Post Graduate Diploma in Product design

Transcription

1 Post Graduate Diploma in Product design Syllabus and course objectives PGDPD-SYL Student intake per year : 30 No of Semesters : 4 Semester themes and progression : SEE > CREATE > INNOVATE > RESPOND Course objectives: ITM university is based in Gwalior, in one of the harshest climatic conditions in India. Here ITM caters to educational needs of a society living in a socio-economically challenged paradigm.. To base an industrial design course out of ITM Gwalior is an attempt to create professional who can cater to product needs of this region and become successful entrepreneurs in the process. Product design is a rational, logical, sequential process intended to solve problems or initiate change in man-made things. Product designer today is an integrator, one who understands various standpoints, sociological, political, technological, ethical and commercial and synthesizes them to implement his vision or ideas into a desirable, feasible and commercially successful result which add value to people's lives. This course has been tailor made to meet the expectations and aptitude of students. The graduates taken into this program will be gradually converted into design professional over a period of two years (four semesters). Starting from first two semesters where lot of skill development will qualify them as creatives, they will move to the third semester where they will be exposed to professional design assignments. In the final semester, the students will be asked to take up a project of their choice which should be executed at par with industry standards. Social entrepreneurs is a new breed of self employed individuals who are sensitive to the needs of society around them and design and deliver products /services accordingly. The process adopted by social entrepreneurs ensures the commercial success of these ventures. This course's prime objective is to create these entrepreneurs. The students from the program will also be industry ready and if they show interest in joining the industry, they will be well received. In next few pages, semester objectives and course material has been mentioned.

2 Semester 1 Theme: SEE Time allocated: 14 weeks (July- December) Objectives 1. Spot and appreciate design for its sculptural, usability, emotional and impact value. 2. Student should be introduced to history of design, design legends, design movements and contemporary greats. 3. See design profession in action where designers have to deliver within time and resource limits 4. See various design tools like representation techniques and prototyping tools in action and master them 5. Spot various materials and processes. Primary modules for this semester are as follows: 10 modules 1. Exposure to design Duration 2 days history of design, design movements Indian design history design paradigm in India exposure to form, typography, interactivity, animation through case studies 2. Nature of materials and processes I (Workshop techniques and orientation) Duration 10 days / Damodaran/ Vidhyadhar, workshop equipment prototyping techniques in metal prototyping techniques in wood prototyping techniques in plastics prototyping techniques in ceramics prototyping techniques in composites finishing techniques rapid prototyping. Photography and video basics

3 3. Representation techniques Duration: 3 days Instructor: Vidhyadhar Medium: Computer workstations, Projectors, Photo inks, watercolors, markers etc. spatial reproduction techniques and medium sketching for designers rendition techniques using traditional mediums rendition techniques using software design communication through sketches control over line drawings through brain-eye-hand coordination 4. Elements of design I (narrative, expression) Duration: 3 days Instructor: Dr. Jan Brawer topics covered an introduction to basic elements: line, texture, colour, form, symmetry, balance, scale, mass, unity and variety. Introduction to concept of negative spaces use of symmetry, generation of patterns and textures using simple elements. Introduction to Gestalt laws, compositions and figure and ground relationships 5. Studies in form I ( form studies ) Medium: ceramic workshop, PU foam and MDF inherent expression potential among the basic geometric forms form curvature interaction/radii manipulation form transition role of texture and pattern in form generation metaphorical form generation and form families 3d geometries and their intersections form, material and process relationships

4 6. Visual communication Duration: 4 days Instructor: Vidhyadhar Topic covered Introduction to Typography and fonts Concept of visual language and visual design Grids in graphic compositions like posters, ads etc. composition tools in information graphics classics in information graphic designs history of graphic design visual communication techniques in mass communication color theory and its application colour circle, colour combinations and its dimensions: hue, value and chroma colour meanings in traditions and psychological use of colours 7. Art design and society (communication techniques) Duration: 4 days Instructor: Vidhyadhar, rendering mediums presentation techniques introduction to various presentation mediums 8. Computer aided design I Duration: 12 days Instructor: Damodaran parametric solid modeling using SOLIDWORKS 2d design documentation introduction to CAD tools for analysis, motion studies CAD integration with manufacturing techniques like rapid prototyping 9. Product design I Instructor: Anindya roy, workshop

5 Design research converting basic technical principle into a product using concept sketches converting selected concept into proof of concept using craft techniques prototype testing product attributes function and emotion product configurations and component relationships ( component matrix) product analysis context analysis understanding popular notions of Modularity, portability, lattices, structures etc. Semester 2 Theme: CREATE Time allocated: 14 weeks (January-May) Objectives 1. Student to be introduced to various facets of design profession so that they can their area of interest. This will help them to select electives in next two semesters. 2. Take first lessons in creative thinking and use some of the techniques to actually create something 3. Learn to select materials and processes and use them to create their first design. 4. Students should recreate their impression using media techniques 5. students should learn to responds to arts and crafts and recreate them as a product. 6. start understanding manufacturing intricacies Primary modules for this semester are as follows ( 11 modules ) 1. communication techniques, Vidhyadhar, SOLIDWORKS, workshop communication of design intent through various mediums typical communication errors and repercussions in modern 3d software and 2d drawings this module will be an extension of Computer aided design 2. Nature of materials and processes II Duration: 6 days, workshop

6 Identification of various polymers product detailing in various polymers Sheet metal detailing Detailing with rolled and extruded sections Wood detailing decorative techniques in metal, polymers structures and costing properties and use of rubber, ceramics and glass, properties of natural materials like wood, bamboo, cane, leather, cloth, jute and paper and their use at craft and industrial levels. Detailing while using fabric material, foam and other cushions, leather and cloth in combination with materials like wood and metal. 3. Studies in form II, model workshop and rapid prototyping form evolution in product families form evolution vis-a-vis design movements quantifying form appreciation through emotional and physical responses expression in forms like soft, hard, warm, cold etc. introduction to abstract in art with relevance to products exploration of industrial material and processes as elements of design through 3d abstraction of entities in nature. 4. Applied ergonomics I Anthropometric data and its use in design introduction to various standards for workplaces ergonomic analysis of popular products design of products for various age groups within ergonomic limits design of products in absence of authentic ergonomic data co-relation of stress with human labour designing with biomechanics, work posture analysis, static and dynamic work designing around visual, auditory and thermal environments

7 5. Elements of design II experience design design impact arts, craft and post modernistic thoughts deconstruction of design trends 6. Analysis and organization of controls and displays /product interface design I Instructor: Anindya roy Human machine interaction studies Human computer interaction studies interface issues and case studies designing a product interface 7. Contemporary trends in theater, film and art Instructor: Vidhyadhar history of cinema history of art movements introduction to theatrics 8. Design workshop I Instructor: Dhanush Paul pilo, illustration mediums, software, workstations Mobility solutions for India

8 9. Semantics and communication theory Medium: Audio-visual Grouping theories theories in product semantics visual semantics as applicable to products and services 10. Product design II Instructor: Anindya roy Design of a simple product based on a context floated by faculty 11. Computer aided design II Duration: 12 days Instructor: Damodaran parametric solid modeling using SOLIDWORKS 2d design documentation introduction to CAD tools for analysis, motion studies CAD integration with manufacturing techniques like rapid prototyping Summer project (One month in May-June) Month of internship with a design firm/ social entrepreneur/ NGO / government agency

9 Semester 3 Theme: INNOVATE Time allocated: 14 weeks (July-December) Objectives 1. Students should be able to respond to various design paradigms almost like a professional designer. ( in short, ask the right questions ) 2. Students will be able to criticize an existing design and innovate it for a different context. 3. Students will start exploring the needs of communities around them 4. Start understanding manufacturing intricacies and adjust their designs accordingly. 5. At this stage students will be able to identify his strong areas and will adapt the remaining program to their needs. 6. This semester will be first exposure of students to entrepreneurs. Their summer project will be done with an entrepreneur. Primary modules for this semester are as follows ( 10 modules ) 1. Analysis and organization of controls and displays /product interface design I /Vidhyadhar design of product interface using the complete design process interaction analysis of evolving and hypothetical technologies generating product solutions for various interaction hypothesis contextual demonstration and evaluation of interaction concepts 2. Advanced ergonomics anthropometric data collection in field redesign of products for anthropometric adjustments ergonomics of human energy expenditure and its application

10 3. Product planning and marketing product planning and marketing techniques corporate strategy for product planning, management thinking on new products, seeing product as part of brand, SWOT analysis business prototyping assessing company's financial performance. Study of product life cycle, monitoring of sale and competition, when to introduce products, assessing market potential for new products, market research and its demographic aspects, setting up questionnaire seeing product design as a part of scheme to develop brand image Product differentiation, developing product specifications for different products within the range, market communication, launching the product, monitoring the market performance. establishing market segments, competitors share, case studies of successful product plans marketing techniques for product success case studies of successful marketing testing and evaluation of marketing and product plans using prototypes 4. Design management and professional practice Singh cost-time estimation of design projects setting up a design office, finding clients business corrospondence, brief and briefing, letter of contract Intellectual property rights and registration Professional practice norms and regulations and ethics Multi-agency product development network and funding 5. Design research-seminar Instructor: Garima roy Indian design industry in specific categories ( one category for every four students )

11 insights into project costs vs. product costs product design quality and time management product planning and future projections technical innovations, material limits and preferences in products marketing innovations relevance of design in the context of India 6. Design issues-seminar Instructor: students to select and present insights on design issues design rights protection and registration designing for under-served communities design for rural India design for disabled, to name a few design management for social entrepreneurs Creating case studies based on user studies, market research, focus groups, insights on products use, product life cycle. Preserving traditional practices 7. Indian thought and tradition Instructor: Muralidhar Reddy Indian vernacular design thought Local arts and crafts documentation Post modernistic treatment of crafts Linking community growth with development of arts and crafts creative exploration in craft. Design to suit urban and export markets. Significance of craft as a creative base for current design practices. Craft as an expression of Indian tradition 8. Design workshop II Instructor: Muralidhar Reddy

12 This workshop will help students select their degree project II Workshop aimed at helping them discover their core competence 9. Degree project II stage 1 Market research and user studies Creation and refinement of design brief Product concepts Concept evaluation and selection 10. Degree project II stage 2 Iterative concept development and detailing Concept evaluation using mockups and prototypes Design Documentation and delivery Submission of thesis towards fulfillment of diploma Semester 4 Theme: RESPOND Time allocated: 14 weeks (January-June) ( 5 modules) Objectives 1. At this stage, the students can start assuming themselves as trained designers. Their final project will be handled like a professional project and will go through all the typical design phases. 2. As part of the ethos of design school, a socially relevant project will be selected through a design workshop and taken up as final project. 3. The student will have to learn how to handle criticism at this stage and how to respond to them in a positive manner. 4. If possible, this final project will be incubated by the school to a business prototype. Primary modules for this semester are as follows 1. Design workshop III

13 Instructor: Muralidhar Reddy This workshop will help students select their degree project II Workshop aimed at helping them discover their core competence 2. Degree project III stage 1 Instructor: Market research and user studies Creation of design brief 3. Degree project III stage 2 Instructor: Concept development Concept evaluation using theoretical tools as well as mockups 4. Degree project III stage 3 Instructor: Concept development and detailing Design evaluation with mockups and prototypes 5. Degree project III stage 4 Instructor: Design delivery through final prototypes, drawings and documentation Submission of thesis towards fulfillment of diploma

14 Course Summary Semester 1 Theme: SEE Time allocated: 14 weeks (July- December) 10 modules 1. Exposure to design 2. Nature of materials and processes I (Workshop techniques and orientation) 3. Representation techniques 4. exposure to design 5. Elements of design I (narrative, expression) 6. Studies in form I ( form studies ) 7. Visual communication 8. Art design and society (communication techniques) 9. Computer aided design I 10. Product design I Semester 2 Theme: CREATE Time allocated: 14 weeks (January-May) ( 11 modules ) 1. communication techniques 2. Nature of materials and processes II 3. Studies in form II 4. Applied ergonomics I 5. Elements of design II 6. Analysis and organization of controls and displays /product interface design I 7. Contemporary trends in theater, film and art 8. Design workshop I 9. Semantics and communication theory 10. Product design II 11. Computer aided design II Summer project (One month in May-June) Semester 3 Theme: INNOVATE Time allocated: 14 weeks (July-December) ( 10 modules )

15 1. Analysis and organization of controls and displays /product interface design I 2. Advanced ergonomics 3. Product planning and marketing 4. Design management and professional practice 5. Design research-seminar 6. Design issues-seminar 7. Indian thought and tradition 8. Design workshop II 9. Degree project II stage Degree project II stage 2 Semester 4 Theme: RESPOND ( 5 modules) 1. Design workshop III 2. Degree project III stage 1 3. Degree project III stage 2 4. Degree project III stage 3 5. Degree project III stage 4

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