OAKLEY WORLDWIDE. LUXOTTICA SOUTH AFRICA PTY LTD 2nd Floor Block A Black River Park North 2 Fir Street Observatory

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1 ONE ICON / FOOTHILL RANCH, CA WORLDWIDE USA One Icon Foothill Ranch, California ICON Puls 5 Giessereistr. 18 CH-8005 Zürich Switzerland CANADA 2660 Diab St-Laurent Quebec H4S 1E LUXOTTICA SOUTH AFRICA PTY LTD 2nd Floor Block A Black River Park North 2 Fir Street Observatory BRASIL Rua Ministro Jesuino Cardoso, 52 Itaim Bibi, São Paulo - SP Brasil CEP: JAPAN MT2 Bldg., Mita Meguro-ku, Tokyo Oakley, Inc. indicates registration in the U.S.A. and certain countries. Lexan is a registered trademark of General Electric Co.

2 SNOW GOGGLES 2011 S 30-PLUS YEAR HISTORY OF GOGGLE INNOVATION CONTINUES AS OUR NEWEST FRAME TECHNOLOGY, SWITCHLOCK TECHNOLOGY, IS INTRODUCED. SWITCHLOCK TECHNOLOGY IS AN INTERCHANGEABLE LENS DESIGN WITH A PIVOT SWITCH THAT ALLOWS FOR EASY LENS CHANGING, SO YOU CAN QUICKLY ADAPT TO CHANGING LIGHT AND WEATHER CONDITIONS. WITH THE UNBEATABLE PERFORMANCE OF HIGH DEFINITION OPTICS (HDO ), AND STANDARDS THAT FAR EXCEED THOSE SET BY THE AMERICAN NATIONAL STANDARDS INSTITUTE (ANSI), GOGGLES EXCEL WHERE CONVENTIONAL GOGGLES FAIL. THERE S NO VISUAL DISTORTION OR GLARE. NO SWEAT BUILDUP OR ITCHING. IT S NO WONDER WHY IS THE CHOICE OF TODAY S LEADING WINTER SPORTS ATHLETES pivot SwitCh in open position pivot SwitCh in LoCKEd position interchangeable LEnS

3 THE SHAUN WHITE COLLECTION OVER THE YEARS, THE WORLD HAS WITNESSED SHAUN WHITE EARNING MEDAL AFTER MEDAL. SHAUN S TALENT INSPIRES OUR INNOVATION, AND HE HAS LONG BEEN PART OF THE FAMILY. OUR COLLABORATIVE WORK WITH SHAUN IS NOW EXPANDING WITH NEW RENDITIONS THAT CELEBRATE HIS UNIQUE STYLE WHILE DELIVERING TECHNOLOGIES THAT ANSWER HIS PERFORMANCE DEMANDS. THE 2011 SHAUN WHITE GOGGLE COLLECTION TAKES THE EXPERIENCE, INSIGHT AND SPARK OF A SPORTS ICON AND LIGHTS THE FUSE OF PERFORMANCE. AIRBRAKE HIGHLIGHT GOLD/BLACK FRONT VIEW

4 THE SHAUN WHITE COLLECTION A FRAME HIGHLIGHT WHITE/BLACK SPLICE HIGHLIGHT RED/WHITE A FRAME HIGHLIGHT GOLD/BLACK XS O FRAME HIGHLIGHT GOLD/BLACK SPLICE HIGHLIGHT ENAMEL MINT/BLACK XS O FRAME HIGHLIGHT RED/WHITE

5 SIGNATURE SERIES TERJE HAAKONSEN SPLICE MOUNTAIN KING DANNY KASS CROWBAR GRUNGE EERO ETTALA SPLICE APERTURE

6 SIGNATURE SERIES GRETCHEN BLEILER A FRAME PEARL LUSTER GRETCHEN BLEILER STOCKHOLM GRAPHITE HOUNDSTOOTH

7 SIGNATURE SERIES JENNY JONES ELEVATE FEATHER PLUME MARIE FRANcE-ROY ELEVATE VERVE

8 SIGNATURE SERIES SIMON DUMONT SPLICE HOTLINES TANNER HALL CROWBAR RASTA MANE

9 SIGNATURE SERIES SETH MORRISON CROWBAR MOUNTAIN REAPER APER JP AUCLAIR CROWBAR ALPINE INITIATIVE

10 ARTIST SERIES CAIA KOOPMAN STOCKHOLM KITTY SKULL

11 AIRBRAKE WHEN THE SUN SHIFTS GEARS, AIRBRAKE LETS YOU ADAPT. THIS INTERCHANGEABLE LENS DESIGN HAS SWITCHLOCK TECHNOLOGY, SO SWAPPING OUT THE LENS IS QUICK AND EASY. TWO LENSES ARE INCLUDED TO PRIME YOU FOR A WIDE RANGE OF LIGHT CONDITIONS. WE DESIGNED AIRBRAKE FOR MEDIUM TO LARGE FACES AND RIGGED IT WITH A RIGID EXOSKELETON FOR PROTECTION, PLUS A FLEXIBLE FACE PLATE THAT OFFERS PLUSH COMFORT. JET BLACK POLISHED WHITE TRuE CARBOn FIBER WHITE FACTORy TExT MARInE/JEWEL BLuE VIPER RED MInT W/ PLAID TECH STRIPE MInT SHATTERED RED/WHITE FRONT VIEW

12 SPLICE JET BLACK POLISHED WHITE SILVER FACTORy TExT neon FIRE MARInE BLuE/CRIMSOn SHATTERED BLACK GREy WE ENGINEERED SPLICE WITH AN INTERNAL SKELETAL SUPPORT SYSTEM THAT EQUALIzES PRESSURE SO YOU LL HAVE MAXIMUM AIRFLOW, AND YOUR NOSE WON T FEEL CRUSHED. THE LENS HAS A SEMI-FLUSH MOUNT TO INCREASE DOWNWARD VISIBILITY, AND THE STRAP OUTRIGGERS STAY OUT OF THE WAY TO KEEP YOUR PERIPHERAL VIEW OPEN AND WIDE. BUILT FOR MEDIUM TO LARGE FACES, SPLICE COMES WITH PROVEN COMFORT AND CLARITY. STOnE GREy/JEWEL CuBISM neon FIRE

13 ElEE vat El vatee ELEVATE IS SPECIALLY DESIGNED FOR SMALL TO MEDIUM SIzE FACES, AND WE CRAFTED IT WITH AN INTERNAL SKELETAL SUPPORT SYSTEM THAT ELIMINATES NASAL PRESSURE AND BOOSTS AIRFLOW. WITH THE O MATTER STRAP CLIPS, YOU CAN WEAR ELEVATE WITH OR WITHOUT A HELMET. THE FIT IS SO PRECISELY BALANCED, YOU LL KNOW WHAT TRUE COMFORT IS SUPPOSED TO FEEL LIKE. JET BLACK POLISHED WHITE FACTORy SLAnT ORAnGE PuRPLE STuDS CRIMSOn/MARInE BLuE WHITE LAVA STuDS JEWEL BLuE MOOnS BuFFALO PLAID PuRPLE/BLuE

14 CROWBAR JET BLACK MATTE WHITE FACTORy SLAnT CRIMSOn WHITE FACTORy TExT VIPER RED JEWEL BLuE/WHITE SPIROGRAPH RED PInK/yELLOW/JEWEL BLuE TECH STRIPE MInT THE PROBLEM WITH GOGGLE STRAPS IS THAT THEY PUT ALL THE PRESSURE IN ONE PLACE. CROWBAR IS ENGINEERED WITH OUTRIGGERS THAT SPREAD IT AROUND. YOU LL HAVE AN EVENLY BALANCED FIT WITH THE COMFORT OF TRIPLE-LAYER FLEECE FOAM THAT WICKS AWAY SWEAT DURING ALL-OUT SESSIONS. CROWBAR HAS O MATTER STRAP CLIPS, SO YOU CAN WEAR IT WITH OR WITHOUT A HELMET. THIS PERFORMER IS MADE FOR MEDIUM TO LARGE FACES. CAMO net PuRPLE/GREEn RED WHITE SHATTERED MCCOnKEy

15 A FRAME THIS DESIGN IS SO INNOVATIVE, IT S BEEN A FAVORITE SINCE THE FIRST EDITION WAS UNLEASHED MORE THAN A DECADE AGO. THE A FRAME GOGGLE BUNKERS YOUR EYES IN PROTECTION WHILE TREATING YOU TO THE COMFORT OF TRIPLE-LAYER POLAR FLEECE FOAM. WE DESIGNED IT FOR SMALL TO MEDIUM SIzE FACES. O MATTER STRAP CLIPS LET YOU WEAR IT SOLO OR WITH A HELMET. JET BLACK MATTE WHITE TRuE CARBOn FIBER WHITE FACTORy TExT MInT W/ PLAID LAVA W/ PuRPLE STRIPES BuFFALO PLAID CRIMSOn CAMO net PuRPLE/ORAnGE SILVER GREy MOOnS JEWEL BLuE TECH STRIPE

16 Stockholm JET BLACK PEARL WHITE PuRPLE W/ PInK STRIPES JEWEL BLuE VIOLET W/ LAVA STuDS PInK W/ JEWEL BLuE WE APPLIED THREE DECADES OF GOGGLE KNOW-HOW AND ACHIEVED THE MOST COMFORTABLE DESIGN A WOMAN CAN WEAR. TO CUT FOG, WE CREATED A DUAL-VENTED LENS AND TREATED IT WITH F3 ANTI-FOG TECHNOLOGY. A TRIPLE LAYER OF POLAR FLEECE FOAM WICKS AWAY MOISTURE AND MAXIMIzES COMFORT. SOPHISTICATION AND SASS NEVER FELT SO GOOD. MInT PLAID ysc BREAST CAnCER EDITIOn YoUnG SUrvivAL CoALition is a registered trademark ofyoung SUrvivAL CoALition, inc.

17 AMBUSH AMBUSH GOGGLES TAKE FULL ADVANTAGE OF TRUE ANATOMICAL FIT. THE O MATTER STRAP CLIPS MOVE WITH ARTICULATION TO BALANCE PRESSURE PERFECTLY FOR ALL-DAY COMFORT. WE ADDED TRIPLE-LAYER POLAR FLEECE FOAM FOR A SEAL WITH THE RIGHT FEEL. IT S A PLUSH TOUCH, AND ITS MOISTURE-WICKING ELIMINATES SWEAT. AMBUSH FITS SMALL TO MEDIUM FACES. JET BLACK POLISHED WHITE SILVER FACTORy TExT MInT CuBISIM PuRPLE VIOLET FACTORy SLAnT neon FIRE

18 TWISTED JET BLACK POLISHED WHITE CuBISM RED GOLD FACTORy TExT KELLy GREEn SILVER GREy MOOnS HERE S A DESIGN THAT FITS MOST FACE SIzES WITH RENOWNED COMFORT AND TRUE ANATOMICAL FIT. TO DEAL WITH SWEAT, WE ADDED MOISTURE-WICKING PERFORMANCE TO THE TRIPLE-LAYER POLAR FLEECE FOAM THAT SEALS AGAINST YOUR FACE WITH SOFT CUSHIONING. TWISTED HAS AN INTERCHANGEABLE STRAP CLIP SYSTEM SO IT GETS ALONG WITH HELMETS NICELY. TRuE CARBOn FIBER SPIROGRAPH JEWEL BLuE

19 O FRAME O FRAME HAS DUAL LENS LAYERS WITH VENTING TO FIGHT FOG, AND EVEN THAT WASN T GOOD ENOUGH FOR US. WE HIT IT WITH F2 SERIES ANTI-FOG TECHNOLOGY. IF YOU RE WORKING THE HILL OR PIPE THE WAY YOU SHOULD, PERSPIRATION IS A FACTOR, SO THE TRIPLE-LAYER POLAR FLEECE FOAM WICKS AWAY MOISTURE TO KEEP SWEAT FROM DAMPENING YOUR VIEW. O FRAME FITS MEDIUM TO LARGE FACES. JET BLACK MATTE WHITE TRuE CARBOn FIBER PuRPLE W/ PInK STRIPES RED WHITE SHATTERED FACTORy SLAnT CRIMSOn PIxEL FADE JEWEL BLuE XS O FRAME ALL THE CLARITY AND PROTECTION OF OUR O FRAME SNOW GOGGLE IS AVAILABLE FOR SMALLER FACES, THANKS TO THE UNIQUE GEOMETRY OF THIS SPECIALLY ENGINEERED YOUTH FIT. PERFORMANCE REMAINS FULL SCALE WITH A DUAL-VENTED LENS DESIGN THAT CUTS FOG WITH F-2 SERIES TREATMENT. THE FLEXIBLE FRAME SEALS WITH THE COMFORT OF TRIPLE-LAYER FACE FOAM THAT WICKS SWEAT AWAY FAST. JET BLACK MATTE WHITE CRIMSOn/GREy TuRquOISE SHATTERED VIOLET W/ yellow MOOnS VIPER RED

20 CATAPULT SO YOU WEREN T BORN WITH PERFECT EYES. NO WORRIES. WE DESIGNED CATAPULT WITH ENOUGH ROOM FOR MOST PRESCRIPTION EYEWEAR FRAMES. O MATTER CLIPS TAKE THE STRAP PRESSURE AND SPREAD IT OUT FOR A BALANCED FIT THAT TAKES COMFORT TO THE NEXT LEVEL. WE FIGURED YOU MIGHT BE INTO SOME RISKY BACKCOUNTRY EXCURSIONS, SO WE ENGINEERED CATAPULT TO WORK WITH A HELMET. IT ALSO FLIES SOLO, AND IT FITS MOST FACE SIzES. MATTE WHITE JET BLACK MARInE BLuE/CRIMSOn L FRAME MATTE BLACK THERE ARE A FEW GOGGLE DESIGNS OUT THERE THAT LET YOU WEAR CORRECTIVE EYEWEAR, BUT THEY TEND TO MAKE YOU LOOK LIKE YOU VE GOT MONSTER BUG EYES. WE KEPT L FRAME SLEEK, AND IT WORKS WITH MOST PRESCRIPTION FRAMES. DUAL LENS LAYERS TEAM UP WITH VENTING AND F2 SERIES ANTI-FOG TECHNOLOGY TO KEEP YOUR VIEW CLEAR. THE FRAME STAYS FLEXIBLE WHEN THE TEMPERATURE PLUMMETS, AND DOUBLE-LAYER FACE FOAM TURNS UP THE COMFORT LEVEL. L FRAME FITS MOST FACE SIzES. navy TRuE CARBOn FIBER SILVER FACTORy TExT MATTE WHITE

21 ACCESSORIES SMALL GOGGLE CASE (FITS A FRAME, ELEVATE, O FRAME, STOCKHOLM, AMBUSH, TWISTED, CATAPULT, L FRAME AND XS O FRAME) SPLICE BANDITO FACE FLEECE (AVAILABLE FOR AIRBRAKE ) GOGGLE ARRAY CASE LARGE GOGGLE CASE (FITS AIRBRAKE, CROWBAR AND SPLICE)

22 SUnnY CLEAr LENS TRANSMISSION / REPLACEMENT LENSES AIRBRAKE / SPLICE / A FRAME / CROWBAR / ELEVATE / STOCKHOLM : DUAL-VENTED PLUTONITE SUnnY partly CLoUdY overcast CLoUdY AIRBRAKE / SPLICE / A FRAME / CROWBAR / ELEVATE / STOCKHOLM : overcast / FoG SnowinG / blizzard DUAL-VENTED PLUTONITE POLARIzED CLEAR RATE OF TRANSMISSION: 90% HIGH INTENSITY YELLOW* RATE OF TRANSMISSION: 81% HIGH INTENSITY PERSIMMON* RATE OF TRANSMISSION: 63% PERSIMMON RATE OF TRANSMISSION: 62% VR50 PINK IRIDIUM* RATE OF TRANSMISSION: 41% HIGH INTENSITY AMBER POLARIZED VR28 POLARIZED RATE OF TRANSMISSION: 25% RATE OF TRANSMISSION: 14% GREY POLARIZED TWISTED / CATAPULT / O FRAME / XS O FRAME / AMBUSH : G30* RATE OF TRANSMISSION: 30% BLUE IRIDIUM* RATE OF TRANSMISSION: 30% VR28 RATE OF TRANSMISSION: 28% GOLD IRIDIUM* RATE OF TRANSMISSION: 20% BLACK IRIDIUM* RATE OF TRANSMISSION: 18% CLEAR YELLOW* RATE OF TRANSMISSION: 90% RATE OF TRANSMISSION: 64% PLUTONITE LENS MATERIAL: Lightweight Plutonite lens material offers superior comfort, clarity and protection against impact and ultraviolet radiation. Maintaining the proven safety characteristics of Oakley eyewear, the impact-resistant material blocks 100% of all UVA, UVB, UVC and harmful blue light. Plutonite is the only lens material able to achieve the performance standards required by the digital design and production technologies utilized by the company. GREY RATE OF TRANSMISSION: 17% FIRE IRIDIUM* RATE OF TRANSMISSION: 16% VR28 BLACK IRIDIUM RATE OF TRANSMISSION: 15% EMERALD IRIDIUM RATE OF TRANSMISSION: 11% LEXAN LENS MATERIAL: Optically pure Lexan provides durable impact protection and scratch resistance while filtering 100% of all UVA, UVB, UVC and harmful blue light. (Lexan is a registered trademark of General Electric Co.) PERSIMMON RATE OF TRANSMISSION: 55% RATE OF TRANSMISSION: 19% DUAL-VENTED LEXAN GOLD IRIDIUM* RATE OF TRANSMISSION: 22% * Iridium lens coatings reduce glare while balancing light transmission and color recognition in every type of weather. Lens colors shown are representations only. Actual color may vary. FIRE IRIDIUM POLARIZED RATE OF TRANSMISSION: 21% BLACK IRIDIUM* RATE OF TRANSMISSION: 15% FIRE IRIDIUM* RATE OF TRANSMISSION: 50%

23 UNIVERSAL L FRAME SM-MED XS O FRAME SM-MED O FRAME CATAPULT SiZE TWISTED PLUTONITE LENS MODELS AMBUSH STOCKHOLM A FRAME CROWBAR ELEVATE SPLICE FEATURES AIRBRAKE GOGGLE YOUTH UNIVERSAL LEXAN LENS MODELS MED-LRG MED-LRG SM-MED MED-LRG SM-MED WOMEN SiZE SwitChLoCK LEnS technology SwitChLoCK LEnS technology AvAiLAbLE in oakley hdpolarized AvAiLAbLE in oakley hdpolarized dual-vented LEnS dual-vented LEnS AvAiLAbLE in iridium LEnS CoAtinGS AvAiLAbLE in iridium LEnS CoAtinGS Anti-FoG CoAtinG Anti-FoG CoAtinG outriggers outriggers 3-LAYEr FACE FoAm 3-LAYEr FACE FoAm helmet CompAtibLE helmet CompAtibLE FitS over prescription GLASSES FitS over prescription GLASSES AvAiLAbLE in oakley CUStom AvAiLAbLE in oakley CUStom nasal SKELEtAL SUpport SYStEm nasal SKELEtAL SUpport SYStEm MED-LRG

24 TECHNOLOGY INSIDE THE GOGGLE HDO high definition optics : Available only from oakley, hdo offers unbeatable performance and protection. AnSi measures optical performance by analyzing prismatic power, prismatic imbalance, refractive power, lens astigmatism and pattern definition. oakley utilizes proprietary technologies like XYZ optics to surpass these tests. hdo also includes oakley s 100% Uv filtering, as well as impact protection worthy of sports professionals. oakley s XYZ optics maximizes clarity at all angles of vision, even at the lens periphery where conventional lenses cause visual distortion. A standard feature of Airbrake, Crowbar, Splice, Elevate, A Frame and oakley Stockholm snow goggles, the technology allows oakley to create lens contours that extend the wearer s peripheral and upward/ downward view. NOTES HDPOLARIZED oakley s polarization technology beats all industry standards for clarity, performance and durability. oakley eliminates the haze and distortion of conventional polarized lenses by using a patented process to infuse the lens material around the filter. this liquid fusion creates bonding at the molecular level, allowing the filter to achieve the highest possible level of performance. IMPACT RESISTANCE ANTI-FOG plutonite lens-equipped goggles use the company s proprietary F3 anti-fog coating on their inner ballistic lens. to prevent fog buildup, each of these lenses can absorb a minimum of 2 ml of water. Lexan lens-equipped goggles utilize F2, an anti-fog coating process developed specifically for cylindrical lens geometry. All oakley snow goggles undergo vigorous testing to ensure lens and frame venting is evenly balanced to further eliminate fog buildup. when oakley designs goggles, protection is at the forefront. the most stringent impact testing is called AnSi Z87.1. the high velocity test uses a stainless steel ball traveling at 102 mph. the high mass test uses a 500-gram conical tipped missile dropped from a height of 50 inches. drop ball is a test that targets the lens with a 1-inch steel ball from a height of 50 inches, and the penetration test uses a 44-gram #25 needle dropped from 50 inches. optional iridium lens coatings reduce glare and increase contrast for improved depth perception, even under the flat light of overcast skies. FIT / COMFORT SWITCHLOCK TECHNOLOGY (AIRBRAKE ) developed with 3-d CAd/CAm engineering for a true anatomical fit, oakley snow goggles are designed to offer the highest level of comfort while maintaining a continuous seal that allows moisture to wick away from the skin. premium models take advantage of triple-layer foam with polar fleece for optimized comfort. All oakley goggles are designed to maximize your visual field while fitting comfortably and efficiently with most helmets. Airbrake, Crowbar, Splice and Elevate goggles feature outrigger strap attachments while A Frame and Ambush goggles utilize articulating strap clips, all of which distribute pressure evenly on the face with or without a helmet. IRIDIUM LENS COATINGS Utilizing oakley s new Switchlock technology, the goggle frame opens to allow easy access for quick lens changing, letting you optimize performance in any light condition. the revolutionary design holds the lenses with a suspension system so stresses on the frame do not affect the optics. with ordinary goggles, flexing of the frame can change the surface contours of the lenses, causing optical distortion. this new architecture ensures there is nothing to diminish the unbeatable clarity of high definition optics, and you still get the optimized comfort and fit of a flexible frame design. Simply pivot the switch to unlock the frame and open it for easy lens changing. the quick-release system closes with a cam that locks each lens securely in place.