SEGD.org. Research. Introduction to EGD. SEGD Training Module. prepared by Jessica Barness Katie Davis-Sayles SEGD Academic Task Force

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1 SEGD.org prepared by Jessica Barness Katie Davis-Sayles SEGD Academic Task Force SEGD Training Module Introduction to EGD

2 Overview image credit image is the initial discovery phase of any successful environmental graphic design project. It involves the study of people, places, and processes prior to beginning the design phases. The research process involves gathering data, analyzing and synthesizing findings, and summarizing, packaging and communicating this information. Designers must be familiar with primary research methods such as ethnography, surveys, and interviews. They must also be able to use supporting secondary research methods, such as gathering and synthesizing existing information.

3 Overview Once documentation related to the project and context is gathered and clarified, the research phase begins. Part of a Schematic Design Phase, this is creative, exploratory, iterative and is meant to develop a foundation the rest of the design project. This phase includes empathy and immersion; reviewing case studies related to the project; and determine a methodology to articulate and test possibilities through visual models, plans, mockups, and so forth.

4 Learning Outcomes Use primary and secondary research methods to gather data on human needs and environments related to the project. Evaluate prior work and other precedents around the topic, affecting practice and project. Analyze, write, and visualize findings toward defining the project. Develop a research proposal including objectives, intellectual framework, research strategy, methodologies, and implementation plan. Communicate (through written, verbal, and visual means) research progress at critical junctures with colleagues, clients, stakeholders, and/or community. image credit Kent State University

5 Case Studies Strategy//Planning Texas Children s Hospital Legible London, An exercise in simplexity Carrie M. McLain Museum, Museum at the Edge of the World publicdesign.ca/work/carrie_m._mclain_memorial_museum Formation (SEGD Award Winner) Adler University, Vancouver Campus NBBJ, Made to Scale, The Boeing Future Factory

6 Resources BACKGROUND Design An Ethnography Primer (AIGA) Card Sorting (Design Techniques) Kirk is a student at UW. He studies Marine Biology and loves photography. He spends most of his time doing homework or with his friends. He enjoys going out occasionally, especially when it involves an area of his interest. He has a tight budget and therefore takes advantage of free events when possible. MOBILE / TECH USAGE High - Kirk uses his phone often. He uses Facebook, Instagram and Snapchat as a normal means of communication. He dabbles in some of the trendy new apps but often loses interest after a week or so. GOAL Kirk is interested in expanding his cultural awareness. He is mainly focused on experiencing and discovering cool, new things with his friends. It s an added bonus if it relates to his field of study. Ethnography: Principles in Practice (Hammersley, M. and Atkinson, P.) Practice Seattle Central College - Creative Academy The Field Guide to Human-Centered Design (IDEO) free PDF download Getting the Most out of Frameworks (Masuma Henry, Artefact Group) Laurel, B. Design : Methods and Perspectives. MIT Press, Lead User-Centered Ideation (Visocky O Grady, J., HOW Design) Lidwell, W., Holden, K., and Butler, J. Universal Design Principles, 2nd ed. Rockport, Muratovski, G. for Designers: A Guide to Methods and Practice. Sage, Shea, A. Designing For Social Change: Strategies for Community-Based Graphic Design. Princeton Architectural Press, Visocky O Grady, J. and Visocky O Grady, K. A Designer s Manual, 2nd ed. Rockport Kent State University

7 25' Resources Plumbing Chase Stalls 64'-10" Urinals 38'-6" Private Rooms Decision point Architecture/Interior Design Washroom Plumbing Chase Washroom Viewing distance Golledge, R. Wayfinding Behavior: Cognitive Mapping and Other Spatial Processes. The Johns Hopkins University Press, Entry Family/ADA Family/ADA Entry 21' Entry Circulation paths 13' Lynch Kevin, Image of the City. MIT Press, Venturi, R., Brown, D., Izenour, S. Learning From Las Vegas Learning from Las Vegas - Revised Edition: The Forgotten Symbolism of Architectural Form. MIT Press, Ching, F. Architectural Graphics 6th ed. John Wiley & Sons, Inc., Tufte, E. Envisioning Information. Graphics Press, ' Circulation Signs Utilities Squat Toilets Air dryers Urinals Mirrors Sharps Sinks Graffiti Final - Dirce Circulation Path Babies Trash receptacles 1 Privacy Diaper dispenser 10 Scale: 1/8":1' ADA / Free pad + tampon multi-person dispenser N Notes Stall Dimension = 3' x 8' x 6 Seattle Central College - Creative Urinal Dimension = 3' Academy x 8' x 5 Private Room Wall Height = 9 Private Room Dimensions Vary Ceiling Height = 12' Carr, S. Ashley/Myer/Smith Inc. City Signs and Lights. MIT Press, Lidwell, W., Holden, K., Butler, J. Universal Principles of Design. Rockport Publishers, Poulin, R. Graphic Design + Architecture, A 20th-Century History. Rockport Publishers, Bahamón, A. Sketch Plan Build, World Class Architects Show How It s Done. Collins Design, Seattle Central College - Creative Academy