WOW THE. HANDBOOK A guide to making your clients feel appreciated for every occasion DYNAMIC DIRECTIONS A BETTER LIFE AND PRACTICE

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Diane Barber
5 years ago
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DYNAMIC DIRECTIONS A BETTER LIFE AND PRACTICE WWW.

1 DYNAMIC DIRECTIONS A BETTER LIFE AND PRACTICE THE WOW HANDBOOK A guide to making your clients feel appreciated for every occasion

THE WOW IS WHAT YOUR CLIENTS REMEMBER. DYNAMIC DIRECTIONS MAKES IT EASIER. The Wow Handbook is a publication delivered by email that will help springboard you into a world of wow.

The Handbook will be updated each quarter to keep ideas fresh and new for each season, allowing you to delight your clients with unique touches. What makes it so simple?

2 THE WOW IS WHAT YOUR CLIENTS REMEMBER. DYNAMIC DIRECTIONS MAKES IT EASIER. The Wow Handbook is a publication delivered by that will help springboard you into a world of wow. Take the guesswork out of gifting - we ve done the research for you. The Handbook will be updated each quarter to keep ideas fresh and new for each season, allowing you to delight your clients with unique touches. What makes it so simple? D2 is partnering with Studio Slant, a boutique full of creative and handmade items in Owensboro, Kentucky, to source the perfect gift for every occasion. Most items you see in the handbook are available simply by calling Studio Slant and telling them what you d like to order. They ll make sure you re taken care of from there shipping the gift to you and including gift wrap if requested. They can even work with you to create custom gift baskets for special occasions. We also share our best suggestions and cool finds from around the web, and those are noted with a web address. From the best place to order flowers to how to send an amazing candy gram we ve got you covered. IT DOESN T STOP THERE Establishing a recognizable brand with your customers is key. Studio Slant can help customize many items with a logo or name, and D2 has many resources available for promotional materials. When you give gifts, we encourage using branded ribbon to make a great first impression. You can order it simply by contacting D2, and we ll take it from there. CONTACT US TODAY! Jacqueline Jordan Director of Wow jjordan@dynamicdirections-dcom (270) Studio Slant getslanted@studioslant.com

HOW TO WELCOME A NEW CLIENT What better way to welcome a new client than with a gift?

Be sure to include a handwritten note conveying your excitement about the new

Featured on the March 2015 cover of Better Homes and Gardens and listed by Southern

3 HOW TO WELCOME A NEW CLIENT What better way to welcome a new client than with a gift? Send them a branded, nicely-packaged box with one of our gift suggestions. Be sure to include a handwritten note conveying your excitement about the new relationship, directions to your office and information about key people they may interact with. Branded items (such as note pads or pens) you can include are always a plus. Featured on the March 2015 cover of Better Homes and Gardens and listed by Southern Living as great gift and Southern Icon, Blenko Glass has been in production since 1921 in Milton, W.Va. $38. Toast to your new relationship with a bottle of wine and custom GoVino unbreakable wine glasses featuring your logo or your client s monogram. $10-$30. Giving Pappy & Company Bourbon Barrel-Aged Pure Maple Syrup is a way to show someone they deserve the best. The tasty treat is one-of-a-kind syrup bursting with flavors of vanilla, butter, oak and, of course, bourbon. This current batch of pure maple syrup was made with sap harvested from the Bissell s Maple Farm in Ohio in the Spring of 2015 and aged 6 months in Pappy Van Winkle 15 year old barrels. $38 Pappy & Company Bourbon Balls are so deliciously indulgent your client have no doubts how special they are. Handmade by The Sugar Mamas Bake Shop in Louisville, Ky. and made with Old Rip Van Winkle 10 Year - these aren t to be missed. $16.

4 HOW TO CELEBRATE A BIRTHDAY Everybody loves a birthday gift, and your clients are no different. Mark milestone birthdays for your clients with a thoughtful gift. Worried about what to send? Choose from our great suggestions and add a handwritten note. Sending something is always better than letting the moment pass unrecognized! Izola Shoe Bag, perfect for the traveling client. Send it with a note wishing them a great year and ensuring that you ll be there for every step of the way. $2 A cheerful Ella B candle is an inexpensive way to brighten someone s day and make them feel appreciated. $1 Celebrate your client s great taste in beverages with fun glassware from Easy Tiger. Beer snob glasses/stay fancy stemware $24 per pair. These charming white chocolate horseshoes are a fun way to wish someone a year full of luck and success. They re nearly as big as real horseshoes, and you can send an assortment of colors to make an impression. $3 each.

HOW TO COMMEMORATE AN ANNIVERSARY An anniversary is a milestone.

If your client is celebrating an anniversary, don t let it go by without

At the very least you should send a handwritten card, but a deserving occasion

Give something they ll use, and they ll think of your generosity every time.

The Blenko company has been in production since 1921 in Milton, W.Va. $80.

Selections from artists Thomas Porter and Lisa Heichlbech are available at

5 HOW TO COMMEMORATE AN ANNIVERSARY An anniversary is a milestone. Make sure they know you remember. If your client is celebrating an anniversary, don t let it go by without notice. At the very least you should send a handwritten card, but a deserving occasion is a great chance to show your client how much you care. Give something they ll use, and they ll think of your generosity every time. A timeless Blenko Glass pitcher is a great addition to any home. The Blenko company has been in production since 1921 in Milton, W.Va. $80. An elegant option, pottery is a gift that s as original as they are. Selections from artists Thomas Porter and Lisa Heichlbech are available at various price-points. Nora Fleming serving and bakeware is a statement piece that allows you to customize add-on pieces as additional gifts. Cheers! stemless wine glasses are a great way to toast to the happy couple! For $24 a pair, you can t afford not to celebrate.

HOW TO SAY THANK YOU Thanking your clients for a

You don t have to spend a bundle to let a someone

enough to save you from a mix up at the baggage

In the day and age when pretty much everything is

go with a cleverly engraved brass money clip.

$20 A classic tie clip is the perfect final touch

Cellar Door Chocolates Bourbon Soaked Pecan

The company soaks their pecans in Kentucky

6 HOW TO SAY THANK YOU Thanking your clients for a gesture or referral? You don t have to spend a bundle to let a someone know you appreciate them, but a simple gift can go a long way toward future goodwill. Include a sincere handwritten note and they ll want to thank you back! Using Izola Luggage Tags should be a best practice. They re made from heavy-duty canvas and distinct enough to save you from a mix up at the baggage claim carousel. $17. In the day and age when pretty much everything is on your phone, you can ditch the bulky wallet and go with a cleverly engraved brass money clip. Comes in a gold foil stamped box for gifting. $20 A classic tie clip is the perfect final touch to any outfit. Simple and solid. $18. Cellar Door Chocolates Bourbon Soaked Pecan Brittle is unique and delicious. The company soaks their pecans in Kentucky bourbon for at least 48 hours before including them in this original treat. $8. 5. Say Thank You with a votive candle from Ella B. The hand poured, pure soy candles are sent-sational. $1 6. Harry and David gift baskets are a classic way to show your gratitude. They start around $30 and you can add on wine if you wish. com.

WHAT TO DO WHEN YOU MAKE A MISTAKE You re only human, but your client doesn t have to

Send a note and a little something to show your appreciation for their understanding.

They re a universal item to slip into a note and say enjoy a coffee on me.

Show them you took the time to notice and say you re sorry with a perfectly selected

com offers modern arrangements that are sure to delight.

makes buying simple. Shipping is even included in the $40 base price. $40-70.

Sugarwish is an online candy gram service that allows you to send an ecard to a

7 WHAT TO DO WHEN YOU MAKE A MISTAKE You re only human, but your client doesn t have to know that. Redeem even the smallest mistakes with a recovery gift. Send a note and a little something to show your appreciation for their understanding. Your recovery gift should reflect the scale of your mistake, but starting with a sincere apology is always key. 5. Buy Starbucks gift cards in sets of 10 and keep them on hand in the office. They re a universal item to slip into a note and say enjoy a coffee on me. Know a client s favorite dinner spot? Show them you took the time to notice and say you re sorry with a perfectly selected meal. Buying flowers online can be a risk, but thebouqs.com offers modern arrangements that are sure to delight. User photos let you feel confident about what you re sending and a curated selection makes buying simple. Shipping is even included in the $40 base price. $ Got a client with a sweet tooth? Sugarwish is an online candy gram service that allows you to send an ecard to a recipient who then gets to choose from vault of candies (many that are hard to find). The candy then arrives boxed and tied up with a bow, ready for delightful consumption. 5. Wine and spirits are a classic gift, and a good way to show your appreciation for someone. Uncorked.com offers insights for wine buying, as well as gift sets, and spirits.com offers all-inclusive pricing.

SMALL GIFTS BIG IMPACTS Stay on the top of your client s mind, but not at

Great for any small occasion or a Top 100 list - package these items so

reason for sending. Why you give is as important as what you give. 6. 5.

Nothing says manly more than bacon spread by Skillet. $6.

client and brighten up their day. $10 You can t go wrong with a good book.

will always remember where they got it. Amazon.com. 5.

8 SMALL GIFTS BIG IMPACTS Stay on the top of your client s mind, but not at the top of your budget with these inexpensive gifts. Great for any small occasion or a Top 100 list - package these items so the branding reflects your office and include a note to explain your reason for sending. Why you give is as important as what you give Need to tell someone that they re the man? Nothing says manly more than bacon spread by Skillet. $6. Simple syrups from the Bang Candy Company add a little pizazz to boring cocktails and your client s day. $8.50 Illume candle minis are a great way to shine some light on a great client and brighten up their day. $10 You can t go wrong with a good book. Add a note on the inside cover that it s from your office so your client will always remember where they got it. Amazon.com. 5. Fine chocolates are always a treat. Wrap them up with custom ribbon and anyone will appreciate these sweets. $ 6. Celebrate those who keep it all together with charming notepads from Matrick and Eve. $12

November Marketing Tips

November Marketing Tips New Gift Box Bundles These special album bundles arrive in an elegant gift box ready to use with printed photos. o Baby Girl o Baby Boy o Wedding o Christmas These are perfectly