Who we are. inspiring customers to discover new ways to fragrance their home

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2 Who we are inspiring customers to discover new ways to fragrance their home Love Aroma brings together a collection of home fragrance brands from around the globe, each with their own distinct style and personality. Founded in 2010, we are leading the home fragrance revolution, inspiring customers to discover new ways to fragrance their home. We are passionate about uncovering the latest home fragrance trends and our inviting store interiors encourage customers to come with us on a scent journey that stimulates the senses, evokes memories, and makes them smile.

3 The beginnings Love Aroma founder Mark Rees has always been passionate about delivering a great experience for his customers something that has earned his card and gift shops multiple awards since launching in Five years ago, he noticed that his customers were increasingly being drawn to the small home fragrance range these stores offered. Mark realised that to create the best possible environment to discover home fragrance, a specialist store would be needed and with that, Love Aroma was born. The concept of Love Aroma has evolved over the years and is now regarded by our customers as the home fragrance destination store, with great fragrances being the cornerstone of the experience. As Love Aroma grown, we have always kept fragrance at the forefront of our minds (and noses).

4 discovering new fragrance is a special moment Our fragrances Just as people will always be proud of their homes, we will always be proud of the fragrances Love Aroma offer. Seeking out the best home fragrance products has taken us on an experiential journey that we are now able to share with our customers. From the small candle maker in Derbyshire up to the large multi-national brands Love Aroma stock, each and every product is tested in our own homes to ensure they deliver a fragrance that fills our customers homes and hearts. Discovering a new fragrance is a special moment it is the moment that our customers smile and it is the moment we endeavour to deliver each time they enter our stores. We introduced the Home Fragrance Discovery Bar to allow the customer to experience fragrances the way the perfumer intended, using cloches to capture the true fragrance.

5 Store environment Fragrance is incredibly personal. At Love Aroma, we believe that scents have the unique ability to make us smile and to transport us to a different moment in time. We invite our customers to take a sensory journey through the world of fragrance, guided every step of the way by our expert in store colleagues.

6 The business today Love Aroma has a growing community of customers who enjoy discovering home fragrance with us. In 2014, we opened two new Love Aroma stores in Trinity Leeds and Meadowhall Sheffield to resounding success. We continued to see strong growth in our intu Derby and Highcross Leicester stores whilst our website, also launched in 2014, delivered five-star products with five-star customer service from our distribution centre in Derby. Mark is still as passionate about home fragrance as he was when he founded Love Aroma and this philosophy is supported by its shareholders and employees alike. We are very proud of the fact our growth is now self-funded, without any outside influences we are able to build our company in a sustainable way that is true to what we believe in.

7 Property Agent Alan Pearson Fisher Hargreaves Proctor (FHP) 10 Oxford Street Nottingham NG1 5BG t e. Company Details Mark Rees (Director) Love Aroma Ltd Unit E8A Park Farm Centre Allestree Derby DE22 2QN t e. Solicitor Details Dan Furness Underwood Vinecombe LLP Telford House Outrams Wharf Little Eaton Derby DE21 5EL t e.

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