Design at Brunel University. James Lamb Visiting Professor in Innovation

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1 Design at Brunel University James Lamb Visiting Professor in Innovation

2 Design within Brunel University Established in 1985 The UK s largest university-based Industrial & Product Design centre 700 u/g & p/g students Multidisciplinary staff team Over 2500 design alumni worldwide Integrated production facilities 3 undergraduate programmes 3 postgraduate programmes 40+ PhD students International Research team

3 Design within Brunel University: Results

4 Multi disciplinary staff team Design Innovation Management Youngok Choi Stephen Green Busayawan Lam Human Factors Marco Ajovalasit Joseph Giacomin Design Process Sharon Baurley Hua Dong Olinkha Gustafson-Pearce Stephen Green Farnaz Nickpour Paul Turnock Materials and Manufacturing Richard Bonser Richard Rakowski Sarah Silve Yanmeng Xu Computer Aided Design Sheng Feng Qin Jinsheng Kang Electronics Peter Evans Xiao Liu Tony Vilches Mechanics Marco Ajovalasit David Rees Sustainable Design Fabrizio Ceschin Graeme Evans David Harrison

5 Relevance to industry There is an ocean of difference between the work of the students from the Brunels and Glasgows, and the rest The key is to find a balance between the cerebral and practical, and the likes of Brunel do that extremely well. James Dyson

6 Course Structure BA Industrial Design & Technology Common modules BSc Product Design BSc Product Design Engineering

7 Design process - Research

8 Design process idea generation, team work

9 Design process idea generation

10 Design process concept development

11 Design process concept development

12 Design process concept development, selection

13 Design process concept development, testing

14 Design process delivery

15 Industry best practice Industry review evenings 3 evenings, 100 students, 60 guests from industry

16 Industry showcase

17 Placement year Alloy Design Bentley Motor Cars The Boeing Corporation British Airways Cambridge Consultants Chanel Europe Chemistry (Singapore) Coca Cola Croydex Daimler Chrysler DCA Design Consulltants Dyson Factory Design Framfab Gillette Advanced Technology Hasbro UK IDC Design IDEO, Chicago IMI Vision Innovia Technology Integrity Design Management J-me K6 Design Group Kinnier Dufort LEGO Lovegrove Microsoft Morphy Richards Motivation Motorola Native Design Nokia Ogilvie & Mather PA Management Paperdog Pashley PDD Pearson Matthews Philips Precision Lighting Reading Room Renishaw Engineering RNID Samsung Schefenacker Vision Systems Schlumberger Oilfield Services Seymour Powell Shanghai Marco Stationery Siemens Design Sony Design Sowden Associati, Milan Strategically Therefore Design Tsunami-Axis VAG Audi Virgin Atlantic Visteon Automotive Systems Walt Disney Company Web expectations Williams F1 YELL Group

18 High profile collaboration The Department of Health, the NHS Purchasing and Supply Agency and the Design Council challenged the UK s design and manufacturing community to design and prototype new hospital furniture and equipment that will help to reduce Healthcare Associated Infections (HCAIs)

19 Cycling collaboration USE Ultimate Sports Engineering Anti-Dive Front Suspension S.U.B., Stability Under Braking. With its innovative, unique, and patented anti-dive technology it aims to make the rider more confident and comfortable when riding off-road. Using the braking force itself, through levers and pivots, it is able to stop dive and improve the ride. The single-sided design makes it easier to change a tyre or inner tube whilst also being stiffer and lighter than conventional suspension units.

20 Cycling project Puncture-Proof Bicycle Tyre Never worry about a puncture again This product is a solution to the global problem of bicycle tyre punctures. The radical spoke design on the product absorbs harsh impact in conjunction with providing essential structural strength, supporting both the bicycle and cyclist.