What does that mean? Color is perception

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4 What does that mean? Color is perception Every Person with normal sight can see the same color, but their perception of the color can change how it is interpreted.

5 Perception Is this swatch green? Or is it blue?

6 Perception Is swatch #2 green? Or is it blue?

7 In an experiment by Optical Express of 1,000 participants, 64% stated that the swatch above was green, while 32% believed it to be blue.

8 When the same 1,000 participants were asked what color swatch #2 was, over 90% stated that it was green.

9 So what? The actual RGB values of the swatch are 2 red, 123 green, and 118 blue. Meaning that the swatch is technically green. The values are so close, that your perception of the color is correct whether you saw it as green or blue.

10 Color Consistency In an effort to control the individual perceptions, we all go through a proofing process to ensure that the color we expect comes through in the production process.

11 What does PANTONE do for me? PANTONE products are developed and manufactured for use as a proofing tool for color consistency throughout the production process.

12 I want red Which red?

13 In 1963, Lawrence Herbert, Panton founder, created an innovative syst for identifying, matching and communicating colors to solve the problems associated with producin accurate color matches in the grap arts community.

14 Lose an order over bad color? 532 market relevant colors added since 2010 If your guide is more than 2 years old, you run the risk of not having the right color.

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16 DON T! Proof color on a computer screen

17 Different jobs need different products Within the promotional products industry there are many different ways to imprint a product

18 Processes and Applications Applique Digital Printing Hot Stamping Laser Engraving Embossing & Debossing Pad Printing Embroidery Screen Printing Heat Transfer Enamel Paint Engraving Dye Sublimation Direct to Garment Flexographic Ink Off Set Printing Digital Laser Printing Die Striking Etching Decal Transfer Offset Lithography Woven Thread Lenticular Printing Metal Die Cast Photo Anodizing

19 Which applications typically utilize color?

20 Appliqué: two versions of appliqué exist direct applied, which uses fabric/or embellishments and stitching to create an image typically on textiles or leather; or, a design created using fabric and/or embellishments created in a patch and glued or stitched to textiles or leather

21 Embroidery: text or image created/digitized using thread or yarn. Designs are typically applied to apparel but may include bags or textiles and can be quite small or utilize a full back design with thousands and thousands of stitches.

22 Heat Transfer: an image which is developed in reverse and uses a printed image on paper, which is then applied with heat directly to a substrate, typically multicolor design. Also available in solid vinyl (pre-set color selections).

23 Recommended products

24 Digital Printing: images that are created using a multicolor printer, which may or may not include white print capabilities, applied directly to a substrate. Ideal for lower volume printing due to lower set up costs

25 Offset Printing: this printing process utilizes etched metal plates that apply ink into a sheet of paper, ideal for higher volume printing (2,000+ identical copies)

26 Flexographic Ink: this printing process utilizes a flexible relief plate, it is a modern version of the letterpress which can be used for printing on almost any type substrate

27 Sublimation: similar to heat transfer, sublimation uses a multi-color reverse printed sheet. Application is limited to polyester for the most precise color detail. Blended fabrics work best, but color may appear different due to the absorption process.

28 Recommended products

29 Screen printing: uses reverse artwork and mesh screens developed for each color to apply direct color printing to a variety of substrates; plastics, vinyl and textiles are most common

30 Pad Printing: a direct print process similar to screen printing, which utilizes a pliable rubber head to print directly on uneven, imperfect or round surfaces/products

31 Enamel Paint: paint applied directly onto recessed grooves, primarily used in medal work. Process involves an extended drying period between colors and layers used to created the decoration

32 Recommended products

33 What about those in this industry that don t apply or process colors for the imprint process?

34 The best tool for communicating color to your clients in the promotional products industry is the: COLOR BRIDGE

35 Wait, aren t there more products? PANTONE has three major substrate libraries Graphics Ink Based Fashion, Home + Interior Fabric Dye and Paint Plastics Industrial Design

36 Q&A Visit Pantone Booth #828 Save up to 40% Near PPAI s booth Contact KariB@ppai.org x3073