Integrate Computation in Your Offices & Design Workflow

Transcription

1 Group Discounts up to 30% Off San Francisco Integrate Computation in Your Offices & Design Workflow Train Staff, Gain Buy-In & Create a Pro-Computation Culture on Your Projects 21 speakers, including: Jorge Barrero Vice President & Senior Designer HKS Inc. The conference was extremely well organized and had a very good ratio of attendees from owner organizations, builders, and architect/engineering services. Stantec Architecture Jonathan Bartling Associate Vice President HGA Architects & Engineers Zigmund Rubel Chief of Building Sciences Aditazz Inc. Ryan Cameron Associate/Project Architect DLR Group Tel: info@hansonwade.com Researched & Developed By:

2 Computation is Now Critical It s Time for Large Scale Integration Computational design offers the ability to not only unlock new designs, but also to improve the performance, cost and floor plan of every project you re working on today. Advancing Computational Building Design 2017 will explore how to set up a team, train staff, adopt new tools, gain buy-in and maximize ROI on your projects. The technology has arrived just as it s needed. The expectation of owners is rising. The need to advance energy performance is critical. The automation of repetitive tasks is exactly the sort of innovative edge that your firm needs to compete. It s time to look beyond what the technology can do in theory, and start understanding how it can bring measurable benefits to you and your clients today. Join the movement in San Francisco this summer. Top 5 Reasons to Attend 1 Focus on Real-World Implementation This meeting is completely dedicated to the challenges faced by Principals, Directors and other senior leaders in adopting computational design across multiple offices and projects Hear What Previous Attendees Have To Say: This was easily one of the best conferences I have ever been to. Conferences I have attended in the past have been more sales pitches than learning opportunities, but every speaker here came with fresh ideas and was insightful and educational. There was more talk on HOW attendees could achieve possibilities instead of just what possibilities were out there. Joeris General Contractors Great job picking the right topics that are relevant to today s industry, the right presenters to explain these new ideas and the right business leaders to engage with. Ellis Don Manage Change & Culture From gaining the buy-in of clients to training non-technical staff to use new tools, you ll hear how to manage the change in culture and process Understand the ROI Presentations will outline the time and cost savings of adopting computation on a variety of projects lessons you can take back to the office to further the business case for investment Consider the Whole Project Lifecycle Discussions will explore not just the design process, but also fabrication and installation of complex designs Network in an Interactive Format Organized networking activities and audience discussions will enable you to join a supportive community of computational designer and architecture leaders Thank you for hosting and allowing me to participate - it was very informative and enjoyable. Balfour Beatty

3 Speakers Jorge Barrero Vice President & Senior Designer HKS Inc. Jonathan Bartling Associate Vice President HGA Architects & Engineers Zigmund Rubel Chief of Building Sciences Aditazz Inc. Ryan Cameron Associate/Project Architect DLR Group Jason Smith Design Principal SmithGroupJJR Caleb Wild Associate Facility Designer Walt Disney Imagineering Erik Hanson Principal Lionakis Lincoln Wood Regional Manager, Virtual Design & Construction Turner Construction Dave Namaky Associate/Architect NBBJ Phil Kolbo Senior Associate Populous Kyle Martin VDC Specialist Tocci Building Companies Jeremy Luebker Design Applications Tech Perkins+Will Zach Soflin Architect BVH Architecture So Young Lee Digital Design Lead BAR Architects Matthew Winkelstein Senior Associate BAR Architects Nathaniel Zuelzke Senior Designer Studio V Architecture Sean Carter Digital Design & Practice Manager Studios Architecture Alexander Webb Assistant Professor of Emergent Technology University of New Mexico Aubrey Tucker Associate, Innovative Technology Developer Stantec Architecture Jonathan Sandoval Co-lead Computational Design, Regional & Firmwide Gensler Chang-Yeon Cho Architect & Firmwide Computational Design Leader Gensler

4 Conference Day One Tuesday, August 29 Jorge Barrero, Vice President & Senior Designer, HKS Inc Chair s Opening Remarks Implementation of Computational Design Zigmund Rubel, Chief of Building Sciences, Aditazz Inc. Erik Hanson, Principal, Lionakis Nathaniel Zuelzke, Senior Designer, Studio V Architecture 8.30 Keynote: Demonstrating How Computational Design Made a Major Impact on a Planning & Design Practice, Successfully Optimizing the Solution Through Computation Discovering how an industry leader has integrated computation professionals into the planning and design workflow to deliver measurable value to the project Differentiate how the planning and designs were improved compared to what would have been possible using traditional design methods Identifying the challenges that occur during the adoption of computational design and how these hurdles were overcome 9.20 Panel: Benchmarking How Computational Designers Integrate into the Standard Design Workflow Outlining the level of independence that computational designers have: who manages them and who decides what influence they have on a project? Reviewing the timeline, in terms of when the role of computational design on a project is assessed and decided on Exploring what the ideal workflow would look like to maximize the value computational designers can add to a project Speed Networking & Morning Refreshments Ryan Cameron, Associate/ Project Architect, DLR Group Hearing How Computational Design Teams have Used Their Initiative to Gain Buy-In from Project Managers & Increase Their Value to Designers Determining why project managers and designers may be reluctant or unable to use computation tools and what can be done to drive buy-in from these groups Hearing how computation leaders have identified needs and developed tools that will help designers with their work Understanding how the perspective towards computational design has changed over time, and how it has been affected by the roll-out of tools for designers Chang-Yeon Cho, Architect & Firmwide Computational Design Leader, Gensler Understanding How Computational Design Can be Adopted Can be Adopted Across a Multi-Office Company Provide context of global practice, opportunity therein, and challenges (talent availability, diversity and breath of practice) Making grassroots effort work over multi-office champions to bring firmwide awareness and support Finding the opportunities, a few needles in the haystack of projects across the firm How to navigate regional vs global needs and create tactics and strategies for making advancements in computational design Examining the workflow and level of integration of computational design staff into a project team when the team is spread across multiple offices: was the adoption of computational design still successful? Networking Lunch

5 Conference Day One Tuesday, August 29 Culture & Contracts Kyle Martin, VDC Specialist, Tocci Building Companies Lincoln Wood, Regional Manager, Virtual Design & Construction, Turner Construction Aubrey Tucker, Associate, Innovative Technology Developer, Stantec Architecture 1.20 Panel: Reimagining the Culture & Contractual Relationships Between Owners, Architects & Contractors to Enable Further Adoption of Computational Design Scrutinizing the ideal design workflow to promote computational design and what relationships between project partners would look like to make this happen Brainstorming ways in which owners can be educated and encouraged to make these contractual changes and drive the right culture Understanding the impact of computational design on contractors and what changes they need to make to their workflow to enable further adoption Nathaniel Zuelzke, Senior Designer, Studio V Architecture 2.00 Audience Discussion: Could Architects Charge More for Their Services due to the Benefits of Computational Design Across the Project Lifecycle? The audience will discuss this question in small groups, before opening the discussion to the wider audience. Staff Hiring & Training Dave Namaky, Associate/ Architect, NBBJ 2.30 Exploring How Non-Computation Staff Can be Trained & Encouraged to Utilize Computational Tools Overcoming the difficulties of sharing knowledge and tools across multiple offices, especially with regions with no dedicated computation staff Understanding how set in their way architects learn best and how to develop training schemes that align with their personality and preferences Identifying why tools may not be used to their full potential, even after training: what are the next steps to gain buy-in? 3.10 Afternoon Refreshments Jeremy Luebker, Design Applications Tech, Perkins+Will 3.40 Exploring How Computational Designers & Their Managers can Set Upfront Expectations & Build Trust Creating a shared understanding between staff members when adopting computational teams for the first time: what are the expectations placed on each other? Hearing how exercises and training can help to build trust and align perspectives internally Understanding the importance of a strong culture within a computational design group: how and why this impacts success 4.20 Audience Discussion: What is the Job Description & Required Skillset for Designers & Programmers? The audience will discuss this question in small groups, before opening the discussion to the wider audience Chair s Closing Remarks 5.00 End of Day One

6 Conference Day Two Wednesday, August 30 Jorge Barrero, Vice President & Senior Designer, HKS Inc Chair s Opening Remarks Case Studies to Prove the Business Case Jonathan Sandoval, Co-lead Computational Design, Regional & Firmwide, Gensler Chris Melander, Architect, Gensler 8.20 Optimizing the Design of a Multifunctional Canopy, Factoring Sustainability, Roof Space, Material Use, Weather Protection, Cost & More Hearing how a large number of variables were weighted to develop algorithms that outputted an optimal design and met the high expectations of the client Understanding how site restrictions and data on the local environment such as sun locations influenced the canopy design Leveraging a strong relationship with the owner and a collaborative project team to maximize the benefits of computational design on the project Jason Smith, Design Principal, SmithGroupJJR 9.00 Hearing Step By Step How Floor Plans have Been Optimized Using the Latest in Computational Design Identifying the metrics that were selected to be improved such as access to natural light, optimizing views from windows and maximizing use of space Considering how the user experience of a space is impacted by design and how computation can be used to improve what can be subjective metrics Outlining the software choices, team workflow and methods adopted to bring the project to a successful completion: what was the measurable ROI? 9.40 Audience Discussion: How do you Generate Buy-In from Company Executives to Support & Fund Computational Design? The audience will discuss this question in small groups, before opening the discussion to the wider audience Morning Refreshments Zach Soflin, Architect, BVH Architecture Caleb Wild, Associate Facility Designer, Walt Disney Imagineering Time Saving: Assessing the ROI of Optimizing Designs & Automating Repetitive Tasks to Gain Buy-In Comparing the time invested in creating computation tools versus the time saved in reducing manual tasks: how measurable is the ROI? Assessing the optimized design delivered through computation against what would be possible through manual design iterations: what is the real world benefit to the owner, the architect and the contractor? Attempting to quantify the actual monetary saving of computational design and communicating it in a way that inspire executives and project teams Owner Perspective: Hearing How Computational Design is Being Adopted by a Major Construction Client Exploring the story of how computational design has been approached at Walt Disney Imagineering Hearing some of the applications and case studies from their world famous resorts and theme parks Audience Discussion: How does this compare with other experiences of working with owners?

7 Conference Day Two Wednesday, August Networking Lunch Technology & Data Management Phil Kolbo, Senior Associate, Populous Matthew Winkelstein, Senior Associate, BAR Architects Sean Carter, Digital Design & Practice Manager, Studios Architecture So Young Lee, Digital Design Lead, BAR Architects 1.00 Comparing the Pros & Cons of Popular Software, Considering Functionality, Ease of Use & Level of Integration with Design Tools Identifying the similarities and differences of popular tools used for computational design: which one should you use for each task? Hearing what success has been achieved in integrating design tools such as Revit with computation tools Compiling feedback for software developers in terms of what functionality and user interface improvements should be included in future software updates 1.40 Audience Discussion: How are Designers Gathering & Using Data for Algorithms: What is Your Source? How do you Check the Reliability? The audience will discuss this question in small groups, before opening the discussion to the wider audience Afternoon Refreshments Jonathan Bartling, Associate Vice President, HGA Architects & Engineers 2.40 Understanding How Tools such as Virtual Reality Can Provide Better Visualization & Feedback of Computational Designs to Further Inform Decision Making Reviewing the current ways in which feedback from a model is communicated to the designer: how are the pros and cons of each design visualized and compromised? Exploring how virtual reality can improve visualization of a vast number of design options so designers can further inform computation strategy Imagining a future in which virtual reality and computational design are automatically integrated to give designers and clients real-time visualization of design options Next Steps 3.20 Audience Discussion: Brainstorming Ways that the Computational Design Community can Share Ideas & Work Together to Drive the Industry Forward This session will identify the top lessons learned from the conference, and discuss ways in which actions can be taken to adopt computational design in the industry. In addition, attendees will explore ways in which they can network and collaborate throughout the year outside of the conference 3.50 Chair s Closing Remarks 4.00 End of Conference

8 Pre-Conference Workshops Monday, August 28 Workshops offer a more interactive and open format to discuss niche topics in more detail than time allows on the main agenda. Each workshop will typically consist of an opening thought-leadership presentation, audience discussion and an activity to provoke inspiration. Workshop A: Artificial Intelligence & Automated Design Workshop leader Alexander Webb, Assistant Professor of Emergent Technology, University of New Mexico 1.00 Leveraging Distributed Artificial Intelligence to Optimize Urban Design & Architecture Computational design is still very much a human-led activity, with designers creating new algorithms and tools, and guiding the software to the optimal design. However artificial intelligence offers the prospect of software that can automatically analyze feedback, self-improve and create the optimal design with minimal human input. This workshop will reveal the latest in both theory and practice: to what extent are these automated designs a dream, or near-future reality? And what does the industry need to do today to adapt? 3.00 Afternoon Refreshments Workshop B: Starting a New Computational Design Team Workshop leader Erik Hanson, Principal, Lionakis 3.30 The First Step is Often the Hardest This workshop will focus on the initial steps needed to hire your first computation staff and integrate them into your office culture. Whether your challenge is the first staff for your company, or just your local office, you ll hear how others went through these steps and learn how to avoid the same mistakes! The workshop will also explore the initial business case and gaining buy-in of company leaders to justify making the initial leap, and outline when you can expect to see an ROI End of Workshop Afternoon

9 Sponsorship & Exhibition Opportunities Why sponsor Designers and contractors are on the verge of investing heavily in computation, automation and visualization tools to improve the design workflow. From generative design tools and simulation to virtual reality and digital fabrication solutions, there are a growing number of technologies vying for the limited time of decision makers. Advancing Computational Building Design 2017 will allow only a handful of solution providers to present or show a demo of their tool, to ensure that the vast majority of the schedule is dedicated to industry case studies. If you are interested in exploring one of the highly limited sponsorship and exhibition opportunities, don t hesitate to get in touch. Who You Will Meet... 13% 12% Attendance by Job Title 17% 8% 22% 28% Principal Associate Digital Design VDC/BIM Computational Designer Other 12% 22% 10% Attendance by Company Type 56% Architecture/Design Firm Contractor Client/Owner Academic *Based on industry research Companies Already Attending Include... It s 11am on Day 1 of the conference and I already have enough actionable leads to ensure a solid return on investment, can t wait for the rest of the 2 days. Intergraph The Hanson Wade conference had excellent content and provided access to high quality decision makers, which helped us to accelerate business with both new and existing clients. Building Connected Contact Us Contact Dan Overd Partnerships Director, Construction Tel: sponsor@hansonwade.com

10 Pricing Register Team Discounts Top 3 Benefits of Attending Tel: register@hansonwade.com Mail: Hanson Wade 4th Floor, 52 Grosvenor Gardens, London, SW1W 0AU 10% discount 3+ delegates 20% discount 5+ delegates 30% discount 8+ delegates Please note that discounts are only valid when three or more delegates from one company book and pay at the same time Integrate Computation in Your Design Workflow Gain Buy-In & Drive a Computational Culture Train Staff & Adopt Tools Across Multiple Offices Architects & Contractors Register & Pay before Friday, June Register & Pay before Friday, July Standard Prices Conference & Workshops $1598 (Save $600) $1798 (Save $400) $1998 (Save $200) Conference Only $1299 (Save $400) $1499 (Save $200) $1699 Workshops Only Solution Providers & Software Developers Register & Pay before Friday, June Register & Pay before Friday, July Standard Prices Conference & Workshops $3098 (Save $600) $3298 (Save $400) $3498 (Save $200) Conference Only $2299 (Save $400) $2499 (Save $200) $2699 Workshops Only Venue Sheraton Fisherman s Wharf Hotel 2500 Mason Street San Francisco California Please note accommodation is not included in registration Owners & Academic Discounts Building owners & academics receive 40% off the current 'Architects & Contractors' price. Contact us for more information. The meeting went very well and the presenters did an excellent job presenting their case studies. Spawglass Contractors TERMS & CONDITIONS Full payment is due on registration. Cancellation and Substitution Policy: Cancellations must be received in writing. If the cancellation is received more than 14 days before the conference attendees will receive a full credit to a future conference. Cancellations received 14 days or less (including the fourteenth day) prior to the conference will be liable for the full fee. A substitution from the same organization can be made at any time. Changes to Conference & Agenda: Hanson Wade reserves the right to postpone or cancel an event, to change the location or alter the advertised speakers. Hanson Wade is not responsible for any loss or damage or costs incurred as a result of substitution, alteration, postponement or cancellation of an event for any reason and including causes beyond its control including without limitation, acts of God, natural disasters, sabotage, accident, trade or industrial disputes, terrorism or hostilities. Data Protection: The personal information shown and/or provided by you will be held in a database. It may be used to keep you up to date with developments in your industry. Sometimes your details may be obtained or made available to third parties for marketing purposes. If you do not wish your details to be used for this purpose, please write to: Database Manager, Hanson Wade, Suite A, 6 Honduras Street, London EC1Y 0TH Code: 9206