RMI ANALYTICS WORLD BARLEY, MALT & BEER CONFERENCE MADRID, SPAIN

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1 RMI ANALYTICS WORLD BARLEY, MALT & BEER CONFERENCE MADRID, SPAIN

WELCOME TO THE BARLEY, MALT & BEER CONFERENCE THE NETWORKING PLATFORM FOR INDUSTRY PROFESSIONALS RMI Analytics World Barley, Malt & Beer Conference is the most recognized conference for barley, malt

Hosted biennially since 2001, the three-day event is attended by more than 300 people from about 40 countries, and consists of discussions about major trends, advances and challenges for the

2 WELCOME TO THE BARLEY, MALT & BEER CONFERENCE THE NETWORKING PLATFORM FOR INDUSTRY PROFESSIONALS RMI Analytics World Barley, Malt & Beer Conference is the most recognized conference for barley, malt and beer specialists around the world. Hosted biennially since 2001, the three-day event is attended by more than 300 people from about 40 countries, and consists of discussions about major trends, advances and challenges for the industry, presentations related to the brewing sector, the malting industry and the supply of malting barley, as well as opportunities for the attendees to develop new business relationships. The entire malting barley-beer supply chain is catered for at the World Barley, Malt & Beer Conference. Representatives of the world s major brewing companies and leading barley suppliers, malting and trading companies, brokers and seed growers, they all consider this to be the foremost industry symposium. The conference provides valuable information and ideas that help participants to build strategies and solutions for the success of their businesses based on an understanding of both positive features and challenges to be met. To that end, highly respected speakers give presentations on topics that are selected to give a complete and insightful view of the current state of our industry and its future. As well as being a source of vital industry information, the conference is a great networking engine, bringing together relevant professionals throughout the industry. With open sessions, lunch breaks, Gala Dinner and Pub Night, participants are given many occasions to explore business opportunities and to build profitable relationships with reputed people and companies from the malting, barley and brewing industries around the world. ABOUT RMI ANALYTICS RMI Analytics is one of the few independent advisory firms in the world specialized in conducting consultations, analysis and market research in agriculture, organizing conferences, as well as offering a large palette of specific services, from individual consultancy in the agricultural sector, acquisition and sale of goods, providing licenses of all kinds, investments, management and leasing of real estate. 1 st conference Copthorne, UK 2 nd conference Noordwijk, NL 3 rd conference Frankfurt, GER 4 th conference Budapest, HUN 5 th conference Berlin, GER 6 th conference Prague, CZ March: the 7 th conference Madrid, ESP The World Barley, Malt & Beer Conference was started by Mr. Roger Martin, with the RMI Conferences Ltd. company, in In 2011, RMI Analytics acquired the business, being committed to bring the conference to a new level of quality and performance.

3 2013 CONFERENCE THEME Three major trends are impacting on the barley, malt and beer supply chain. These will form the basis for our various discussions at the 7 th World Barley, Malt & Beer Conference in Madrid, March THE WORLD S DEMAND FOR FOOD AND ENERGY IS CONTINUOUSLY INCREASING. We will consider whether agricultural engineering, technical, biological and biochemical developments and the potential changes in farming structure will be able to offset the limited natural resources available. Related to this, discussions will focus on the potential long-term impacts and solutions for the brewing industry and its upstream supply chain. THE UNDENIABLE CHANGES TO OUR CLIMATE LEAD TO EXTREME WEATHER PATTERNS, VOLATILE BARLEY SUPPLY AND PRICE RISKS. The current market situation illustrates these volatilities. You will have the chance to hear the latest market developments from industry and trade experts. A trade finance expert will present modern risk management strategies to cope with the new volatility challenge. Furthermore, we will explore specific sustainable development initiatives and targets along the grain and grain-based product supply chain, which addresses an increasing consumer demand for sustainable products. These also aim to slow down the climate change process and to protect the future of our planet. INTEGRATED SUPPLY CHAINS AND BUSINESS CONSOLIDATION CONTRASTING WITH NICHE MARKET GROWTH. Examples of the rapid horizontal consolidation of businesses in general and in particular in the brewing, malting, grain trading and handling industries have been seen in the recent past. Many companies already integrate vertically several steps of the supply chain. Contrasting with this is the interesting phenomena of successful and fast-growing local and often specialized craft brewers, maltsters and even trading houses. By examining both of these aspects we will improve delegates understanding of this trend. The 7 th World Barley, Malt & Beer Conference s broad agenda and the presentations to be given by industry experts have been designed to provide delegates with a wealth of information and thought-provoking ideas. Each lecture is certain to stimulate further discussion during the conference and hopefully beyond Madrid 2013.

4 CONFERENCE PROGRAM DAY 1 WEDNESDAY, MARCH REGISTRATION & COFFEE WELCOME / RMI ANALYTICS Globalisation, Sustainability, Future Do we have everything under control? PROF. DR. DR. FRANZ JOSEF RADERMACHER Director of Research Institute for Applied Knowledge Processing, University of Ulm Member of the Club of Rome Securing barley in a resource constrained world ANNA SWAITHES Head of Water & Food Security Policy, SABMiller PLC COFFEE BREAK Economies of scale in agriculture & consequences for the barley-malt-beer industry in an environment of arable land scarcity PAUL BRAKS Business Manager, Rabo Farm Opportunity for a sustainable malting barley production NICOLE CZEPLUCH Crop Management Cereals Europe/Africa, BASF SE LUNCH Global Grains Market Outlook What are the direct implications for producers, processors and consumers? JAIME NOLAN-MIRALLES Commodity Risk Manager, INTL FC Stone Global barley supply & demand: trends and challenges ARJEN VAN DER WOUDE Managing Director, Interbrau GmbH Will Argentina long term become a sustainable barley exporter or will the current phenomena be just a short term hype? JUAN ROSSI Commercial Manager Latin America, Cargill Malt QUESTIONS & ANSWERS SESSION NETWORKING TIME GALA DINNER

5 DAY 2 THURSDAY, MARCH WELCOME / RMI ANALYTICS Integrated supply chain ALAIN LE FLOCH Managing Director, Vivescia Tomorrow s malting barley! DR. BIRGITTE SKADHAUGA Director, Carlsberg Group Research COFFEE BREAK Challenges to the barley supply chain in a speciality crop environment ideas to prevent the US scenario DOYLE LENTZ Chairman of the Board, North Dakota Barley Council Risk management and hedging opportunities for grains and oilseeds (including malting barley and malt) GRAHAM TRASK Managing Director FICC, Macquarie Bank International LUNCH Challenges and potential solutions for the grain and supply chain industry ANDRIES DE GROEN Managing Partner, Evergrain International Opportunities and challenges of an open Canadian barley market DARREN SMITH Managing Partner, RMI Analytics Consolidation of the Malt Industry JIM ANDERSON Chief Operating Officer, Agriculture, Gavilon QUESTIONS & ANSWERS SESSION NETWORKING TIME PUB NIGHT

DAY 3 FRIDAY, 22 MARCH 2013 08.45-09.00 WELCOME / RMI ANALYTICS 09.00-9.45 Market dynamics and growth potential of the beer markets in Southeast Asia DR.-ING.

30 Current and future success of the Craft & Micro Brewing industry TONY MAGEE Owner, Lagunitas Brewing 10.30-11.00 COFFEE BREAK 11.00-11.45 Malt alternatives Pro Contra DR.

HEINRICH MAUBACH Malting Barley Seeds Technical Marketing Manager Global, Syngenta Seeds 12.45-14.

6 DAY 3 FRIDAY, 22 MARCH WELCOME / RMI ANALYTICS Market dynamics and growth potential of the beer markets in Southeast Asia DR.-ING. ROLAND FOLZ Head of Department for Brewing and Beverage Science & Application, VLB, Berlin Current and future success of the Craft & Micro Brewing industry TONY MAGEE Owner, Lagunitas Brewing COFFEE BREAK Malt alternatives Pro Contra DR. FRITZ BRIEM Director Technology and Product Development, Boon Rawd Brewery Co How to finance sustainable malting barley breeding? HEINRICH MAUBACH Malting Barley Seeds Technical Marketing Manager Global, Syngenta Seeds LUNCH NOTE: The organizer reserves the right to make changes in the programme as circumstances require, insofar as the changes do not substantially diminish the described benefits of the event for the participants. The World Barley, Malt & Beer Conference is the only global event addressing the barley-malt-beer supply chain at this level, for so long, with proven results. SPONSORS We are honored to have as sponsors of the 7th edition of the World Barley, Malt & Beer Conference companies such as Syngenta, Cargill, Copenhagen Merchants, BASF, Evergrain, Point, GlobalMalt, Interbrau, Saaten Union. We thank all our partners for their support!

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