How to Keep New Customers Engaged
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- Bertram Carroll
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1 Post-Holiday Prep How to Keep New Customers Engaged Karen DiClemente and Andrew Rotteveel All rights reserved. This presentation may not be recorded, copied, distributed or used without written consent from Listrak.
2 Without a post-holiday strategy, you ll lose many of your new subscribers
3 Before we get started We are recording today s session and you will receive a link via early next week We d like this to be interactive please use the Q&A panel to ask questions throughout the presentation Follow along on Twitter #ListrakTrends Visit our online holiday insight center for even more holiday trends & tips
4 Today s Speakers Karen DiClemente Director, Strategy Services Andrew Rotteveel Director, Product Strategy
5 Omnichannel Solutions Cross-channel marketing solutions Listrak's retail-specific solutions help you create personalized experiences in every channel and across every customer touch point
6 Part 1 Post-Holiday Messaging
7 Audit New Subscribers Acquisition rates increase 13% during the holidays, on average
8 Audit New Subscribers
9 Encourage the First Sale Non-Purchasers Purchasers
10 Encourage the First Sale Sent to Non-Purchasers Sent to Purchasers Sub: You haven t bought anything yet? Date: Dec. 21, 2015
11 What to Send Time to Stock Up Sub: Our Giant January Stock Up Sale Date: Jan. 4, 2016 Sub: Stock Up! Great Deals on Basics Date: Jan. 8, 2016 Sub: Defend Your Back End! Longtail T Shirts $18 Date: Jan Sub: Building Blocks: Wardrobe Essentials Date: Jan. 12, 2016
12 What to Send Spring Preview Sub: Spring Preview l 25% Off Date: Feb. 3, 2016 Sub: Spring Preview l New for 2016 Date: Jan. 15, 2016 Sub: Spring Preview Event l 20% off Date: Jan Sub: Spring Preview: Fresh Ideas Date: Jan. 26, 2016
13 What to Send Gift Card Follow Ups Sub: We <3 Leather: 20% Off Date: Jan. 8, 2016 Sub: 40% off Men s Trousers Date: Jan. 2, 2016 Sub: Don t Forget 20% off ends soon Date: Jan. 7, 2016
14 What to Send Gift Card Follow Ups 61% of gift card recipients spend more than the gift card amount. 75% overspend by 60% Sub: We <3 Leather: 20% Off Date: Jan. 8, 2016 Sub: 40% off Men s Trousers Date: Jan. 2, 2016 Sub: Don t Forget 20% off ends soon Date: Jan. 7, 2016
15 What to Send Content, Not Just Promos Sub: Using the New Big Brow Pencil + Free Second Day Shipping Date: Feb. 29, 2016 Sub: Recipe of the Week Date: Jan. 8, 2016 Sub: How to Be Your Own Barista Date: Jan. 10, 2016
16 What to Send Cross-Channel Promos Sub: Spend Virtual Dollars Date: Jan. 9, 2016 Sub: 50% off In-Store Only Date: Dec. 28, 2015 Sub: Go ahead and spoil yourself Date: Jan. 5, 2016
17 Encourage the Second Sale
18 Encourage the Second Sale
19 Part 2 What Else Can You Do?
20 What Else Can You Do?
21 What Else Can You Do?
22 What Else Can You Do?
23 What Else Can You Do?
24 Pre-Planning Set Yourself Up for Success
25 Understand Regions and Shipping Deadlines Source: UPS
26 Understand Abandonment Rates
27 Understand Abandonment Rates
28 Understand Abandonment Rates
29 This presentation has been recorded and you will receive a copy in a few days Webinar Resources Holiday Insight Center: Post Purchase Strategy Guide: Post-Holiday Strategies: 15 Ideas (blog):
30 Look for a recording of this webinar in your inbox later this week
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