Niko Partners Market Intelligence

Transcription

1 Your Trusted Source For Data, Insights and Analysis on the Digital Games Markets Of Asia Niko Partners provides insight, data and analysis on the games industry in China and Southeast Asia. We deliver critical strategic insight to our clients: the world s leading game publishers, developers, hardware makers, service providers, institutional investors, trade associations, and government entities. Founded in 2002 with teams in Silicon Valley and Shanghai, our reputation enables us to gather intelligence throughout all of Asia using local perspective and contacts, and gives us access to executives and government officials who are critical to your success. Our syndicated reports, custom research, and consulting services are born out of more than a decade of market research and a deep understanding of the Asia games market. Niko research is regularly cited and our analysts frequently appear in the press around the world. Available Services Custom Research Consulting Value Added News Analysis Syndicated Research Studies Answers that allow you to make the right decisions about your market. Should we prioritize Vietnam, Thailand or the whole SEA region? What does the increased use of Chinese Internet cafes mean for my game? The Leader in Asian Games Market Intelligence Do Chinese gamers care about gaming hardware the same as in my home market? How will esports impact PC and mobile games revenue in Asia?

2 A Trusted Source When news organizations need key insights in quick and easily consumable ways, they turn to Niko Partners. Our customers stay ahead of the latest trends and industry research thanks to Niko s analysis on today s most relevant topics in the Asian digital games market. Product strategy in new regions can be especially difficult to navigate. Niko provides our team a holistic understanding of the complexities existing in managing these newer markets and how to apply that insight for a competitive advantage within our company portfolio. SOLOMON FOSHKO, MANAGER OF STRATEGIC INTELLIGENCE - WARGAMING.NET Niko s analysis on gaming PC hardware and components, Internet cafés and gamers has been an invaluable resource for NVIDIA in China s video game industry. KEITA IIDA, DIRECTOR OF GLOBAL CONTENT MANAGEMENT, NVIDIA COR- PORATION Client Testimonials I retained Niko Partners because of a specific need to quickly ramp up on the Chinese Video game market. Lisa and the rest of the Niko Partners team provided both me and my local Chinese team with the best data and consulting service resulting in my company making the right data-based decisions. I found it to be a great experience and recommend them to whomever is looking to learn more about the Chinese gaming market. COREY ROSEMOND, GLOBAL BUSINESS DEVEL- OPMENT DIRECTOR, PLAN- TRONICS GAMING Lisa and the Niko team have been a tremendous support with my efforts in China for many years now. From my previous time in a large multinational running online games in Asia to my new startup, Niko s data has been timely, professional, and able to cater to specific research needs. Can highly recommend. TIM PAGE, CEO T-REX DIGITAL I ve had a fantastic experience working with Niko Partners over the past 3 years. Their research covering the APAC PRC region has not only been outstanding; but so is their client customer service. MATT PLOYHAR, LEAD GAMES EVANGELIST AND PLANNER - INTEL, BOARD OF DIRECTORS - OPEN GAMING ALLIANCE Partial Client List Activision Adobe Apple AsiaGroup Blizzard Entertainment Blue Planet Software (Tetris) Boston Consulting Group Chengdu Dreamgame Crytek Disney Interactive e-club Malaysia Electronic Arts Garena General Atlantic Giant Interactive Goodgame HP IGT Intel Corporation Kabam Kingsisle LucasArts (Disney) McKinsey & Company Microsoft Corporation MOL NCSOFT Nintendo NPD Group NVIDIA Oculus VR OffGamers PayPal Plantronics PopCap Games (EA) Riot Games Sega Japan Singapore IDA & MDA Singapore Games Central Sony Online Entertainment T2 Games Asia TCL Tencent THQ Turbine Games Ubisoft Unity UpperDeck U.S. International Trade Commission Vivendi Universal Games Wargaming.net Warner Brothers Yeah Mobi Zynga

3 Custom Data and Analysis for your Specific Research Needs Focus Groups & Custom Surveys Custom data collection from our database of 2 million+ Chinese consumers (surveys, interviews, and intelligence gathering) and analysis Custom surveys throughout Asia Focus groups for game concept testing, usability testing and more Segmentation analysis of gamers or Internet users employing higher level statistics, regression, algorithms, SPSS, and predictive modeling Value-Added News Analysis Consulting You select topics, companies or game titles to be tracked We provide news as it breaks for your most critical topics We deliver a weekly news digest with analysis and commentary for you We send you a monthly news database organized by topic We send a quarterly write-up of the news items that you deem most important Market entry and competitive landscape analysis On-site presentations Hourly based consulting Partnership identification and selection via introductions and executive road shows in country Niko News - Free! Weekly insight and analysis of the Asian games market s top stories

4 Syndicated Research Studies in 2016 All reports delivered electronically with enterprise licenses Chinese PC Online This report covers the PC online games segments including MMORPG, MMO non-rpg, hardcore web games and casual/social games, gamer behavior and demands based on our proprietary surveys, regulations, relevant online game operators, foreign and domestic games, gamer spending, top games by segment, market size and 5-year forecasts by segment and for the number of gamers, esports, virtual reality, Internet cafés, and more. Chinese TV-based This report covers TV-based games, consoles and set-top boxes, including Xbox One, PS4, Android-based consoles, and more. We analyze regulations, games, competition, and gamer behavior based on our proprietary surveys. Analysis includes gamer demand, behavior and spending, a market size and 5-year forecast. Chinese Mobile This report covers the Chinese mobile games and mobile devices market, mobile gamers preferences and behavior based on our proprietary surveys, market trends, market size, 5-year forecast, top games by platform, and trends to watch such as mobile esports and mobile virtual reality. Southeast Asian This report covers the market size and 5-year forecast by segment by country for Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, as well as a regional analysis. Topics include mobile and PC online games, regulations and gamer behavior based on our proprietary surveys and interviews. We include analysis on esports and other topics of interest. Bulletins We will occasionally publish short bulletins on various topics in the Asian digital games market.

5 Price List and Fees Niko Partners strives to deliver maximum value in our syndicated reports. Clients who subscribe to our 2016 reports prior to March 15th will receive a discount as well as contribute their wish list for topics to be covered and questions to be asked in surveys. In addition, they will receive the reports as soon as they are published. Clients purchasing after March 15 will pay list price and will receive the reports four weeks after the initial publishing date. Syndicated Report Title Estimated Delivery Price if purchased before 3/15/16 List Price after 3/15/16 Chinese PC Online April Chinese Mobile Games Market Report June Chinese TV-Based August Southeast Asian October $7,000 (includes immediate $7,500 Research Bulletins Throughout the year $500, or free for clients who purchase other services $500, or free for clients who purchase other services Niko Partners works with you to define your requirements for custom research services. The scope, project timeline and budget all determine the fee. Custom Research Service Deliverable Frequency Fee Value-Added News Analysis for China Value-Added News Analysis other Asian countries Custom surveys, focus groups, and consulting services Includes immediate, weekly, monthly and quarterly deliverables Includes quarterly, customized news analysis Based on scope of project $1,000 per month, 3 month minimum Based on the number of countries required Based on scope of project Hourly Consulting Upon request $400 per hour