Ideas Economy: Innovation Forum 2013 Redefining the speed of business March 28th Berkeley, Calif.

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1 Ideas Economy: Innovation Forum 2013 Redefining the speed of business March 28th Berkeley, Calif. The fourth annual Economist s Ideas Economy: Innovation Forum 2013 will explore the fundamental technological shifts redefining business in the twenty-first century. As the digitisation of manufacturing is launching the world into a third industrial revolution, twenty-four/seven connectivity and social networking is facilitating a global innovation revolution arguably more profound than any in the last two centuries. The spread of frugal innovation practices offers new opportunities for the rich world to learn from the developing world. This year, The Economist s sharp thinking and distinct perspective will draw upon today s leading practioners and business minds to examine the ways large-scale technological change will reinvent business for the next 100 years. How will the confluence of multiple technologies advancing at an exponential pace speed the global economy toward a postindustrial world? What will be the impact of this on businesses of all kinds? How can companies successfully react to the enormous pressure to move fast, fail fast, pivot fast, and innovate even faster and what organizational structures will need to be fostered to make this a reality? What are the most effective financial models for both start-ups and new projects within established companies? What are the key trends and technologies that, if leveraged quickly and intelligently, will enable companies to be more productive and more nimble and therefore more competitive? What are the experiences and recommendations in using these across a range of industry sectors? Chaired by The Economist's China business and finance editor, Vijay Vaitheeswaran, the Ideas Economy: Innovation Forum 2013 is designed for senior-level decision makers and innovation practitioners. Specifically C-level executives and their direct reports, who are responsible for driving innovation and new product development, including: chief innovation officers, chief information officers, chief technology officers, chief strategy officers, chief marketing officers, and chief executives. In a fast-moving world, disruptive technological change is a constant and for most companies one of the central problems of the coming decades will be how to innovate quickly enough. The Ideas Economy: Innovation Forum Redefining the speed of business - will explore these trends and provide a roadmap for rewriting the rules of global business. Chairs Vijay Vaitheeswaran, China business editor, The Economist Tom Standage, Digital editor, The Economist Speakers Chris Anderson, Author, Makers: The new industrial revolution

2 Simon Aspinall, Chief of vertical markets, strategy and marketing, Virtustream Robyn Bolton, Partner, Innosight Debbie Brackeen, Managing Director, Co-head of Incubation, Citi Ventures Eric Brandt, Executive vice-president and chief financial officer, Broadcom Laszlo Bock, Senior vice-president, People Operations, Google Blair Christie, Senior vice-president and chief marketing officer, CISCO Tyler Cowen, Professor of economics, George Mason University James Curleigh, President, the Levi s Brand, Levi Strauss & Co Peter Diamandis, Chairman and chief executive, X prize Foundation Tim Draper, Founder and managing director, Draper Fisher Jurvetson Hilary Ewing, Senior analyst, The Economist Intelligence Unit Mark Garrett, Executive vice-president and chief financial officer, Adobe Systems Pat Gelsinger, Chief executive, VMware George Halvorson, Chief executive, Kaiser Permanente Deborah Hopkins, Chair of venture capital initiatives and chief innovation officer, Citigroup Mary Humiston, Senior vice-president, global human resources, Applied Materials Naveen Jain, Founder, World Innovation Institute Steven Johnson, Author, Where Good Ideas Come From Jay Kidd, Chief technology officer, NetApp James Manyika, Director, McKinsey Global Institute Ann Miura-Ko, Co-founding partner, FLOODGATE Patricia Morrison, Executive vice-president and chief information officer, Cardinal Health Om Nalamasu, Chief technology officer, Applied Materials John Noseworthy, President and chief executive, Mayo Clinic Timothy N. Papandreou, Deputy director, Sustainable Streets, San Francisco Municipal Transportation Agency Ed Park, Executive vice president and chief operating officer, Athena Health Navi Radjou, Co-author, Jugaad Innovation" and "From Smart to Wise" Lyndon Rive, Chief executive, SolarCity Paul Saffo, Managing director, Foresight, Discern Rajesh Subramanian, Senior vice-president, global marketing and customer experience, FedEx Services Peter Sims, Author, Little Bets Robert Tucker, President, The Innovation Resource Consulting Group Russ Vanos, Senior vice-president, Strategy and business development, Itron Jim Wales, Executive director, Innovation program, Verizon Wireless Robin Washington, Senior vice-president and chief financial officer, Gilead Sciences Guy Wollaert, Chief technical officer, Coca-Cola Programme 8.30 am Registration 9.00 am Welcome remarks Vijay Vaitheeswaran, China Business and finance editor, The Economist 9.15 am The new disruptors

3 Entrepreneurship in 3D From hyperconnectivity to the digitisation of manufacturing, large-scale global economic shifts are creating fresh opportunities for big companies and new entrepreneurs alike. What will be the significant sources of future growth? Is there too much disruption? And how will these changes impact work and life? Chris Anderson, Author, Makers: The new industrial revolution Interviewer: Tom Standage, Digital editor, The Economist 9.30 am Market innovation New ways to find the next big opportunity Innovations in big data and global market research have made it possible for companies to find connections and exploit revenue streams at a pace never before possible. What are the latest strategies for linking your company s next breakthrough innovation to its next strategic market? Hear from today s leading chief marketing officers about new ways of exploration and growth. Blair Christie, Senior vice-president and chief marketing officer, Cisco Systems James Curleigh, President, the Levi s Brand, Levi Strauss Raj Subramaniam, Senior vice-president global marketing and customer experience, FedEx Moderator: Martin Giles, US technology correspondent, The Economist am Capital investment Finance in the age of flux Today, financing new ventures both start-ups and new projects inside established companies is risky and complicated. During times of rapid transformation, companies hold large amounts of cash on their balance sheets and invest cautiously. How can business leaders build financial models than work to power ideas in the short term as well as encourage investment for the long term? Hear from today s leading chief financial officers and venture capitalists on how to use money wisely. Eric Brandt, Executive vice-president and chief financial officer, Broadcom Mark Garrett, Executive vice-president and chief financial officer, Adobe Systems Robin Washington, Senior vice-president and chief financial officer, Gilead Sciences Moderator: Vijay Vaitheeswaran, China business and finance editor, The Economist am Innovation management The art and science of meta innovation The real power of disruptive technologies lies in the development of systems that enable consistent growth into new markets and the ability to drive innovation in the way people innovate. Hear new thinking from today s leading chief innovation officers about business model innovation and the power of meta innovation.

4 Peter Diamandis, Chairman and chief executive, X Prize Foundation Patricia Morrison, Executive vice-president and chief information officer, Cardinal Health Guy Wollaert, Senior vice-president and chief technical officer, The Coca-Cola Company am Morning break am Reality check The promise and peril of ranking innovation The media is always ranking the most innovative companies Forbes does it. Fast Company does it. The Economist Intelligence Unit even does it. But what do innovation rankings really measure and do they help business leaders understand the new rules of innovation? An innovation guru presents his findings. Robert Tucker, President, The Innovation Resource Consulting Group am The human element Using technology to drive a culture of innovation Global companies know that building sustainable innovation models requires building a culture of risk taking, fast failure, and pivot. Network technologies and cloud computing are driving new ways to enable global collaboration and transdisciplinary thinking. Hear from some of today s top executives about how to create a truly creative company. Laszlo Bock, Senior vice-president, People Operations, Google George Halvorson, Chief executive, Kaiser Permanente Mary Humiston, Senior vice-president, global human resources, Applied Materials pm Moderator: Martin Giles, US technology correspondent, The Economist Where good ideas come from Steven Johnson, Author, Where Good Ideas Come From Interviewer: Tom Standage, Digital editor, The Economist pm The agile economy Staying head of the competition when competition is everywhere The ability to grow amidst seismic turbulence requires companies that are engineered for rapid change. This requires entirely new mindsets about strategy, transparency, innovation, and organizational structure. How can companies learn to accelerate faster than the competition, and anticipate competition from unlikely sources? Hear from today s leading chief executives about the new rules of business and what it takes to win. Pat Gelsinger, Chief executive, VMware John Noseworthy, President and chief executive, Mayo Clinic Navi Radjou, Co-author, Jugaad Innovation" and "From Smart to Wise"

5 1.00 pm Lunch 2.00 pm Ideas Economy working groups Group A Intelligent infrastructure With the global population exploding to 9 billion by 2050, building the next generation of intelligent infrastructure is one of the great challenges of the twenty-first century. Increased demands for energy, water, transportation, and broadband access require the immediate attention of businesses and governments--to design and implement the smart systems that will allow cities to accommodate staggering growth, promote innovation, and benefit from sensors, data, and networks. What technologies are driving the growth of smart cities? What new energy systems will enable sustainable growth? How does intelligent infrastructure promote innovation and economic growth? And what are the greatest challenges? This working group, sponsored by Itron, will explore the questions senior business leaders need to answer so that they may take advantage of the movement towards intelligent infrastructure. Timothy N. Papandreou, Deputy Director, Sustainable Streets, San Francisco Municipal Transportation Agency Lyndon Rive, Chief executive, SolarCity Russ Vanos, Senior vice-president, Strategy and Business Development, Itron Group B Intelligent computing Advancements in technologies such as data analytics, cloud service models, and new age applications have made companies more intelligent and more agile. But difficult questions such as how to exploit opportunities at the speed of technological change still persist. How do companies marshal the latest trends in information technology to enable faster speeds, higher revenues, and competitive advantage? This session, sponsored by NetApp, will focus on the strategic opportunities behind intelligent computing and how companies can learn to use IT to promote flexibility, simplify business, garner new insights, and master the art of innovation. Simon Aspinall, Chief of vertical markets, strategy and marketing, Virtustream Om Nalamasu, Chief technology officer, Applied Materials Ed Park, Executive vice president and chief operating officer, Athena Health Tom Standage, Digital editor, The Economist Moderator: Jay Kidd, chief technology officer, NetApp Group C Enterprise innovation We are entering a new era of innovation, where the scale of a big company can unleash

6 innovation rather than shackle it. Driving change inside these companies are catalysts entrepreneurial individuals who use company resources, scale, and agility to develop solutions to global challenges in ways few others can. These companies and these individuals have pushed into territory that was once the province of entrepreneurs, NGOs, and governments from delivering health care technology, clean water, and new agricultural capabilities in developing countries to managing energy, traffic, public transit, and crime in the world s major cities. This panel, sponsored by Innosight, explores how large companies are poised to out-innovate startups and the role of catalysts in driving growth and agility across the enterprise. Robyn Bolton, Partner, Innosight George Halvorson, Chief executive, Kaiser Permanente Peter Sims, Author, Little Bets Moderator: Hilary Ewing, Senior analyst, The Economist Intelligence Unit Group D - The internet of everything Today, more than 99% of things in the physical world are unconnected. What will happen when more people, processes, data, and things start to connect? Known as the internet of everything, these emerging technologies that enable new capabilities, experiences and social and economic opportunities through digital connectivity, are flourishing there may be upwards of 100 billion internet connected objects by What are the opportunities and challenges around the internet of everything? What can businesses do to leverage this phenomenon to improve user experiences and drive growth? What are the consequences of an unprecedented number of connections all coming online for the first time? And what is required from business and society to successfully manage the transition to these new technologies? This session, sponsored by Cisco, will explore the internet of everything--and seek to find answers to these questions and more. Dave Evans, Chief futurist, Cisco Paul Saffo, Managing director, Foresight, Discern Jim Wales, Executive director, Innovation Program, Verizon Wireless Moderator: Martin Giles, US technology correspondent, The Economist 3.30 pm Has the ideas machine broken down? The idea that innovation and new technology have stopped driving growth is getting increasing attention. Two leading thinkers discuss and debate whether the world is on a technological plateau. Tyler Cowen, Professor of economics, George Mason University Naveen Jain, Founder, World Innovation Institute Interviewer: Tom Standage, Digital editor, The Economist 4.00 pm The Economist-InnoCentive entrepreneurship challenge: The Tigers Lair

7 A real-time competition featuring finalists of The Economist-InnoCentive business plan challenge. Each finalist will have 3 minutes to present their business idea to a panel of expert judges. The judges will deliberate in real time and will declare a winner. Tim Draper, Managing director, Draper Fisher Jurvetson Debbie Brackeen, Managing Director, Co-head of Incubation, Citi Ventures Ann Miura-Ko, Co-founding partner, Floodgate 5.00 pm Technology frontiers: trends to watch The Economist s digital editor Tom Standage presents the most important global innovations guiding business today. Featuring: James Manyika, Director, McKinsey Global Institute 5.30 pm Closing remarks Vijay Vaitheeswaran, China Business and finance editor, The Economist 5.40 pm End of the event and cocktail reception

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