Graduations. Dan Hays Steve Foisy

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2 Graduations Dan Hays Steve Foisy

3 Graduations Why book and photograph them? Because they are one of the most profitable photographic markets for the amount of time invested Few photographers know how to photograph them profitably.

4 What kinds of graduations are there? Colleges Graduate Schools-Law, Medicine, Pharmacy High Schools Vo Techs Community Colleges

5 What do you photograph? A handshake shot of the graduate and presenter A green screen shot to which are applied several Iconic backgrounds

6 Multiple Image Options

7 What do you sell? Packages Ala Carte Prints Products Plaques! Retouching Prints with different backgrounds Prints with different cropping Show examples

8 How do you sell pictures, products and Online via e-commerce With a mailed paper order form By phone or mobile phone By Fax services?

9 Gross Sales Potential College $25-$35 per Graduate Photographed Vo-Tech $10-$25 per Graduate Photographed High School $10-$20 per Graduate Photographed Colleges Well established & competitive market Vo-Tech Many ignored High Schools Huge opportunity Many are not being photographed professionally

10 How do you make money? Ceremony Type College Vo Tech High School Number of Graduates Percentage Ordering 50% 18% 35% Orders Received Average Order $61 $44.17 $52.40 Shipping Proceeds $525 $189 $ Total Sales $9675 $ $5869 Gross Profit on 80% $7320 $ $4402 Profit on Postage $294 $59.27 $ Gross Profit $7614 $ $ Photography, Production, E-Commerce -$ $ $ Net Profit $ $ $ Net Profit per Graduate Photographed $20.98 $4.46 $12.19

11 Photography, Production, e-commerce Other Costs for 300 Person High School Graduation Total Costs for 2 Photographers $300 Production Costs - $0.30/Graduate $90 E-Commerce Fee or MOE 7% for Sub-Total Sales of $5502 $ Payment Processing 3% of Total Sales of $5869 $ Total Costs $951.21

12 What is the secret to making the s marketing methods work? Cell phone numbers Street addresses Without these, graduations are not worth photographing. You should not photograph a graduation unless you have the agreement of the school administration that they will allow you to collect this information.

13 How do you collect this information? Commonly used to call graduate s names at podium Strung or boxed in order called Used for sequencing / identification Best method-get school to let you collect the information on the card Offer to pay to print their reader cards in the format they want, in exchange for letting you collect this info. If school won t do this, get school to let you pass out and collect contact info cards at rehearsal or when grads are lined up.

14 CCP Reader Card

15 How do you collect this information cont. These are the best methods because the info is fresh. School provided info is stale, or soon to be stale, and therefore not useful for extended marketing campaigns over the next 7 years. We have additional methods for collecting more s, so contact us and we will provide more ways to collect s.

16 Sample Timeline Speed of posting is essential to successful marketing Our marketing methods and timelines are well proven with thousands of ceremonies

17 Arrive at venue Review ceremony flow with contact Where will diplomas be presented Who is presenting them Pose Who is reading names and how they will be kept in order Where will green screen be positioned Special presentations -2 Hours

18 -1.5 Hours Start Tape Recorders Tape positions for presenters and photographers Setup Green Screen Setup Cameras and Strobes Test all gear

19 Shooting Handshakes with Diploma Presenter Green Screen Portrait

20 Graduation Cheat Sheet Trad Handshake Shots Quality = M Basic, ISO = 400, WB = Flash Focus = Manual 8 feet w/ lens barrel 35mm Shutter Speed = 1/60, Aperture = f8 Flash = Manual at 1/16 Power Flow of Graduates Formal Handshake Shots Quality = M Basic, ISO = 400, WB = Flash Focus = Manual 8 feet w/ lens barrel 35mm Shutter Speed = 1/60, Aperture = f8 Flash = Manual at 1/16 Power Taped X for Grad Presenter Graduate 8 Taped box for presenter 8 Front of Stage & Audience Flow of Graduates Hooding Shots Quality = M Basic, ISO = 400, WB = Flash Focus = Manual 8 feet w/ lens barrel 35mm Shutter Speed = 1/60, Aperture = f8 Flash = Manual at 1/16 Power Taped line for Photographer 8 from graduate s mark at approximately 30 off of flow of traffic. Green Screen Flag Shots (1 shot ea) Quality = M Basic, ISO = 400, WB = Flash Focus = Manual 6 feet w/ lens barrel 50mm Shutter Speed = 1/60, Aperture = f8 Flash = Manual at 1/8 Power w/ Dome 3 Backlight 6 Bottom of background is 9 off floor Tape feet with back of template 3 from background. Taped line for photographer s toes is 6 from front of template. Backlight is 2 feet from background at 1/32 power (M Manual Power) Tip backlight head up one click in position if using flat diffuser and point head straight up if using round dome diffuser.

21 -1 Hour Finish tests Review staff on flow and photo cropping Take PR photos of stage setup and décor Take buddy photos in the gathering area

22 0 Hour Photograph Processional Take plenty of PR s Band Stage Guests Speakers Overviews

23 + 0.5 Hours Photograph each graduate with the diploma presenter Photograph each graduate as they exit the stage at the Green Screen station

24 +1 or 1.5 Hours Photograph the closing remarks Photograph recessional Collect recorders and reader cards from podium Take friends & family photos near the stage and/or exits Complete ceremony notes for production staff

25 +2 Hours Images are uploaded Names & addresses are keyed from reader cards Images are matched to names in CORE Allow 2 minutes of labor per graduate cumulatively for production OR Utilize HQOE!

26 + 6 Hours Send s Send Text Links Generate Paper Proofs

27 +8 Hours

28 Graduation Evaluation & Training Booking & Executing Graduations Contact Steve & Kim Photographing Graduations Steve, Zak, Kim, Ken Graduation Production Do it yourself Contact Darren or Maria for training Setup HQOE Contact Angela in HQOE or your rep