Only Converse? tangly A journalist sizes up the problem of. science communication
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1 Only Converse? tangly A journalist sizes up the problem of ^ science communication
2 Society for Integrative and Comparative Biology John A. Moore Lecture Rosalind Executive Director Council for the Advancement of Science Writing January 8, 2017
3 for Lynn from a sponge #scicomm #onlyconverse #sicb2017
4 Only connect! live in fragments no longer. Only connect, and the beast and the monk, robbed of the isolation that is life to either, will die. Howards End, E. M. Forster, 1910
5 Only converse? social connection and science some evidence why to connect some ways to connect some lessons and tips gleaned from a career in science communication
6 A major portion of the crisis in science education results from our overemphasizing facts. Science as a Way of Knowing Evolutionary Biology John A. Moore, American Zoologist, 1984
7 Evidence that polarization of opinion on charged topics increases with science literacy. You have your experts, I have mine. Liberal Democrat Conservative Republican Colored bars denote 0.95 CIs. Dan M. Kahan, Climate-science communication and the measurement problem Advances in Political Psychology, V. 36, Suppl. 1, 2015
8 A major portion of the crisis in science communication results from our overemphasizing facts and having those facts become associated with a belief system
9 Oxford Dictionaries Word of the Year 2016 post-truth: relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.
10 What would John Moore say?
11
12 Scientists and social media used more than once a week: Wikipedia 45.5% 77% use social media for science-related purposes ResearchGate Twitter YouTube 22.4% 15.3% 13.8% Survey of UW-Madison science faculty (N=371), September 2016 Science, Media and the Public Research Group Department of Life Sciences Communication scimep.wisc.edu
13 Scientists and social media Views on social media as a public engagement tool There are lay audiences interested in what I have to share about science on social media. agree 55.1% neither 34.4% disagree 10.5% Scientists should discuss potentially controversial topics, such as synthetic biology, on social media. agree 62.9% neither 30.9% disagree 6.2% Using social media is too time-consuming. agree 58.1% neither 27.4% disagree 14.5% Survey of UW-Madison science faculty (N=371), September 2016 Science, Media and the Public Research Group scimep.wisc.edu
14 The winter of our disconnect the capacity for content injection creates a situation where literally anyone can decide what s going to be on TV tonight. Couple Aborts Twin Boys For Being Wrong Gender.. #tcot #christian #tlot #teaparty #p2 #prolife Please for an outstanding progressive voice! #p2 #dems #prog #democrats #tcot retweet networks University of Indiana Center for Complex Networks and Systems Research original article
15 The winter of our disconnect BuzzFeed News original article
16 The winter of our disconnect frothy press releases celebrities claiming cures Dr. Oz interviewing Trump about his health garbage science in predatory journals statnews.com Dec. 30, 2016 original article
17 Some propositions 1. In a time of increasing economic disparity and social polarization, scientists are relatively isolated from important segments of the public by: culture education economic status communication style
18 Some propositions 2. New technologies provide ways to engage directly with nonscientists and break down walls between science and other parts of society. 3. Among the biggest challenges to effective science communication in the technology age are courage, listening, and patience. 4. The rewards to science can be immense.
19 Some propositions 1. In a time of increasing economic disparity and social polarization, scientists are relatively isolated from important segments of the public. Journalism 101: Assume nothing about the reader. Your audience likely shares neither your motivations or your life experience. people we don t know people we know us
20 Young U.S. adults and Hispanics are more likely to adopt scientific views on evolution and climate change. original article
21
22 Some propositions 2. New technologies provide ways to engage directly with nonscientists and break down walls between science and other parts of society.
23 Monthly audience scientific conference college class Scientific American (print) local newspaper national newspaper Twitter blogs Facebook 175 million 350 million 525 million 700 million Bik and Goldstein, An introduction to social media for scientists, PLOS Biology, April 2013 doi: /journal.pbio
24 Sciencesploitation and the misinformation cycle Misleading clickbait headline on news website Grieving mother: I vaccinated my baby, and here s what happened. Don t let them do it to yours! Facebook post by alarmed reader Moms with kids, please read and share this!!!! Tweets, texts by family and friends Defensive reaction, suspicion, further polarization Reactive response by science-savvy individual!!! hogwash!
25 Information cycle Misleading clickbait headline about vaccine risks on news website Facebook post by alarmed reader Reddit AMA: moderated discussion Tweets, texts by family and friends Defusing response from science-savvy individual acknowledging concerns Reddit data courtesy of J. Nathan Matias, MIT Media Lab. From talk given at the First Kavli Symposium on Science Communication, July 2016
26 Some propositions 3. Among the biggest challenges to effective science communication in the technology age are courage, listening, and patience. 4. The rewards to science can be immense. bridging the disconnect connecting with diverse communities new forms of engagement
27 Only converse.
28 project site dissertation Only converse.
29 list
30 Skill does matter Science communication toolkit Humor Simple, effective sentences Analogy and metaphor Visual explanations that use informal, vernacular visual language Listening
31 Skill does matter Science communication toolkit Humor disarms, connects, humanizes attracts followers! social media rewards tweeps with attitude and personality (but hold the snark) Simple, effective sentences don t dumb down science but respect the reader s intelligence use basic techniques of effective writing, e.g. active voice and concise phrases (writing tweets is a way to learn concision)
32 Skill does matter Science communication toolkit Analogy and metaphor choose metaphors that connect with the audience s context Visual explanations that use informal, vernacular visual language plush vegetables
33 illustration by Tom Dunne, American Scientist
34 illustration by Stephanie Freese, American Scientist
35 Skill does matter Science communication toolkit BE the geek you are.
36 Skill does matter Science communication toolkit Listening and experimenting with new ways to do science
37 Opportunity knocks Encourage your students to be creative and improvisational communicators Support and learn from your institution s research communications staff
38 Opportunity knocks Take advantage of opportunities to write and engage with varied audiences in accessible and conversational modes (and be sure to support student initiatives!)
39 The new world of science communication is richer scarier and full of potential for connecting science to important and diverse communities
40 The new world of science communication Every young scientist in this room should be talking to people about what they do, why it matters, and why they should care... Reach out. Talk to people. And maybe listen to people. Michael Specter, The New Yorker Stanford Bio-X Seminar September 28, 2016
41 Only converse! Thank
42 Science communication links Images and text in this file are hyperlinked to sites referred to in the talk. Only click! Additional links for improving your science communication skills: COMPASS, a nonprofit organization promoting effective engagement of scientists on environmental topics AAAS Mass Media Fellowships, a great experience for students and postdocs CASW Showcase, the best science writing curated and annotated Alan Alda Center for Communicating Science
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The Theme Of The Poem The Road Not Taken
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Best Practices in Social Media Summary of Findings from the Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities
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BUSINESS MARKETING TOOLKIT
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