The Reflected. S.D. Warren Yearbook Advertising

Transcription

1 A D V E R T I S I N G The Reflected Works S.D. Warren Yearbook Advertising

2 S.D. Warren Yearbook Advertising For more than a century, through various names and incarnations, our message and mission have remained the same to make the means through which the world communicates better and more beautiful. From the beginning, our advertising has been prominently featured in leading national newspapers and well-respected trade publications, which highlights our commitment to the printed page as one of the best ways for brands to communicate clearly and effectively. Explore a collection of these ads from for messages that still resonate. By looking back through the pages, we can look forward to a future of exciting possibilities Visit sappietc.com

3 r, o 'hits 19,11 VEARBOOK STAFFS The Varren Exhibit of School and College Annuals will be on display in your city or a neighboring city some time during the coming Fall and Winter. We believe you will find it worth while to examine this collection of outstanding 1940 Annuals. Make note now to write us when you return to class in the Fall. At that time the exact dates and the places of exhibition will have been set. 1When you write for this information, ask at the same time for sample signatures demonstrating unusual page layouts and printing treatments and other material designed to be of interest and help to Yearbook staffs. We shall be ready to supply this material and ready to cooperate in assisting you to a fast start in the preparation of your Annual. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON, MASS. [BETTER PAPER BETTER PRINTING]

4 af-ea-ei(a-:1 4))--t1-f,L6c,4j - / / BETTER ,BOOLS dao e or /2 n 01. S. D. WARREN COMPANY ANOTHER New WARREN BOOK FOR YEARBOOK STAFFS THIS 92-PAGE BOOK, "Better Yearbooks through Better Planning," is a complete exposition of the subject of Yearbook publishing. It discusses the evolution of the Yearbook, management, editorial direction, methods of financing, the sale of advertising, and ways of increasing subscriptions. It also covers the editorial plan and objective, and the allocation of staff work. Arrangement and style are discussed, and sample pages from current annuals are shown. Preparation and procedure relating to photography, art work, manuscript preparation. and engraving information are also covered thoroughly. Suggestions for achieving better pictures in yearbooks are included, along with a guide for selecting paper for a yearbook. Your request for a copy of "Better Yearbooks" will bring to you the complete portfolio of Warren Yearbook Suggestions. This portfolio will give you the book described above, a copy of the WarrenYearbook Progress Chart, and a group of signatures of sample pages from current outstanding yearbooks. Write today or tear out this page and mail it with your name and address. S. D. WARREN COMPANY..ortrIETPIPN. 4 lili Printin6Papers 89 BROAD ST., BOSTON, MASS. Makers of Warren's Standard Printing Papers for School and College Yearbooks

5 , A 44ftl q913 II MEI I NIMIOli St 1, GESTIOIS.. Marren YEARBOOK SUGGESTIONS yours for the asking ALL of this printed material has been especially prepared for those concerned with the planning, editing, managing or producing of school and college yearbooks. The major piece is a 92-page booklet entitled "Better Yearbooks through Better Planning." Every phase of yearbook publishing is covered in this book, and every staff should have a copy as a part of its reference library. * * * Your request for Warren Yearbook Suggestions will bring the booklet and all of the other helpful pieces in a single portfolio, now ready for mailing. Write today or tear out this page and mail it with your name and address. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON, MASS. [BETTER PAPER BETTER PRINTING] PrintinP Papers Makers of WARREN'S STANDARD PRINTING PAPERS jr School and College Yearbooks

6 e F4 d94??jea4av2f4 Yea# THE WARREN EXHIBIT OF SCHOOL AND COLLEGE ANNUALS will be on display in your city or a neighboring city some time during the coming fall and winter. We believe you will find it worth while to examine this collection of outstanding 1943 Annuals. Make note now to write us when you return to class in the fall. At that time the exact dates and the places of exhibition will have been set. When you write for this information, ask at the same time for the Warren booklet, "Better Yearbooks through Better Planning," and other material designed to be of interest and help to Yearbook staffs. We shall be ready to supply this material and ready to cooperate in assisting you to a fast start in the preparation of your Annual. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON, MASS. [ BETTER PAPER BETTER PRINTING] Printin6Papers

7 I!) I 111R111,1 IEIIIIIIIIR SI I;ESTIOIS * * W help you get started SEND FOR THIS KIT OF WARREN YEARBOOK SUGGESTIONS It contains material designed to be helpful to the Editor, the Business Manager, and the whole Yearbook Staff. The major piece is a book entitled "Better Yearbooks through Better Planning" which offers 92 pages of information on the publishing of a Yearis also a Progress Chart which the Editor book.there can put to immediate use, and a collection of signaoutstanding 1943 Annuals, which tures from provide ideas for for your and mail [BETTER page layout and printing treatment. Write copy of this kit today or tear out this page it with Your name and address.... PAPER wa rren's (smo) Printin6Papers S. D. WARREN COMPANY 89 BROAD STREET Boston, C_Ifass. BETTER PRINTING] MAKERS OF WARREN'S STANDARD PRINTING PAPERS FOR SCHOOL AND COLLEGE YEARBOOKS

8 / y EA RItool< I,R0(;BEsk, chart WARREN YEARBOOK SUGGESTIONS yours for the asking ALL of this printed material has been especially prepared for those concerned with the planning, editing, managing or producing of school and college yearbooks. The major piece is a 92-page booklet entitled "Better Yearbooks through Better Planning." Every phase of yearbook publishing is covered in this book, and every staff should have a copy as a part of its reference library. * * * Your request for Warren Yearbook Suggestions will bring the booklet and all of the other helpful pieces in a single portfolio, now ready for mailing. Write'today or tear out this page and Mail it with your name and address. S. D. WARREN COMPANY 89 BROAD STREET, BOSTON, MASS. [BETTER PAPER BETTER PRINTING -I Printin6Papers Makers of WARREN'S STANDARD PRINTING PAPERS for School and College Yearbooks

9 / Vilal, 1' V : I A' A' A.1-.1' I Ellt110(11. PRo(i 11. \12 BETTER IFIRBOOkS 5.1P. S. U. WARNER COMPANY WARREN YEARBOOK SUGGESTIONS yours for the askiitg THIS material has been especially prepared for those concerned with the planning, editing, managing or producing of school and college yearbooks. The major piece is an 86-page booklet entitled "Better Yearbooks through Better Planning." Every phase of yearbook publishing is covered in this book, and every staff should have a copy as a part of its reference library. * * * Your request for Warren Yearbook Suggestions will bring the booklet "Better Yearbooks" and Warren's Yearbook Progress Chart, now ready for mailing. Write today or tear out this page and mail it with your name and address. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASS. [BETTER PAPER afolwri? won Bp... Printin6Papers BETTER PRINTING) Makers of WARRENS STANDARD PRINTING PAPERS for School and College Yearbooks

10 ./9y7 To 1948 Yearbook Staffs THE WARREN EXHIBIT OF SCHOOL AND COLLEGE ANNUALS will be on display in your city or a neighboring city some time during the coming fall and winter. We believe you will find it worth while to examine this collection of outstanding 1947 Annuals. Make note now to write us when you return to class in the fall. At that time the exact dates and the places of exhibition will have been set. 11When you write for this information, ask at the same time for the booklets, "Better Yearbooks through Better Planning" and "Warren's Yearbook Progress Chart." We shall be ready to supply this material and ready to cooperate in assisting you to a fast start in the preparation of your Annual. [BETTER PAPER rren BETTER PRINTING] Printin6Papers S. D. WARREN COMPANY, 89 BROAD STREET. BOSTON 1, MASS.

11 (q07 /1: /A./PE.1''S 1 EAR BOOK PROGRESS CHART S 55.1,1t1(1, N CoNll'ANY S. D. WANIKEN,COMPANY Warren Yearbook Suggestions Yours for the asking All of this printed material has been especially prepared for those concerned with the planning, editing, managing or producing of school and college yearbooks. The major piece is a 90-page booklet entitled "Better Yearbooks through Better Planning." Every phase of yearbook publishing is covered in this book, and every staff should have a copy as a part of its reference library. Your request for Warren Yearbook Suggestions will bring the booklet and all of the other helpful pieces in a single portfolio, now ready for mailing. Write today or tear out this page and mail it with your name and address. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASSACHUSETTS 4Z. j' an SIMIAin PrintingPapers better paper... better printing Makers of WARREN'S STANDARD PRINTING PAPERS for School and College Yearbooks

12 qs 4 I line SereI'll halftone ph I.1 ri till M.1,111111aaa Better Pictures in Yearbooks A significant thing about most school and college yearbooks is the fact that they are composed chiefly of pictures. And, in the great majority of cases, the pictures are reproductions of photographs. Because pictures can make or break a yearbook it is vitally important that the photographs selected for reproduction be clear and bright. Better pictures in yearbooks are achieved by the use of fine photographs, fine halftones and fine printing on fine paper. All of I best factors contribute to the final printed result. Your book will be a bet ter yearbook if volt make sure that photographs, engravings. 1)6111- ing and paper are all of high quality. When you talk with y our printer. ask him about arren's Lustro Gloss the paper that will print your pictures het ter. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASS. B E 'I' ER PAPER wa rren's Printin6Papers BETTER PRINTING: MAKERS OF WARREN'S STANDARD PRINTING PAPERS FOR SCHOOL AND COLLEGE A' ENRBOOK S

13 33 line screen halftone Photograph by Harold NI. LA ! Better Pictures in Yearbooks A significant thing about most school and college yearbooks is the fact that they are composed chiefly of pictures. And, in the great majority of cases, the pictures are reproductions of photographs. Because pictures can make or break a yearbook it is vitally important that the photographs selected for reproduction be clear and bright. Better pictures in yearbooks are achieved by the use of fine photographs, fine halftones and fine printing on fine paper. All of these factors contribute to the final printed result. Your book will be a better yearbook if you make sure that photographs, engravings, printing and paper are all of high quality. N\ hen you talk with your printer, ask him about \\ arren's Lustro Gloss the paper that 1% ill print your pictures better. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASS. wt4 US oat or, [BETTER PAPER Warren's Printing Papers BETTER PRINTINGI MAKERS OF WARREN'S STANDARD PRINTING PAPERS FOR SCHOOL AND COLLEGE YEARBOOKS

14 simorr: ; dat...444,44e.4.- '9f IIIREN IEUIRliik SIG II/kAI 1S LA1(11()()Is PROLUI (.11.11tT BETTER TEARBOOES thtotlh 6ttese planni sg Warren Yearbook Suggestions Yours for the asking All of this printed material has been especially prepared for those concerned with the planning, editing, managing or producing of school and college yearbooks. The major piece is a 90-page booklet entitled "Better Yearbooks through Better Planning." Every phase of yearbook publishing is covered in this book, and every staff should have a copy as a part of its reference library. Your request for Warren Yearbook Suggestions will bring the booklet and all of the other helpful pieces in a single portfolio, now ready for mailing. Write today or tear out this page and mail it with your name and address. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASSACHUSETTS Men Printin6Papers better paper... better printing Makers of WARREN'S STANDARD PRINTING PAPERS for School and College Yearbooks

15 ,c4a /9kf o 133 line screen halftone l'hoiograph by liarohl M. I.arnliert BETTER PICTURES IN YEARBOOKS A significant thing about most school and college yearbooks is the fact that they are composed chiefly of pictures. And, in the great majority of cases, the pictures are reproductions of photographs. Because pictures can make or break a yearbook it is vitally important that the photographs selected for reproduction be clear and bright. Better pictures in yearbooks are achieved by the use of fine photographs, fine halftones and fine printing on fine paper. All of these factors contribute to the final printed result. Your book will be a better yearbook if you make sure that photographs, engravings, printing and paper are all of high quality. When you talk with your printer, ask him about Warren's Lustro Gloss the paper that will print your pictures better. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASS. IBETTER PAPER rii70,1 NintingPapers BETTER PRINTING Makers of Warren's Standard Printing Papers for School and College Yearbooks

16 (9.r line screen halftone /, II. rmetrong Roberta BETTER PICTURES IN YEARBOOKS A significant thing about most school and college yearbooks is the fact that they are composed chiefly of pictures. And, in the great majority of cases, the pictures are reproductions of photographs. Because pictures can make or break a yearbook it is vitally important that the photographs selected for reproduction be clear and bright. Better pictures in yearbooks are achieved by the use of fine photographs, fine halftones and fine printing on fine paper. All of these factors contribute to the final printed result. Your book will be a better yearbook if you make sure that photographs, engravings, printing and paper are all of high quality. When you talk with your printer, ask him about Warren's Lustro Gloss the paper that will print your pictures better. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASS. [BETTER PAPER 1,,,111111q H00 Printin8Papers BETTER PRINTING] Makers of Warren's Standard Printing Papers for School and College Yearbooks

17 1950-1),51 Minim (111wrivol *' TO MO YOU LT61rAMT21,9o.ifr jiito,twn,*eadad gy,yediolm It contains material designed to be helpful to the Editor, the Business Manager, and the whole Yearbook Staff. The major piece is a book entitled Better Yearbooks through Better Planning' which offers 90 pages of information on the publishing of a Yearbook. There is also a Progress Chart which the Editor can put to immediate use, and a collection of signatures from outstanding 1950 Annuals, which provide ideas for page layout and printing treatment. Write for your copy of this kit today or tear out this page and mail it with your name and address. CO 01, _, [BETTER PAPER h,1110) TIETTIIR PRINTING] '11 114`410,All Printing Papers * S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASSACHUSETTS ** MAKERS OF WARREN'S STANDARD PRINTING PAPERS for School and College Yearbooks

18 YEAR BOOK it CHART 40,;/ tifittmjaphod,filitaiti WARREN YEARBOOK SUGGESTIONS u e frt the a44 v All of this printed material has been especially prepared for those concerned with the planning, editing, managing or producing of school and college yearbooks. The major piece is a 90-page booklet entitled "Better Yearbooks through Better Planning." Every phase of yearbook publishing is covered in this book, and every staff should have a copy as a part of its reference library. Your request for Warren Yearbook Suggestions will bring the booklet and all of the other helpful pieces in a single portfolio, now ready for mailing. Write today or tear out this page and mail it with your name and address. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASSACHUSETTS [BETTER PAPER a rren's BETTER PRINTING] Printing Papers Makers of WARREN'S STANDARD PRINTING PAPERS for School and College Yearbooks

19 ,N4.,,c(4.14.t Z-:2(...tfin `kika.v.,4 133 line screen halftone Photograph by II. Arnist... g Roberts BETTER PICTURES IN YEARBOOKS A significant thing about most school and college yearbooks is the fact that they are composed chiefly of pictures. And, in the great majority of cases, the pictures are reproductions of photographs. Because pictures can make or break a yearbook it is vitally important that the photographs selected for reproduction be clear and bright. Better pictures in yearbooks are achieved by the use of fine photographs, fine halftones and fine printing on fine paper. All of these factors contribute to the final printed result. Your book will be a better yearbook if you make sure that photographs, engravings, printing and paper are all of high quality. When you talk with your printer, ask him about Warren's Lustro Gloss i he paper that will print your pictures better. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASS. [BETTER PAPER...zqIiihILIOI:4, Printin6Papers BETTER PRINTING] Makers of Warren's Standard Printing Papers for School and College Yearbooks. *IP

20 of. t.11 itg Ill / A' A' t.1"1 II \ [(ROOK ITO( HART BETTER 1EARBOIRS ttst OLVERINk $11) S.D PAWN C0MPA4T Warren's YEARBOOK SUGGESTIONS Yours for the asking All of this printed material has been especially prepared for those concerned with the planning, editing, managing or producing of school and college yearbooks. The major piece is a 90-page booklet entitled "Better Yearbooks through Better Planning." Every phase of yearbook publishing is covered in this book, and every staff should have a copy as a part of its reference library. Your request for Warren Yearbook Suggestions will bring the booklet and all of the other helpful pieces in a single portfolio, now ready for mailing. Write today or tear out this page and mail it with your name and address. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASSACHUSETTS [BETTER PAPER BETTER PRINTING Printing Papers Makers of WARREN'S STANDARD PRINTING PAPERS for School and College Yearbooks

21 / WARREN YEARBOOK EXHIB WARREN YEARBOOK EXHIBIT To Yearbook Staffs: THE WARREN EXHIBIT of School and College Annuals will be on display in your city or a neighboring city some time during the coming fall and winter. We believe you will find it worth while to examine this collection of outstanding 1955 Annuals. Make note now to write us when you return to class in the fall. At that time the exact dates and the places of exhibition will have been set. If When you write for this information, ask at the same time for the booklets, "Better Yearbooks through Better Planning" and "Warren's Yearbook Progress Chart." We shall be ready to supply this material and ready to cooperate in assisting you to a fast start in the preparation of your Annual. S. D. WARREN COMPANY, 89 IIRO.%IO BOSTON 1, MASS. [ BETTER P P i; (Warren' BETTE R PRINTING ] Printing Papers

22 L-z1A-A-Q., 7 I s(d Photograph by H. AftmsTimm: BETTER PICTURES in Yearbooks A SIGNIFICANT THING about most school and college yearbooks is the fact that they are composed chiefly of pictures. And, in the great majority of cases, the pictures are reproductions of photographs. Because pictures can make or break a yearbook, it is vitally important that the photographs selected for reproduction be clear and bright. Better pictures in yearbooks are achieved by the use of line photographs, fine halftones and fine printing on fine paper. All of these factors contribute to the printed result. Your book will be a better yearbook if you make sure that photographs, engravings, printing and paper are all of high quality. When you talk with your printer, ask him about Warren's Standard Printing Papers the papers that will print your pictures better. S. D. WARREN COMPANY, 89 BROAD STREET, BOSTON 1, MASS. 'BETTER PAPER warren Printing Papers BETTER PRINTING I Makers of Warren's Standard Printing Papers for School and College Yearbooks

23 July 2016 T H E R E F L E C T E D W O R K S The names, symbols, logos, and all other intellectual property of the companies, brands, and people appearing herein are the exclusive property of their respective owners and should not be interpreted as an endorsement of or by Sappi; any legal and equitable rights in their intellectual property are exclusively reserved to those owners. SAPPI is a trademark of Sappi Limited. The SAPPI ETC. logo and WARREN are trademarks of Sappi North America Sappi North America. All Rights Reserved.