Partner Event. Current products Coming products Market outlook Sales process

Transcription

1 Partner Event Current products Coming products Market outlook Sales process

2 Current Products 2

3 Sivers IMA Radar Products RS3400 Series Sensors/Front Ends RS3400C RS3400X RS3410X RS3400K RS3400W CO1000A Controller Board AD1000A Adapter RK1001 Radar Development Kit FMCWKITK Radar Lab Kit 3

4 RS3400C/00 5 GHz.75 GHz bandwidth 3 wire serial interface for controlling frequency Analog IF out X-safe SMA connector for antenna 4

5 RS3400X/00 10 GHz 1.5 GHz bandwidth 3 wire serial interface for controlling frequency ADF4156 Synthesizer Varactor based VCO Analog IF out X-safe SMA connector for antenna 5

6 RS3400K/00 24 GHz 1.5 GHz bandwidth 3 wire serial interface for controlling frequency ADF4156 Synthesizer Varactor based VCO Analog IF out X-safe SMA connector for antenna 6

7 RS3400W/04 77 GHz 1 GHz bandwidth 3 wire serial interface for controlling frequency Analog IF out WR-12 waveguide antenna interface Product has been end of lifed due to supplier discontinuing key component Limited applications due to regulations Is there interest from alternative markets for a replacement? 7

8 RS3400 Series Pros/Cons Pros Bandwidth better resolution/range X-safe Synthesized more stable frequency No competing products on market Cons Slow Expensive Not ISM band, may require license Not a complete sensor difficult to work with Export controlled Non-standard connector 8

9 RS3410X/00 9,5-9,975 GHz 475 MHz bandwidth 3 wire serial interface for controlling frequency ADF4158 Synthesizer Analog IF out Surface mount Ideal for security and surveillance 9

10 Building a complete sensor TX RX Control ADC MCU Signal Processing

11 Implementation Limitations due to frequency regulations: Permitted for outdoor usein: France Italy Netherlands Switzerland Germany (powerrestriction) Worldwide use for level measurement in enclosed tanks

12 CO1000A Controller Board Controller for RS3400 series MCU with basic firmware Translating commands from PC to actions for front end Receive data from ADC ADC for sampling IF signal 16 bit RS pin serial interface, USB with adapter Terminal program for communication (serial connection) Biasing for module AD1000A Adapter Board Adapts CO1000A for use with RS3400W 12

13 RK1001 Radar Development Kit RS3400K CO1000A Arduino Due USB interface Allows standalone operation Connecting to Labview based GUI Patch Antenna Housing Software with GUI 13

14 RK1001 Pros/Cons Pros Ready to use 24 GHz radar with 1.5 GHz bandwidth Cons Slow Expensive More than ISM band, wasted performance No lower level access to signal processing Not intended to be integrated in customer product, only for testing RS3400K 14

15 FMCWKITK and Radar Lab Kit RS3400K CO1000A Arduino Due USB interface Allows standalone operation Connecting to Labview based GUI Patch Antenna Software with GUI 15

16 Coming Products

17 EVK02401/00 New 24 GHz Radar Product Reference Product Designed as starting point New custom sensors and NRE 80/20 concept Meets needs of 80% of customer requests, but will only represent 20% of revenue Remaining 20% will bring in 80% of revenue through customized product

18 Reference Design From Wikipedia: Reference design refers to a technical blueprint of a system that is intended for others to copy. It contains the essential elements of the system; however, third parties may enhance or modify the design as required. When discussing computer designs, the concept is generally known as a reference platform.

19 Reference Design From Wikipedia: The main purpose of reference design is to support companies in development of next generation products using latest technologies. The reference product is proof of the platform concept and is usually targeted for specific applications. Reference design packages enable a fast track to market thereby cutting costs and reducing risk in the customer's integration project.

20 Selling Points RDK Bandwidth Intrinsically safe SMA connector to antenna EVK024010/00 Low cost Complete sensor Customizable Antenna Signal processing Form factor Integrated antenna

21 RDK to EVK02401/00 Comparison

22 RDK to EVK02401/00 Comparison

23 Components RDK RS3400K/00 CO1000A/00 Arduino Patch antenna Firmware EVK024010/00 Radar Front End MCU board Firmware

24 Software RDK Firmware C++ GUI LabView package (large) Closed source, development discontinued EVK024010/00 Firmware C++ GUI C# Closed source, butcan offering customization on NRE basis

25 Interfaces RDK USB Interface To GUI only Closed protocol Separate, external, power supply Analog / digital out pins EVK024010/00 USB interface Serial communication New API for communication with other MCUs Power over USB

26 Business Model / Goals RDK Sell RS3400K/00 modules EVK024010/00 Sell EVK024010/00 Sell NRE Sell customized radar front ends Sell customized radar sensors

27 Market Outlook

28 Sivers IMA Technology and Market Differentiators V-and E-band 0.13 µm BiCMOS technology Multi-channel RX and TX Integrated ADC ewlb packaging Beam forming Patch antennas

29 V- and E-band GHz License free in many regions Telecom and radar uses 71-76, 81-86, 77-76, GHz License free or light license in many regions Telecom and radar uses Short wavelength enables small antennas with focused beams

30 Beam Forming Radar Increase antenna gain - range Enables imaging / scanning Angle information Telecom Increase antenna gain range PtMP application Self aligning links WiGig standard

31 Patch Antennas Low cost Small form factor Easy to customize with low tooling cost (new PCB design, no hard tooling) Proven in automotive applications

32 ewlb Packaging Embedded wafer level ball grid array Surface mount package Good RF performance Easy to handle Volume production Long history in combination with SiGe MMICs

33 0.13 µm BiCMOS Technology Mats fill in advantages

34 Multi-channel RX and TX For radar enables Direction detemination

35 Integrated ADC Higher level on integration Improves performance Reduces BOM cost Reduces development effort and time

36 Radar Market Outlook Radar is expected to be a strong market in the coming years Trends / technologies Packaged components Ever higher levels of integration Internet of Things Smart homes, cities, factories SRD and ISM regulations allow for use of radar in many applications, and trend is to loosen regulations

37 Radar Market Outlook Competing non-contact technologies Vision / cameras Time of flight Stereoscopic Lasers Ultrasound All have weakness of requiring a clear field of view, and are line of sight only Weak in difficult conditions Cost has been an advantage in some cases, but radar has caught up

38 Radar Market Outlook Opportunities Good low cost components on market, but few that know how to use them, even at 24 GHz Limited adoption of radar due to cost, but no longer the case, barely scratched surface for adoption Challenges Many small volume customers Want custom products, but don t want to pay custom prices

39 Radar Market Outlook 24 GHz ISM Band Large, potential, untapped market Most popular requested frequency from customer leads Existing competitors miss the mark on certain points

40 Competitors Infineon Sense2Go & Sense2Go2 Capability to detect motion, speed and direction of movement (approaching or retreating) Very small form-factor (4 cm 3.5 cm) BGT24MTR11 24 GHz highly integrated RF MMIC XMC4200 ARM Cortex -M4 32- bit industrial microcontroller Low power mode Integrated patch antenna

41 Competitors RFBeam ST100 Starterkit 16Bit Acquision 2 Channels Realtime Recording Realtime Playback SignalViewer SW USB Interface

42 Silicon Radar EasyRadar Programmable FMCW parameters Signal processing Target recognition Web-based GUI USB communication with PC or over wireless LAN Competitors

43 Competitors IMST sr-1200e The waterproofed housing (IP65) includes one transmit and two receive antennas The receive channels measure I/Q data A/D conversion, signal processing, ramp generation and parameter setting are done by an integrated TI Digital Signal Controller The radar module features an Ethernet (Power-over-Ethernet) interface.

44 Competitors Innosent ISYS-4004 Radar-based distance measurement system working in the 24 GHz-ISM-Band Distance measurement of stationary objects Measuring distance from 1.1 to 35m with an accuracy of ±3cm for EU (available Bandwidth 250MHz) Measuring distance from 2.7 to 35m with an accuracy of ±7.5cm for US, UK, France (available Bandwidth 100MHz) Detection range configurable Robust metal housing designed for outdoor use

45 INRAS RadarBook Modular RF-Frontend Analog Devices 24-GHz Chipset Up to 12 analog channels FPGA Signal processing Raw data sampling Standardized command interface ARM Module Linux OS 100 MBit/s LAN,WLAN Configuration via Web-interface Data rates up to 1.2 GBit/s Competitors

46 EVK02401/00 Concept Take advantage of low-cost Infineon chips and ARM MCUs Simplify development cost and time for customers Create reference platform that meets needs of most customer requests Reduce complexity, but fill gaps found in other radar sensors / kits Just right level of complexity.

47 Radar Market Outlook Interesting markets and example leads Agriculture Lettuce harvesting Environmental monitoring Wave height Building automation Sewer flow Industrial automation Street cleaning robot

48 Radar Market Outlook Next generation technologies for mm-wave radar Going up in frequency 60 GHz 120 GHz 240 GHz Greater integration ADC Antennas Signal processing

49 Radar Sales Process

50 Radar Sales Process Existing products Products are very application specific (level measurement), Sivers IMA may not have a competitive offering in all areas. Gather detailed product requirements using the example radar questionnaire, see if any existing products meet spec. Contact Sivers IMA R&D and product management to assist in selecting a suitable module, if any.

51 Radar Sales Process EVK02401/00 Designed a low cost and very easy to use evaluation platform of radar technology Encourage customer to purchase a kit Alternatively, perform a demo using a kit

52 Radar Sales Process EVK02401/00 Follow up frequently to gather feedback and experience Communicate with Sivers IMA to develop a proposal for an NRE project and customized product if reference design is insufficient

53 Radar Sales Process Example NRE project Customer requires a custom antenna pattern after testing with eval kit Antenna redesign Fixed time and cost 25K USD 4 weeks for design, plus manufacturing and testing