HOW AUGMENTED REALITY CAN TRANSFORM THE GAMBLING INDUSTRY. ENTERTAIN YOUR PLAYERS THRILL THEM KEEP THEM

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1 HOW AUGMENTED REALITY CAN TRANSFORM THE GAMBLING INDUSTRY. ENTERTAIN YOUR PLAYERS THRILL THEM KEEP THEM

2 AR + POTENTIAL ACCORDING TO BtoBet Mobile Augmented Reality games such as Niantic s Pokemon GO gave the start to a new concept of gameplay in mobile gaming and made people become familiar with this novel concept.

3 AR + POTENTIAL ACCORDING TO BTOBET

4 AR + POTENTIAL ACCORDING TO BTOBET The Gambling industry is catching the trend of Augmented Reality. How does it work in this specific market and how can the Gambling industry grasp real opportunity from AR?

5 AR + ACCORDING TO BTOBET AR is a new way more emotional, involving, and focused on the users preference - of getting the attention of players using the mobile App. Analysis concerning the user s experience, stated it involves 4 aspects: Physical Emotional Social Mental. The gaming industry can benefit from the AR, thanks to the personalization and involvement of the players which adds a sense of excitement and appeal to a greater number of customers.

6 AR + : THE LATEST MARKETING PUSH AR is one of the newer forms of strategies adopted by farsighted companies which view it as an ideal way of delivering persuasive messages to a technologically minded audience. The potential benefits of using this technology as a marketing tool are: Personalisation Novelty Socialisation Accessibility

7 AR + : THE LATEST MARKETING PUSH PERSONALISATION: the operators can upload their own content to create a personalised form of media which is marketed by them only. NOVELTY: augmented reality is considered to be the latest thing on the technology front so there is still that drive to be an early adopter. SOCIALISATION: there is the opportunity for customers to share their personalised content with others, i.e. viral augmented reality marketing. ACCESSIBILITY: it enables customers who do not have the technical skills or know-how to create their own multimedia product.

8 ASSUMING THIS INFORMATION, HOW CAN OPERATORS IN THE GAMING INDUSTRY ATTRACT, PLEASE AND KEEP THE PLAYERS THROUGH THE AUGMENTED REALITY?

9 6 CENTRAL TIPS TO KEEP IN MIND TO CREATE RUNNING MKT TOOLS Go beyond the bets, through TECHNOLOGY and ENTERTAINMENT offers. Give the players EMOTIONS (creative approach). Entertain players with NEW TOOLS (AR for mobile). 5 6 interact with players to GIVE and GET INFORMATION. Build the perfect OFFER to thrill them and retain them. Propose a different kind of SPORTSBOOK and gaming EXPERIENCE to players.

10 COMBINATION OF AR + & INTELLIGENT PLATFORM TO SUCCEED The combination of 2 elements technology and entertainment - is crucial to make AR become a useful and long lasting tool: 1 The perfect integration between the Artificial intelligence of the platform and the behaviour of the player, in the total respect of security that the Gaming market imposes, gives operators a full data: Players control and management The possibility to propose to the players what they prefer through its Sportsbook & Casino Recommendation Engine [RE]. 2 The totally new AR solution provides players with the most advanced and exciting gaming experience, ever.

11 FOCUS ON THE VITAL INTERACTION: RECOMMENDATION ENGINE & AR The interaction between the A.I. and the AR solution allows operator to drive always effective business and marketing strategies. WHY? BtoBet s AR is based on the A.I. that drives its RE, focused on the ability to analyze in real time the online players behaviours and data, to monitor their preferences and to provide the user direct products when it comes to Casinos, or Events when it comes to betting on what interests them. AUTOMATICALLY. Its Recommendation Engine assists both players and operators to combine the perfect connection wish-offer, at the ideal time, for each user through the A.I. platform and the gaming intelligence.

12 AR & PLATFORM INTERACTION FLOW PLAYER Profile generation Fully immersive experience Recommendation Geo - localization Gaming intelligence Database Analysis Recommendation Engine AR Marketing tools Predictive analytics Virtual Assistant AR Marketing games

13 EXAMPLE OF AR MKT TOOLS TESTED FOR igaming INDUSTRY BY BTOBET AR Games and Marketing tools. Btobet proposes AR marketing tools that can involve users cross-channel and satisfy each player at the ideal time, anywhere. Bonus hunting Odds comparison Virtual assistant (in 3 versions)

14 BONUS HUNTING With this game, players can navigate, and walk around in the real environment and focus on tags to find bonuses, superimposed over the real world. In this way they can collect bonuses in an augmented environment.

15 BONUS HUNTING This game is tailored to the specific requirements of the Sportsbook and Casino operators and all the bonuses collected can be used directly online or push players to the nearest related shop, as regular ones that the brand offers. Licensees can customize the value, position, look, geo-location, and everything they need.

16 ODDS COMPARISON With Btobet s Odds comparison, players can bet with the best odds, scanning the logo, tapping on operator s best odds while walking on the street and decide to go directly in the nearest betting shop or to bet straight on the website online. Operators can choose the position for geo-localisation points while Btobet s A.I. tool for odds comparison gives them an easy to-use interface which focuses on what is important for the player.

17 VIRTUAL ASSISTANT It is an avatar that comes out of the AR, communicates with the player and can be transformed in: A. Tutorial Virtual assistant B. Interactive Avatar C. Push notification Avatar She can be totally personalized - her skin, her look, her voice, clothes - and any company can obtain and create its own tailor-made Avatar. She proposes events and bets using the Recommendation Engine that completely fits the interest of every single player or segment of players.

18 VIRTUAL ASSISTANT Players interact with her, listening to her suggestions and through the AR they receive offers that anticipate their desires and allows them to explore an extraordinary multidimensional gaming experience. By receiving interesting and personalized gaming/betting offers, the player feels himself special and tends to stay loyal to the brand, sharing his joyful experience with other players.

19 VIRTUAL ASSISTANT A. TUTORIAL VIRTUAL ASSISTANT A guide for players via Sportsbook and Casino, to discover aspects of the brand or the games that can attract the player s attention.

20 VIRTUAL ASSISTANT B. PUSH NOTIFICATION AVATAR As testimonial of the brand, she interacts with the player, suggesting what he certainly likes more - thanks to the interaction between the platform and the game - and pushes him to play and play more.

21 VIRTUAL ASSISTANT C. INTERACTIVE AVATAR The Virtual assistant can be used for your marketing strategies and activities, as testimonial of the brand for new AR marketing opportunities in 3D.

22 CONCLUSION The future of the Gaming industry is becoming an evolving MIX of: TECHNOLOGY INTERACTION ENTERTAINMENT The AUGMENTED REALITY is part of this exciting world! Explore more, download Btobet app for a TRIAL RUN. DOWNLOAD

23 END BtoBet Ltd. Advance House Lvl Manwel Dimech Street Sliema SLM1058 Malta Ph: Mail: sales@btobet.com Skype: BtoBet

THE PRESENT AND THE FUTURE OF igaming

THE PRESENT AND THE FUTURE OF igaming Contents 1. Introduction 2. Aspects of AI in the igaming Industry 2.1 Personalization through data acquisition and analytics 2.2 AI as the core tool for an optimal