SLIPS. vitalik SOCIAL BETTING AND CHALLENGE PLATFORM FOR GAMERS AND STREAMERS HUSAIN FAZEL KYLE O NEILL. +31 (0)
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1 vitalik SLIPS SOCIAL BETTING AND CHALLENGE PLATFORM FOR GAMERS AND STREAMERS HUSAIN FAZEL +31 (0) KYLE O NEILL kyle@slips.io
2 WHAT IS SLIPS? Slips allows people who watch streams on sites like Twitch to make bets with each other... StevieGamer_07 Dr.Disrespect will win this game easy!! Pokiku You really think he is going to win this game? C mon... Pokiku has made a new challenge! VS. You are being challenged by Pokiku... Dr.Disrespect will NOT win this game! 1000 SLIPS Do you accept this challenge? ACCEPT DECLINE about virtually anything you can imagine... BET #3412 TIME REMAINING 33:45 CREATOR Hanzel09 Dr.Disrespect will most likely do this by the end of his stream Break his controller Punch the couch End up crying None of the above 3300 SLIPS SUBMIT
3 MARKET OPPORTUNITY Gaming is becoming part of mainstream culture Sports personalities are imitating dance moves inspired from games like Fortnite Parents feel justified forking out for video game coaches for their children Professional video game streamers are collaborating with rappers and celebrities. People who play games professionally are participating in something called esports The esports gaming industry has grown over 200% in the past year, leaping from $149 million to $463 million and is expected to grow another 38% in 2018 to $905.6 million. Newzoo states the amounts wagered on esports betting will grow from $315 million to 23.5 billion by 2020.
4 MARKET OPPORTUNITY (CONT...) Fans are driving this explosive growth IN COMPARISON... $11,000,000 The winners of the Super Bowl in 2018 got less than the $11.2m the DOTA2 Tournament winner received! DOTA 2 The 2018 DOTA International Tournament prize pool was $25.5M The winner took home $11.2M! $11,000,000 and the total purse for the 2018 Masters was also just $11m, the winners receiving just $1.8m of that! here is the amazing part almost all of the $25.5M DOTA tournament prize pool was crowdfunded from fans!
5 MARKET OPPORTUNITY (CONT...) and it s not just the professionals getting in on the act Millennials and Gen-Z are increasingly beginning to pursue streaming not only as a hobby but as a legitimate career Donations and subscriptions are the best ways to earn money if you are not a pro gamer Popular streaming services Twitch and Youtube have a combined average 270% growth in content creators this year but creative streamers are always looking for new ways to engage their audience M + in donations Streamlabs reported in their 2017 Q4 Report that Tipping reached $100M for the year; that s just user s tipping their favorite streamers!
6 THE PROBLEMS WE ARE SOLVING FOR GAMERS You can only watch or bet on professional events on existing sites You can only bet on a limited selection of games You can only make simple bets (win/loss) You have to bet on sites away from where the action is happening (Twitch/YouTube) The sites you can bet on are clunky and ugly (it's true!) FOR STREAMERS You have to work hard to keep your viewers engaged You have to rely on donations and subscriptions for income You have to find new ways to grow your audience You have to stand out from other streamers competing for the same viewers
7 COMPETITORS Is there any competition? In a emerging space like this you bet there is! These guys cater to the hardcore gambler - you can bet on all the biggest professional tournaments. UGLY INTERFACES LIMITED NUMBER OF GAMES BET ON TEAM A or TEAM B Your average Twitch streamer has no interest in visiting a site like this...
8 COMPETITORS (CONT...) and there are a number of competitors who want to utilize blockchain technology too... the guys below are the best of a bad lot! PROJECT AMOUNT RAISED PRODUCT STAGE COMPARED TO SLIPS LUCKBOX est. Sep 2016 $7 million 500k over 3 seed rounds $1.4m presale $4m private investors outsourcing development to third party working towards 2018 launch. content hub and match calendar released so far They do understand betting should happen on streams but they only cover professional events and are restricted in game choice by their API ASURA COIN est. July 2017 $4.7 million $4m crowdsale $700k private investors completed ICO end of June focusing on their content platform first before betting, due to launch Q Their focus is on being the go to destination for esports, they have a fancy betting rule creator to allow custom bets but still use APIs for results est. GIMILI Feb 2017 $1.7 million $1.5m crowdsale $200k private investors hired a dev team in Aug 2018 after 10 month delay, product to be released in Q Like us they are not focused on professional events and understand the fun happens on streams. They ask the stream owner to provide results but bets are simple (A vs B) and in fact to save you having to read 20 odd white papers yourself we thoroughly reviewed every project (including the ones above): CLICK HERE TO VIEW THE ARTICLE
9 PRODUCT FEATURES Allows users to bet on the streams they watch, not just on the pros. Uses blockchain technology to let users bet on more games and make more creative bets $ $ A stronger and more reliable source of income for content creators Slips is not just for the hardcore gambler. Users do not need to work out odds or handicaps. In short, using Slips is fun. Just like the streams they enjoy watching. Unlike our competitors we are not limited to a small selection of games. As long as you are confident you can prove the result, you can bet on just about anything! Rather than relying on donations or subscriptions - content creators can earn a regular income by challenging their chat community and taking a portion of bet revenue on their stream. Available as a dapp, mobile app and browser plugin for Twitch, YouTube, Mixer etc. Users are happy on Twitch or YouTube so we don t force them to go elsewhere. Companies are already asking us if we can make our technology embeddable on their sites. $ Fast settlement of bets with cryptocurrencies We use cryptocurrencies for deposits and withdrawals, content creators, and betters can start betting and settle their earnings immediately. An interesting way for content creators to stand out in a crowded market Because viewers are notoriously fickle: they need to be entertained and streamers need new ways to keep people watching.
10 INTRODUCING SLIPS - CHALLENGE INTERFACE The stream is embedded directly from an existing streaming service like Twitch TM or Youtube TM Users can engage in all the usual banter and trash talking In-chat notifications pop-up from time to time to alert the user about new, completed and settled bets You can make a bet whilst watching the action unfold You can add flair to the conversation with videos, GIFs, emojis, and reactions
11 INTRODUCING SLIPS - ARBITRATION INTERFACE Real time consensus takes place. Users upload evidence to support their claim Either the bet participants will settle this bet or an arbitrator will need to step in Jobs are awarded based on how much of their own money the arbitrator has staked and the ratings they have received If consensus is not achieved: The arbitrator will make a ruling A decision which is final but can be rated by the bet participants
12 INTRODUCING SLIPS - USER PROFILE A way to allow users to interact with each other but also a creative space in which to showcase their personality. STATUS UPDATES Users can add quick status updates like twitter and also pay for the privilege of promoting their updates to the entire user base BADGES Gamification is worked into the design of app. Users are awarded prestigious or humorous badges rewarding their participation ACCOLADES A way for users to brag about their achievements and provide evidence PROFILE THEMES There are multiple themes for the profile the user can pick from including premium themes for purchase
13 ROADMAP By the time you read this pitch deck, we will have completed (or almost completed) our proof of concept! So what happens next? Q4 2018: Validating the idea and building the foundations for a successful business Small scale launch of proof of concept Set up marketing funnel and start tracking conversion at each stage Company incorporation & research into gaming license, banking relationships Obtain funding to begin work on the next phase of development Q1 2019: Assuming idea was validated and funding is secured - work towards the full launch Full code and smart contract audit. Incorporate user feedback into improving first version of the product Complete building arbitration module: algorithm to select moderator, rating system etc. Test arbitration and begin arbitrator recruitment Begin marketing efforts for the launch Q2-Q3 2019: Working towards the full vision for Slips Begin development of the browser plugin for Chrome and Firefox Begin development of the ios and Android applications Create embeddable widgets to allow third party sites to use Slips on their websites Q4 2019: Start adding the features that round out the Slips Experience Develop Match-making system to match gamers with others of similar skill set and wager preference In-platform marketplace for the exchange of skins and other digital items Skins to Slips exchange for allowing virtual items to be exchanges for cryptocurrency tokens that can be used on the app Launch of our browser plugins and mobile applications
14 BUSINESS MODEL We have a simple transaction driven main business model User makes a bet $20.00 SLIPS Slips Betting Fee (5%) $1.00 Pre-agreed arbitrator fee if bet is disputed (2%) $0.40 Optional additional arbitrator fee (1%) * No of Arbitrators requested (N) $0.20*N we charge a flat 5%* fee per bet * We will be using values from our proof of concept (ready November 2018) to refine this model
15 BUSINESS MODEL (CONT...) These revenue sources will help us build a steady revenue stream Betting Revenue (main) NOW NOW Advertising (supplementary) Our main line of business is the revenue we make from users betting on streams We are building an engaged audience that brands will find attractive and want to connect with through us. Streamer Agency (supplementary) FUTURE FUTURE Licensing our Technology (supplementary) In future we hope to launch the careers of streamers and manage their careers. Our Streamer Academy will be a key part of this. FUTURE Events (supplementary) We hope to put on sponsored events with gaming personalities once we have more brand recognition We have already fielded enquiries about making our technology embeddable on other platforms
16 BUSINESS MODEL (CONT...) This is what it costs to obtain a user and what each user is worth to us Assumptions Avg Monthly Bets/Users Average Size of Bet Monthly Churn Rate Monthly Marketing Spend New Users 3 $10 4% $20,000 5,000 It costs us $4 to acquire a user Each user lifetime = 1/4% = 25 months Each customer over their lifetime will make = ($10*3) * 25 = $750 in bets It costs us $2 to do KYC/AML checks when a user verifies their account Our cut (5% per bet) of each customers bet = $750 * 5% = $ $2 = $35.50 $2 $4 $ Slips take - KYC/AML fees - Customer Acquisition cost We have a customer acquisition & sales model $ Want to dive further? We built a simulation of our business model
17 MARKETING STRATEGY PROOF OF CONCEPT LAUNCH GROWTH Direct Marketing We found communities of streamers and manually reached out - inviting them to connect to find out more about our project. Our conversion rate on Twitter is 23%*. PR articles on cryptocurrency/streamer blogs video interviews hosted debates w/ live betting on large personalities (cryptocurrency) recruiting arbitrators on gig sites streamer community engagement Online Advertising Advertising on streamer blogs, promoted tweets (influencer marketing) Sponsoring Streamers Promoting Slips on the channels of influential streamers Streamer Circle We started a community to help aspiring streamers with networking, workshops, giveaways etc. We encourage circle members to use and promote Slips. Streamer Academy The Circle will eventually become a hotbed for emerging talent establishing our brand in the minds of streamers Word of Mouth + Viral Promotion
18 MARKETING STRATEGY (CONT...) Our current marketing funnel At the moment we manually reach out to slices of the database over Twitter or . ~23% of unsolicited Twitter DMs get replies. We have plans to automate this process. The messages are tailored and ask them to either follow us or direct them to a landing page to find out more about the Streamer Circle The Streamer circle landing page requires users to provide some brief details (which gets added to another database) and then gives a Discord link. We have just implemented tracking on this page Users then join the Discord where they are welcomed. Users that respond do a voice call with us where we provide details about Slips / do market research based on this template Enthusiastic users who become part of our community have then begun to promote us on Twitter or on their Twitch profile. We intend to test our proof of concept with these users.
19 RISKS AND THREATS You are not very experienced at handling big budgets or projects of this scale Everyone has to start somewhere but we have shown our business chops and technical savvy already by completing our proof of concept on a shoestring budget. Whatever blockchain you choose will not scale to meet your demands Blockchain is used for payment settlements and as part of the arbitration system. We do not make as many on-chain transactions as other projects - nobody needs a decentralised betting platform. Governments might change their stance and demand more regulation You might miss your deadlines and milestones We intend to be fully compliant, we have already tentatively started looking in obtaining our gaming license. Our proof of concept uses Civic to do KYC/AML checks before any deposits are taken. Our proof of concept was built in a fraction of the time compared to our well funded competitors! But software development is difficult to estimate so we may encounter issues. We already have a product built though. Completing projects with better funding or big platforms like Twitch might steal your thunder It s a possibility. Twitch has refused to allow adult content so betting might be a step too far for them. We have competitors who might pivot if we are successful but it s far more likely that they would seek to acquire us?
20 THE TEAM Whilst we do not hail from Facebook, Google, Uber, etc. We do have a killer idea and the technical ability to execute on it Husain Fazel CEO / LEAD DEV Kyle O Neill CREATIVE DIRECTOR / DESIGNER Accomplished software and web developer with ten years of experience in the field. Has previous experience working in the gaming industry. Manages all aspects of the project including writing front-end and back-end code. Pitching our product and managing relations with third parties. Multi discipline designer with over ten years of practical experience in Branding, UI/UX, and Video. Head hunted by IBM, and has worked with a wide range of clients across multiple industries. Handles all aspects of our branding, marketing material and single handedly put together our intro video. Why Kyle is my perfect co-founder I have never met anyone who can translate and communicate my ideas like him and it s even better that his work ethic is off the charts! Why Husain is my perfect co-founder His sheer ability, intuition, and talent plugs the gaps in the project that I could not handle myself, and is by far the most talented dev I ve ever met. Rarely do you see a team come to light that is as prepared to launch as the Slips team is Christopher Franko Expanse CEO
21 SLIPS Thank you for your time! If you are interested in learning more, please get in slipstoken
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