NCSOFT PRESENTATION. April 2012
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1 NCSOFT PRESENTATION April 2012 NCSOFT Corporation Samsungdong, Kangnamgu, Seoul , KOREA Tel: Fax : Copyright c NCSOFT Corporation. All Rights Reserved
2 Disclaimer Some of the information and data in the material have been prepared based on assumptions. There can be no assurance that the assumptions used by NCsoft are correct and even if they are, that the effect of such assumptions on NCsoft s business and results of operations will be as projected. Therefore, NCsoft will not be responsible for individual investment decisions based solely on this material. The financial results for 4Q 2011 have been prepared on an unaudited basis, and may be subject to change during independent auditing process. Also, figures in this presentation is KIFRS based unless otherwise noted. Consolidated subsidiaries : NC Interactive(100%, US), Arenanet(100%, US), NC Europe(100%, UK), NC Japan(60%, JP), NCsoft Japan(100%, JP), NC Taiwan(85%, TW), NCsoft Corporation(Parent, KR), Next Play(53%, KR), NCsoft Service(100%, KR), NC Dinos Baseball Club(100%, KR), Hotdog Studio(58%, KR), Oraion Soft(100%, KR) 2
3 Contents I. Overview 1. Industry Overview 2. Company Overview II. 4Q 2011 Earnings 3. Financial Highlights 4. Sales Breakdown 5. Costs Breakdown III. Investment Points 6. Opportunities 7. Catalysts 8. Strengths Appendix 9. Parent Earnings 10. Summarized Financial Statements 11. Screenshots 3
4 11. Industry Overview(Characteristics & Categories) General Characteristics of Online Game Industry Fastgrowing industry High margin business Low cultural barriers Multiyear cycle business Categories of Online Games MMOG (Massively Multiplayer Online Games) MOG (Multiplayer Online Games) Web Board Games Definition Main User Base Product Life Cycle Business Model Development cost Thousands of players play in an evolving virtual persistent world simultaneously over the internet Hardcore users Male, young adults Relatively long (510 years) Mainly subscription fees, box sales in some regions High development cost over long development period (4~5 years) Online games with limited number of players in a single game world at a time Midcore & light users Male & female, from teens to 40 s Generally shorter than MMOGs Ingame items sales, optional fees for premium contents Relatively low development cost, shorter development period Easy to play browser games such as chess, poker, etc. 4
5 12. Industry Overview(Growth Projection) Online is the fastest growing game platform with 19% CAGR (2009~2013). China is the fastest growing online game market with 20% CAGR (2009~2013). Game Market by Platforms Online Game Market by Regions (Unit : USD BN) E 2012E 2013E (Unit : USD BN) E 2012E 2013E Online Arcade PC Console Mobile Korea China NA Europe Japan Others (Source : Game White Paper 2011, Ministry of Culture, Korea) 5
6 21. Company Overview(NCsoft at a Glance) Leading online game company boasting the finest development capabilities and global publishing network. Foundation : March, 1997 CEO : BOD : Employees** : 3,300 Taek Jin Kim Taek Jin Kim(CEO) Hee Sang Lee(COO) Jaeho Lee(CFO) Byoung Moo Park* Myoung Oh* Yun Seok Seo* Global network : Korea, North America, Europe, Japan, Taiwan, Thailand Ownership** : Snapshot Services MMORPG Casual Games Web Games & Board Games Individual Domestic 11% Institution 30% Foreign 25% Management 25% Treasury Stock 9% Game Portal Music Content * Outside Directors ** As of March
7 22. Company Overview(Annual Revenue Trend) Legacy products remain solid. With the case of Lineage, sales actually increased. Blockbuster hits are expected with soontobe released games such Blade & Soul and Guild Wars 2. 1,200,000 1,000, , ,000 Royalty Others AION Guild Wars City of Heroes/Villains Lineage2 Lineage (Unit : KRW MN) B&S, GW2 400, ,000 0 Lineage2 Lineage AION GW CoH 9, , , , , , , ,211 20, , , , , , , , , , , ,640 54, , , , , , , , (E) 7
8 Company Overview(Lineage) Global Online Game Publisher NCsoft Lineage, one of the legacy games, is now stronger than ever. Hybrid biz model(freetoplay/premium subscription + ingame item sales) drove up further growth. Annual Revenue of Lineage Quarterly Revenue of Lineage 300,000 (Unit : KRW MN) 70,000 (Unit : KRW MN) 250,000 60,000 66, ,000 50,000 51,618 50, ,000 Ingame item sales 40,000 30,000 Ingame item sales 50,050 47,955 42,459 40,915 38,512 39, ,000 50, , , , , , , , , , , , ,401 54,605 6, ,000 10,000 29,023 1Q 08 28,088 2Q 08 29,351 28,887 27,481 26,605 3Q 08 4Q 08 1Q 09 2Q 09 25,151 3Q 09 4Q 09 1Q 10 2Q 10 3Q 10 4Q 10 1Q 11 2Q 11 3Q 11 4Q 11 8
9 24. Company Overview(Development & Publishing Network) Global Online Game Publisher NCsoft Top talented developers in Korea and U.S. Wellorganized publishing arms in major markets such as Japan, Taiwan, Europe, U.S. Europe NCsoft Europe (100%) Innova System (LineageII, AION) Gameforge (AION) Korea NCsoft Corporation (Headquarters) Thailand NC True (49%, JV with True corp.) China Shanda (AION) Tencent (B&S, Lineage, LineageII, Punch Monster ) Taiwan Japan NC Japan (60%, JV with Soft Bank) NCsoft Japan (100%) NC Taiwan (85%, JV with Gamania) Gamania (Lineage) North America NC Interactive (100%) Carbine Studio (under NCsoft Corporation) Paragon Studio (under NC Interactive) Arenanet (100%) Development Studio Publishing Entity First Party Studio License Partner 9
10 25. Company Overview(NeverEnding Innovation) To be launched Wildstar Lineage Eternal... In service Guild Wars 2 Blade and Soul Ultra large scale combat Drag skill Lineage AION Lineage2 Flying characters Wide range of customization The first 3D MMO in Korea Differentiated action Seamless instant dungeons Smart UI Proprietary graphic engine Personalized story line Dynamic quest system MMO + SNG Never seen before adventures Smart view Interactive object Seamless world Users get to create their own contents Large scale PvP called Gong Sung Jeon 10
11 26. Company Overview(Quality Assurance System) Individual project level : Project Review Committee(PRC), Milestone Review Committee(MRC) Global portfolio level : Portfolio Steering Committee(PSC) Development Unit PRC Proposal Milestone1~ (Prototype) Production (Alpha) Idea Game MRC Check Check Check PRC Project Approval Termination if necessary Mass Production Approval 11
12 31. Financial Highlights (Quarterly) Sales and profit declined as number of ingame item events decreased in 4Q. 200,000 Sales 100,000 Operating Profit (Unit : KRW MN) 150, , , , , ,995 80, ,000 50,000 6% QoQ 13% YoY 4Q 10 1Q 11 2Q 11 3Q 11 4Q 11 60,000 40,000 20,000 27,713 40,716 43,497 33,793 16,677 51% QoQ 40% YoY 4Q 10 1Q 11 2Q 11 3Q 11 4Q ,000 Pretax Income 100,000 Net Income 80,000 80,000 60,000 40,000 20,000 33,553 46,721 49,423 38,840 21,853 44% QoQ 35% YoY 4Q 10 1Q 11 2Q 11 3Q 11 4Q 11 60,000 40,000 20,000 27,393 34,457 41,359 27,875 16,125 42% QoQ 41% YoY 4Q 10 1Q 11 2Q 11 3Q 11 4Q 11 12
13 32. Financial Highlights (Yearly) Revenues reduced YoY due to the weakened user base. Profits dropped as revenues decreased and R&D costs increased. 700, , , ,904 (Unit : KRW MN) 500,000 7% YoY 400, , , , , , , , , ,000 24% YoY 21% YoY 18% YoY Revenues Operating Income Pretax Income Net Income 13
14 41. Sales Breakdown (Quarterly) Sales in Korea dropped QoQ from the lack of L1 ingame item events, whereas sales in Japan jumped back up due to the increase of L2 ingame item sales. 180,000 Sales by Regions Sales by Games (excluding royalty) 160,415 (Unit : KRW MN) 180,000 (Unit : KRW MN) 150, ,000 90,000 60,000 13,513 (8%) 147,603 1,714 (1%) 5,155 (3%) 11,868 (8%) 4,126 (3%) 23,321 (15%) 18,279 (12%) 6,829 (4%) 4,521 (3%) 7,925 (5%) 6,532 (4%) 101,957 (64%) 102,276 (69%) 138,995 14,337 (10%) 2,724 (2%) Royalty 29,446 (21%) Others 2,893 (2%) 6,824 (5%) Taiwan Japan Europe N. America Korea 82,771 (60%) 150, ,000 90,000 60, ,902 2,219 (2%) 2,723 (2%) 3,239 (2%) 65,124 (44%) 31,140 (21%) 135,735 3,088 1,872 2,812 (2%) (1%) (2%) 55,834 (41%) 21,176 (16%) 124,658 3,336 1,474 (3%) (1%) 3,435 (3%) 51,729 (41%) 24,731 (20%) Others GW COH/V AION L2 L1 30,000 30,000 42,459 (29%) 50,951 (38%) 39,952 (32%) 4Q 10 3Q 11 4Q 11 4Q 10 3Q 11 4Q 11 L1 : Lineage 1 L2 : Lineage 2 COH/V : City of Heroes/Villains GW : Guild Wars 14
15 42. Sales Breakdown (Yearly) Sales in Korea did not show much of a change, while sales in US/EU plunged with downward user trend. L1 recorded its historical high in 2011, but L2 declined YoY due to the weakened user base. Sales by Regions Sales by Games (excluding royalty) 700, , ,000 (Unit : KRW MN) 600, ,000 48,033 6,193 23,484 78,952 34,275 (7%) (1%) (4%) (12%) (5%) 608,904 56,573 17,856 85,020 (9%) (3%) (14%) 600, , ,872 11,519 12,545 15,787 (2%) (2%) (3%) 552,331 12,816 12,086 7,905 (2%) (1%) (2%) 400, , ,000 48,571 (7%) 17,928 27, ,397 (63%) 404,144 (3%) (4%) (66%) Royalty Others Taiwan Japan Europe N. America Korea 400, , , ,137 (43%) 223, ,937 (20%) 100,574 (40%) (18%) Others GW COH/V AION L2 L1 100, , ,947 (30%) 195,702 (35%) L1 : Lineage 1 L2 : Lineage 2 COH/V : City of Heroes/Villains GW : Guild Wars 15
16 5. Costs Breakdown Labor cost grew 9% YoY as more talents were hired for long term growth. Variable expense was up 7% YoY mainly due to the increase of royalty expense. Marketing expense rose 25% YoY from the increased number of active marketing campaigns and corporate PR activities. (Unit : KRW MN) 4Q 10 1Q 11 2Q 11 3Q 11 4Q 11 QoQ YoY Labor Cost 68,442 69,317 68,634 65,355 66,062 1% 3% Variable expense 9,261 8,884 9,838 9,402 10,885 16% 18% Payment processing fee 6,433 6,006 6,352 6,168 7,247 17% 13% Royalty expense 1,539 1,678 1,366 1,538 1,880 22% 22% Box production fee 1, , ,257 29% 18% Other variable % 129% Marketing expense 4,771 3,136 3,968 5,328 6,315 19% 32% D&A 6,432 7,081 6,658 7,002 7,885 13% 23% Others(*) 31,660 26,554 28,014 30,020 32,758 9% 3% Sub Total 120, , , , ,906 6% 3% Other Income 4,034 2,989 4,478 4,527 4,173 8% 3% Other Expense 16,169 2,793 10,684 1,230 2, % 84% Total 132, , , , ,317 7% 8% YoY 246, ,368 9% 36,581 39,009 7% 24,612 25,773 5% 4,896 6,461 32% 3,761 3,580 5% 3,312 3,195 4% 14,959 18,747 25% 22,620 28,626 27% 111, ,346 5% 432, ,097 9% 13,922 16,166 16% 60,369 17,290 71% 479, ,222 1% * 4Q11 Others : Bandwidth costs(4,618), Rent(3,660), Wage for outsourced staff(2,912), Outsourced R&D(2,894), etc. 16
17 6. Opportunity Online is the fastest growing game platform (CAGR 19%). Great potential for growth, but only a few selected players currently in the market. Game Markets by Platform Annual Revenue Trend of Blizzard (Unit : USD in BN) CAGR 1% Online CAGR 13% Arcade 24 PC 21 Console 19 Mobile CAGR 19% CAGR 17% ,800 1,600 1,400 1,200 1, (Unit : USD in MN) ,082 1,346 1,196 1,646 1,243 1, E 2012E 2013E (Source: Game White Paper 2011, Ministry of Culture, Korea) CY2004 CY2005 CY2006 CY2007 CY2008 CY2009 CY2010 CY2011 CY2012 (Source: Hudson Square Research) 17
18 71. Catalysts New growth drivers such as Blade & Soul, Guild Wars2, Wildstar, Lineage Eternal. Hybrid business model (freetoplay/premium subscription + ingame item sales) Blade and Soul has... A unique world view with Asian martial arts element Wider selections of audience through easy play Not full of repetitive combats, but also variety of activities Well written stories and stunning visuals Other groundbreaking features that have not been tried so far in MMOs Guild Wars2 has... A dynamic and interactive game experience Personalized storylines New depths of character customization An innovative combat system Intense player vs. player action A rich and fully realized fantasy world 18
19 72. Catalysts Blade & Soul will launch in Korea in 1 st half of Guild Wars 2 will launch in US & EU in AION s milestone 1 st CBT in Korea 2 nd CBT in Korea 3 rd CBT in Korea OBT & Launch in Korea Launch in China Launch in Japan/Taiwan Launch in EU/US Oct ,000 testers April ,000 testers July ,000 testers OBT : Nov Launch : Nov April 2009 July 2009 Sep Blade & Soul s milestone 1 st CBT in Korea 2 st CBT in Korea 3 rd CBT & OBT & Launch in Korea Global launches expected to follow in major markets in 2013 April 2011 August H
20 8. Strengths Worldclass development capabilities and a strong pipeline Global publishing network 14 years of operational knowhows and skills To be launched Wildstar Lineage Eternal... In service Guild Wars 2 Blade and Soul Internal tests expected in 2012 AION Handson demo at PAX and GamesCom in 2011 Lineage Launch: Sep Accumulated Sales: KRW 1.8 TN (launch~2011) Service Country: 6 countries Latest Quarterly Sales: KRW 40 BN Lineage2 Launch: Oct Accumulated Sales: KRW 1.3 TN (launch~2011) Service Country: 9 countries (EU counted as one) Latest Quarterly Sales: KRW 25 BN Launch : Nov Accumulated Sales: KRW 0.8 TN (launch~2011) Service Country: 7 countries (EU counted as one) Latest Quarterly Sales: KRW 52 BN 1 st CBT in April nd CBT in August 2011 To be launched in 1H 2012 Handson demo at PAX and GamesCom in 2010 Handson demo at PAX and GamesCom in 2011 To be launched in
21 Appendix 9. Parent Earnings 10. Summarized Financial Statements 11. B&S screenshots 21
22 91. Financial Highlights (Parent) Global Online Game Publisher NCsoft (Unit : KRW MN) Sales Operating Profit 150, ,000 50, , , , , ,005 12% QoQ 14% YoY 100,000 80,000 60,000 40,000 41,850 52,602 63,852 52,193 28,231 4Q 10 1Q 11 2Q 11 3Q 11 4Q 11 20,000 46% QoQ 33% YoY 4Q 10 1Q 11 2Q 11 3Q 11 4Q ,000 Pretax Income 100,000 Net Income 80,000 60,000 40,000 47,810 58,864 69,920 57,468 33,650 80,000 60,000 40,000 40,004 47,470 56,656 45,620 27,179 20,000 41% QoQ 30% YoY 20,000 40% QoQ 32% YoY 4Q 10 1Q 11 2Q 11 3Q 11 4Q 11 4Q 10 1Q 11 2Q 11 3Q 11 4Q 11 22
23 92. Sales Breakdown (Parent) Global Online Game Publisher NCsoft (Unit : KRW in MN) Sales by Games Quarterly Royalty 150,000 30, , ,094 25,000 26,180 24,762 21, ,005 23,913 24,922 24,445 24,762 25,620 22,492 21, ,000 50,000 2,656 2,307 42,618 48,333 10,218 14,696 26,180 3,151 36,630 8,612 Royalty Others AION L2 L1 20,000 15,000 10,000 37,000 47,135 34,433 5,000 4Q 10 3Q 11 4Q 11 1Q 10 2Q 10 3Q 10 4Q 10 1Q 11 2Q 11 3Q 11 4Q 11 23
24 93. Costs Breakdown (Parent) Global Online Game Publisher NCsoft (Unit : KRW in MN) 4Q 10 1Q 11 2Q 11 3Q 11 4Q 11 QoQ YoY Labor cost 47,416 48,649 49,304 45,846 42,200 8% 11% Variable expense 5,656 6,118 6,074 6,143 6,337 3% 12% Payment processing fee 3,972 4,389 4,664 4,448 4,430 0% 12% Royalty Expense 1,619 1,704 1,379 1,551 1,888 22% 17% Other variable % 71% Marketing expense 2,729 1,703 3,285 1,715 10, % 269% D&A 2,694 2,911 3,138 3,298 3,424 4% 27% Others 16,160 13,995 15,557 17,535 17,902 2% 11% Sub Total 74,655 73,375 77,359 74,536 79,921 7% 7% Other Income 618 1,552 3,276 2,988 1,589 47% 157% Other Expense 11,561 2,506 2, , % 79% Total 85,598 74,329 76,296 71,900 80,774 12% 6% YoY 167, ,998 11% 22,446 24,672 10% 15,829 17,931 13% 4,862 6,522 34% 1, % 6,946 16, % 9,109 12,770 40% 56,846 64,990 14% 262, ,192 16% 7,146 9,405 32% 52,160 7,512 86% 307, ,299 1% 24
25 94. Equity Method Gain/Loss (Parent) Global Online Game Publisher NCsoft 4Q 10 1Q 11 2Q 11 3Q 11 4Q 11 QoQ YoY Domestic Subsidiaries (792) % Orion Soft (189) 140 (259) 446 (133) Next Play (1,159) Crazy Diamond (23) 22 56% NCsoft Service (204) 155 (18) % Zepetto % 29% NC Dinos Baseball Club (731) 164 Hotdog Studio (141) (191) Overseas Subsidiaries (3,969) (6,756) (8,770) (10,117) (3,393) NC Interactive (3,982) (5,874) (5,235) (7,844) (5,821) NC Europe (2,186) (2,410) (2,437) (3,484) 793 NC Japan (3,067) (206) 1,286 36% Ncsoft Japan (24) 0 (17) % NC Taiwan 326 (76) 1, (690) NC True % 300% Total (4,760) (6,114) (8,203) (9,646) (2,400) (Unit : KRW in MN) YoY (4,169) 2,674 (67) 193 (5,614) 0 (23) % 1,328 2,308 74% 0 (48) 0 (332) (3,654) (29,036) (13,691) (24,774) 1,592 (7,538) 2,646 (1,342) (467) 312 2, % 2,198 3,510 60% (7,823) (26,363) 25
26 95. Quarterly Sales by Subsidiaries (Parent) Global Online Game Publisher NCsoft 4Q 10 1Q 11 2Q 11 3Q 11 4Q 11 QoQ YoY NC Interactive 8,016 7,214 6,972 6,606 6,681 1% 17% Arenanet % 52% NC Europe 6,829 5,499 5,014 4,521 2,893 36% 58% NC Japan 23,462 20,056 17,267 18,229 29,895 64% 27% NC Taiwan 5,215 5,298 5,718 4,127 2,724 34% 48% NCsoft Japan 2,202 1,407 1, % 97% NC True 4,060 4,629 4,292 4,532 4,601 2% 13% Total 50,582 44,779 41,298 39,093 47,248 21% 7% (Unit : KRW in MN) YoY 48,952 27,472 44% 3,625 2,327 36% 34,275 17,928 48% 79,377 85,446 8% 27,872 17,867 36% 6,984 3,326 52% 11,622 18,054 55% 212, ,419 19% 26
27 101. Summarized Statement of Financial Position Consolidated Parent (Unit : KRW in MN) Current Assets 729, ,829 Cash & cash equivalents 65,030 60,813 Shortterm financial instruments 531, ,993 Account receivables 67,147 71,939 Others 65,510 96,084 Noncurrent Assets 305, ,183 Investment assets 49,546 32,116 Tangible assets 198, ,608 Intangible Assets 29,949 31,550 Others 27,278 39,909 Total Assets 1,034,174 1,121,012 Current Liabilities 189, ,761 Borrowings 2,019 Payables 16,189 16,342 Current tax liabilities 29,035 3,794 Others 142, ,624 Noncurrent Liabilities 75,387 65,795 Defined benefit obligations 23,961 34,115 Longterm employee benefits 8,541 5,391 Others 42,885 26,288 Total Liabilities 265, ,556 Capital Stock 10,903 11,425 Other Paidup Capital 108, ,114 Other Components of Equity 3,804 4,614 Retained Earnings 632, ,432 Minority Interest 13,139 13,100 Total Stockholders Equity 769, ,457 Total Liabilities and Stockholders Equity 1,034,174 1,121,012 (Unit : KRW in MN) Current Assets 651, ,839 Cash & cash equivalents 9,794 21,497 Shortterm financial instruments 530, ,000 Account receivables 58,546 59,674 Others 52, ,668 Noncurrent Assets 361, ,719 Investment assets 138, ,613 Tangible assets 179, ,851 Intangible assets 24,313 23,790 Others 19,465 16,465 Total Assets 1,012,703 1,144,558 Current Liabilities 143, ,899 Payables 9,567 19,160 Current tax liabilities 30,186 6,856 Others 103, ,883 Noncurrent Liabilities 65,408 40,593 Defined benefit obligations 22,425 32,928 Longterm employee benefits 8,541 5,265 Other allowance liablities 34,442 Other noncurrent liabilities 2,400 Total Liabilities 208, ,492 Capital Stock 10,903 10,925 Other Paidup Capital 108, ,114 Other Components of Equity 3,804 4,580 Retained Earnings 680, ,608 Total Stockholders Equity 804, ,066 Total Liabilities and Stockholders Equity 1,012,703 1,144,558 27
28 102. Summarized Income Statement Consolidated (Unit : KRW in MN) Sales 655, ,904 Cost of Sales 144, ,100 Gross Profit 511, ,805 Selling & Administrative Expense 287, ,998 Other Income 13,922 16,166 Other Expense 60,369 17,290 Operating Income 176, ,683 Finance Income 21,979 23,617 Finance Expense 623 1,462 Income before Income Tax Expense 198, ,838 Income Tax Expenses 50,795 39,538 Minority Interest 548 (2,515) Net income 146, ,815 Parent (Unit : KRW in MN) Sales 514, ,177 Cost of Sales 78,991 94,932 Gross Profit 435, ,245 Selling & Administrative Expense 183, ,260 Other Income 7,146 9,405 Other Expense 52,160 7,512 Operating Income 206, ,878 Finance Income 21,582 23,524 Finance Expense 500 Income before Income Tax Expense 228, ,902 Income Tax Expenses 48,698 42,978 Net Income 179, ,925 28
29 111. Concept art(blade & Soul) Global Online Game Publisher NCsoft 29
30 112. Concept art(guild Wars 2) Global Online Game Publisher NCsoft 30
31 113. Concept art(wildstar) Global Online Game Publisher NCsoft 31
32 114. Concept art(lineage Eternal) Global Online Game Publisher NCsoft 32
33 Thank you 33
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