BIBLIOGRAPHY. Ang, I. (1985). Watching Dallas : Soap opera and the Melodramatic Imagination. London: Methuen

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3 165 Hovland, C. I, A. A. Lumsdaine, & F. D. Sheffiled (1949). Experiments in Mass Communication. Princeton, NJ: Princeton University Press. Krishanan, P. and Dighe, A. (1990). Affirmation and Denial: Construction of Feminity on Indian Television, Sage: New Delhi. Laing, D. (1978). Marxist Theory of Art. Sussex: Harvester. Lazarsfeld, P. E, B. Berelson, & H. Gaudet (1944). The People s Choice: How the Voter Makes Up His Mind in a Presidential Campaign. New York: Duell, Sloan & Pearce. Lutgendorf, P. (1991). The Life of a Text: Performing the Ramcharitmanas of Tulsidas, California: University of California Press. Mankekar, P. (1991). Television Tales and a Women s Rage: A Nationalist Recasting of Draupadi s Disrobing, in Brundson, C. et al (eds.) Feminist Television Criticism, A Reader, Oxford. Mankekar, P. (2000). Screening Culture & Viewing Politics, Routledge. McQuail, D. (1975). Communication, London: Oxford University Press. McQuail, D. (2005). McQuail s Mass Communication Theory. London: Sage. Mitra, A. (1993). Television and Popular Culture in India: A Study of the Mahabharat, New Delhi: Sage Modleski, T. (1982). Loving With Vengeance: Mass Produced Fantasies for Women, Hamden, Connecticut: Archon Books. Modleski, T. (1983). The Rhythms of Reception: Daytime Television and Women s Work, in Kaplan, E. A. (ed.) (1983) Regarding Television:

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5 167 Smith, P. (2001). Culture Theory, An Introduction, Oxford: Blackwell Publishers. Smythe, D. (1953). Three years of New York television, National Association of Educational Broadcaster, Monitoring Study No. 6.: Urbana, Ill. Usha, V. T. (2004). Gender, Value and Signification: Women and Television in Kerala, Centre for Development Studies: Thiruvananthapuram. Williams, R. (1983). Keywords, London: Fontana. Zeman, J. J. (1977). Peirce s Theory of Signs in Sebeok, T. A. (ed.), A Perfusion of Signs. Bloomington: Indiana University Press. Articles Blumler, J.G. (1979). The Role of Theory in Uses and Gratifications Studies Communication Research, 6; 9-36 Breckler, S.J. & E. C. Wiggins (1989). Affective Versus Evaluation in the Structure of Attitudes, Journal of Experimental Social Psychology, 25, Brown, M. E. (1987). The Politics of Soaps: Pleasure and Famine Empowerment. Australian Journals of Cultural Studies, 4 (2), De Fleur, M. (1964). Occupational roles as portrayed on television, Public Opinion Quarterly, Vol.28, pp Festinger, L. (1962). Cognitive Dissonance, Scientific American, 203: 93. Gerbner, G. (1977). Television Violence Profile No. 8: The Highlights, Journal of Communication, 27,

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DOCTORAL RESEARCH METHODS IIB (COMMUNICATION AND THE STUDY OF MEANING) Glasser/Communication 314 Stanford University Spring Quarter 2006

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