BEAUTY, BRAINS (AND WHAT BIOMECHANICS REALLY MEANS)

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Herbert Copeland
5 years ago
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1 SS17 LOOKBOOK

BEAUTY, BRAINS (AND WHAT BIOMECHANICS REALLY MEANS) Your foot is the first thing to contact the ground in most activities we monitor that contact, look at the effect on the body position and

2 BEAUTY, BRAINS (AND WHAT BIOMECHANICS REALLY MEANS) Your foot is the first thing to contact the ground in most activities we monitor that contact, look at the effect on the body position and then engineer shoes to optimise this position during each step. DR. KIM LILLEY, IN-HOUSE BIOMECHANIST (explaining how the ergonomics in every pair of FitFlop shoes make your feet feel so good)

3 ROLA Superlight ergonomics designed for cushioning and underfoot comfort SHOWN IN PEWTER

4 FLIP Superlight ergonomics designed for cushioning and underfoot comfort SHOWN IN FLAME

5 BANDA Superlight ergonomics designed for cushioning and underfoot comfort SHOWN IN PALE GOLD

6 LUMY Superlight ergonomics designed for cushioning and underfoot comfort SHOWN IN PALE GOLD

7 BANDA ROXY Superlight ergonomics designed for cushioning and underfoot comfort SHOWN IN BRONZE

8 F-SPORTY Superlight ergonomics designed for cushioning and underfoot comfort SHOWN IN WHITE

9 SPORTY POP Superlight ergonomics designed for cushioning and underfoot comfort SHOWN IN NUDE

10 UBERKNIT BALLERINA Superlight ergonomics designed for cushioning and underfoot comfort SHOWN IN HOT CORAL / NEON BLUSH

11 UBERKNIT HIGH-TOP SNEAKER Superlight ergonomics designed for cushioning and underfoot comfort SHOWN IN NEON BLUSH/WHITE

12 iqushion Superlight ergonomics designed for cushioning and underfoot comfort SHOWN IN YELLOW BUBBLE

13 CHA CHA CRYSTALL Z-STRAP SANDALS CRYSTALL FINO RRP $ FF8634 RRP $ FF9089 RRP $ FF8634 RRP $ FF6361 Our patent-pending, triple-density was engineered by two pioneering British biomechanists. Supercomfortable it not only helps absorb shock * but can diffuse underfoot pressure ** by instantly increasing the contact area of the foot to the. Original triple-density FF336/001 FFE24/001 FFB36/001 FFC89/001 Can diffuse areas of high pressure underfoot Ergonomically engineered by British biomechanists Silver FF534/011 Rose Gold FFE24/323 Pewter FFB36/054 Bronze FFC89/012 * From studies conducted at London South Bank University and Salford University in the UK ** From a study at Salford University Rose Gold FFB36/323

14 FLIP GLITTERBALL GLITTERBALL SLIDES Our patent-pending, triple-density was engineered by two pioneering British biomechanists. Supercomfortable it not only helps absorb shock * but can diffuse underfoot pressure ** by instantly increasing the contact area of the foot to the. RRP: $ FF5452 On our standard RRP $ FF6361 RRP $ FF6361 Original triple-density Flame FFE45/210 Dark Tan FFE45/277 FFC62/001 FFC63/001 Can diffuse areas of high pressure underfoot Ergonomically engineered by British biomechanists Silver Mirror FFE47/300 All FFE45/090 Bronze FFC62/012 Pewter FFC63/054 Pewter FFC62/054

15 KYS LOOSH LULU Our patent-pending, triple-density was engineered by two pioneering British biomechanists. Supercomfortable it not only helps absorb shock * but can diffuse underfoot pressure ** by instantly increasing the contact area of the foot to the. RRP $ FF9089 RRP $ FF7725 RRP $ FF6361 Original triple-density Can diffuse areas of high pressure underfoot Ergonomically engineered by British biomechanists Bronze FFE31/012 FFE89/001 FF288/001 Pebbledash FFE89/463

16 ROLA SHIMMY SLINKY ROKKIT Our patent-pending, triple-density was engineered by two pioneering British biomechanists. Supercomfortable it not only helps absorb shock * but can diffuse underfoot pressure ** by instantly increasing the contact area of the foot to the. Original triple-density RRP: $ FF9089 On our original MICROWOBBLEBOARD Pewter FFB87/054 RRP $ FF6361 Glimmer FFC64/403 RRP $ FF7270 FFC65/001 Can diffuse areas of high pressure underfoot Ergonomically engineered by British biomechanists FFB87/001 Pale Gold FFC64/308 Silver FFC65/011 Hot Cherry FFB87/243

17 RINGER RINGER SEQUIN RINGER BACK-STRAP Our patent-pending, triple-density was engineered by two pioneering British biomechanists. Supercomfortable it not only helps absorb shock * but can diffuse underfoot pressure ** by instantly increasing the contact area of the foot to the. RRP $99.95 FF4543 On our original RRP $ FF5452 On our standard MICROWOBBLEBOARD RRP $ FF5452 On our original Original triple-density Silver FFE82/011 FFE86/001 FFE34/001 Can diffuse areas of high pressure underfoot Ergonomically engineered by British biomechanists All FFE36/090 Bronze FFE86/012 Urban White FFE36/194

18 THE SKINNY Z-STRAP THE SKINNY Our patent-pending, triple-density was engineered by two pioneering British biomechanists. Supercomfortable it not only helps absorb shock * but can diffuse underfoot pressure ** by instantly increasing the contact area of the foot to the. Original triple-density Can diffuse areas of high pressure underfoot Ergonomically engineered by British biomechanists RRP $ FF8634 On our original All FFE50/090 Dark Tan FFE50/277 RRP $ FF7270 On our original Silver Snake FFE58/423 Snake FFE58/424 Silver Snake FFE51/423 Lizard Print Spice FFE06/408

BANDA BANDA ROXY BANDA ROXY SANDAL BANDA ROXY SLIDE RRP: $199.95 FF9089 SUPERCOMFF RRP: $199.95 FF9089 SUPERCOMFF RRP: $219.95 FF9998 SUPERCOMFF RRP: $219.

19 BANDA BANDA ROXY BANDA ROXY SANDAL BANDA ROXY SLIDE RRP: $ FF9089 SUPERCOMFF RRP: $ FF9089 SUPERCOMFF RRP: $ FF9998 SUPERCOMFF RRP: $ FF9998 SUPERCOMFF Our slimline SUPERCOMFF is a deceptively cush, pressure-diffusing, double-density that has been shaped to fit under your feet and ergonomically engineered so your shoes really move you. Designed for advanced comfort Pressure-diffusing dual-density EVA Pale Gold FFE18/308 All FF45/090 FFB47/001 FFB48/001 Lightweight and flexible FF371/001 Pewter FFB45/054 Pewter FFB47/054 Pewter FFB48/054

20 FRINGEY SNEAKERLOAFER GLADDIE LUMY LEATHER SANDAL LUMY LEATHER CRISS-CROSS SLIDE RRP: $ FF9089 RRP $ FF10452 RRP $ FF11361 RRP $ FF10907 Our slimline SUPERCOMFF is a deceptively cush, pressure-diffusing, double-density that has been shaped to fit under your feet and ergonomically engineered so your shoes really move you. SUPERCOMFF SUPERCOMFF SUPERCOMFF SUPERCOMFF Designed for advanced comfort Pressure-diffusing dual-density EVA Lightweight and flexible FFC56/090 All Perf FFE49/090 Silver FFE43/011 Silver FFE62/011 Silver Snake FFE25/423 Urban White Perf FFE49/194 Pale Gold FFE43/308 Pale Gold FFE62/308

21 SUPERMOD SOFT LEATHER ANKLE BOOTS SUPERMOD LIZARD-PRINT SUEDE ANKLE BOOTS SUPERSKATE SUPERSKATE Our slimline SUPERCOMFF is a deceptively cush, pressure-diffusing, double-density that has been shaped to fit under your feet and ergonomically engineered so your shoes really move you. RRP $ FF12725 SUPERCOMFF RRP $ FF12725 SUPERCOMFF RRP $ FF9089 SUPERCOMFF RRP $ FF7725 SUPERCOMFF Designed for advanced comfort Pressure-diffusing dual-density EVA Lightweight and flexible All FFH03/090 Chocolate Brown FFE71/167 Perf FFE57/001 Canvas Midnight Navy FFE94/399 Canvas Classic Red FFE94/203 Canvas Toasty Beige FFE94/440

22 F-SPORTY LACE-UP SNEAKERS SPORTY-POP X SNEAKERS SPORTY-POP X HIGH-TOP SNEAKERS SPORTY-POP X LIZARD-PRINT HIGH-TOP SNEAKERS Our ANATOMICUSH technology is engineered to deliver incredible comfort, with soft curves shaped to hug the contours of your feet, seamless smart-spots (under your toes, under your heels) and a motionempowering grid of flexlines. RRP: $ FF9998 On our ANATOMICUSH RRP: $ FF8180 On our ANATOMICUSH RRP: $ FF9098 On our ANATOMICUSH RRP: $ FF11361 On our ANATOMICUSH Single-density ergonomically shaped Superlight, with flex-lines for freer foot movement Urban White FFH55/194 Dark Olive FFE76/261 FFE75/001 Nude Pink FFC97/407 FFE76/001 Dark Olive FFE75/261

23 ADORABALLERINA F-SPORTY MARY JANES ÜBERKNIT BALLERINA ÜBERKNIT HIGH TOP RRP $ FF8634 RRP $ FF8180 RRP: $ FF9098 RRP: $ FF9998 Our ANATOMICUSH technology is engineered to deliver incredible comfort, with soft curves shaped to hug the contours of your feet, seamless smart-spots (under your toes, under your heels) and a motionempowering grid of flexlines. ANATOMICUSH ANATOMICUSH On our ANATOMICUSH On our ANATOMICUSH Single-density ergonomically shaped Superlight, with flex-lines for freer foot movement All FFH56/090 Midnight Navy FFE93/399 Charcoal FFE90/461 Neon Blush/White FFE91/460 Hot Coral/Neon Blush FFE90/459

24 iqushion RRP: $49.95 FF2270 On our new IQUSHION Soon-to-be launched in our new mind-bendingly comfortable iqushion flip flops, our latest was developed by our in-house biomechanist. Unbelievably lightweight, it is smart-engineered with ergonomic arch contouring and features micro-bubble foam impact pillows for all-day heel and ball-offoot cushioning. Chocolate Leopard FFE54/454 Yellow Bubble FFH63/472 Ultra-lightweight, single-density ergonomics Features impact pillows to cushion high-pressure areas Anatomically mimetic curved to cup your feet All FFE54/090 Urban White FFE54/194

25 MEN S TRAKK II MEN S SURFER Our patent-pending, triple-density was engineered by two pioneering British biomechanists. Supercomfortable it not only helps absorb shock * but can diffuse underfoot pressure ** by instantly increasing the contact area of the foot to the. RRP $ FF7270 RRP $ FF7270 Original triple-density Can diffuse areas of high pressure underfoot Ergonomically engineered by British biomechanists Dark Tan FF279/277 Dyno / Dark Shadow FFH09/439

26 ANY QUESTIONS? WANT TO GET YOUR FEET INTO A PAIR? 1800 FITFLOP orders@truealliance.com.au

Shoe trends S/S 2017 The new Gabor collection

02.01.2017 Shoe trends S/S 2017 The new Gabor collection The new Gabor collection for S/S 2017 is characterised by lightness and sportiness. The attributes soft and light are a recurring theme running