English. Press kit 2018 UNIVERS DU OUET. Musée du jouet 40 rue Vauban COLMAR

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1 Press kit 2018 English L J UNIVERS DU OUET Musée du jouet 40 rue Vauban COLMAR info@museejouet.com

A- Presenting the Toy Museum A museum and an association On March 12, 1985, Georges Trincot, an artist from Colmar and collector of antique toys, and Pierre Patoor, set up the Musée Animé du Jouet et

2 A- Presenting the Toy Museum A museum and an association On March 12, 1985, Georges Trincot, an artist from Colmar and collector of antique toys, and Pierre Patoor, set up the Musée Animé du Jouet et des Petits Trains (MAJEPT) association. Their objective was to encourage the exhibiting of toys (trains miniatures, dolls, mechanical toys, etc.), and particularly any items related to locomotion. In 1987, the municipality of Colmar acquired Georges Trincot s collection. On January 25, 1990, the Municipal Council asked the MAJEPT association to manage and administer the future museum to be opened in December 1993 in what was previously the town s cinema. Since July 1, 2012, the museum has been managed as a public service delegation from the municipality of Colmar. The museum today focuses on the history of toys, which bear witness to the lives of past and current generations. The collections presented here range from the 19th century to the present day. A lively and varied museum Over the space of a year, visitors can enjoy a range of events at the museum: > Temporary exhibitions for the general public > A thematic visitor experience including a collection of toys from the 19th century to the present day, attractively displayed and documented to provide visitors with interesting content which is fun to explore. > Fun areas: giant board games, reading/gaming area and video games, etc. > Workshops organised and run by volunteers. > Off-site exhibitions and activities organised in partnership with local stakeholders including the CEEJA, the Conseil Départemental du Bas-Rhin (Lower Rhine Area Council), the Cinéma Colisée, the Shôgi d Alsace Association or the Kaerizaki Association; > Hosting and organising concerts, shows and auditions (the museum s acoustic properties make it popular with artists). 2

The museum and its target audiences The Colmar Toy Museum is one of the major cultural and tourist attractions in Alsace, with most of its visitor base being comprised of

The pricing policy (with preferential pricing for families from four people upwards and free admission for children under the age of eight) is in line with its original

As the town of Colmar is very popular with tourists, the museum welcomes many foreign visitors, comprising 25% of total visitor numbers.

3 The museum and its target audiences The Colmar Toy Museum is one of the major cultural and tourist attractions in Alsace, with most of its visitor base being comprised of families. The museum s themes appeal to all generations. The pricing policy (with preferential pricing for families from four people upwards and free admission for children under the age of eight) is in line with its original objective: to offer a high-quality visit accessible to all. As the town of Colmar is very popular with tourists, the museum welcomes many foreign visitors, comprising 25% of total visitor numbers. Thanks to their sheer diversity, the collections appeal to different tastes and different generations of children and parents. The organisation of exhibitions, activities and concerts offers new and alternative ways for visitors to discover the museum. 3- Key data 12 employees 3 fl oors available for visits 8th Alsace s most visited museum 760m² of exhibition areas More than 1000 toys exhibited 1 gaming area volunteers 35 3

B- Collections and visits 1- The permanent collection The museum s permanent collection includes toys of various categories and from different periods.

Toy / model trains The earliest of these ran on steam, while others were drawn along by string and later models were mechanical and subsequently electrical.

Classic items such as the Pacifi c 231 by JEP referred to as the Golden Arrow or the Princess Elizabeth by Hornby are great examples of the sheer ingenuity of these toys.

Dolls The collection of dolls dating from the 19th and 20th centuries is also quite remarkable.

Antique porcelain dolls, celluloid «bather» dolls, vinyl dolls like the Bella and fashion dolls or baby dolls are key aspects of the museum s collections.

4 B- Collections and visits 1- The permanent collection The museum s permanent collection includes toys of various categories and from different periods. Information about the history of, and updates to the collections is available to the visitors as they explore the museum. Please see below a presentation of the Toy Museum s main collections. Toy / model trains The earliest of these ran on steam, while others were drawn along by string and later models were mechanical and subsequently electrical. Some of the greatest makes of the day are exhibited here, including Märklin, Bing, JEP, L.R. and Hornby! Classic items such as the Pacifi c 231 by JEP referred to as the Golden Arrow or the Princess Elizabeth by Hornby are great examples of the sheer ingenuity of these toys. > Railway modelling also takes pride of place, with two lively and lavishly decorated displays laid out. The largest involves no fewer than four trains running simultaneously! Dolls The collection of dolls dating from the 19th and 20th centuries is also quite remarkable. The exhibition takes a look back at the history and development of the doll, both in its production techniques and intended use. Antique porcelain dolls, celluloid «bather» dolls, vinyl dolls like the Bella and fashion dolls or baby dolls are key aspects of the museum s collections. > The visit also covers fashion dolls and action fi gures. Showcases include a large collection of Barbie dolls, from the fi rst in 1959 to the most recent generations, and adventure fi gures including G.I Joe, Action man and Big Jim! Military and war-related toys From time immemorial, children have played with copies of weapons including slingshots, bows, arrows, swords and wooden lances. From the late 19th century onwards, the growth of the media and the availability of pictures provided a more realistic representation of adventure tales and romantic sagas. This educational and well-documented display area traces the history of war toys, beginning with the small paper soldiers which fi rst appeared in the 18th century. 4

Mechanical and electronic toys The museum s lithographed tin automata are extremely well made.

To meet this demand, toy manufacturers created the pedal car. This was initially a luxury toy made to order by craftsmen.

Originally made from sheet metal and later plastic, and increasingly realistic, these cars bear witness to the history of the motor vehicle.

Construction toys encourage the child to improve his imagination, his intelligence and his dexterity.

5 Mechanical and electronic toys The museum s lithographed tin automata are extremely well made. Originally mechanical and later battery operated, these colourful moving toys were mainly produced in Japan and the USSR in the 1950s. The Alsatian brand Joustra, the European leader for tin toys at this time, also features highly in this section. Pedal cars and scale models Cars underwent signifi cant development from the late 19th century onwards, with children now wanting to drive cars just like the grownups! To meet this demand, toy manufacturers created the pedal car. This was initially a luxury toy made to order by craftsmen. Later, in the 1930s, pedal cars were mass produced from metal and became more realistic. These toys often seek to portray miniature versions of the real world. The toy cars are a perfect example. Originally made from sheet metal and later plastic, and increasingly realistic, these cars bear witness to the history of the motor vehicle. Dinky Toys, a legendary brand, is exhibited here via selection of classic items. Construction toys All the key brands are exhibited here including: Lego, Meccano and Playmobil of course! Construction toys encourage the child to improve his imagination, his intelligence and his dexterity. Generally made from wood but also from stone, metal and plastic, these toys have always been popular. > Special attraction: In the museum s hall, a large Lego display has been produced entirely by Fanabriques, an Alsatian Association for Lego enthusiasts. The constantly changing town will be transformed over the months. This is a microcosm which includes a wealth of incredible detail. Scientific toys The sciences also infl uenced the world of toys. The museum s steam machines and microscopes show how society s major technological advances were reproduced in miniature form, designed for children. Taking the form of genuine models, the small steam machines transform heat into energy. These dangerous toys were quickly withdrawn from the market on safety grounds. 5

Ride-on toys and soft toys The museum s collection of ride-on toys includes small cars, tricycles, rocking horses or wheeled horses.

This includes a selection of Steiff bears and legendary soft toys such as Babar, Kiki or Casimir!

As a result, children temporarily leave their imaginary world to interact with others and learn to play by the rules.

6 Ride-on toys and soft toys The museum s collection of ride-on toys includes small cars, tricycles, rocking horses or wheeled horses. A safe and comforting toy, they also give children a sense of freedom and autonomy. Also, don t miss the soft toys! This includes a selection of Steiff bears and legendary soft toys such as Babar, Kiki or Casimir! Board games Fun and family-friendly, what makes board games so important is that they are played as a group. As a result, children temporarily leave their imaginary world to interact with others and learn to play by the rules. The museum has a number of classic examples: Monopoly, Le cochon qui rit, Cluedo, Le Compte est bon but also boxed toys dating from the early 20th century. Opening Times January to November: 10am 5pm except on Tuesdays December-July-August: Every day 10 am - 6pm French school holidays: Every day 10 am - 6pm Closed on Tuesdays except during school holidays and Christmas markets. Closed on 1 January, 1 May, 1 November, 25 December Prices Admission: 5,50 From 8 to 15 years old: 4,20 It s FREE if you re under 8 years-old! Accessibility This Museum has the Tourism and Disabled Label It is fully accessible for physically-disabled people. 6

7 2- Temporary exhibitions Each year, the museum organises a temporary exhibition in cooperation with private collectors. In doing so, it explores new themes by proposing exhibitions which are highly specialised or designed for the general public. THE WORLD OF ACTION FIGURES EXHIBITION Action fi gures are heading to the museum for a valuable and exceptional exhibition from September 30, 2017 to September 9, Come dive into this miniature and colourful universe of fi gures which marked our childhood. Soldiers made in paper, lead, tin including Playmobil and Lego and making a small detour through doll houses and Polly Pocket, this exhibition leads you down the historic past of fi gures where the imagination has no limits. With more than 2,500 fi gurines in more than 30 sets, the new exhibition at the Musée du Jouet offers visitors a playful and immersive setting. From the 1 st Playmobil fi gurine to cowboy Starlux, the many sets serve as a starting point to tell the story and stories MORE ABOUT THE EXHIBITION For the more curious and enthusiasts Wandering through the exhibit there are explanatory panels which provide details and anecdotes regarding the specifi c fi gures. 4 new pictures by Mononoeil The artist will show 4 new photos related to this miniature-fi gure world. OUR PARTNERS Loan of toys and presentations The association Fanabriques and its AFOL which stands for Adult Fan of Lego Claude Steiblé from the association En avant figurines creator and architect of varied themes using Playmobil Jean-Benoît Pfeiffer private collector The Alsace Museum of Strasbourg The city of Sainte-Ménehould 7

LEGO SHOW TOUR. Location: Alhokair Hall. Location: Holiday inn Date:April: 18-21, days. Date: March-27-31, days

LEGO SHOW TOUR. Location: Alhokair Hall. Location: Holiday inn Date:April: 18-21, days. Date: March-27-31, days LEGO SHOW TOUR Riyadh Dammam Location: Alhokair Hall Date: March-27-31,2018 5 days Location: Holiday inn Date:April: 18-21,2018 4 days Presented by STACK & EXIT KSA. Riyadh & Dammam 2018 LEGO SHOW SUMMARY