PRESS RELEASE. Revolutionary new floating acoustic speaker stands to be launched in stores January 2012.

Transcription

1 IsoAcoustics Inc HWY 7 East, Unit 12A, Suite 160 Markham ON, Canada L3R 1N1 PRESS RELEASE November 18, 2011 FOR IMMEDIATE RELEASE Revolutionary new floating acoustic speaker stands to be launched in stores January Toronto, Ontario November 18, Is there a better way to vastly improve your listening experience? Acoustic sound designer Dave Morrison believes so. Taking his cue from Isaac Newton, the Canadian inventor is launching ISO L8R155 a unique line of speaker stands from IsoAcoustics that maximize the full potential of audio speakers in virtually any listening environment. Thanks to a unique, patented isolation technology, the stands permit speakers to float in free space, allowing listeners to hear authentic sound. IsoAcoustics stands have undergone thorough testing at the National Research Council. They effectively eliminate energy transfer to surrounding surfaces. The design is state of the art, yet the principle is hundreds of years old, explains IsoAcoustics founder Dave Morrison. It s based on Isaac Newton s Third Law of Reciprocating Motion: For every action, there is an equal and opposite reaction. Under normal conditions, the speaker cone moves forward causing the enclosure to move back. IsoAcoustics stands move in a direction sympathetic to the sound source. They are the only stands designed to address the three elements that optimize speaker performance: Placement, Isolation and Focus (PIF). The patented isolation system decouples low frequency vibrations from the supporting surfaces, while providing superior mid-range audio imaging as it encourages all movement to remain on-axis. Tilt and height adjustments optimize positioning. The isolation and response of the stand is a function of the isolator s shape, volume and density. Supporting tubes move for and aft, while resisting secondary movements and oscillations. Bass becomes tighter and overall imaging is improved. At 6.0(W) x 7.5(D) inches, the ISO L8R155 is specifically designed for all 4 to 7 inch near-field studio monitors. The stands have a height of up to 9 to raise and tilt high-frequency tweeters to ear level. The stands ship with two lengths of tubing, 3 and 8, which will optimize listening positions in virtually any studio or home environment. ISO L8R155 stands provide an excellent investment in sound, and are ideal in professional recording studios, editing suites, DAW as well as audiophile and home theatre applications. They will be introduced on January 19, 2012 at the NAMM trade show in Anaheim California and available in retail stores and on-line January 31. For more information, go to or contact Dave Morrison at Contact: Dave Morrison Tel: dave.morrison@isoacoustics.com ###

2 ISO. L8R 155 Adjustable height & tilt stand improves any speaker system. Professional standard for studio monitors. Isolators and rigid steel risers allow speakers to float and remove undesirable bass build up and resonances.

3 ISO.L8R155 Speaker Stands: Setting the stage for true, unaltered sound. IsoAcoustics introduces for studio monitors. adjustable speaker stands Built with a unique isolation technology, they allow speakers to float in free space, permitting authentic, uncluttered sound. The patented isolation system decouples low frequency vibrations from the supporting surfaces, while providing superior mid-range audio imaging as it encourages all movement to remain on-axis. Tilt and height adjustments are used to optimize positioning and focus audio monitors in any DAW or studio application. At 6(W) x 7.5(D) inches, the Iso L8R155 is specifically designed for all 4 to 7 inch near-field studio monitors, with a height of up to 9 to raise and tilt the high-frequency tweeters to ear level. The stands will ship with two lengths of tubing, 3 and 8, to optimize the listening positions in virtually any studio or home environment. IsoAcoustics is the result of extensive testing and development led by Dave Morrison. The concept is based on Isaac Newton s Third Law of Reciprocating Motion, which states, For every action, there is an equal and opposite reaction. IsoAcoustics stands offer an outstanding enhancement for audio professionals, home studio hobbyists, audiophiles and music lovers. For more information, go to Choice of two configurations. Stands can be configured to 3 or 8 in height, with inserts that provide a variety of tilt-up and tilt-down adjustments. Professional applications include sound recording studios, as well as mixing studios for film, video and commercials. Unique height & tilt adjustment Raises height of speakers to ear level 2. Adjusts tilt angle of tweeters for perfect focus of sound 3. Isolates speakers from surfaces for uncoloured sound Numerous adjustments for optimum listening position. With fourteen combinations of height & tilt adjustments, ISO L8R155 helps achieve the ideal listening position. Testimonials. The difference was obvious. The speakers with the stands were able to perform better. When A/B-ing, I heard a difference in imaging and frequency response. James Peck, Keyboard / Recording Specialist. The bass was more refined, mid-range had better front to back depth of reverb and the high frequency had surprising added vocal presence. John Ebata, Music Store, Manager (pianos). IsoAcoustics Inc HWY 7 East, Unit 12A, Suite 160 Markham ON, Canada L3R 1N1 Tel: To find out more, visit

4 ISO-L8R155 desktop and bookshelf speaker stands are designed to eliminate acoustic coupling and reflections in near and mid-field speakers. These types of speakers are typically found in computer workstations and in desktop recording environments, and in smaller listening applications. ISO-L8R155 stands incorporate a patented design that enables the speaker to move in 3-dimensional space by eliminating the transfer of energy from the speaker enclosure to the surrounding surfaces. The resultant sound has more accurate bass and improved imaging. The unique design of the ISO-L8R155 also allows the studio monitor to be angled or raised so that the tweeters are in line with the engineer s ears. ISO-L8R155 stands are designed to work with recording monitors with 3 to 7 woofers, and weighing less than 30 pounds. IsoAcoustics will be introducing the ISO-L8R155 stands at NAMM 2012 (Section E/ booth 1637) The ISO-L8R155 stands will be available for deliver in December Each retail box will contain 2 complete ISO-L8R155 stands with tubing and tilt inserts that provide 14 height and tilt settings. The retail packaging is consumer friendly and highlights the isolation and acoustic merits of the product, as well as the products adjustable design and high quality. Master cartons contain 4 retail packages, each within individual (4) inner cartons. Each retail package is shipped in individual inner cartons that are ready for direct shipping and delivery. The ISO-L8R155 is not only a handsome accessory to compliment the sale of studio monitors with an excellent attach-rate at this price point, but it will also be an attractive enhancement to the current install base. The ISO-L8R155 will be available in 2012/Q2. Dave Morrison President, IsoAcoustics Inc.

5 The IsoAcoustics story Designed with decades of sound experience IsoAcoustics Inc. is pleased to bring this specialized line of products to the audio professional, music hobbyist, audiophile and music lover. Iso-L8R stands provide superior acoustic isolation and enhance the sound clarity of any speakers including studio monitors, home theatre systems and sound reinforcement. Iso-L8R155 Design > Isolators Explained > Testing > How it s made > Products > The patented approach is based on years of experience in the design and construction of radio and television studios. The driving force is Dave Morrison, closely involved in planning and building radio and television studios at the Canadian Broadcasting Corporation for close to 20 years. Dave Morrison was part of the design team faced with the challenges of building the world's largest multi-media center in Toronto: over 1.72 million square feet, with recording studios for drama, music, and chamber ensembles, special effects, radio and television shows. The experience gained at CBC has become your gain with IsoAcoustics. Copyright IsoAcoustics Inc. 2011

6 Iso-L8R155 Design Concept Genius is in the details Isolators The isolation and response of the stand is a function of the isolator s shape and its volume and durometer (hardness and density). Its opening, internal taper and concave end (void) result in a compliant element to contain the supporting tubes or rods. This allows the supporting tubes to move fore and aft, while resisting lateral and secondary movements and oscillations. As the speaker cone moves forward, the speaker enclosure tends to move back, as predicted by Newton s third law of reciprocating motion. Transducers, enclosure and upper stand section therefore move in a direction sympathetic to the sound source. Iso-L8R Unique features Stand Shape Both top and bottom elements provide torsional rigidity for the overall speaker stand design while lending an attractive look. A definite rectangular shape helps define the front and back of the stand and aligns the polarized isolators with the speaker drivers. Bottom Element The bottom element is the most visible part of the design, as longer tubes may be used to raise the upper element and speaker, while exposing the top surface of the element below. This frame, shelf or body section anchors the assembly with a strong, secure base. The isolators are inserted from the bottom, or unfinished side, with a complimentary shape in the molding so it can be inserted only in the correct elongated direction. The lower element sits on the isolator's shoulder and lower flange lip, with the collar protruding through the topside. This lower element does not come in contact with the supporting surface of the desk below. An elongated octagonal shape of the isolator is designed to establish the correct orientation with the speaker's drivers when inserted, as well as maintain the optimal mass of the resilient material around the tube opening. Upper Element Isolators are inserted from the top, or finished side, with the flange and lip protruding from the upper element. Speakers sit on top of these flanges with their weight carried through the isolator, down the tubing, and into a lower section and flange of the bottom isolator, resting on the supporting surface. A cup shape of the flanges contributes to the compliance of the isolators while in compression, as well as providing a suction-cup effect that resists movement or slipping of the stand and speaker. This is especially important when the upper section is tilted to optimize the speaker s orientation towards the listener.

7 Isolators Make your speaker perform at its best No compromise Speakers are made to reproduce and recreate the original sound faithfully and accurately. But often, room placement is a compromise, with serious detrimental affects on the actual sound you hear. IsoAcoustics understands this dilemma. That s why we ve developed a patented technique of isolating the speaker from its environment, allowing true, unaltered sound to come through. Sounds like a million dollars Iso-L8R speaker stands use patented techniques to allow the speaker to float in free space. It s the same principle used in million-dollar studios to isolate or float their control rooms, resulting in the elimination of energy transfer to the surrounding surfaces. Iso-L8R155 Design > Isolators Explained > Testing > How it s made > Products > People are often amazed to experience the profound difference these principles have on sound clarity, and how much IsoAcoustics stands bring out the best in their speaker system. Dave Morrison How isolators work Isolators prevent the transfer of speaker cabinet energy to surrounding surfaces, effectively isolating the speaker from the desktop, bookshelf or other surface. By allowing the speaker to perform in free space, it s able to sound the way it was intended. The end result is an unaltered, accurate sound, true to the artist's original intention. The mixing and listening experience are enhanced. The stand s performance is a function of the isolator s shape, material volume and durometer. The opening, internal taper and concave, void end results in a compliant element to contain the As a speaker cone moves forward, its speaker enclosure tends to move back, as predicted by Newton's third law of reciprocating motion. Iso-L8R stands are designed to make the difference - their transducers, enclosure and upper stand section move in a direction sympathetic to the sound source. As a result, you hear a more "pure" sound, remarkably unaffected by the environment. US patent No. 7,640,868 was issued on January 5, 2010.

8 Iso-L8R Design The only stands that address PIF - the three elements affecting sound isoacoustic s unique patented design provides superior audio performance by supporting the PIF Principles in acoustic design. Placement proximity to adjacent and nearby surfaces. Iso-L8R stands raise the audio speakers or studio monitors off the supporting surface and away from adjacent surfaces to reduce reflections. Isolation from supporting surfaces. Decoupling the audio speakers or studio monitors from the supporting surface reduces the energy from exciting other objects, and allows the speaker and enclosure to float independently. Focus Raising and tilting the audio speakers and studio monitors creates an ideal listening position by forming an equilateral triangle from the speaker to the listener, with tweeters tilted to the listener s exact ear level. Height Adjustment An important aspect of the speaker stand design is the ability to adjust the height and tilt angle of the supported speaker enclosure to optimize its position relative to the listener. Two lengths of tubing along with 2 sets of end-plug pairs provide 14 steps of height adjustment as the combinations are used to tilt the speaker up and down. The stand can be assembled and reconfigured repeatedly to establish the ideal position off the supporting surface and focused towards the listener. In a typical Desktop Audio Workstation (DAW) configuration, the listener is positioned 3 to 4 feet from the monitors with ear level approximately 20" above the work surface. An enclosure containing an 8" speaker may position the high frequency driver 12" from the bottom while an enclosure with a 6" speaker may position the high frequency driver only 8" from the bottom. Raising and tilting these examples to their optimum position can easily be achieved with this speaker stand design. This speaker stand configuration is also suited for applications over longer distances such as in large recording studios or with consumer products where home stereo speakers may ideally need to be raised 6" off the floor and tilted up 8 degrees. Iso-L8R155 Design > Isolators Explained > Testing > How it s made > Products > Height Chart Equalateral triangle to listening position Tilt adjusted to ideal listening position

9 Numerous combinations of height and tilt adjustment allow ideal listening position. Tilt Adjustment The tube lengths and end-caps combinations provide a simple means to establish optimal adjustment of large and small monitors over the typical 36 to 48 inch listening distance for mixing and evaluation. Isolators Iso-L8Rs prevent the transfer of speaker cabinet energy to surrounding surfaces, effectively isolating the speaker from the desktop, bookshelf or other surface. By allowing the speaker to perform in free space, it s able to sound the way it was intended. The end result is a more accurate, satisfying sound, which makes mixing and listening a more pleasant experience. Height adjustment from the reference plane at a listening distance of 36 & 48 allows for optimized speaker position relative to the listener. Copyright IsoAcoustics Inc. 2011

10 Iso-L8R Stands Tested and evaluated at the National Research Council After initiating the IsoAcoustics design principles at CBC, Dave Morrison continued to develop and evolve the design. Testing and evaluation conducted at the National Research Council (NRC) facilities in Ottawa, including technical equipment and research facilities, helped fine tune the design. Iso-L8R155 Design > Isolators Explained > Testing > How it s made > Products > Filed under US patent No. 7,640,868 with international patents pending. Laser Vibrometer Testing Conducted by the National Research Council in Ottawa, Canada Illustrated and quantified the attenuation of vibrations down through the speaker stand structure. Newton s Third Law: The Law of Reciprocal Action Newton's third law of motion states that for every action there is an equal and opposite reaction Audio speakers are affected by this principle. As the speaker cone is driven to move air forward, the enclosure and supporting structure are driven backwards with equal force. The Iso-L8R Audio System attenuates the transfer of energy into the supporting structure with a unique design that resists off-axis energy while absorbing the on-axis energy at a progressive rate. Woofer cone is driven forward Enclosure is driven

11