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Jody Caitlin James
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1 Gwen Lebras - Press kit

Introduction «PERRIER inspired by Street Art» LIMITED EDITION Once again, PERRIER, the legendary natural sparkling mineral

.. When PERRIER tries its hand at Street Art, the result is as surprising as ever and totally in step with its time!

though a Parisian by adoption, the poetic Japanese artist Sasu and the Brazilian humanist Kobra.

The PERRIER inspired by Street Art Limited Edition is in this tradition, as any as ever and just as refreshing.

The incredible sparkling water and Street Art: A N EX P L O S IVE A L L I A N C E.

Today, it has come in from the cold to enjoy universal recognition in the art world.

façades, Street Art is an ephemeral work in a state of permanent revolution.

An inspiration so in the spirit of PERRIER, particularly its ad campaigns and its many champions, forever challenging

2 Three styles, three continents, three singular personalities: ONE PERRIER LIMITED EDITION JonOne, a New Yorker who lives

2 Introduction «PERRIER inspired by Street Art» LIMITED EDITION Once again, PERRIER, the legendary natural sparkling mineral water, adopts a bold artistic inventiveness that will impress even the most blase! Effervescence, creativity and pizzazz... When PERRIER tries its hand at Street Art, the result is as surprising as ever and totally in step with its time! For this new limited edition, PERRIER has chosen 3 of the world s most influential street artists: JonOne, an American though a Parisian by adoption, the poetic Japanese artist Sasu and the Brazilian humanist Kobra. In all, the 3 have created nine unique designs to adorn the iconic glass bottles, the plastic PET bottles and the new PERRIER Slim Can. From Dali to Colette, Carlu, Villemot, and even Warhol, PERRIER has inspired the greatest artists of the last few decades. The PERRIER inspired by Street Art Limited Edition is in this tradition, as any as ever and just as refreshing. This will be the Street Art event of the year s holiday season, in the inimitable spirit of the brand... decidedly different! The incredible sparkling water and Street Art: A N EX P L O S IVE A L L I A N C E... Street Art was obviously born in the street, and almost instantly drew criticism from the general public. Today, it has come in from the cold to enjoy universal recognition in the art world. Constantly evolving, a part of our lives since the dawn of time as an important means of expression, Street Art speaks to us and leaves no one indifferent. Like the manifesto of a freedom protest or an explosion of uninhibited shapes and colors that transcends mere urban façades, Street Art is an ephemeral work in a state of permanent revolution. Mosaics, griffonage, stickers, graffiti, installations, there are no limits to the creativity. An inspiration so in the spirit of PERRIER, particularly its ad campaigns and its many champions, forever challenging accepted codes since the day of its creation. 2 Three styles, three continents, three singular personalities: ONE PERRIER LIMITED EDITION JonOne, a New Yorker who lives in Paris since the end of the Eighties, revisits the glass bottle series, while Sasu from Tokyo (Japan) adorns the plastic bottles and Kobra, from São Paulo in Brazil, the new Slim Can. Together, the trio embody the different facets of the brand: sparkle and audacity for JonOne, elegance and sensuality for Sasu, and eccentricity and love of life for Kobra, yet all share a boundless inspiration and creativity. In calling on these talented celebrities instantly identifiable by anyone in the know, PERRIER invites the general public on a brief incursion into the Arty world, for the limited time of one limited edition! 3

Artists JonOne JonOne décap sule PERRIER flips the top off PERRIER Bubbling

frequently geometric and colorful works are reminiscent tion of this

of the mandalas that symbolize Buddhist wisdom.

and a harmonious color palette are her signa- painter-graffiti

Her femininity and sensuality find perfect expres- expectations in the world

painter, his works deeply shaped by movement, color and energy.

Light, sky and flowers her Street Art; he has been there at every step in

the glass bottles range things with the spaces you leave empty.

(Tokyo, Monaco, Paris, Geneva, New different and unexpected approach to

as is vividly proven by the works of Sasu.

3 Artists JonOne JonOne décap sule PERRIER flips the top off PERRIER Bubbling sensuality by Sasu Breaking away from the stereotypes of Street Art, Sasu frequently geometric and colorful works are reminiscent tion of this vibrant, undisciplined living art form. of the mandalas that symbolize Buddhist wisdom. Fluid From his native New York to his adopted city of Paris, the gestures and a harmonious color palette are her signa- painter-graffiti artist-sculptor has been upturning all ture. Her femininity and sensuality find perfect expres- expectations in the world s most high-end galleries with sion in the curves of the PERRIER bottle. Zen, refined, his volcanic style. The self-taught man describes himself as an abstract expressionist graffiti painter, his works deeply shaped by movement, color and energy. Since 1985, JonOne has been painting on canvas, which offers him a way of leaving a lasting mark. Today, he is exhi Gwen Lebras in nature-inspired frescos. Light, sky and flowers her Street Art; he has been there at every step in the evolu- poetic and totally singular, her universe speaks to us and invites us to dream. It s not just what you draw; you also try to express JonOne has revisited the glass bottles range things with the spaces you leave empty. While still a minority in the movement, women take a bited the world over (Tokyo, Monaco, Paris, Geneva, New different and unexpected approach to shape and color, York, Hong Kong, Brussels, etc.). as is vividly proven by the works of Sasu. Once again, Kai Fujimoto translates the grace and delicacy of her native Japan John Perello a.k.a. JonOne was a pioneer in the world of Sasu has decorated the plastic bottles PERRIER is ahead of its time, offering a showcase for JonOne and PERRIER: sparkle meets audacity.. feminine Street Art in this limited edition! Sasu and PERRIER: elegance meets sensuality. The 33-cl glass bottles by JonOne for PERRIER 4 PET 50-cl plastic bottles by Sasu for PERRIER 5

Artists Kobra gives new sparkles to the Slim Can The

Brazilian artist Eduardo Kobra is known throughout the

From São Paulo to New York, by way of Los Angeles,

brings to life forgotten moments in the history of

The fiercely sensitive humanist uses his art to

who have not lived this epoch can discover it and

creations are directly inspired by emblematic elements

iconic bottle, that we rediscover on the slim cans of

Kobra and PERRIER: eccentricity meets love of life.

4 Artists Kobra gives new sparkles to the Slim Can The kaleidoscope of color emblematic of the style of Brazilian artist Eduardo Kobra is known throughout the world. From São Paulo to New York, by way of Los Angeles, Miami and Moscow, his Memory Walls create bridges His canvas? Abandoned buildings ravaged by time, to which he gives a new breath of life. As he sifts through the archives of the past, Kobra brings to life forgotten moments in the history of humanity through exuberant, photorealisti frescos. The fiercely sensitive humanist uses his art to express his wish to recreate a city that doesn t Daniel Lupo between past and present. Kobra has decorated the Slim Can exist, so that people who have not lived this epoch can discover it and those who have lived it can rediscover it, looking at the frescos with nostalgia. Blending the esthetic with historical values, his creations are directly inspired by emblematic elements that make up the brand legacy, the pin-up and the iconic bottle, that we rediscover on the slim cans of this limited edition. Kobra and PERRIER: eccentricity meets love of life. Kobra revisite la Slim Can Perrier.com Join the chat at #StreetArtByPerrier PRODUCT INFORMATION PRESS CONTACTS please, update the lists with information relative to please, update the lists with information relative to your markets your markets Slim Can by Kobra for PERRIER 6 7

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HD-HENNESSY_FUTURA-FICHES 225x307.indd 1 26/06/12 11:09

HD-HENNESSY_FUTURA-FICHES 225x307.indd 1 26/06/12 11:09 About Futura Futura burst onto the art scene in New York in the early Seventies and rapidly gained recognition for brandishing his unique style of