A Study on Popular Fm Channels in Coimbatore District

Transcription

1 A Study on Popular Fm Channels in Coimbatore District Mrs. SUDHAPRIYA HEAD OF THE DEPARTMENT, DEPARTMENT OF VISUAL COMMUNICATION AJK COLLEGE OF ARTS AND SCIENCE, NAVAKKARAI, COIMBATORE. Abstract: The study aims to create an immense level of awareness among the public exposed to FM channels in Coimbatore district. The findings will only bear the results as to how adversely and positively be the public affected by the us of these FM channels. Hello FM, Suryan FM, Radio City, Radio Mirchi are a few such Fm s that attract maximum of the public to tune in to them. It has now become an evident and usual sight to face individuals being insensitive to hear in worshipping places, homes when relatives and guests are around, highways, schools, colleges and social gatherings. The primary objective of the study undertaken is to throw light on how effectively has the us of Fm channels affects the public. Key Words: FM, Channels, Radio, Coimbatore, Result etc. INTRODUCTION FM is called radio broadcasting using frequency modulation (FM) technology. It is invented in the year 1933 by American engineer Mr. Edwin Armstrong. The purpose of using the FM channels worldwide to provide high-fidelity sound over broadcast radio. FM broadcasting is started in the year 23 July 1977 at Chennai and is expanded during the 199s, nearly 5 years after it mushroomed in America. Delhi, Kolkata, Mumbai and Chennai are the four centers of big metro cities. They are followed by the stations in Bangalore, Hyderabad, Jaipur and Lucknow. Hello FM, Suryan FM, Radio City, Radio Mirchi are the popular FM channels in the Coimbatore city. Hello FM (6.4 MHz) is the private radio station operating from various locations in Tamil Nadu. It starts in the year 6 broadcasting from Chennai and Coimbatore. Later, in 7 it expands its broadcast to some other cities in Tamil Nadu such as Madurai, Trichy, Tirunelveli, Thoothukudi and to the union territory of Puducherry. Hello FM is owned by Malar publications, Chennai. Suryan FM (93.5 MHz) is owned by Indian media conglomerate Sun Group and the channel has its 7 broadcasting stations in Tamil Nadu, they are Chennai, Coimbatore, Madurai, Tiruchirapalli, Tirunelveli, Puducherry and upcoming in Salem, Vellore etc. Radio city (91.1 MHz) is the first Indian FM radio station. It is started in the year 1. It plays Hindi, English and regional songs. It is launched in Chennai on 7 July 6. Radio City has launched its first web radio station Radio City Fun Ka Antenna and now they have 42 web radio stations. Radio Mirchi is a private FM channel which has nationwide network in India. It is owned by the Entertainment Network India Ltd and it is one of the subsidiaries of the times group. Hello FM: 1. Aathisoodi 5am to 7am 2. Hello Thamizha 7am to am 3. Moondram Parvai am to 12pm 4. Leysa Leysa 12pm to 2pm 5. Touring Talkies 2pm to 4pm LIST OF PROGRAMS 2

2 6. Naalumani Vaalu 4pm to 6pm 7. Tharumaru Dharbar 6pm to 9pm 8. Diary 9pm to 11pm 9. Rakkozhi 11pm to 2 am Suryan FM: 1. Sooryothayam 5am to 7am 2. Kittu mama Susi mami 7am to am 3. Chinnathambi Periyathambi am to 1pm 4. Siruvani Chinnamini 1pm to 3pm 5. Popcorn Boys 3pm to 5pm 6. Huptup 5pm to 7pm 7. Cinema/Siruppu/Paatu 7pm to 9pm Radio City: 1. Udhayaragam 5am to 7am 2. Vanakkam Kovai 7am to 11am 3. Pengal special 11am to 3pm 4. Cinema cinema 3pm to 5pm 5. Dhool Kanna Dhool 5pm to 9pm 6. Love guru 9pm to 12 am 7. Therindha Kovai theriatha vishayam 11am to 1pm Radio Mirchi: 1. Konjam Coffee / Konjam Melody 7am to 11am 2. Moru Molaga 11am to 2 pm 3. Golisoda 2pm to 5pm 4. Freeyavidu 5pm to 9pm 5. Suttakadhai 9pm to 11pm Significant of Study The research finding of present study is helpful in analyzing the FM channel listeners among the public of Coimbatore district. Moreover, the study is help to understand the development and entertainment of public who listens the FM channels. Study Area: Coimbatore region of Western Ghats of Tamil Nadu is chosen for the present study. For the administration purpose, the district of Coimbatore is divided into four revenue areas, that is (i) Coimbatore south circle (ii) Coimbatore north circle (iii) Pollachi revenue circle (iv) Mettupalayam circle 3

3 RESEARCH METHODOLOGY The present study follows a micro level examination of the listeners of FM channel of Coimbatore district. The information is mainly collected in written mode. The study adopts certain modern methods and techniques in data collection, data processing and analyses. They are 1. Questionnaire method 2. Interview method 3. Observation method 4. Profile sheet (1) Questionnaire Method Questionnaire have been prepared for the present task and based on the results drawn through the pilot study, the questionnaire have been modified and finalized. The finalized questionnaires are used for collection of the data. (2) Interview Method A structured Questionnaire is used to draw out the data from the public through interview method and the responses are taped on the spot. (3) Observation method Observation process is followed with the main aim of filling the gap in the corpus drawn by the questionnaire and interview methods. (4) Profile Sheet Students profile sheet is also added in the tools to collect the data from the public related to the variables incorporated for the research. Sampling: Colleges for the Study For the present study the researcher has selected twenty five areas in and around of Coimbatore district in Tamil Nadu. The informants for the study are from the public of Coimbatore district. The informants are under all groups from 15 to 6 years and thousand in number are selected for the samples. Table 1: Percent of listeners wise. S.no Age Group Percent of listeners % 2. 15% 3. % % % Chart 1: Percent of listeners in - wise. - percent percent 4

4 Findings: It is identified that the women are the high listeners of FM channels in Coimbatore district. At the group of to 5 and 5 to 6 years are maximum in numbers for listening the FM channel. The programs which are highly reachable among the women are Pengal Special, Siruvani Chinammani, Therindha Kovai Theriyada Visayam, Leysa Leysa and Moru Molaga. Chart 2: Percent of Women listeners of FM channel Program wise Sales Siruvani Chinammani Therinda Kovai Leysa Leysa Pengal special It is also identified that youth listeners including boys and girls are highly listeners of Love Guru, Naalumani Vaalu, Popcorn Boys. Chart 3: Youth listeners - wise love guru Naalumani Vaalu Popcorn Boys It is clearly understood that the public are highly interested to hear FM channels in Coimbatore district. The following chart shows clearly the percent of public listening to their favourite FM channels. Chart 4: Percent of public listening to their favourite FM channels hello fm suryan fm radio city radio mirchi 5

5 Reference 1.Ratnesh Dwivedi. "Radio in India:The FM Revolution and Its Impact on Indian Listeners" Otazky Zurnalistiky(Question of Journalism) Vol. 55 Iss. 1-2 (12) 2.Abbas, Azmat (4) FM 3 forced off airwaves, The Herald, Dec, p The Effectiveness of Tri Media Advertising Campaign for Enrolment of Liceo de Cagayan University, 4.Aggrawall, Vir Bala and V.S.Gupta (1) Handbook of Journalism and Mass Communication, New Delhi: Concept Publishing Company. 5.Agrawal, Binod C (11) Youth, the Indian Listeners of Radio: Some Observations, Paper presented in the RadioAsia11 Conference, February Buckley, Steve (8) Comment on FM Radio, The Hindu February 11, Chennai, p Dr. D. Vijayaraghavan: An ELT problem of tribal school children in Coimbatore district (17). 9.Ghaswalla, Amrita Nair (3) FM radio draws new listeners: Study, The Times of India, March 28 p.8. Hendy, D () A political economy of radio in the digital. Journal of Radio Studies, 7(1): Hendy, David () Radio in the Global Age, Malden: Blackwell Publishers Inc. 12.Herzog, Herta (19) Professor Quiz: A Gratification Study, In P.F.Lazarsfeld (ed), Radio and Printed P, New York, Duell, Sloan and Pearce, pp Hewitt de Alcantara, Cynthia (1) The Development Divide in a Digital Age, Geneva. Issue Paper by United Nations Research Institute for Social Development 14. Jain, Sandeep (4) Effect of Different F.M. Radio Channels on Audience, Unpublished Dissertation, AVRC, DAVV Indore, India 15. Kumar, Keval. J () Mass Communication in India, Jaico Publishing House, Mumbai, India. 16.Kumar, Shashi (7) Special Lecture Delivered in the Asian School of Journalism, Chennai, India. 6