 Arbitration System J Token uses smart contracts in order to carry out arbitration. This includes both bidding, sponsorship, and Fan Forecast arbitration. 12

14 The party that requests arbitration must submit an appropriate amount of J Tokens, or fulfill the arbitration process requirements, after which the opposing party s assets will be frozen. After the arbitration has reached its conclusion the losing party must also pay a 10% arbitration fee to support the arbitration participants. 1% of this fee will be used by the J Token platform to pay miners and maintain the operation of the J Token platform. 13

15 5. Summary J Token represents a giant leap in the evolution of current live stream systems that integrates competitions, donation mechanisms, competition data, competition ratings, marketing sponsorships and more to become a complete esport ecosystem that is able to support interaction and resolve conflicts between the diverse parties within the esport world, including teams, sponsors, hosts, players, and fans. J Token will attract more business and potential talent to esports and give more opportunities for fan engagement. As its content and services grow and mature along with the platform, the pioneering J Token broadcast platform has the potential to become a figurehead within the esports universe, bringing with it a giant leap in profitability for esport product manufacturers. 14

16 6. Roadmap 15

17 7. Team David Cheng, CEO David Cheng is a graduate of the Columbia Business School, a registered CFA, and the director of the CFA Society Taiwan. David has over 20 years of experience in international business management and international capital markets. In the past, David Cheng has held positions at JP Morgan Chase s investment banking headquarters as well as in the merger and acquisition department of the Fortune 100 listed chemical company Rohm & Haas. David was also the spokesperson for Tawan s Faraday Technology and their head of investment strategy. Most recently David has helped many large Chinese corporations develop successful strategies to attract international investment. Notably David was involved in the management buyout of Computer Associates Corporation s Asia-Pacific branch, the merger of the largest grain and beverage franchise, JINMOFANG, the expansion of the rapid-cut salon group CQ2 into the mainland market, and the development and recruitment of overseas investment for many cloud computing and clean energy companies. Saiki Tsutomu, CTO Yen-Wen Lin, COO Saiki Tsutomu has extensive technological development experience stemming from his participation in many important projects including the development of the Japan music copyright management system used by Avex Group Holdings. Saiki also was responsible for the development of a web server database for Thomson Reuters Japan Ltd. as well as for the planning, coordination, and development of ReutersFirst Web. Not only has Saiki worked as a basis, workflow, and ABAP consultant for SAP China s global support division, but he has joined the China Global Support Division of Maize Co., Ltd., led the development of a third-party logistics system for Fuji Logistics electric inventory center, designed a search system for Zoiccs Co., Ltd, as well as a financial search system for XBRL, and created his own independent software development company in Shanghai. In the relatively young gaming industry, Yen-Wen Lin boasts an impressive 12 years of experience overseeing product operations beginning from his time as the head of the classic online game Lineage, which held the second largest share of Asia s gaming market. He has been influential in many other well known games, the most famous of which include Fantasy Drive, CS Online, Crazy Arcade, and Alliance of Valiant Arms (A.V.A). Yen-Wen s impressive résumé extends to mobile games as well including Thunder Strike and Headshot, among others. Yen-Wen has played a major role in the coordination of many influential gaming competitions, especially A.V.A s AEL League and Arena of Valor s GCS League. Yen-Wen has led multiple international competitions including the 2014 A.V.A AIC International Championship, the 2016 Headshot: Falcon Dual Masters, and 16

18 the 2017 Arena of Valor AIC International Championship. Sunny Sun, CMO Sunny Sun is the Business Manager for the Japan-listed company, Prime System and has over 20 years of experience in multinational business management in Japan. Sunny is especially adept at marketing management and since 2010 Sunny has overseen the creation and operation of the Green Group Members, which aims to promote overseas business in Japan and includes the Omron Corporation, the Yaskawa Electric Corporation, and the Orix Corporation. Cheng-Hsien Chuang, CFO Cheng-Hsien s 18 years of research experience includes positions at the Foreign Exchange Trading Department of Standard Chartered Bank, Marbo Investment Consultant s Department of Research, as well as the Department of Research and the Department of International Securities for the Central Securities Investment Trust Corporation. Cheng-Hsien s expertise is in corporate operational strategy and valuation, but Cheng-Hsien also has a solid background in corporate financial analysis. Cheng-Hsien performs evaluations on over 200 companies per year which has given him unparalleled knowledge of first-hand investment in the Taiwanese market. Currently Cheng-Hsien is the editor-in-chief of Marbo Weekly, one of the most influential economic magazines in Taiwan. 7.1 Partners China Digital Culture China Digital Culture (Group) Limited (the Group ) is listed on the Growth Enterprise Market of the Stock Exchange of Hong Kong. Centering on entertainment and cultural content, the Group has extensive experience in the licensing of sports and entertainment broadcasting rights, management of professional athletes, distribution of digital music, marketing and promotion of commercial events and operating E-Sports teams endorsed by celebrities. China Digital Culture (Group) Limited is a strategic partner of the J Token Platform and will provide marketing and promotional services. 17

19 COBINHOOD Launched in 2017, COBINHOOD is a next-generation cryptocurrency service platform. COBINHOOD is home to the world's first zero-trading-fee, high-frequency cryptocurrency trading platform. COBINHOOD also provide ICO underwriting service, launching an ICO is far more than releasing a White Paper and a landing page it requires sophisticated strategies on all fronts. COBINHOOD provides comprehensive ICO underwriting services, specializing in fundraising tactics to make ICO successful. The company was founded by Popo Chen, the original founder of '17 Media', with the intention of shaping future economies by creating a financial center for the blockchain era. COBINHOOD believes the evolution of blockchain technology and a decentralized financial landscape will transform global capital markets and business organizations with long lasting impact. 7.2 Advisor Ronald B. Gamble, Advisor Ronald B. Gamble has approximately 30 years of experience in aeronautical and mechanical engineering, chiefly with Boeing. Ronald is a frequent volunteer and guest speaker for various technology promotion and charity groups in Taiwan, Hong Kong and China. Ronald uses his non-profit speaking engagements as a way to give back to the community through sharing his substantial knowledge and experience. Ronald, as a veteran engineer and supervisor, has been involved with the design, manufacturing, repairs, maintenance, customer service, and training for the Boeing 747, 767, 777 and 787 series of wide-body aircrafts. Ronald is an expert in the definition of ecosystems, mechanical interfaces, and technological impact within the world of aviation. Because of Ronald s expertise he is able to identify procedural improvements and solutions to issues related to the development process. 18

20 8. IEO Details 8.1 Public Offering You are invited to join the J Token IEO and support the groundbreaking development of the J Token platform. J Token utilizes the QRC20 standard of the Qtum blockchain. The ticker for J Tokens is JTK and will have a total distribution of 10 billion tokens, 3 Billion of which will be allocated to the IEO. IEO distribution: 30% (5B JTK) Held by the J Token Platform: 25% (2.5B JTK) Partners: 40% (4B JTK) Bounty Program: 5% (0.5B JTK) The J Token IEO will be held from February 13, 2018 to March 12, 2018, only Ethereum will be accepted. The rate of JTK will be as follows: 2/13 2/19: 1 ETH for 48,300 JTKs (15% Bonus) 2/20 2/26: 1 ETH for 46,200 JTKs (10% Bonus) 2/27 3/5: 1 ETH for 44,100 JTKs (5% Bonus) 3/6 3/12: 1 ETH for 42,000 JTKs The J Token project plans to open on February 13, 2018 and will be listed immediately on the COBINHOOD cryptocurrency exchange. * JTK tokens are not securities, and possession of JTK tokens does not represent possessing shares in J Token. * Participants of the J Token IEO are sponsoring the development of the J Token platform. The J Token company does not promise to provide any sort of return to J Token IEO participants. 19

21 *J Token will release a maximum 10% of its JTK tokens per annum 8.2 IEO Fund Allocation All funds received from the IEO will be used for the development of the JTK Project. Including product development, operation, marketing, auditing, legal affairs, and security compliance. Product Development Up to 40% of funding will be used to recruit top talent to ensure that J Token maintains a competitive edge within the market and can continue to develop new cutting-edge products and services. Operation 20% of funding will be allocated to the maintenance and operation of J Token s servers, customer service, and any other aspects relating to the successful operation of the platform. Marketing 20% of funding will be allocated to marketing and advertising campaigns to increase J Token s standing and recognition within the market. 20

22 Auditing and Security Compliance 10% of funding will be allocated for a bank-level audit and safety supervision that will ensure the safety and security of all users and their assets on the blockchain. Legal Affairs 10% of funding will go towards legal fees and consultation to ensure the successful long-term operation of J Token. DISCLAIMER: This White Paper is for discussion purposes only. Creator Global Investments Limited does not guarantee the accuracy of the conclusions reached in this white paper. Copyright 2018 Creator Global Investments Limited Underwritten by COBINHOOD 21