Four-Color Process + Spot Satin Varnish + Spot Gloss Varnish + Dull Varnish

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Jodie Kennedy
5 years ago
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1 P R I N T & 1

2 Cover: McCoy Silk Cover 130 lb/352 gsm Text: McCoy Silk Text 100lb/148gsm Short Sheets: McCoy Silk Text 100lb/148gsm Minibook: McCoy Silk Text 80lb/118gsm Printed on a Six-unit conventional press Eight-unit UV press with anilox coating system All images printed using 200 line screen (LPI) or 25 micron stochastic screening 2

3 The Articles 3

4 P R I N T & Four-Color Process + Spot Satin Varnish + Spot Gloss Varnish + Dull Varnish 4

5 B O T T O M L I N E : R E S U LT S C O U N T! Two Hits Process Black + Match Blue + Two Hits of Soft-Touch Coating 5

6 We can talk endlessly about the future of publishing and the merits of print vs. digital but it all comes down to this: Brand marketers will adopt whatever tools produce the most effective results. Today, that means a combination of approaches, strategically planned to get the greatest impact for the dollars spent. 6

7 A C H O I C E O F P L AT F O R M S Match Fluorescent Yellow, Orange, Blue, Green, Pink + Process Black + Match Grey + Spot Satin Varnish 7

8 There are more than 200 well known Networking Websites on the Internet Social

9 Successful campaigns use multiple mediums. The metric analysis inevitably points to print as a key component in a successful integrated campaign. 9

10 N E U R O S C I E N T I F I C C O M PA R I S O N 10

11 Print has more emotional pull for consumers than digital. A neuroscience study discovered that paper-based marketing- i.e. direct-mail- leaves a deeper footprint in the brain than digital. The physical act of handling tangible material feels more real to the brain, triggers emotional reactions, which get internalized in your memory. The brain associates the tactile quality of the piece with its perception to the brand. 11

12 Black Thermography + Red & Blue Photo-Chromic Inks 12

13 Product loyalty doubles if a brand can be experienced with several senses. 13

14 Print has tangible physical properties that make it a real object, an artifact of the culture and the times. With Print there is the pleasure of ownership. This permanence complements the instantaneous, constantly updated nature of digital. 14

15 With print, they perceive the brand tactilely, making a more direct one-to-one connection between company and customer. Print feels more personal, more cognizant that it is speaking to an individual. 15

16 Print lies at the core of most brand identity programs. This where the elements of a brand are defined and standardized. Print lets brands control their own message and tell their story the way they want it to be received by using design to organize themes and assign a visual hierarchy to information. 16

17 Uninterrupted brand speak While websites allow users to jump from section to section in whatever order they please, print is planned to direct readers eyes in a sequential order of importance and communicate the personality of a brand through choice of imagery, typeface, color, paper, and printing techniques. 17

18 L A S T I N G I M P R E S S I O N S 18

19 Four-Color Process + Second Process Black + Spot Gloss UV (on skin care products) Four-Color Process + Match Red Touch Plate + Spot Satin Varnish + Spot Matte UV

20 Four-Color Process + Second Black + Spot Dull (on Black) + Spot Gloss Varnish (on all earrings) Four-Color Process + Match Red Touch (earrings & lips) + Spot Satin Varnish + Pearlescent Varnish (on eye makeup) + Spot Gloss UV (on earring)

21 Two Hits Black + Spot Dull Varnish (on make-up diagram) Four Color Process + Spot Satin Varnish

22 Four Color Process + Spot Satin Varnish + Match Grey

23 Print reinforces the message of quality and pride of craftsmanship. These lasting documents are an important way to build credibility and trust. 23

24 C R O S S - C H A N N E L S A L E S 24

25 Four-Color Process + Match Grey + Match Red Touch Plate (on chairs) + Spot Varnish + Spot Grey Tinted Varnish (on catalog) + Spot Gloss UV Coating (on tablet)

26 Biggest returns occur when print and online components are synchronized into a single marketing campaign. The cost of print is typically higher than online channels such as and social media, but it holds its own in terms of ROI. 26

27 Integrated Marketing There is a growing tendency for people to browse through catalogs for ideas and inspirations, then visit a retail store or the brand s website to complete their purchase. 84% of catalog recipients feel it s easier to shop online with a catalog in hand. 27

28 Catalogs mailed to consumers are 30 times more effective in making a sale than via electronic mail. 28

29 R E T U R N O N I N V E S T M E N T 29

30 Direct mail response rates remain above those for digital channels and continues to be consumers preferred means of receiving marketing messages from brands. 30

31 Direct mail continues to be consumers preferred means of receiving marketing messages from brands. Across all key verticals from financial and insurance to retail and personal caredirect mail is preferred over . 31

32 Although 70% of surveyed marketers say they use digital media for brand marketing, print remains an important part of the communications mix. 32

33 Direct mail generates 34 responses per 1,000 recipients, compared to one response per 1,000 through marketing. 33

34 Revenue has been shown to come in four times higher and profits nearly six times higher than when consumers are contacted through only one medium. 34

35 P R I N T A S L U X U RY 35

36 There are nearly 460 publications that target the ultra rich- a 400% increase over the 90 publications aimed at the nation s upper class since

37 Four-Color Process + Match Bronze + Spot Gloss Varnish + Silver Liquid Coating + Spot Gloss UV Coating Minibook Cover: Four-Color Process + Spot Gloss Varnish Minibook Pages 2-3: Match Grey + Process Black.

38 Fashion and beauty magazines, for instance, attract about 50% more young readers than they did in

39 Among 18 to 24 year olds, 69% say they prefer print and paper communications to reading off a screen 39

40 40

41 M E R G I N G T E C H N O L O G I E S 41

42 Soon the debate over print versus digital may become moot. The distinction between print and digital, 2-D and 3-D still images and motion graphics are merging into one. 42

53 Dashboard Social Networking - Facebook - Twitter - Pinerest - Tumbler YouTube - Trailers - Past Episodes - Interviews Store Front - Merchandise Parent Company

54 Four-Color Process + Two Hits Match Red + Match Red Touch Plate + Match Gray + Spot Satin Varnish + Spot Matte Varnish + Spot Gloss UV (on tablet) The AR app used is junaio by Metaio 54

55 55

62 PUSH- P U L L M A R K E T I N G 62

63 Four-Color Process + Match Grey + Spot Gloss Varnish 63

64 R E A L I T Y O F P R I N T 64

65 Four-Color Process + Match Gray + Spot Gloss Varnish (on bare hand) Flocking + Embossing (on wool glove) Spot Rubber UV Coating + Embossing (on rubber glove) Spot Leather UV + Embossing (on leather glove) 65

66 Marketing using special finishing effects has been shown to increase sales by 18%. 66

67 TA R G E T M A R K E T I N G 67

68 Scan-imation Four-Color Process + Second Process Black + Overall Satin Varnish 68

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70 V I S U A L I Z I N G T H E B R A N D 70

71 Four-Color Process + Match Grey + Match Silver + Match Red + Spot Satin Varnish + Engraving (on eye) + Silver Foil Stamping (on ABC) 71

72 Print is one of the strongest mediums for brand-based messages, as well as establishing the clout and legitimacy of a brand. 72

73 D E M O G R A P H I C S 73

74 Four-Color Process + Match Grey + Reticulating Spot Satin Varnish and Spot Gloss Varnish (on tan basket, green backpack, oranges, felt shoulder bag ) + Spot Satin Varnish (on other bags), + Spot Gloss UV Coating (on magazines) 74

75 T I M E L E S S M E D I U M 75

76 Printing on paper may be centuries old, but it is very much a medium for the new millennium. Advances in both paper and printing technology have allowed marketers to achieve effects that were not possible a decade ago. On the right paper, print can evoke nearly any texture through various coatings and varnishes, different inks, and special techniques. Together, print and digital will enhance the communication needs of the 21st century. 76

77 this might be the moment where print, freed from its need to do everything, becomes even better at doing what it can do uniquely. Why Ebooks are Inspiring a New Age of Print, Huffington Post, October 29,

78 78

79 Thank you 79

3/7/2013. The Perfect Match: Print and. Daniel Dejan. March 12, am PT / 2 pm ET. #paperspecs

3/7/2013. The Perfect Match: Print and. Daniel Dejan. March 12, am PT / 2 pm ET. #paperspecs The Perfect Match: Print and March 12, 2013 11am PT / 2 pm ET #paperspecs www.na.sappi.com Daniel Dejan North American ETC Print & Creative Manager, Sappi Fine Paper 1 P R I N T & D I G I TA L + Spot Satin