It s your life. Take it bystorm. DECORATION HANDBOOK

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Cody Holt
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1 It s your life. Take it bystorm. DECORATION HANDBOOK

2 Table of Contents Decoration Types and Tips 3 Recommended Decoration Methods by Style 7 Storm Creek Thread Color Chart 8 Apparel Decoration Locations 9 Order Information Check List 10 Proof Approval Form Example 13 2

emb and.ofm. If a customer thinks they have an embroidery file, please send it to art@stormcreek.com to have it verified as compatible to ensure the digitizing fee can be waived.

Special colors (not on our chart) can be used, at an upcharge.

3 DECORATION TYPES AND TIPS EMBROIDERY Embroidery is by far the most common decoration style. The logo first needs to be digitized (recreated for use on an embroidery machine) the result is a.dst file. The customer may already have a.dst file, which if in the same size as desired on the new garments can be reused and save the cost of digitizing. There are other types of embroidery files, such as.emb and.ofm. If a customer thinks they have an embroidery file, please send it to art@stormcreek.com to have it verified as compatible to ensure the digitizing fee can be waived. When starting a project, appropriate thread colors need to be chosen for each color in the logo. Storm Creek has a thread color chart that shows thread choices and their PMS color equivalent. Special colors (not on our chart) can be used, at an upcharge. The customer will receive a digital proof of their digitized logo, with selected thread colors, on a digital swatch of their chosen apparel fabric. A physical sew-out sample can be requested and sent ($8.00 plus shipping). KEEP IN MIND: The sheen of the thread and the subtle texture of the embroidery add a rich look and feel to any garment. Embroidery is more durable and less susceptible to fading/peeling from washing than other decoration methods. Intricate designs and small lettering on an original logo may need to be simplified/enlarged or otherwise edited for the best digitizing results. The price is based on number of stitches so large and/or intricate logos can result in a high stitch count and thus higher cost. Knowing which garment will be decorated in advance of digitizing is important. For instance, if it s going on a lightweight garment, the logo should be digitized with fewer stitches so the finished product does not pucker in the embroidered area. Some garments have features which may limit the size/location of the embroidery. Also, be mindful that the men s version of a style may work for a certain size/location, but the women's companion piece may not (i.e. there may be different pocket locations.) If a customer has already had their logo embroidered but does not have access to the digitized file, it is still very helpful have a photograph of the last embroidery they did. This helps us both match the previous (approved) design as closely as possible and show us what modifications have already been made to the official logo that the customer may not notice/be aware of. If a design has a high level of detail or a high stich count it can be beneficial to consider a printed applique or type of patch. We have access to several 3

different types of patches that may meet the customer s needs in a more costeffective way. If a design is very large an applique should be considered.

If DST file is provided and used as is, no digitizing fees will apply. HEAT TRANSFER Think of this method as a more advanced and higher quality iron-on transfer.

This method is appropriate for lightweight and woven (think slippery or smooth ) fabrics. It is not an option for textured and knit fabrics like Storm Creek s waffle knit or sweaterfleece.

4 different types of patches that may meet the customer s needs in a more costeffective way. If a design is very large an applique should be considered. This uses colored twill to cover large monochromatic areas of the design in order reduce the stitch count. It is also great for large lettering. Artwork required: DST, JPEG, EPS or PDF files. If DST file is provided and used as is, no digitizing fees will apply. HEAT TRANSFER Think of this method as a more advanced and higher quality iron-on transfer. The actual transfer is created digitally, in sheets, and applied using regulated heat and pressure to bond, or seal, the graphics onto the fabric. This method is appropriate for lightweight and woven (think slippery or smooth ) fabrics. It is not an option for textured and knit fabrics like Storm Creek s waffle knit or sweaterfleece. KEEP IN MIND: This method can accommodate logos with finer details and smaller text better than embroidery. Transfers are available in many different finishes, we will recommend the right one(s) for your selected garment. Full color and PMS matching is available, as well as reflective. Heat transfer should not be done on certain fabrics that can t be exposed to the high heat from the press. A specific temperature range for the pressing will be specified. This can be more cost effective than screen printing for smaller orders. There are many placement possibilities for heat transfer because you don t have to worry about fitting a hoop anywhere, or having embroidery backing showing. Instead of standard flat transfers, you can order emblems, patches and other three-dimensional transfers to be applied via the same method. Artwork required: Ai (Illustrator), EPS or vector-based PDF files. $40 set-up fee will be added if the artwork needs to be vectorized (for artwork sent as a JPEG, TIFF or PDF/EPS with placed images). 4

KEEP IN MIND: Intricate designs can usually be laser etched with precision; however, laser etching is at the mercy

Fleece can be lasered, but fine details may be lost in the pile of the fabric. Laser is always a tone-on-tone look.

Laser etching permanently changes the garment, and it will never crack, fade, peel or fray.

5 LASER ETCH Laser Etching involves a computerized laser to precisely burn a logo or design into the top layer of the fabric. The type and color of fabric is key to knowing if this method is appropriate. This method of decorating apparel is really growing in popularity and is a great way to add a logo in a subtle and unique way. KEEP IN MIND: Intricate designs can usually be laser etched with precision; however, laser etching is at the mercy of the fabric. A smooth fabric will laser more cleanly. Fleece can be lasered, but fine details may be lost in the pile of the fabric. Laser is always a tone-on-tone look. The resulting decorated area has a softer built-in feel, versus embroidery, heat transfer, or screen print. Laser etching permanently changes the garment, and it will never crack, fade, peel or fray. You can laser etch over zippers, pockets, etc. in ways not possible with other decoration methods. Pricing is calculated by logo/design size. Artwork required: Ai (Illustrator),.EPS or Vector-based PDF files. SCREEN PRINT Screen printing is the way to achieve art detail and vibrant colors, matched exactly to your brand standards. Screen printing involves creating a stencil (a "screen"), and then using that stencil to apply layers of ink on the fabric. Each color is applied using a different stencil, one at a time, combined to achieve the final look. 5

Unlike our other decorating methods, screen print pricing is a one-size-fits-all, meaning you can get a larger front or back design for the same price as a left chest.

6 KEEP IN MIND: Screen printing is most cost effective for large quantity orders. The minimum order quantity on screen printed items exists because of the extra materials and labor time associated with this printing method. Unlike our other decorating methods, screen print pricing is a one-size-fits-all, meaning you can get a larger front or back design for the same price as a left chest. You can match any PMS color you need, which is great for adhering to branding standards. Screen printing is a good option for designs that require a high-level of vibrancy or when printing on dark shirts. Artwork required: Ai (Illustrator),.EPS, or Vector-based files. DYE SUBLIMATION Dye sublimation is the transfer of heat activated dyes directly into the weave of the fabric. This method creates vibrant, full color images. This decoration type is very permanent and feels like it is part of the fabric instead of adhered to it. KEEP IN MIND From full-color photographs, to multi-colored logos, the color will be vibrant and steadfast. This method works best on white, 100% polyester garments. It can be used on colored 100% polyester garments; however, the colors of the artwork will blend in with the colors of the fabric and white ink cannot be printed. Dye sublimation can be a more cost-effective option for designs that cover the full front/back of the garment. Artwork required: Ai (Illustrator),.EPS,.PDF, or high-resolution images of 300 DPI or higher. WE RE HERE TO HELP The Storm Creek Customer Experience Team is here to help you through decoration questions and orders from start to finish. We are happy to consult with you in the early stages of an order, so that we can direct you and your customers to the right options and considerations from the beginning. Share the logo/design as soon as possible so we can present solutions. Even if a design looks simple, it may turn out to be much more complicated than expected and this early consultation can alleviate customer frustration and lost time. 6

7 DECORATION METHODS INDEX STYLE # STYLE NAME RECOMMENDED DECORATION METHOD 2420/2425 Smart Stretch Pullover Freedom/Liberty Embroidery, Heat Trasfer, Screen Print 2530/2535 Bamboo Pullover Carlos/Carli Embroidery, Heat Transfer, Screen Print 2920/2925 Waffle Knit Pullover Jarrett/Janica Embroidery RECOMMENDED LOCATIONS Lft chest, Rt chest Lft chest, Rt chest Lft chest, Rt chest bicep, yoke, hip 3120/3125 Quilted Thermolite Vest Kasper/Katrina Embroidery, Heat Transfer Lft chest, 3140/3145 Thermolite TravelPack Jacket Will/Anne Embroidery 3150/3155 Thermolite TravelPack Vest Max/Mikeala Embroidery 3160/3165 Quilted Thermolite Jacket Kerrin/Karrine Embroidery, Heat Transfer 3410/3415 IronWeave Jacket Devon/Danielle Embroidery 3510/3515 Heather Performance Fleece Jacket Bret/Briana Embroidery, Heat Transfer, Screen Print 4000/4005 High-Stretch Fleece-Lined Softshell Jacket Fredric/Hilde Embroidery, Heat Transfer, Laser Etch** Lft chest, Rt chest Lft chest, Rt chest Lft chest, bicep, Lft Chest, Rt chest, 4050/4055 High-Stretch Fleece-Lined Softshell Vest Dimitri/Deidra Embroidery, Heat Transfer, Laser Etch** Lft chest, 4200/4260 Velvet-Lined Softshell Jacket Sean/Shayla Embroidery, Heat Transfer, Laser Etch** 4620/4625 Sweaterfleece Jacket Callum/Celine Embroidery, Laser Etch** 4630/4635 Sweaterfleece Vest Guy/Christa Embroidery, Laser Etch** Lft chest, 4640 Snap-Front Sweaterfleece Pullover Vic Embroidery, Laser Etch** 4670/4675 Feather Sweater Pullover Edmond/Hillary Embroidery 5705/5705W Rugged Insulated Jacket Tucker/Tanya Embroidery, Heat Transfer 6270/ 6275 Packable Lightweight Stretch Wind Jacket Adrian/Amelia Embroidery, Screen Print 6300/6305 Executive All-Season Jacket Donald/Eleanor Embroidery, Heat Transfer, Laser Etch 6310/6315 Elite Fleece-Lined Jacket Cary/Lindsey Embroidery, Heat Transfer, Laser Etch** 6320/6325 Luxe Thermolite Insulated Jacket Stein/Sophia Embroidery, Heat Transfer, Laser Etch** 6510/ Layer Waterproof/Breathable Jacket Henry/Steph Embroidery 6520/6525 Ultimate Stretch 10K/10K Rain Jacket Martin/Victoria Embroidery 6560/6565 MADE-TO-ORDER Waterproof Packable Jacket Rupert/Rachel Embroidery Left chest, bicep, Left chest, bicep, Lft chest, bicep, Lft chest, Rt chest, bicep, MTO3120/3125 Quilted Thermolite Vest Kasper/Katrina Embroidery, Heat Transfer Lft chest, MTO3160/3165 Quilted Thermolite Jacket Kerrin/Karrine Embroidery, Heat Transfer Lft chest, bicep, MTO4000/4005 Microfleece Lined Softshell Fredric/Hilde Embroidery, Heat Transfer, Laser Etch** ** Decoration technique recommended for select colors. Please art@stormcreek.com for more information. 7

STORM CREEK STANDARD EMBROIDERY THREAD COLORS USING

PMS Color Number Equivalent Color Number Equivalent

1800 Process Black C 1379 179 1029 279 1010 441 1598

1012 429 1068 116 1076 2728 1041 431 1069 123 1166

1243 2768 1164 8605 1137 137 1277 534 1241 432 1159

1051 2252 1112 2090 1039 200 1103 3435 1122 7664

146 1238 201 1950 I FLUiiilME I 1058 175 1109 212

1021 167 1095 638 1136 7531 1065 151 1297 2193 1138

8 STORM CREEK STANDARD EMBROIDERY THREAD COLORS USING CLASSIC RAYON THREAD Madeira PMS Madeira PMS Madeira PMS Color Number Equivalent Color Number Equivalent Color Number Equivalent Process Black C FLUO. ORANGE I FLUiiilME I Thread Color Change: $20 (a) per color change. Additional charges apply on colors not shown above. Effective 06/01/18 8

9 Standard Decoration Locations Use this for inspiration for your next client! LEFT SHOULDER RIGHT SHOULDER LEFT CHEST RIGHT SLEEVE RIGHT HEM LEFT HEM BACK YOLK FULL BACK LEFT HIP BACK YOLK RIGHT CHEST LEFT CHEST LEFT SLEEVE RIGHT HEM LEFT HEM RIGHT HIP FULL BACK

10 DECORATION ORDER INFORMATION CHECKLIST To ensure your decoration order moves smoothly through the process, please use this checklist to make sure all information is provided when submitting your order: Customer name Customer ship-to address PO number Items ordered with style # and/or name, colors and sizes Type of decoration Embroidery, Heat Seal, Laser Etch, Screen Print, or Dye Sublimation Artwork in.jpeg,.eps or.pdf format for new art to be digitized or provide a.dst file (embroidery orders) Logo location and size of logo if known (length x width) Thread colors or PMS colors to match (.DST files do not contain colors of the logo, we will need that information if customer is providing a.dst file) Does the order have a firm in-hands date? Any details about this (for an event, etc.) are helpful address to send proofs and all correspondence 10

- _ STORM CREEK" 624 Spiral Blvd. Hastings, MN. 55033 (651) 480-3000 art@stormcreek.com https:// distributor.

5H 2522 2522-1-------- - LOCATION Left Chest - --- f ORDER ID 9 47 4 _8 Left Chest =i CUSTOMER PO# _3_9 91 1 =i 7

Color 8 7 J I I I I 5942 L Specific colors are noted above in color blocks, proof image color accuracy on screen

11 - _ STORM CREEK" 624 Spiral Blvd. Hastings, MN (651) art@stormcreek.com distributor. stormcreek. com LOGO NAME TAPE NUMBER LOGO SIZE STITCH COUNT DIGITAL PROOF Wx.SH 3Wx.5H LOCATION Left Chest f ORDER ID _8 Left Chest =i CUSTOMER PO# _3_ =i 7 TAPE# Color 1 Color White White Color 3,- r- Color 4 Color 5 Color 6 Color 7 Color 8 7 J I I I I 5942 L Specific colors are noted above in color blocks, proof image color accuracy on screen and print will vary. Approved by: The timeline for production begins upon proof approval received by Storm Creek. Notes: Signature: 13

It s your life. Take it bystorm. DECORATION HANDBOOK

It s your life. Take it bystorm. DECORATION HANDBOOK Summer 2018 Table of Contents Decoration Types and Tips 3 Recommended Decoration Methods by Style 7 Storm Creek Thread Color Chart 8 Apparel Decoration