Balance and Tension 1

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1 Balance and Tension 1

2 Balance Balance is visual stability. 2

3 Balance The most important psychological as well as physical influence on human perception is man s need for balance, to have his two feet planted firmly on the ground and to know if he is to remain upright in any circumstance, in any attitude, with some reasonable certainty. Donis A. Dondis 3

4 Balance The need for balance is man s strongest reference for making visual judgements. No method for calculating balance is faster or accurate as man s intuitive sense. 4

5 Balance An objects balance is judged by it s relationship with the horizontal and vertical axis. 5

6 Balance 6

7 Balance in the format On the axis or the perceived axis. 7

8 Balance in the format Even white space between the form and format boundary. 8

9 Tension Tension is visual instability. 9

10 Tension This process of ordering, of intuitively recognizing regularity or the lack of it, is an unconscious one, requiring no explanation or verbalization. For both the sender and the receiver of visual information the lack of balance and regularity is a very disorienting factor. Donis A. Dondis 10

11 Tension Elements that do not conform to the vertical and horizontal axis cause tension. 11

12 Tension Elements that do not conform to the vertical and horizontal axis cause tension. Since balance is such an important factor in human perception, tension is one of the easiest visual qualities to perceive. 12

13 Tension 13

14 Tension in the format Uneven white space between the form and format boundary. 14

15 Tension in the format Off the axis or the perceived axis. 15

16 Problem statement Using a black square (1 3/8") on a white square format (4"x4") create two compositions, one that illustrates balance and one that illustrates tension. 16

17 Breaking down the problem statement Using a black square (1 3/8") on a white square format (4"x4") create two compositions, one that illustrates balance and one that illustrates tension. Format square structure proportion 4"x4" Form square plane 1 3/8" Principle balance tension 17

18 Questions What are the mathematical relationships between the object and the format and the form? How do the balance and tension compositions relate to each other? How is balance best represented using a square in a square format? How is tension best represented using a square in a square format? 18

19 The Process The problem statement can be solved through the answering of questions. Use your thumbnail to answer questions that explore the problem statement. 19

20 Thumbnails Use a full scale white square (4"x4") and a black square (1 3/8") to explore the answers to the questions. Use your thumbnails to document your findings. 20

21 Evaluate thumbnails Compare and contrast your thumbnails, which were successful and which were not, why? Mark the ones you think answer the questions. 21

22 Refined ½ scale thumbnails Use your refined thumbnails to further explore your best thumbnails at the ½ scale size. 22

23 Refined full scale thumbnails Use your refined full scale thumbnails to refine your best thumbnails. 23

24 Final Mount your finals at full scale on 11"x14" Bristol board. Your finals will be part of your final book that will be turned in at the end of the semester. Create two copies of your final, one to turn in and one for the final book. 24

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