Sustainable Seafood Markets Movement. How is it working?

Transcription

1 Sustainable Seafood Markets Movement How is it working?

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4 Buyer engagement

5 Certified, rated, and FIP volumes

6 Trends in global seafood trade

7 Consumer interest

8 State of global fisheries health

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10 North American Retailers with NGO Partnerships of 25

11 North American Retailers with NGO Partnerships of of 25

12 North American Retailers with NGO Partnerships %

13 European Retailers with NGO Partnerships %

14 North American Food Service with NGO Partnerships %

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16 Engaging sustainable seafood without NGO partnerships North American Retailer Supply chain companies

17 8 New platforms in 5 years

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19 MSC 25% FIPs In 2017

20 Organic Land = 1.2% In 2016

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22 In 2017

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24 MSC 85% FIPs from Global North In 2017

25 MSC 85% FIPs from Global North 80% from Global South In 2017

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27 Confounding issues beyond environmental

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29 Max Levine Sydney Sanders

30 different sector similar challenges

31 Forests Social and Environmental Issues Over 90 percent of the 1.2 billion people living in extreme poverty depend on forests for some part of their livelihoods (World Bank)... half of the world s forests have been cleared mill. ha forests are lost every year... over 100 species disappear each day 31

32 Forests Economic Issues 32

33 Forest Stewardship Council /1994 in Toronto, Canada... shared equitably by economic, social and environmental interest groups of the Global South and Global North... engages billion dollar commodities trade to respond to problems caused by poor forest management and to drive sustainable social, environmental and economic development 33

34 FSC systems... credibility & brand integrity FSC is driven by demanding multipliers FSC is seen as risk mitigating against damage to credibility and brand integrity do not put the credibility (brand) of your investors, customer, partners and supporters at risk address the needs of the customers of your customer 34

35 FSC systems... globalization challenges 35

36 ... crossroads What are the expectations of customers, partners, constituents and peers? Where does Green-Washing start and where does it end? What are the direct & indirect, intended & unintended consequences of compliance? Is it doing something about the issue? 36

37 ... some food for thought SYSTEMS GROW ON CONTROVERSY no need to preach to the converted but engage and argue with critics LEARN FROM YOUR AND OTHER SYSTEMS no need to reinvent the wheel but learn from exiting experience 37

38 ... some food for thought WE LIVE IN A POLITICAL WORLD we do things not necessarily because they make sense but because we like to do them engage with the global reality around build alliances when & where possible the real enemy is not your competitor become politically relevant to impact the global operating environment always remember why your work is important 38

39 THANK YOU FOR YOUR ATTENTION HEIKO LIEDEKER LEADING STANDARDS GMBH 39

40 Market Transformation: Moving the Seafood sector to more sustainable waters Lucas Simons NewForesight All rights reserved 40

41 41 About Lucas Simons LucasSimons If you want a different outcome, you have to change the rules of the game Founder/CEO NewForesight & SCOPEinsight Author book Changing the Food Game Former director Utz Certified Advisor Multinationals, Governments, NGOS Key note speaker, Professor Business Schools NewForesight All rights reserved

42 Let s talk about: Why is the seafood sector unsustainable? What can we learn from other sectors? What's next for the seafood sector? NewForesight All rights reserved 42

43 Sustainability challenges are everywhere NewForesight All rights reserved 43

44 NewForesight All rights reserved 44

45 There are five food production sector types. Each with their own potential and issues Sector shapes: productivity and potential for sustainability Diamond Potential to become sustainable Flat pyramid 1 Competing on poverty Pyramid Hour glass 1 1 Hybrids 1 Competing on Quality Inverted pyramid 1 Competing on Efficiency Economic Performance NewForesight All rights reserved 45

46 46 What drives unsustainability in a sector? Four forces that shape a sector What is the enabling environment? What are barriers to enter and success? Sector Shape What are alternatives? What do markets reward? NewForesight All rights reserved

47 Sustainable market transformation occurs in phases of maturity Each phase has specific characteristics Pilot projects & Innovations Competition Non-competitive collaboration Institutional embedding Agri finance Climate smart agricultue Floriculture Agroforestry Soy Seafood Coffee Cocoa Palm oil Eggs (Europe) NewForesight All rights reserved 47

48 For the seafood sector, transitioning to Phase 3 would require a similar collaborative approach The next step for the seafood sector GLOBAL Seafood sector platform Regional platform 1 Regional platform 2 Regional platform 3 Global Vision and local priorities Collective strategies Clear Roles and responsibilities Collective business case Strengthened local PPP s Shared M&E Framework Strong backbone organization NewForesight All rights reserved 48

49 Questions to you: Do you recognize this? Do you agree that this transition is necessary? How would you do this transition? Can you afford not to do this transition? NewForesight All rights reserved 49

50 NewForesight Consultancy Arthur van Schendelstraat MK, Utrecht +31 (0) NewForesight, registered with the trade register in the Netherlands under number All rights reserved. Printed in the Netherlands. The NewForesight name, logo and leading in sustainable market transformation are registered trademarks or trademarks. NewForesight All rights reserved 50

51 Coffee Break