Mobile TV over UMTS and DVB-H
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1 LS summit, 8 June 2005 Mobile TV over UMTS and DVB-H Dr. Alfred Baier Vodafone D2 GmbH, Germany Page 1
2 Vodafone Worldwide The company > Overview > Worldwide > Board of Management > Employees > History > Sponsoring One of the largest mobile telecommunications company worldwide > has stakes in mobile networks in 26 countries on five continents and has in 13 more countries partner companies > has million customers worldwide > is one of the largest companies in Europe Page 2
3 Customers Vodafone Germany Our Success Customers (millions) 19,2 22, > Customers > Revenues > Europe s top ten > Market Shares > Roaming > Success Factors ,3 0,1 0, Page 3
4 Revenues Vodafone Germany Our Success 2003/04* 2002/03* 2001/02* 2000/01* billion Euro 2.2 billion Euro 1.4 billion Euro 0.9 billion Euro million Euro million Euro billion Euro * Financial year from 2000 April-March 7.8 billion Euro 7.2 billion Euro 6.83 billion Euro 6.86 billion Euro 6.7 billion Euro 5.1 billion Euro billion Euro > Customers > Revenues > Europe s top ten > Market Shares > Roaming > Success Factors Page 4
5 Market Share in Germany O % Our Success > Customers > Revenues > Europe s top ten > Market Shares > Roaming > Success Factors E-Plus 13.3 % Vodafone 37.8 % T-Mobile 38.5 % Figures as of December 2004 Page 5
6 Mobile Broadcast Services? A) sending Push s, MMSs and Video Clips with the same content to many subscribers in a short time interval (e.g. soccer goal messages or clips) possible via 2G, 3G, and will be enhanced by MBMS. B) providing Pull information frequently requested by many subscribers (network-wide or locally), e.g. top news, event information, etc. possible via 2G, 3G, can be enhanced by MBMS or DVB transmission, if data can be scheduled and cached. C) TV Programmes & Continuous Live Streaming: Free TV, Pay TV Channels, Interactive TV Formats. Mobile TV, possible via 3G or DVB-H. Page 6
7 Mobile TV over UMTS - How it started Key Vodafone Germany marketing heros during 3G Consumer Launch in May 2004: 1. Person-to-Person Video Telephony 2. TV on Mobile Terminals: SAT 1 Frühstücksfernsehen live! N24 NewsClips (4x daily) Bullyparade, Talktalk, Harald Schmidt Show MTV Page 7
8 Mobile TV over UMTS - The current Offering 15 Channels On Air 4 live TV channels 11 special Mobile TV channels Available on all UMTS Devices Integral Part of UMTS Tariff Bundles Special free content 2 Hours/Months included 3 Euro/Hour after 31. Dec Page 8
9 Mobile TV over UMTS - The Channels (1) Page 9
10 Mobile TV over UMTS - The Channels (2) Page 10
11 Mobile TV over UMTS - The Network > 600 Cities (> Pops.) ~ 50 % Population Coverage (indoor) Mobile TV Media Formats: H.263 / MPEG4 Video, QCIF 176 x 144 Pixel, kb/s AMR / AAC Audio kb/s Page 11
12 Mobile TV over UMTS - The Usage > 1.5 Million Minutes Mobile TV / Month (March 2005) Page 12
13 Mobile Broadcast Convergence Convergence GSM/GPRS, UMTS Interaction Interaction Broadcast Reception of Broadcast Content Page 13
14 Rationale of Mobile Broadcasting GPRS WCDMA HSDPA Costs per capacity Broadcast Usage Page 14
15 The DVB-H Rationale > DVB-H enables digital TV for Mobile Devices > Sub-standard of DVB-T > IP-based datacast allows rich media services > Less power consumption due to limited bandwidth > Enhanced error correction allows reception on the move > Many chip-set and terminal vendors jump on the train (DiBcom, Philips, TI, Qualcomm, Samsung, Motorola, ) 1 Multiplex, 4 DVB-T channels T DVB-H channel Page 15
16 Mobile Broadcast Technology Comparison (Theoretical analysis based on simulations) DVB-H Media Formats: H.263 / H.264 & AAC kb/s Page 16
17 DVB-T in Germany On Air Nov planned Page 17
18 TV Channels suitable for DVB-H / GSM Terminals > Channel Usage acc. to EICTA Rec. EICTA / TAC / MBRAI-02-16: Band III UHF Bands IV and V Limited Preferred for hybrid DVB-H + GSM 900 terminals Restrictions for DVB-H + GSM 900 terminals due to GSM interference EGSM uplink EGSM downlink 474 K21 Not acceptable. Boundary to be shifted through improved filter design! 698 K K f [MHz] Page 18
19 bmco Trial Programme in Berlin, > World s first trial of Mobile TV with interactive services > DVB-H/GSM terminals > friendly user group > proved technical feasibility and user demand/interest > insight into the nature of successful services Page 19
20 bmco Achievements 2004 > A hybrid DVB-T/H + GPRS mobile broadcast service prototyping platform; application demonstrators. > DVB-T/H test channels and live transmission in Berlin. > Radio coverage and QoS studies. > Partnerships with content providers. > Market studies and friendly user feedback. > Business models and draft business cases. > Dialogue with regulators, coverage opportunities in Germany. > Convergence Day at Cebit 2004 Page 20
21 Mobile interactive TV: VIVA Get the Clip Information & data area- Next Three Clips: Shows ranking of votes. The first three postions are shown to the viewer. As percentage of votes is changing the information & data area is flexible. Ticker displays viewer s SMS messages Information & data area- GTC Voting List: Appears if viewer clicks on The GTC Voting Button. Course of action: Three-Click voting Viewer chooses favourite artist and title from list. A messaging field appears. Viewer writes down message and confirms his voting choice. Sends Premium SMS. Page 21
22 DVB-H Applications & Commercial Models Interactive Format n Interactive Format 1 (e.g. Voting) Event Level 2 Unlimited Free TV (i.e. RTL, ARD) Premium Program 1 (i.e. Premiere) Premium Program n Event Pay per Channel Access e.g. Monthly access fee for unlimited usage ( Fee for TV enabled handset ) Also Carriers Carrier model Initial Scope for Market Entrance Page 22
23 DVB-H Coverage in Berlin: Outdoor Page 23
24 Indoor Measurements in Berlin BPL Results (Public Buildings, Hotel Lobbies, ) Distribution of Building Penetration Loss Measurements db 6,0% Number of Measurements Statistics : Number of Measurements : 7598 Mean : 21,43 db Standard Deviation : 7,67 db 5,0% 4,0% 3,0% 2,0% 1,0% Gaussian PDF ,0% Building Penetration Loss (db) BPL Measurements Gaussian PDF Page 24
25 DVB-H Coverage in Berlin: Indoor 15 db Page 25
26 DVB-H Coverage in Berlin: Indoor 20 db Page 26
27 DVB-H Coverage Study for Berlin 2 DVB-T Transmitters Page 27 85%
28 DVB-H Coverage Study for Berlin 7 Transmitters Page 28 85%
29 DVB-H Terminals at 3GSM World Congress & CeBIT 2005 Nokia 7710 Samsung GSM + DVB-H Siemens Samsung EV-DO + DMB-Satellite Page 29
30 Mobile TV and DVB-H at CeBIT 2005 Page 30
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