B.M.M.C. (DESIGN AND PAGINATION)

Transcription

1 UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION (2014 Admn. onwards) COMPLEMENTARY COURSE B.M.M.C. (DESIGN AND PAGINATION) III Semester Question Bank & Answer Key 1. Color produced by light falling onto a surface, as compared to subtractive color. a. Additive color b. Primary color c. None of these 2. ISO paper size 210 x 297mm used for Letterhead is called? a. Legal b. A4 Paper c. Letter 3. Printing that extends to the edge of a sheet or page after trimming is called? a. Margin b. Bleed c. None of these 4. The main text of work not including the headlines. a. Leading b. Banner c.body 5. The decorative design or rule surrounding matter on a page. a. Border b. Fold c. Gutter 6. A dot or similar marking used to emphasize text. a. alphabet b. Bullet c. icon 7. In typography, the assembly of typographic elements, such as words and paragraphs, into pages ready for printing. a. body b.article c. Composition 8. In graphic design, the arrangement of type, graphics and other elements on the page. a. body b.article c. composition 9. Type or art that continues from one page of a book or magazine across the gutter to the opposite page. a. Crossover or bridge, gutter bleed and gutter jump. b. bleed c.baseline

2 10. With printed matter, markings indicating where a fold is to occur, usually located at the top edges. a. Gutter B. Margin c. Fold Marks 11. The actual page number in a publication. a. Folio b. Rule c. Proof 12. Arrangement of type and visual elements along with specifications for paper, ink colors and printing processes that, when combined, convey a visual message. a. Layout b. Proof c. Graphic Design 13. The unit of measurement for paper weight a.none of these b.gsm(grams per square meter). c. KSM 14. In the book arena, the inside margins toward the back or the binding edges. a. Spoilage b.gutter c. Bleed 15. A number assigned to a published work and usually found either on the title page or the back of the title page. Considered an International Standard Book Number. a.isbn b.iso c.pin 16. Amount of space between lines of type. a. Byline b.deck c. Leading 17. One sheet of paper in a publication. a. Legal b.fold c. Leaf 18. Photo whose most important details appear in the shadows. a. Low Key Photo b. High key photo c. Desaturated photo 19. Imprinted space around the edge of the printed material. a. Proof b. Deck c. Margin 20. An author's original form of work (hand written, typed or on disk) submitted for publication. a. Layout b. Manuscript (MS) c. Blueprint 21. One side of a leaf in a publication. a. Icon b. Gutter c. Page 22. Total number of pages that a publication has. a. Index b. Leafs c. Page Count OR extent. 23. Proof of type and graphics as they will look on the finished page complete with elements such as headings, rules and folios. a. Page Proof b. Spoilage c. Manuscript 24. An art design in which the height is greater than the width. a. Landscape b. Portrait c. Candid 25. Test sheet made to reveal errors or flaws, predict results on press and record how a printing job is intended to appear when finished. [Design and Pagination] Page 2

3 a. Spoilage b. Layout c. Proof 26. Standard symbols and abbreviations used to mark up manuscripts and proofs. a. Icons b. Thumbnails c. Proof reader Marks OR correction marks. 27. Line used as a graphic element to separate or organize copy. a. Rule b. Slice c. Column 28. Paper that, due to mistakes or accidents, must be thrown away instead of delivered printed to the customer, as compared to waste. a. Waste b. Spoilage c. Trash 29. Initial ideas jotted on virtually anything in regard to initial concept of a future project. a. Thumbnails b. Sample c. Outline 30. The size of the printed material in its finished stage a. Gutter b. Margin c. Trim Size 31. A wide headline extending across the entire page a. Banner b. Baseline c. Byline 32. An imaginary line that type rests on a. Cutline b. Baseline c. Byline 33. A page element that extends to the trimmed edge of a printed page. a. Leading b. Fold c. Bleed 34. A vertical area for type, used to constrain line length to enhance design and readability. a. Row b. Sidebar c. Column 35. Name of the reporter who wrote the story, placed atop the published article. a. Byline b. Cutline c. Baseline 36. Words, phrases or text blocks used to label part of a map or diagram. (also called factoids) a. Caption b. Callout c. Banner 37. A line or block of type providing descriptive information about a photo; used interchangeably with cutline. a. Caption b. Inset c. Deck 38. A graphic divide that labels regularly appearing material by packaging the writer's name, the column's name and a small mug or drawing of the writer. a. Column logo b. Header c. Index 39. A vertical line separating stories or running between legs within a story. a. Rows b. Inset c. Column rule 40. A small headline running below the main headline a. Deck b. Rule c. Drop head 41. A non-standard headline (often with decorative type, rules, all caps, etc.) used to enhance the design of a feature story, photo spread or news package. [Design and Pagination] Page 3

4 a. Outline b. Byline c. Display headline 42. L-shaped columns of text that wrap around art, ads or other stories. a. Gutter b. Doglegs c. Fold 43. Two facing pages on the same sheet of newsprint, treated as one unit. a. Page b. Double truck c. Manuscript 44. A small, detailed page diagram showing where all elements go. a. Blueprint b. Dummy c. Composition 45. A non-hard news story (a profile, preview, quiz, etc.) often given special design treatment. a. Story b. Documentary c. Feature 46. Elements aligned so they're all even along their left margin. a. Flush right b. Flush left c. Justified 47. Elements aligned so they're all even along their right margin. a. Flush right b. Flush left c. Justified 48. A special label for any regularly appearing section, page or story; also called a standing head. a. Header b. Byline c. Standing head 49. Large type running above or beside a story to summarize its content. a.cutline b. Headline c. Baseline 50. A large capital letter set at the beginning of a paragraph. a. Type b. Icon c. Initial cap 51. Art or text set inside other art or text. a. Body b.type c.inset 52. A special headline treatment reserved for stories continued from another page. a. Jump headline b. Cutline c. Byline 53. Mechanically spacing out lines of text so they're all even along both right and left margins. a. Line spacing b. Justification c. Formatting 54. A block of information, including staff names and publication date, often printed on the editorial page. a. Banner b. Footer c. Masthead 55. One of the four standard colors used to produce full-color photos and artwork: Cyan (blue), magenta (red) yellow or black. a. Additive color b. Process color c. Primary color 56. A copy of a pasted-up page used to check for errors. a. Proof b. Layout c. Manuscript 57. A small story accompanying a bigger story on the same topic. a. Sidebar b. Teaser c. Short story 58. An extra color ink added to a page [Design and Pagination] Page 4

5 a. Spot color b. Flat color c. Process color 59. Coding formats (size, leading, color, etc.) that can be applied instantly to selected text in desktop publishing programs. a. Paragraph b. Formats c. Style sheets 60. Lines of type, often bold, used to divide text into smaller sections. a. Header b. Subheads c. Cutlines 61. Newspaper format that's roughly half the size of a broadsheet newspaper. a. Portrait b. Tabloid c. Landscape 62. An eye-catching graphic element, on page one or section fronts, that promotes an item inside. a. Teaser b. Promo c. Ad 63. Ads stacked along both edges of a page forming deep through for stories in the middle. a. Deck b. Well c. Sidebar 64. Text that's indented around a photo or artwork; also called a run around or skew. a. Wraparound b. Run around c. Skew 65. Headline across or near the top of all or most of a newspaper page. a. Banner b. Streamer c. Ribbon 66. Area assigned to a reporter for regular coverage. Also, an exclusive story a. Sidebar b. Beat c. Feature 67. The point of interruption in a story continued from one page to another. a. Break b. Gutter c. Fold 68.Short, amusing story a. Feature b. Beat c. Bright 69.Reporter who sends news from outside a newspaper office. a. Amateur b. Freelancer c. Correspondent 70.Name of the city or town and sometimes the date at the start of a story that is not of local origin. a. Dateline b. Footer c. Header 71. Story emphasizing the human or entertaining aspects of a situation. a. Feature b. Beat c. Bright 72. Printed title of a newspaper on page one a. Caption b. Flag c.banner 73. Story that follows up on a theme in a news story a. Beat b. Bright c.folo 74. Abbreviation for paragraph a. Para b. Graf c. Quote [Design and Pagination] Page 5

6 75. Term for written publicity or special-interest news sent to a newspaper for publication. a. Propaganda b. Ad c. Handout 76. Spot news or live and current news in contrast to features. a. Folo b. Bright c. Hard news 77. Continuation of a story from one page to another a. Jump b. Fold c. Gutter 78. To delete a section from copy or to discard the entire story. a. Kill b. Spoilage c. Leading 79. First paragraph in a news story a. Initial cap b. Lead c. Headline 80. The arrangement of body type, headlines, and illustrations into pages. a. Makeup b. Composition c. Thumbnail 81. Formal statement of newspaper s name, officers, place of publication and other descriptive information, usually on the editorial page. a. Dateline b. Masthead c. Teaser 82. Newspaper library a. Gallery b. Morgue c. News store 83. Space in a newspaper allotted to news, illustrations and other non-advertising material. a. News Space b. News hole c. Inset 84. Abbreviation for the page opposite the editorial page. The page is frequently devoted to opinion columns and related illustrations. a. Op-ed page b. Footer c. Banner 85. Publicity hand-out, or a story given to the news media for publication. a. Supplement b. Press release c. Feature 86. Event that develops and is covered over a period of time. a. History b. Feature c. Running story 87. Story that emphasizes and elaborates on one part of another nearby story s. Subhead b. Masthead c. Sidebar 88. Front page of an inside section a. Split page b. Fold c. Jumps [Design and Pagination] Page 6

7 89. Refers to a paper so crowded with ads that the news space must be reduced. a. Tight b. Kill c. Jump 90. A difference in a hue or neutral ranging from the lightest to the darkest. a. Shade b. Value c. Tint 91. What is the path of a moving point? a. Line b. Curve c. Point 92. Hue plus black. a. Shade b. Value c. Tint 93. Red, yellow, orange a. Secondary colors b. Warm colors c. Cool colors 94. A form has height, width, and depth. a.3d b. 2D c.4d 95. You can actually feel slick, smooth, rough, velvety, satiny, and bumpy a. Pattern b. Real texture c. Bitmap 96. Violet, green, blue a. Warm colors b. Tertiary colors c. Cool colors 97. A grayed color. a. Gradient b. High key c. Tone 98. Pure color. a. Hue b. Tint c. Tone 99. Colors that are side by side on the color wheel. a. Analogous colors b. Achromatic colors c. Complementary colors 100. The use of line, color, or a motif in more than one place in a composition a. Symmetry b. Repetition c. Proximity 101. Opposites on the color wheel. a. Analogous colors b. Complementary colors c. Monochromatic colors 102. The harmony of all the visual elements in a composition a. Balance b. Symmetry c. Unity [Design and Pagination] Page 7

8 103. Hue plus white. a. Shade b. Value c. Tint 104. The equilibrium of various elements in the work of art. a. Balance b. Unity c. Symmetry 105. Secondary colors. a. Red, Yellow, Blue b. Orange, Green, Violet c. Blue,Green,Red 106. Shows a difference between the elements of art. a. Texture b. Color c. Contrast 107. A shape is an area enclosed by an outline. a. 2-D b. 3D c. Form 108. Primary colors a. Orange, green, violet b. Red,Yellow,Blue c.red,green,orange 109. Variations of one hue. a. Achromatic colors b. Analogous colors c. Monochromatic colors 110. The center-of-interest, which might be the largest, brightest, or lightest subject. a. Emphasis b. Image c. Body 111. Adjustment of horizontal space between two written characters. a. Aligning b. Kerning c. Leading 112. Extra material used to complete a column or page, usually of little importance. a. Filler b. Gutter c. Inset 113. The rule devised to give proportions of height to width when laying out text and illustrations to produce the most optically pleasing result. a. Leading line c. Rule of third c. Golden ratio 114. The alignment of text along a margin or both margins. This is achieved by adjusting the spacing between the words and characters as necessary so that each line of text finishes at the same point. a. Formatting b. Justify c. Kerning [Design and Pagination] Page 8

9 115. Adjustment of horizontal space between two written characters. a. Kerning b. Leading c. Setting 116. The first sentence or first few words of a story's lead, set in a font size larger than the body text of the story. a. Kicker b. Initial cap c. Headline 117. Space added between lines of type to space out text and provide visual separation of the lines. a. Kerning b. Leading c. Setting 118. An article that shows the opinion of a newspaper a. Banner b. Byline c. Leader 119. The area of page without text, image or other elements a. Positive space b. Negative space c. White space 120. First line of a paragraph appearing on the last line of a column of text. a. Deck b. Orphan c. Subhead 121. The way in which the elements in visual arts are arranged to create a feeling of equilibrium in a work of art. a. Balance b. Harmony c. Unity 122. Difference between two or more elements,such as value, color, texture, in a composition also, the degree of difference between the lightest and darkest parts of a picture. a. Contrast b. Balance c. Symmetry 123. Juxtaposition of dissimilar elements in a work of art a. Balance b. Contrast c. Asymmetry 124. The degree of difference between the lightest and darkest parts of a picture. a. Brightness b. Contrast c. Luminous 125. Special stress given to an element to make it stand out. a. Pattern b. Rhythm c. Emphasis [Design and Pagination] Page 9

10 126. The principle of design dealing with the creation of action. a. Pattern b. Movement c. Rhythm 127. Anything repeated in a predictable combination. a. Pattern b. Rhythm c. Proximity 128. Intentional, regular repetition of lines of shapes to achieve a specific repetitious effect or pattern a. Texture b. Rhythm c. Clipart 129. Total visual effect in a composition achieved by the careful blending of the elements of art and the principles of design. a. Symmetry b.unity c.rhythm 130. A type of balance in which both sides of a composition are balanced yet different. a. Symmetrical b. Asymmetrical c. Rhythmical 131. A plan for selecting colors for a composition is also known as a. a. Color swatch b. Color mix c. Color scheme 132. The circular chart used to remember color relationships is a. a. Flow chart b. Color wheel c. Color swatch 133. Secondary colors are obtained by mixing two colors. a. Primary colors b. Secondary colors c. Tertiary colors 134. The art element that refers to the sense of touch is a. Texture b. Colour c. Tone 135. Text that's indented around a photo or artwork a. Inset b. Cutline c. Wrap around 136. A news story or other material differentiated from straight news. a. Feature b. Promo c. Teaser [Design and Pagination] Page 10

11 137.The process of mixing red, green, and blue light to achieve a wide range of colors, as on a color television screen. a. Subtractive color b. Additive color c. Process color 138.A graphics software feature that eliminates or softens the jaggedness of low-resolution curved edges. a. Anti-aliasing b. Rendering c. Wrapping 139.The width-to-height proportions of an image. a. Resolution b. Aspect ratio c. Landscape 140.The text portion of the copy on a page, as distinguished from headlines. a. Content b. Type c. Body copy 141. The extra portion of an element that extends beyond the page trim edge. a. Crop mark b. Bleed allowance c. Gutter 142. A strip of color blocks or tonal values on film, proofs, and press sheets, used to check the accuracy of color registration, quality, density, and ink coverage during a print run. a. Color bars b. Color scheme c. Calibration bars 143.The number of characters (letters, figures, signs, or spaces) in a selected block of copy. a. Character count b. Character type c. Fill character 144. The subtractive primaries, or process colors, used in four-color printing. a. CMYK b. RGB c. RYB 145. A function within a graphics application that assists in selecting or setting a color. a. Selection tool b. Color picker c. Paint Bucket tool 146. A type of layout in which the pages of a design appear opposite each other, as in the pages of a book. a. Facing pages b. Centre pages c. Layout pages [Design and Pagination] Page 11

12 ANSWER KEY 1. a Additive color 2. b. A4 Paper 3. b bleed 4. c body 5. a. border 6. b. bullet 7. c. composition 8. c. composition 9. a. Crossover or bridge, gutter bleed and gutter jump. 10. c. Fold Marks 11. a. Folio 12. c. Graphic Design 13. b. GSM(grams per square meter) 14. b. Gutter 15. a. ISBN 16. c. Leading 17. c. Leaf 18. a. Low Key Photo 19. c. Margin 20. b. Manuscript (MS) 21. c. Page 22. c. Page Count OR extent. 23. a. Page Proof 24. b. Portrait 25. c. Proof 26. c. Proof reader Marks OR correction marks. 27. a. Rule 28. b. Spoilage 29. a. Thumbnails 30. c. Trim Size 31. a. Banner 32. b. Baseline 33. c. Bleed 34. c. Column 35. a. Byline 36. b. Callout 37. a. Caption [Design and Pagination] Page 12

13 38. a. Column logo 39. c. Column rule 40. a & c Deck & Drop head 41. c. Display headline 42. b. Doglegs 43. b. Double truck 44. b. Dummy 45. c. Feature 46. b. Flush left 47. a. Flush right 48. a & c. Header & standing head 49. b. Headline 50. c. Initial cap 51. c. Inset 52. a. Jump headline 53. b. Justification 54. c. Masthead 55. b. Process color 56. b. Proof 57. a. Sidebar 58. a & b. Spot color & Flat color 59. c. Style sheets 60. b. Subheads 61. b. Tabloid 62. a & b. Teaser& Promo 63. b. Well 64. a & b &c. Wraparound & Round around & Skew 65. a & b &c. Banner & Streamer & Ribbon 66. b. Beat 67. a. Break 68. c. Bright 69. c. Correspondent 70. a. Dateline 71. a. Feature 72. b. Flag 73. c. Folo 74. b. Graf 75. c. Handout 76. c. Hard news 77. a. Jump 78. a. Kill 79. b. Lead [Design and Pagination] Page 13

14 80. a. Makeup 81. b. Masthead 82. b. Morgue 83. b. News hole 84. a. Op-ed page 85. b. Press release 86. c. Running story 87. c. Sidebar 88. a. Split page 89. a. Tight 90. b. Value 91. c. Point 92. a. Shade 93. b. Warm colors 94. a. 3D 95. b. Real texture 96. c. Cool colors 97. c. Tone 98. a. Hue 99. a. Analogous color 100. b. Repetition 101. b. Complementary colors 102. c. Unity 103. c. Tint 104. a. Balance 105. b. orange, green, violet 106. c. Contrast 107. a. 2-D 108. b. Red,Yellow,Blue 109. c. Monochromatic colors 110. a. Emphasis 111. b. Kerning 112. a. Filler 113. c. Golden ratio 114. b. Justify 115. a. Kerning 116. a. Kicker 117. b. Leading 118. c. Leader 119. b & c. Negative space & white space 120. b. Orphan 121. a. Balance [Design and Pagination] Page 14

15 122. a. Contrast 123. c. Contrast 124. b. Contrast 125. c. Emphasis 126. b. Movement 127. a. Pattern 128. b. Rhythm 129. b. Unity 130. b. Asymmetrical 131. c. Color scheme 132. b. Color wheel 133. a. Primary colors 134. a. Texture 135. c. Wrap around 136. a. Feature 137. b. Additive color 138. a. Anti-aliasing 139. b. Aspect ratio 140. c. Body copy 141. b. Bleed allowance 142. c. Calibration bars 143. a. Character count 144. a. CMYK 145. b. Color picker 146. a. Facing pages Prepared by Sri. Prem Daniel, Assistant Professor, GEMS College, Malappuram Scrutinised by: Sri. Damodar Prasad, Chairman, Board of Studies in Multimedia [Design and Pagination] Page 15