Z Setimedia partners with biggest ICT companies in their gaming projects. We also excel in content and project management

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2 who we are Seti has been founded by industry veterans as Turkey s biggest gaming know-how center. We use our knowledge and 21 years of experience to create various products and services.

3 : Setimedia operates several media products all exclusive to Gaming Market. We are well known for high content quality and innovation in our mediums. what we do Z Setimedia partners with biggest ICT companies in their gaming projects. We also excel in content and project management Using 20 years of Business Development and Media experience, Setimedia has created a special set of PR services fully dedicated to game market. Seti organized the very first local gaming and esports events and have been behind most of the gaming events in Turkey since then.

4 our references

5 a market on the rise 47.6h/week Yearly average spent 40 80M National Population 52M Internet Population 21M Playing Online 850M Market Size %18 Growth Rate *All datas from national research institute + seti research

6 Loyal, high retention, very high player life time Active and attentive (both digital and physical) Love to drag along friends, high virality Quick learners Hard and late to monetize, needs to develop a strong bond before spending Connection and hardware problems Picky on genres Hard to predict Not many publishers treat them good and they respect those who do Payment habits are changing fast Established industry, many local partners Digital & Online is x10 compared to retail games Hackers, cheaters, bots, fraud, lag can become a big problem fast. Hates being neglected and easy to rebel Could be volatile on international heavy communities

7 Dedicated to gaming! Just like you. [

8 Formed in 2011, setipr is the Turkey s first and the only gaming exclusive PR agency. All our workflows and principles are designed just for games industry. With our 11 partner agencies in 9 countries we are able to provide full EMEA coverage. We are working with International clients from every timezone. But we are also representing Turkish Game Industry abroud with our clients, such as Game Developers Association of Turkey and Turkish Gaming Media Union

9 we are aware of your challanges Community always watches you and intercepts all your communication, even it s B2B. We plan roadmaps with this in mind and create special campaigns for better engagement in your community. A gaming brand is hard to build but once established, lives longer than any other brand and sells better. That s why your brand deserves the same attention that a big brand receives. Knowing legal boundaries and being careful about public & parental perception are important. We know how to play cool and also avoid putting our clients at risky situations. We know how game economy works, how it relies on CPI s and ARPU s. Keeping this in mind, we bring long term and affordable solutions for your acquisition needs.

10 our vision K In addition to traditional PR services, we work with your community management team as well. É We believe in sustainable long term communication as much as burst campaigns. While acquiring new users for you, we ll fight against churn and re-target existing users. Û Let us breathe in your company culture and become one of you. We ll work hard to find creative ways for you to achieve your targets.

11 Map of Gaming Communication Your communication shouldn t be linear. There is no way of success chasing one trick ponies. Success comes from understanding the differences between audiences, knowing what methods would work with each, and what to expect.

12 We are here for all your needs x

13 18 years of experience We have organized over 50 major gaming events and 100+ press meetings in the last 18 years. From expo booths to big esports tournaments, we are ready to help you with all types of events. Esports Events CPL WCG ESWC ACON Asus WGT ESL HP Gamefest 2013 Gaming Events Asus G Series Launch 2012 Sony Killzone & Infamous Launch 2011 Sapphire Summer Games 2011 HP Omen Series Launch 2015 Wargaming Turkey Official Launch 2013 Crytek Turkey Official Launch 2013 Crystal Pixel Award Ceremony 2016 Expo Events Gamex 2007 E3 Taleworlds Booth 2017 Gamescom Turkey Partner Country 2016 GIST Turk Telekom Booth GIST OGZ Booth 2017 TeknoSA Cebit Game Festival 2010 Intel Cebit Gaming Booth 2009

14 Setimedia & Point Hotels group created world s first executive gaming lounge. It s the perfect place for small size gaming and press events. Central location, located in a 5 star hotel. 1500sqm, full bar & kitchen. High Tech structure, metro fiber connection large projections. Sound isolated rooms for interviews or esports teams VIP rooms for press and business partners Simultaneous screening on 30+ 4K screens, 8 Full HD Extended branding options.

15 Let us help you where you challenges are, so you can focus on your strengths and products Designed just for game developers and publishers All services you need in one place Flexible and custom tailored Affordable prices, high ROI

16 This is how we do it

17 TaleWorlds Entertainment E3 17 TaleWorlds wanted to show their upcoming title Bannerlord to press and get good previews. We helped them with booth design, expo planning and coordinated a multilateral campaign with our partner agencies in EU & NA for press releases and demo bookings. 600 press members played the demo, previews published on hundreds of outlets incl. top tier media. We ve been on Twitch & PC Gamer stages.

18 Gamescom 2016 Partner Country Turkish Game Industry needed a better image and international recognition to attract more investors. We negotiated and secured partnership for the biggest gaming event, gamescom, and handled all communication tasks. Turkey attended with 200 industry members and 850sqm booth. Our campaign was on all gaming media plus important general media like CNN, BBC, The Guardian and Le Figaro. 200M+ Investment in 2017

19 Pokémon GO Monitoring & Crisis Management Pokémon Go never officially launched in MENA. But it was still a phenomenon and there was huge press coverage and backlash from conservative communities. Especially worrisome comments from religious figures, hurting global communication. We monitored news, comments and communities to create detailed reports and helped Niantic manage its policies and messages towards the region. No Pikachu harmed by angry mobs, conservative comments had no effect on public.

20 Square Enix Hitman Launch Square Enix wanted to create awareness on mainstream TV and newspapers before press launch in Turkey We hired some hitman and organised a street viral and combined the event with the press launch. Search for 47 event hit prime time news. GI media participation was enormous.

21 Omen by HP Party Having a very strong corporate image, HP needed help to get in touch with gaming outlets and communities. We organized a chic party hosted by popular DJs and brought together influencers, esports pertsonalities, gaming press and famous cosplayers for a night of pure entertainment. Omen by HP became one of the gaming brands everybody talks about overnight.

22 Harry Potter: Hogwarts Mystery - Press Outreach Warner needed awareness for their upcoming mobile RPG title Harry Potter: Hogwarts Mystery We personally reached out to special & general interest press to secure and boost media news. Total of 135 news hits on media with 263M cumulative reach. More than 5 Million estimated hit for our news Ad Equivalency: USD

23 Monster Notebook Concept Showroom Opening Monster Notebook asked us to organize its opening event for their brand new concept store. We organized a cosplay themed opening event. Members of press and gamers in general showed great interest in the event. A huge buzz in the media and among gamers. Resulting increased brand awareness.

24 Wargaming Turkey Launch Party Wargaming wanted to extend its rockstar image to Turkish gaming media & partners. We planned and executed a cool press lounge followed by a rocking party attended by the press & community. Over 150 press members participated, tons of coverage and a great start for their operations.

25 Wargaming.net Local PR Agency Wargaming needed a local partner that would execute all PR initiatives for its flagship title World of Tanks, along with the rest of their line-up on all gaming platforms We are coordinating all media relations and projects since 2013 for Wargaming products. Several local press events, dozens of international press trips, average of yearly coverages. Wargaming gets more coverage than any other publisher, including EA & Activision.

26 we re based in İSTANBUL, TR We re always interested about your feedback. With clear targets and mutually sharing experiences, we will always customize our services to better match your needs. t +90 (542) t +90 (216) ayda@setipr.com skype tangunay Ihlamur Cad 13, Goksu Evleri, A.Hisari, IST