ITT Technical Institute. CD320 Basic Design Theory and Methods Onsite Course SYLLABUS

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ITT Technical Institute CD320 Basic Design Thery and Methds Onsite Curse SYLLABUS Credit hurs: 4 Cntact/Instructinal hurs: 50 (30 Thery Hurs, 20 Lab Hurs) Prerequisite(s) and/r Crequisite(s): Prerequisite: CD140 Rapid Visualizatin Curse Descriptin: This curse is a study f the principles and elements f basic design which leads t the successful executin f frm. Students demnstrate the uses f design as a creative and practical prblem-slving and analytical tl.

: Basic Design Thery and Methds Instructr: Office hurs: Class hurs: Majr Instructinal Areas The Design Prcess Prblem Slving with Design Methdlgy Tw-Dimensinal Design Frms Gestalt Principles Perceptual Design Principles Visual Cmmunicatins Typgraphic Design Prtfli Curse Objectives 1. Analyze the design prcess in technical and graphic design. 2. Use graphic prgrams n the cmputer t create visuals. 3. Evaluate the use f visual cmmunicatin theries in graphic design cmpsitins. 4. Utilize tw-dimensinal design elements. 5. Utilize the principles f clr in visual cmmunicatin. 6. Evaluate the use f clr in a graphic design. 7. Discuss the use f typgraphy in a graphic design. 8. Utilize Gestalt theries as they apply t in a graphic cmpsitin. 9. Use visual cmmunicatin t give meaning t a graphic design. 10. Apply cmprehensive use f the principles f visual cmmunicatin in the creatin f visual designs. 11. Create a package design using design principles. 12. Select visual designs t be included in a prtfli. SCANS Objectives SCANS is an acrnym fr Secretary s Cmmissin n Achieving Necessary Skills. The cmmittee, created by the Natinal Secretary f Labr in the early 1990s, created a list f skills and cmpetencies that the cmmittee feels are necessary fr emplyees t functin in a high-tech jb market. 1. Utilize a systematic prblem-slving prcess t analyze and slve a prblem. 2. Emply cmputers t acquire, rganize, analyze, and cmmunicate infrmatin. 3. Apply and adapt new knwledge and skills in bth familiar and changing situatins. 4. Demnstrate creative thinking prcesses by generating new ideas r riginal cmbinatin f ideas. Curse Outline Nte: All graded activities are listed belw in the pattern f <Unit Number>, <Assignment Number>. Fr example, Lab 2.1 refers t 1st lab activity in Unit 2. Unit Activities 1 Date: 10/9/2012

Unit 1 The Design Prcess 2 Phtshp Essentials 3 Illustratr Essentials 4 Digital Imaging 5 Digital Illustratin 6 Pster Design 7 Lg Design 8 Advertising Design 9 Magazine Design Activities Cntent Cvered: Basic Design Thery and Methds: Chapter 1, Design Thery, pp. 2-61 Chapter 2, Intrductin t Graphic Design, pp. 62-86. Lab: 1.1 Unit Prject: 1.1 Read frm Basic Design Thery and Methds: Chapter 3, Phtshp Essentials, pp. 88-129 Lab: 2.1 Unit Prject: 2.1 Read frm Basic Design Thery and Methds: Chapter 4, Illustratr Essentials, pp. 130-173 Lab: 3.1 Unit Prject: 3.1 Read frm Basic Design Thery and Methds: Chapter 5, Digital Imaging, pp. 174-209 Chapter 6, Clr, pp. 210-223 Quiz: 4.1 Labs: 4.1, 4.2 Unit Prject: 4.1 Read frm Basic Design Thery and Methds: Chapter 7, Digital Illustratin, pp. 224-269 Labs: 5.1, 5.2 Unit Prject: 5.1 Read frm Basic Design Thery and Methds: Chapter 8, Pster Design, pp. 270-301 Quiz: 6.1 Lab: 6.1 Unit Prject: 6.1 Read frm Basic Design Thery and Methds: Chapter 9, Lg Design, pp. 302-329 Lab: 7.1 Unit Prject: 7.1 Read frm Basic Design Thery and Methds: Chapter 10, Advertising Design, pp. 330-359 Lab: 8.1 Unit Prject: 8.1 Read frm Basic Design Thery and Methds: Chapter 11, Magazine Design, pp. 360-389 Lab: 9.1 Unit Prject: 9.1 Curse Prject: Start 10 Packaging Design Read frm Basic Design Thery and Methds: Chapter 12, Packaging Design, pp. 390-417 2 Date: 10/9/2012

Unit Activities Quiz: 10.1 11 Curse Review and Curse Prject Curse Review Curse Prject: Submit Instructinal Methds The Basic Design Thery and Methds curriculum is designed t encurage a variety f teaching strategies that supprt the curse bjectives while fstering higher cgnitive skills. Curse delivery utilizes an assrtment f media and delivery tls in the classrm. The curse is cmprised f bth thery and labratry cmpnents. The material being taught in Basic Design Thery and Methds is fundamental t success in all future design-based curses within the Cmputer Aided Drafting Prgram. It is therefre imperative fr yu t cme t each class sessin prepared fr the thery prtin f the lessn by having read the assigned passages. All quizzes, labratry prjects, and unit prjects must be cmpleted t ensure full cmprehensin f the subject matter. A Curse Prject is als assigned as part f the curse wrk in Basic Design Thery and Methds. Ample time will be given t the understanding and cmpletin f the prject wrk in accrdance with the schedule prvided in the curse utline and in the unit plans. Each lab assignment in Basic Design Thery and Methds has been structured t allw utilizatin f the institutin s labratry cmputers t cmplete the task. This shuld give yu sufficient time t understand and practice the requisite skills that will prve beneficial later in the prgram. Assignments have been chsen t allw yu t explre the design prcess, graphic sftware, and basic principles f graphic design. This curse is the first in a series f design curses within the Cmputer Aided Drafting prgram. Yu shuld prepare all prjects in this curse with the intentin f using the images as part f a prtfli. Instructinal Materials and References Student Textbk Package Sessins.edu. (2007). Basic Design Thery and Methds (Custm 1st ed.). Bstn, MA: Pearsn Custm Sessins.edu. (2007). Images fr Design Thery Curses CD (Custm 1st ed.). Bstn, MA: Pearsn Custm Other Required Resurces In additin t the student textbk package, the fllwing are als required in this curse: Paper, pens and paper Prtable drafting bards Cmputer strage media References 3 Date: 10/9/2012

ITT Tech Virtual Library Lg n t the ITT Tech Virtual Library at http://www.library.itt-tech.edu/ t access nline bks, jurnals, and ther reference resurces selected t supprt ITT Tech curricula. Bks Yu may click Bks r use the Search functin n the hme page t find the fllwing bks. Bks> Selected Bks n the Web> Jirusek, Charltte. Art, Design, and Visual Thinking: An Interactive Textbk, 1995. NetLibrary> Brady, Philip. Using Type Right: 121 N-nnsense Rules fr Wrking with Type. Linclnwd, IL: NTC Cntemprary, 1993. NetLibrary> Careers, N. 134. Career as an Advertising Artist: Graphic Designer, Creative Directr, Illustratr. Chicag: Institute fr Career Research, 2006. NetLibrary> Dyle, Michael E. Clr Drawing: Design Drawing Skills and Techniques fr Architects, Landscape Architects, and Interir Designers. New Yrk: Jhn Wiley & Sns, Inc., 1999. NetLibrary> Kurth, Steve. The Hidden Pwer f Illustratr CS: Web Graphics Techniques. San Francisc, CA: Sybex Bks, 2004. NetLibrary> Lawsn, Bryan. Hw Designers Think: The Design Prcess Demystified. Bstn: Elsevier, 2005. NetLibrary> Onsttt, Sctt. Enhancing CAD Drawings with Phtshp. San Francisc, CA: Sybex Bks, 2004. NetLibrary> Rmaniell, Stephen. Phtshp CS. San Francisc, CA: Sybex Bks, 2004. NetLibrary> Sassn, Rsemary. Cmputers and Typgraphy 2. Prtland, OR: Intellect Bks, 2002. Ebrary> Ghinea, Gherghita and Sherry Y. Chen. Digital Multimedia Perceptin and Design. Hershey, PA: Idea Grup Publishing, 2006. Ebrary> Hashimt, Alan. Visual Design Fundamentals: A Digital Apprach. Bstn: Charles River Media, 2003. Ebrary> Hneywill, Paul and Daniel Carpenter. Digital Magazine Design: With Case Studies. Prtland, OR: Intellect, Ltd., 2005. Ebrary> Massirni, Manfred. Psychlgy f Graphic Images: Seeing, Drawing, Cmmunicating. Mahwah, NJ: Lawrence Erlbaum Assc., Inc., 2002. Ebrary> Smith, Ken, Jr., Sandra Mriarty, Gretchen Barbatsis, and Keith Kenney. Handbk f Visual Cmmunicatin: Thery, Methds and Media. Mahwah, NJ: Lawrence Erlbaum Assc., Inc., 2004. 4 Date: 10/9/2012

Peridicals Yu may click Peridicals r use the Search functin n the hme page t find the fllwing peridicals: ITT Tech Virtual Library> Main Menu> Peridicals Animatin Artist http://animatinartist.digitalmedianet.cm/ Cmputer Graphics Wrld http://www.cgw.cm/me2/default.asp Digital Web Magazine http://www.digital-web.cm/ ITT Tech Virtual Library> Main Menu> Peridicals> Full-Text Electrnic Jurnals Afterimage Cmputer Artist Design Issues Design Quarterly Digital Creativity HOW Reference Resurces Yu may click Reference Resurces r use the Search functin n the hme page t find the fllwing reference resurces: ITT Tech Virtual Library> Main Menu> Reference Resurces> Arts Art Histry Resurces n the Web http://witcmbe.sbc.edu/arthlinks.html Artcyclpedia http://www.artcyclpedia.cm/ ArtLex: A Visual Dictinary f Visual Art http://www.artlex.cm/ Timeline f Art Histry http://www.metmuseum.rg/tah/splash.htm Prgram Links Yu may click Prgram Links r use the Search functin n the hme page t find the fllwing prgram links: ITT Tech Virtual Library> Main Menu> Prgram Links> Infrmatin Technlgy Multimedia (ITM)> Prfessinal Organizatins Academy f Interactive Arts & Sciences ACM SIGGRAPH American Institute f Graphic Arts Assciatin fr Applied Interactive Multimedia Assciatin f Cmputing Machinery Assciatin fr Multimedia Cmmunicatins Assciatin fr Wmen in Cmputing Assciatin f Infrmatin Technlgy Prfessinals Black Data Prcessing Assciates Cmputer Prfessinals fr Scial Respnsibility IEEE Cmputer Sciety Infrmatin Technlgy Assciatin f America (ITAA) Prject Management Institute 5 Date: 10/9/2012

SkillsUSA-VICA Wmen in Technlgy Internatinal (WITI) Learning Guides Yu may click Learning Guides r use the Search functin n the hme page t find the fllwing learning guides: ITT Tech Virtual Library> Main Menu> Learning Guides Planet Phtshp Tuch Typing ITT Tech Virtual Library> Main Menu> Learning Guides> Student Research Guides Career Prtflis Cst f Living Other References The fllwing resurces can be fund utside f the ITT Tech Virtual Library, whether nline r in hard cpy. Bks Adbe Creative Team. Adbe Phtshp CS3 Classrm in a Bk. Berkley, CA: Peachpit Press, 2007. Cagan, Jnathan and Craig Vgel. Creating Breakthrugh Prducts: Innvatin frm Prduct Planning t Prgram Apprval. Lndn: Financial Times Prentice Hall Bks, 2002. Kelby, Sctt. Phtshp Classic Effects: The Essential Effects Every User Needs t Knw. Berkley, CA: Peachpit Press, 2004. Kelley, Tm and Tm Peters. The Art f Innvatin: Lessns in Creativity frm IDEO, America's Leading Design Firm. New Yrk: Randm Huse, Inc., 2001. Lewis, Richard L. and James Luciana. Digital Media: An Intrductin. Upper Saddle River, NJ: Prentice Hall, 2003. Ocepek, Luis. Graphic Design: Visin, Prcess, Prduct. Upper Saddle River, NJ: Prentice Hall, 2002. Ulrich, Karl and Steven Eppinger. Prduct Design and Develpment. 4 th Editin. New Yrk: McGraw-Hill, 2004. Wheeler, Susan and Gary Wheeler. The Visual Design Primer. Upper Saddle River, NJ: Prentice Hall, 2002. Williams, Rbin. The Nn-Designer s Type Bk. 2 nd Editin. Berkley, CA: Peachpit Press, 2005. Wng, Wucius. Principles f Tw-Dimensinal Frm. New Yrk: Van Nstrand Reinhld, 1988. 6 Date: 10/9/2012

Peridicals Befre & After http://www.bamagazine.cm CMYK: Inspiring Visual Cmmunicatin http://www.cmykmag.cm Cmmunicatin Arts http://www.cmmarts.cm/ca Design and Publishing http://www.graphic-design.cm Designer Tday http://www.designertday.cm Fast Cmpany http://www.fastcmpany.cm Layers Magazine http://www.layersmagazine.cm Natinal Assciatin f Phtshp Prfessinals http://www.phtshpuser.cm Print Magazine: America s Graphic Design Magazine http://www.printmag.cm Smashing Magazine http://www.smashingmagazine.cm Websites Phtshp Tutrials http://www.abslutecrss.cm/tutrials/phtshp Adbe Design Center http://www.adbe.cm/designcenter Design Prcess http://www.technlgystudent.cm/designpr/despr1.htm CG Channel http://www.cgchannel.cm Fcus n Cmputer Graphics http://www.cgfcus.cm Car Design fr Autmtive Designers, Engineers, and Enthusiasts http://www.carbdydesign.cm Adbe Illustratr, Phtshp Tutrials & Lessns http://www.khulsey.cm/student.html Illustratr Tutrials http://www.ndesign-studi.cm/resurces/tutrials 2D Design Ntes http://daphne.palmar.edu/design/dprcess.html Tutrial Blg http://tutrialblg.rg/illustratr-tutrials/ Usability Engineering Team: Design Prcess http://www.grc.nasa.gv/www/usability/prcesscss.html All links t Web references utside f the ITT Tech Virtual Library are always subject t change withut prir ntice. Curse Evaluatin and Grading Evaluatin Criteria 7 Date: 10/9/2012

The final grades will be based n the fllwing categries: CATEGORY WEIGHT Unit Prjects 35 Quizzes 15 Labs 30 Curse Prject 20 Ttal 100% Grade Cnversin Table The final grades will be calculated frm the percentages earned in the curse, as fllws: A 90 100% 4.0 B+ 85 89% 3.5 B 80 84% 3.0 C+ 75 79% 2.5 C 70 74% 2.0 D+ 65 69% 1.5 D 60 64% 1.0 F <60% 0.0 (End f ) 8 Date: 10/9/2012