ROBBIENETWORKS.COM AVATARS

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1 ROBBIENETWORKS.COM AVATARS What is RobbieNetworks? RobbieNetworks is an interactive entertainment company specialized in developing, publishing and distributing avatar solutions, communities and games. Our most important asset is Whyrobbierocks.com Our mission is to create new type of social game content: fun, social, non-violent concepts that inspire creativity. Our content and graphics can be used for unlimited concepts as Helpdesk webbots, virtual user manuals, hosts, personal ID, ID Keys, Promotional concepts as branded casual games, ecards and online tools. We focus on properties that have strong mass market appeal and are easy to access and play. Our titles will be published on mainstream platforms including online, mobile, handheld and consoles. What is an avatar? Avatars are a new way to represent yourself and add new dimensions to your interaction with others online. An avatar helps express a personal identity by providing a unique image. In general, avatars provide an ideal image within a certain setting, that can easily be adapted over time. The setting in which they are used varies greatly. It ranges from on-line, to games, to mobile, or print. How can Avatars help your business? Current internet solutions are slowly incorporating personalisation concepts, such as weblogs or your Google Homepage. We believe that Avatars provide an essential tool to support brand identity and address individual customer needs. By using avatars as part of your brand identity, you can provide interaction that is tailored with a personal touch. The team of people behind your avatar(s) have many possibilities to cost effi ciently fulfi l your brand identity needs. RobbieNetworks long term objective is to become a world class interactive entertainment company that has a broad portfolio of properties addressing different target audiences. RobbieNetworks was founded in The headquarters are located in Utrecht, The Netherlands. Are Avatars just a fad? Actually illustrating idealised fi gures to help convey a message is ancient (think of the Egyptians, the Romans and the Greek). In the modern world, for the past 100 years, cartoon fi gures have been used for both entertainment and idealistic purposes. The popularity of cartoon fi gures shows that we easily identify ourselves with these idealized fi gures. The current era brings you unique self-images at a cost less than the average magazine subscription. So we are just at the beginning of their extensive use which is now growing at an exponential rate.

2 WHYROBBIEROCKS.COM 6 FASHIONABLE AVATARS What is WhyRobbierocks? Whyrobbierocks.com is a virtual chat-world where you can walk around as a top-to-bottom personally styled fi gure, also called an avatar. With so called Robbie credits you can buy clothes and accessories. You can choose from over 5000 different items. If you are happy with the way you look, you can go out and explore the glamorous world of Whyrobbierocks and it s inhabitants. Who are the people at WRR? They are more than youngsters (in 6 months time) of which 60% are female and 40% are male, they live in the Netherlands, and are between 14 to 24 years old. In addition to this, our international community of mainly English speaking youngsters is growing. They are interested, even passionate to communicate and seek out the possibilities to interact Fully immersed in this communication and information age they learn through association, discover through exploration, and communicate, learn and work in networks. They are today s youth! Why are they at WRR? Internet is used for chatting, but also offers major opportunities to put yourself in the spotlights. It s being seen and seeing others. It has become a personal PR platform. For youngsters Internet is a medium for social interaction. It offers them the possibility to keep in touch with their age-group 24-hours a day, 7-days a week. Whyrobbierocks offers them the opportunity to mould their digital personality in different ways and thus experiment with their own identity. But it is especially an aid in the boy-girl interaction. An extra channel, away from the street. It s a digital fl irting place. It s about being the most popular girl or guy in the room. Change your clothes, or even design your own clothes, make your own shop, and then wait for the votes and comments from others. How does Whyrobbierocks.com work? At the homepage you can freely register as a new member, but you can also use our demo login and password: Boy: demo2, demo2, Girl: demo1, demo1 You automatically enter the shop part of the site. Here you can change your hairstyle, clothing and accessories. At the bottom you can see the menu-item Shops. You can select a specifi c shop through this menu. If you like the way you look you can save your outfi t by clicking on Save outfi t. Now you can go to the chat rooms by clicking on chat in the top menu-bar. Now you have entered the main chat-room (the beach club). In the textbox you can type messages everybody can see. If you want to visit another chat-room, go to the bottom left and click on a different room. Enjoy.

3 msn google gadget chat forum games myspace mobile skype weblog dating send2friend wallpaper SAVE AVATAR AVATAR SUPPLIER Use your Online Character (avatar) Whyrobbierocks (WRR) provides you with your online persona, your avatar. It represents YOU in chatrooms and forums, but you can also use it as a signature in your outgoing s, save it in your weblog, profi les in MySpace, datingsites, MSN and your mobile phone. When you change your clothes at WRR, your avatar also will be updated on all other places outside WRR automatically. This creates a huge viral effect!! Each avatar can add friends to his network and get votes to gain popularity. Mission We want youngsters to use their avatar in all their online and offl ine communication and to put their avatar into as many places as they can. We like to stimulate youngsters to be creative and to provide ways to customize their own image and communicate positive thoughts. Goal WRR wants to be the no.1 avatar supplier. Development plan Whyrobbierocks is an open international independent platform. We provide tools for other sites to use our avatars in their environment. We will add more functionalities: users can design their own items, or build simple games. E.g. create your own football shirt of the club you play for, or design new fashion clothes and promote your creation.

4 IN GAME ADVERTISING AT WRR Advantages In-game advertising at Whyrobbierocks.com offers a couple of remarkable advantages: - A user spends on average 20 minutes per visit at WRR, 20 minutes of intensive usage, loyalty and recognition of products while being in a very positive mood. This is extremely important for the engagement to products. - Targetgroup: age Database analysis: We can provide sharp analysis of shop/item usage which offers a good view of the behavior of young people and brands. - Viral effect: via send2friend the viral effect is huge - External use: they use their avatar not only at WRR, but also at MySpace, MSN etc. Users show their avatar everywhere, both online and offl ine. The avatar (=brand) exposure is spread all over the internet. - Image: the WRR image supports the product - We provide a plug in for popular sites that have profi les or need a forum or chatroom with avatars. - Branding: extend your product online. Original campaigns as the Miss and Mister Avatar contests and Have YOU seen my Avatar today? can be sponsored. Besides that we send our users newsletters, do polls, add more items weekly, add games to keep our users at WRR, and to attract more people. BANNER Next to the shop you can have a banner which can be linked to an URL. SHOP Open a virtual shop. In this shop you can have your products virtualized which can be added to the avatar e.g. clothes, shoes, accessories. REPORT We can provide sharp analysis of shop/item usage, which offers a good view of the behavior of young people and brands.

5 CREDITCAMPAIGN We deliver credit packages with an advertiser e.g. buy a product, and get 50 credits for exclusive items CREDIT CAMPAIGN Premium concept Challenge: reduce costs for premiums, extend it to an online experience, and create a positive viral effect with a stable or increasing popularity over a long period of time. Young people are developing an online life next to there regular life, by communicating with their friends via instant messengers (MSN), make new friends at friendsites (MySpace), write/read weblogs for specifi c interests, and watch selfmade short movies (YouTube). Concept: Provide young people an online identity, which they need to maintain and make popular, like a Tamagotchi. The buyer of the product gets a unique number. With this number he will get an online character (also called Avatar) and joins the products community. This character will be the user s representative in all online communication; outgoing , MSN, MySpace, Own website, datingsites, mobile phones, etc. The brand will be related to the avatar. To distinguish the avatar, he needs more credits to get e.g. a surfboard or exclusive clothes. Credits can be provided by a unique number (printed or sent by SMS) released later in the campaign. These credits can be used to get items that others (who didn t buy the product) can t get. The users will show these exclusive items to others to improve their popularity, which will increase the sales of the product. Everybody wants to be exclusive. Other users can rate the character, which shows the popularity of the character in different levels. ID Builder: The online character can enrich and develop his online identity by using the character intensively but the user will stay in control of his own baggage (database). Sharp analysis of the user s behaviour can be done, as we get much information from our database: what do they wear, what are their interests. The database can be used to send very personal information: Interests: If you like this book/movie/music you must love this too. Images: You used this fashion so you will love this too. Habits: You ate one bag of crisps today if you eat x for dinner tomorrow you will keep your current weight or take a walk for 20 minutes. In the extend of the initial campaign you can get more credits and bonuses to: - Moods, to express yourself. - Let your online character sing/dance/play/design clothes. - Join the online sitcom. (Friends/Sex in the City style) This concept will not require complicated gadgets added to products but it only requires a unique number. The customer will keep on using the character and buy more products to get more credits. The value of credits will get higher (especially in the long run) which will enhance the value of the product while the price remains the same. The customer and others who are communicating with the customer will intensively be associated with the brand which is a very big advantage on any competitor. A strong marketing/pr can revolutionize this concept.

6 CHATROOM For Meet & Greet events or any other event you can sponsor a chatroom that can be customized for a brand. We can add hosts to talk about speciﬁc subjects. AVATAR Have your own avatar created e.g. the Hulk or Zorro. This avatar can access all chatrooms to give away credits to the users. MULTIPLAYER GAMES Avatars can play simple games together like Pong, pictionary etc

000 users signed in but only 10 avatars (boys+girls) with the most votes made it to the ﬁnals.

7 VIRTUAL EVENTS We can organize an online event for a brand: Model contest, fashion show, meet&greet, Dating, etc. Mr & Miss avatar contest In June we organized the ﬁrst Mr & Miss Avatar contest users signed in but only 10 avatars (boys+girls) with the most votes made it to the ﬁnals. We had a panel of dutch celebrities to select the Miss and Mister Avatar during a live event in a concept store in Utrecht, The Netherlands. The ﬁnalist won a Puch bike, an ONeill surf clinic, 10 Walibi Six Flags tickets and 100 Whyrobbierocks credits.

VIRAL SEND2FRIEND VIRAL SEND2FRIEND An example of a send2friend with the

You receive a card from a friend with a happy message.

character, add a message and send it to your friends, which creates a

8 VIRAL SEND2FRIEND VIRAL SEND2FRIEND An example of a send2friend with the dressup feature of Whyrobbierocks. You receive a card from a friend with a happy message. You can click on the Create Your Own button and conﬁgure your own character, add a message and send it to your friends, which creates a huge viral effect. We can add an audio message as a personal note, or even for example a karaoke recording if you like to suprise your friends.

DANCE GAME DANCE GAME In this example you use your

You can pick different dance moves, design your own

9 DANCE GAME DANCE GAME In this example you use your avatar in a dance game. You configure your avatar, choose your music style, and let your avatar dance to the music. You can pick different dance moves, design your own choreography and record it. You can save your dance moves in the gallery and have others to vote on it.

Videos get people excited, they get people educated and of course, they build trust that words on a page cannot do alone.

Videos get people excited, they get people educated and of course, they build trust that words on a page cannot do alone. Time and time again, people buy from those they TRUST. In today s world, videos are one of the most guaranteed ways to build trust within minutes, if not seconds and get a total stranger to enter their