Abstract. Received (July 25, 2016), Review Result (August 8, 2016) Accepted (August 16, 2016), Published (September 30, 2016)
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1 Vol.6, No.9, September (2016), pp Abstract Ronald Reagan has been one of the more popular and beloved presidents in American history, and a number of polls and surveys continue to laud him as one of the greatest political figures of all time, especially when it comes to foreign policy communication. Thus, it is only natural that his speeches have often been the subject of academic discussion. This study analyzes President Ronald Reagan s discourse advocating the Strategic Defense Initiative of the early 1980s (otherwise famously known as Star Wars ) by focusing on the use of language, motivational appeals and speaker s character and addresses how he rhetorically justified the apparent change in American foreign policy. The study also illustrates how he was able to deal with such sensitive issue as nuclear weapon and come out with highly persuasive speeches for the public during the Cold War era. The timing of the study is highly intriguing because of the program s rekindled interest in popular culture as of late, especially with the highly touted screening of Star Wars: The Force Awakens, the latest installment in the film franchise. keywords: Star Wars, SDI, Ronald Reagan, Cold War, Soviet Union Received (July 25, 2016), Review Result (August 8, 2016) Accepted (August 16, 2016), Published (September 30, 2016) Copyright 2016 HSST 111
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12 References [1] Nolan, C. J. (2002). The Greenwood encyclopedia of international relations: S-Z. Westport, CT: Greenwood Press. [2] Powers, T. (1996). Who won the Cold War? New York Review of Books, 43, [3] Drell, D., Farley, P. J., & Holloway, D. (1984). The Reagan Strategic Defense Initiative: A technical, political, and arms control assessment. Stanford: Stanford University. [4] Abrahamson, J. A. & Cooper, H. F. (1993, June 10). What Did We Get For Our $30-Billion Investment in SDI/BMD? National Institute for Public Policy, [5] Zarefsky, D. (1997). Argument in a time of change: definitions, frameworks, and critiques. Annandale: Tenth NCA/AFA Conference on Argumentation, [6] Deudney, D. & Ikenberry, G. J. (1992). Who won the Cold War? Foreign Policy, 87, [7] Borchers, T. (2005). Persuasion in the media age. New York: McGraw Hill. [8] Sussman, D. (2001). Improving with age: Reagan approval grows better in retrospect. ABC News. Retrieved from [9] Reiss, E. (1992). The strategic defense initiative. New York: Cambridge University Press. [10] Rushing, J. (1986). Ronald Reagan s Star Wars address: mythic containment of technical reasoning. Quarterly Journal of Speech, 72, [11] Lewis, W. (1987). Telling America s story: narrative form and the Reagan presidency. Quarterly Journal of Speech, 73, [12] Goodnight, T. (1986). Ronald Reagan s re-formulation of the rhetoric of war: analysis of the Zero Option, Evil Empire, and Star Wars addresses. Quarterly Journal of Speech, 72, [13] Howell, B. W. (2008). Reagan and Reykjavík: Arms control, SDI,and the argument from human rights. Rhetoric & Public Affairs, 11, 3, [14] Sopory, P. & Dillard, J. P. (2002). The persuasive effects of metaphor: a meta-analysis. Human Communication Research, 28(3), [15] Schiappa, E. (2003). Defining reality: definitions and the politics of meaning. Carbondale, IL: Southern Illinois University Pressing. [16] Havelock, E. (1991). Orality, literacy, and Stars Wars. Written Communication, 15, [17] Ritchie, D. (2003). Argument is war or is it a game of chess?: multiple meanings in the analysis of implicit metaphors. Metaphor and Symbol, 18, [18] Cannon, L. (1991). President Reagan: The role of a lifetime. New York: Simon & Schuster. [19] Naylor, T. (1991). The Cold War legacy. Lexington, MA: Lexington Books. 122 Copyright 2016 HSST
13 Vol.6, No.9, September (2016) [20] Ivie, R. (1984). Speaking common sense about the Soviet threat: Reagan s rhetorical stance. Western Journal of Speech Communication, 48, [21] Edelmayer, K. M. (1993). The intermediate nuclear forces treaty: a cluster analysis of Ronald Reagan s addresses to the nation. (Doctoral dissertation, Central Michigan University, 1993). [22] Miller, E. (1979). Metaphor and political knowledge. American Political Science Review, 73, [23] Fisher, W. (1982). Romantic democracy, Ronald Reagan, and the presidential heroes. Western Journal of Speech Communication, 46, [24] Reagan, R. (1983, Mar. 23). Address to the nation on national security. Retrieved from [25] Reagan, R. (1987, December 10). Address to the nation. Retrieved from [26] Kiewe, A. & Houck, D. W. (1989). The Rhetoric of Reaganomics: a redemptive vision. Communication Studies, 40, [27] Bjork, R. (1990). The Strategic Defense Initiative: symbolic containment of the nuclear threat (Doctoral dissertation, University of Southern California, 1990). Dissertation Abstracts International, 50, [28] Fox, C. R. & Irwin, J. (1998). The role of context in the communication of uncertain beliefs. Basic & Applied Social Psychology, 20, [29] Schroeder, P. (2004, June 6). Nothing stuck to Teflon President, USA Today, 21A. [30] Troy, G. (2000). Review of Frances Fitzgerald s Way Out There in the Blue: Reagan, Star Wars and the end of the Cold War. Tompaine.com. Retrieved from [31] Choy, S. (2003). How Ronald Reagan bought and sold the dream of missile defense. Journal of Politics & Society, 14, [32] Graham, T. & Kramer, B. (1986). ABM and Star Wars: Attitudes toward nuclear defense, Public Opinion Quarterly, 50, [33] Seib, G. F. & Walcott, J. (1987, December 4). Reagan foresees accord to curb strategic arms. Wall Street Journal, 1. [34] O Connell, W. J. (2003). The Strategic Defense Initiative: a study in addressing critical public opinion issues ( ). (Doctoral dissertation, Ohio University, 2003). [35] Kaplan, F. (2004). Ron and Mikhail s excellent adventure: how Reagan won the Cold War. Slate Magazine. Retrieved from [36] Hannaford, P. & Hobbs, C.D. (1995). Reagan s SDI helped bring Cold War to an end. Human Events, 51, 16. Copyright 2016 HSST 123
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