Kinetic Agency. Bryce Adams Solana Curtis Cambria Hanson Jake Hopkins Cynthia Lynch
|
|
- Camilla Fleming
- 5 years ago
- Views:
Transcription
1 Kinetic Agency Bryce Adams Solana Curtis Cambria Hanson Jake Hopkins Cynthia Lynch 1
2 We want a game that will build long and lasting connections. 2
3 Table of Contents Executive Summary...4 Executive Summary Index...6 Background...8 Situation Analysis...12 Target Audiences...16 Objectives, Strategies and Tactics...18 Budget...35 Timeline...36 Evaluation
4 Executive Summary The campaign for The Connections Games known for its products Roots & Branches and Did You Know, originated from Doug and Carol Ladle, owners of the original Your Family *A1-A3, A16-A17 Tree The Game. The Ladles discussed with Kinetic Agency the desire to target the millennial generation, young adults, ages After conducting two focus groups, one survey with 540 responses and 30 in-depth interviews, Kinetic Agency discovered that the original game was unable to be targeted to millennials in its current version. *A10-A15 Primary research showed that millennials found Your Family Tree The Game juvenile. They found the game to be aimed at young families with kids, due to the kid-friendly board and design. The need for a millennial card game emerged. *A17-A20 Did You Know is a card game created through this campaign designed for the millennial generation. This game is great for travel and is compact, created to be played anywhere and anytime. With a modern look and bold colors, research shows that it will be successful in the market place. Each question has been copy tested for successful connection making among *A10, A17-A20, A35 millennials and the game is gaining popularity. 4
5 Through the process of creating a new game, Kinetic worked to help the original game be more successful than its previous version. Research suggested that Your Family Tree The Game needed a name change to Roots & Branches. Research showed a need to refine and simplify the questions. The questions were altered and now are easy to understand and have strong impact for making connections with all players. A new logo, question cards and the board have *A1-A9, A11-A14, A16 been redesigned. Through regularly conducted primary research and copy testing, Kinetic Agency has married the two games into The Connections Games as a parent company. The parent company allows the Ladles to have both games under one name and for both games to maintain separate and unique target audiences. *A21-A35 Kinetic Agency has prepared the groundwork for a social media campaign and event campaign for Winter 2017 through campus classes at Brigham Young University-Idaho. Both campaigns will introduce and launch the parent company The Connections Games, the improved board *A28-A29, A36-A40 game Roots & Branches and the new Did You Know millennial card game. 5
6 Executive Summary Index Primary Research: *A1-A15 Conducted one survey with 540 respondents Tested names for games Conducted 30 in-depth interviews Tested questions and games Conducted two focus groups Tested board game on millennials *A16, A34 Board Game: Changed Your Family Tree The Game to Roots & Branches Simplified and decluttered board layout Reworded questions using modern language New logo Changed to higher quality of board 6 *A17-A20, A35 New Card Game: Created new game to target millennials Named Did You Know Created logo Designed cards for game Wrote and copy tested millennial-aimed questions Designed box for game Copy tested colors used in game design Tested the first printing of game with millennials
7 Parent Company: *A21-A33 Named The Connections Games Developed new website New logo New business card Social Media: *A22-A33 Developed social media accounts Facebook (50 followers) Instagram (150 followers) Twitter (purpose of business-to-business communication) Content creation Staged photoshoots of new products Future Development: *A36-A40 Event planning practicum (will plan and execute product launch) Event planning mock-up Social media practicum (develop content and increase following) App development option (app development through class project) Created pitch packet to send to Deseret Book, Seagull Book, BYU-Idaho University Store and Porter s Craft & Frame. Wrote pitch letter and backgrounder 7
8 Background Your Family Tree The Game was a game developed by Doug and Carol Ladle. It began as a passion for family history and wanting to share special stories with families. Doug Ladle retired from teaching at BYU-Idaho in He and his wife served a mission for The Church of Jesus Christ of Latter-day Saints from 2010 to 2012 in South Africa. Upon arriving home, they began to serve and work in the Rexburg Family History Library. In fall of 2012, their passion for family history and the family flourished, and the Ladles began to develop a board game. Doug initially drew by hand a game and introduced it to his family. After printing 15 copies, they sold 14 of those copies, then $12 each, to friends and staff at the Family History Library. The Ladles saw potential in the game and began to set up the business through trademark registration. In January 2013, the Ladles began to sell the game at family history conferences. They partnered up with Gennifer Rawlins, a graphic designer, to create a professional looking game board, logo, banner and business card. They began to mass produce the game and had 300 copies created. At their first conference in Rexburg, Idaho they sold 50 games. The Ladles had a website created to keep up with current marketing strategies and began to sell the game through their website. 8
9 They continue to sell the game at family history conferences and on their website. They attend bigger conferences now and are selling more than 100 games at each conference. The response the Ladles received at family history conferences was very positive and the Ladles have continued to improve their game for more success. Through many transitions and development of the game over the last five years, the company and its products have been taken to new heights. Before the BYU-Idaho Fall Semester 2016, the Ladles had the impression to check into a university class that might take on their game as a promotional project, which led them to COMM 435 and the Kinetic Agency. The Ladles told Kinetic they wanted the game to not only help families learn about each other and family stories but to bring closeness within the family and among friends. They specifically wanted ideas on how to target millennials at BYU-Idaho who are a prime target. Primary research showed that millennials found Your Family Tree The Game juvenile. They found the game to be designed for young families with kids, due to the kid-friendly board and *A1-A9, A11-A16 design. The need for a new game aimed at millennials emerged. 9
10 It began as a passion for family history and wanting to share special stories with families. 10
11 Did You Know is a card game created through this campaign designed for the millennial generation. This game is great for travel and is compact, created to be played anywhere and anytime. With a modern look and bold colors, research shows that it will be successful in the market place. Each question has been copy tested for successful connection making among *A17-A20, A35 millennials and the game is gaining popularity. Through the process of creating a new game, Kinetic worked to help the original game be more successful than its previous version. Research suggested that Your Family Tree The Game needed a name change to Roots & Branches. Research showed a need to refine and simplify the questions. The questions were altered and now are easy to understand and have strong impact for making connections with all players. A new logo, question cards and *A1-A9, A11-A14 the board have been redesigned. Kinetic Agency has prepared the groundwork for a social media campaign and event campaign for Winter 2017 through campus classes at BYU Idaho. Both campaigns will introduce and launch the parent company The Connections Games, the improved board *A22-A33, A36-A40 game Roots & Branches and the new Did You Know millennial card game. Now the Ladles have a new company called The Connections Games. They have an improved board game and a new millennial card game. The Ladles are excited to see what *A16-A21, A34-A35 the future holds with two games to market and profit from. 11
12 Situation Analysis Your Family Tree The Game (renamed Roots & Branches ) is sold at family history conferences and online at the company s website yourfamilytreethegame.com (renamed theconnectionsgames.com). The Ladles have done well but are looking to expand their target audience and their sales. They wanted to target millennials, specifically those on the BYU- Idaho campus. Due to the millennial focus and research suggesting that Your Family Tree The Game was too juvenile for millennials, a need for a separate game Did You Know emerged. The Ladles have two games that target individual and unique audiences, which all have great potential. Roots & Branches targets young and growing families with kids and grandparents. Did You Know targets millennials and families. *A1-A15 12
13 13
14 SWOT Your Family Tree The Game (renamed Roots & Branches ) Strengths: Appealing game that families enjoy Low production costs Brings families together Opens communication lines within group/family Allows for possible expansion Caters to both families and millennials with campaign redevelopment Weakness: Limited audience (targeted mostly toward young LDS families) Limited scope of influence (only people at family history conferences) Many people are unaware of the game Game doesn t interest the millennial generation Could be seen as too juvenile and not for all ages prior to redevelopment Opportunities: Increase Likes and followers on Facebook Build niche market Revised game relaunch Appeal to the millennial target market with revised name, design and questions Redesign website to be mobile accessible Large area in which it can be put in store and distributions 14 Threats: Many other games to compete with Small specific target audience (young LDS families) Difficult to gain shelf space with retailers
15 SWOT Did You Know... (new card game for millennials) Strengths: New game with a clean millennial aspect and look Low production costs Makes connections between all who play Inviting questions Allows expansion Caters to both millennials and families Compact, portable, can be played anywhere and anytime Fun and interesting questions the promote conversation and making lasting connections Weakness: Brand new game, limited consumer awareness Game may not interest an older generation Opportunities: Increase Likes and followers on Facebook Build niche market Launch card game through impactful and fun event for millennials Appeal to the millennial target market Redesign website to be mobile accessible Large area in which it can be put in store and distributions due to compact size Threats: Many other games to compete with Hard to gain shelf space with retailers Card games that are similar 15
16 Target Audiences ROOTS & BRANCHES Primary Roots & Branches Audience: Young and growing families with small children who want to connect and learn with each other. Rationale: The questions are geared to help families learn about each other and to grow closer. Some of the questions provide opportunities for family members to share about themselves, and others help them learn about their ancestors. This game could be played at a family game night or as the activity for a family home evening. Secondary Roots & Branches Audience: Grandparents who buy the game as gifts. Rationale: Roots & Branches is a great holiday gift. Not only are the questions centered around families, but they are engaging for an older audience directing a younger audience. Every grandparent loves to tell their story. This game helps them share their life stories as well as build a relationship and connect with their family. 16
17 DID YOU KNOW... Primary Did You Know Audience: Young millennial adults ages Rationale: This game s redesign has millennials in mind. By creating a wide range of questions, young adults can easily get to know each other. That atmosphere creates an engaging get-toknow-you conversation that helps a connection between friends go beneath the surface. Secondary Did You Know Audience: Families that want to connect with each other. Rationale: Families will also enjoy this game because of the variety of questions that it provides, especially families that have children 14 and older. The game is easily portable, making it perfect and enjoyable for families to take on road trips and family vacations. 17
18 Objectives, Strategies and Tactics Objective One: Determine changes and needs for the game and company to increase awareness by 40 percent and sales by 100 percent. Rationale: Research helped to ensure the success of the changes made through this campaign. Every change to the board game and development of the new game was made after analyzing primary research. *A1-A15 18
19 Strategy One: *A1-A9 Conduct survey to examine potential of names for both games Rationale: The purpose of the survey was to determine which proposed names of the game s participants would suggest for name changes. The survey tested names for the board game and the card game. Tactic One: Created a list of 12 possible name changes for the board game and four possible names for the new card game. Having multiple names allowed participants to see various options and choose which name they deemed best. Tactic Two: Assembled the survey through qualtrics.com. The survey participants chose their top three names for each game. The top three results went through second rounds of copy testing via focus groups. Tactic Three: Distributed survey by Facebook and word-of-mouth, which allowed free distribution and easy access for millennials and young families to participate. Social media was a quick, easy and convenient way of sharing the survey and receiving large amounts of responses. Tactic Four: Analyzed the results through qualtrics.com. Outcome: 540 participants for the online survey percent of the survey respondents liked the name Roots & Branches percent of the survey respondents liked the name Did You Know This name was a suggestion for the card game. In the focus groups the respondents liked this name for the card game more than any of the other four name suggestions that they tested. The board game name changed to Roots & Branches and the card game received the name of Did You Know. 19
20 Strategy Two: *A11-A15 Use focus groups for copy testing and to confirm decisions Rationale: Two focus groups were conducted as additional primary research concerning name-change copy testing and also for the board game set-up and format of play. The primary purpose was to determine if millennials liked the board game and if we would be able to successfully market the board game, as is, to millennials. Tactic One: Focused on name suggestions for each game and if millennials liked the board game. *A1-A3 Tactic Two: Held two focus groups at BYU-Idaho and had participation from millennial students on campus to fit the target audience. Tactic Three: Analyzed data from the focus groups with the Ladles. Through analyzing the information, Kinetic Agency developed a campaign for the client that helped target millennials and brought improved questions to both games. Outcome: 15 participated in the focus groups, all within the millennial age range of years old. Participants felt that the board game targets young families and children. Did not like the family history feel to the game. Felt the old game title, Your Family Tree The Game was misleading concerning the purpose of the game. Thought the original questions were intense and too personal to answer among friends, maybe even family. Roots & Branches was the top-ranked name at the focus groups. Did You Know was chosen for the new card game. 20 Overall, the participants in the focus groups felt the old version of the board game was kid-friendly. They thought the game was great for children to play with their families, but that they would not be interested to play it as millennials. Through research the concept of creating a new game for millennials emerged.
21 Strategy Three: Use in-depth interviews to copy test the old version of the board game and also the new questions for the millennial card game Rationale: Conducted five in-depth interviews about the board game, and a total of 25 people viewed questions for the new card game. Questions were copy tested on a scale of one to three, with two or higher considered successful. *A10 Tactic One: Ensured validity and consistency by asking similar questions for the in-depth interviews. An appropriate, consistent scale was used for testing questions. Tactic Two: Analyzed the information from the in-depth interviews. Tactic Three: Questions that did not meet the standard of excellence, had to be rewritten or changed and copy tested again. Outcome: The board game is fun, but the participants would not buy it without having played it first. Would not be willing to buy such a low-quality board. The new questions tested well, and only questions with an average of two or higher were kept. The new questions for the card game are liked by millennials and facilitate a way for those playing to have fun and make connections. Overall the board game is kid-friendly, but millennials do not want to play it. Millennials also do not want to pay money for a low-quality board. The board is not visually appealing to millennials. The questions for the new card game tested well and were liked by millennials. Those who participated in the interviews wanted to buy the game and were willing to pay more for a higher quality product. 21
22 22
23 Objective Two: Rebrand the company and products to create a fresh and intriguing appearance to attract 300 new customers. Rationale: The company previously was known by Your Family Tree The Game. Now with the development of a new product, the company needs to be a parent company for both games. Since both games are about making connections with those you play the games with, The Connections Games seemed fitting. 23
24 Strategy One: Rebrand the company Rationale: The rebranded company now promotes and sells both games. The company needed a new name, new logo and new business cards. Tactic One: The Connections Games was created for the parent company that captures the essence of both games. *A21 Tactic Two: Worked with the client s graphic designer to create a logo and new business cards. Tactic Three: Developed company s website. It includes a new domain name, and the website has an improved landing page that promotes each product and helps the company sell more. *A22-A27 Outcome: Changed company name and created new logo, business card and website with name change. *A21 24
25 Strategy Two: Rebrand and rename the original product Rationale: While the original product was great and the concept strong, a de-cluttered game board helps the board be more visually appealing. Reworded the questions for simple design and usage of modern language. The name of the game was changed to be more *A16, A34 appealing to various target audiences. Tactic One: Game s questions have been revised and refined. Redeveloping the game helped it be simple and modern, and apply to children through fun colors. Rewording the questions allowed them to be easily understood. Tactic Two: Simplified elements of the board s layout to be clean and decluttered. The question cards are now sleek and modern in appearance. The card spots on the game board have been removed, and the new logo has been added. Tactic Three: The rules for the game have been reworded, and additional directions for playing have been added for a diverse playing style, which allows a new experience each time played. Outcome: Roots & Branches is an appealing and catchy name. Through the redesigned board and question cards, this game is now marketable to multiple target audiences. The sleek and modern design, gives potential to be more appealing to families and possibly millennials through additional development. 25
26 Strategy Three: Develop a product for millennials Rationale: The original product did not appeal to millennials, which was the client s primary target audience for this campaign. The new game with a design and content that appeals to millennials ensures greater success for the company. Tactic One: Researched through copy testing and focus groups to determine what millennials want in a game. Millennials liked the idea of the questions from the board game, but not the board itself. Millennials like a game that they can play for fun or competitively. *A11-A15 Tactic Two: Developed questions that are modern and attract the interest of millennials. These questions have been split into five categories that provide various topics that can be discussed during the game. The client can create expansion packs, which allows the client to have a product that can continue to grow. *A10 Current categories: 1. Bon-Appétit (Pink) 2. Dating (Blue) 3. Nice 2 Know (Orange) 4. Adventure (Green) 5. Pop Culture (Purple) Tactic Three: Designed cards that are sleek and modern with appealing colors and design elements. Through *A17-A20, A35 research, each color was selected for its appeal. Tactic Four: Rules were written two ways. The game can be played in a competitive or get-to-know way. The game is versatile and can adapt to house rules. 26 Outcome: The game is high-quality, and the colors are vivid, impactful and appealing. Through in-depth interviews and focus groups, the game has proven successful. Participants enjoyed playing and await widespread release so they may purchase their copy. Millennials love the questions, the quality *A17-A20, A35 and the design.
27 Developing a product that was impactful and appealing for millennials. 27
28 Objective Three: Increase volume of sales by redesigning the website, increasing presence on social media and getting games into retailers. 28
29 Strategy One: Develop online presence and awareness Rationale: The previous primary source of sales for this client was family history conferences. Through an increased presence online, the client is now able to sell more games and increase its share of market. Tactic One: Developed a Facebook account for the company. Gained 50 followers and brought awareness of the company and its products. *A29-A31 Tactic Two: Developed an Instagram account. Built a following of 100 followers for the company and its products. *A32 Tactic Three: Developed a Twitter account to increase awareness of the games. This platform is for networking and sharing information about the game and business-to-business communication. *A33 Tactic Four: Redesigned the company s website. It includes a new domain name, and the website has an improved landing page that promotes each product and helps the company sell more. *A22-A27 Outcome: Through social media and the website the games will sell more, and also the company s social media platforms have high followings. The continued use of social media will benefit sales and promote the games. 29
30 Strategy Two: Get game into stores Rationale: To grow past the company s minimal sales and limited market share, the company needs to make way into the market through different retailers. The company already has a fan base surrounding family history. The BYU-Idaho University Store, Seagull Book, Deseret Book and Porter s Craft & Frame currently attract that same audience the company targets. Tactic One: Wrote pitch letter and backgrounder of the company. Tactic Two: Created pitch packet to send to BYU-Idaho University Store to gain game placement in the store. Tactic Three: Created pitch packet to send to Seagull Book to gain game placement in the store. Tactic Four: Created pitch packet to send to Deseret Book to gain game placement in the store. Tactic Five: Created pitch packet to send to Porter s Craft & Frame to gain game placement in the store. Outcome: Waiting for finished product before sending pitch packets. 30
31 Objective Four: Provide resources to client for future development 31
32 Strategy One: Event launch of the millennial card game Rationale: A product launch of the millennial card game is a great way to get 100 millennials to attend and to spread the word about the new product. If done right, this event will gain media coverage and help spread the word through the millennial grapevine about Did You Know. *A36-A40 Tactic One: The focus of the launch is speed dating. Tactic Two: The launch will be held in February The COMM 339 event-planning practicum taught by Ward Hicks will take the lead in this event as a requirement for the class. Tactic Three: Event mock-up book featuring venue options, logistics for the event, and decor has been created and provided. Outcome: Made contact with Ward Hicks and have set plans for product launch in February
33 Strategy Two: Connect client to social media resources Rationale: The Ladles are not able to directly advertise on the BYU-Idaho campus, through social media they can still reach the millennials at BYU-Idaho. Tactic One: Contacted Lee Warnick about his COMM 397R social media practicum using this company as a class project. Tactic Two: Introduced the Ladles to Lee Warnick and have a group of students assigned from the social media practicum in the Communication Department at BYU-Idaho for Winter Tactic Three: Created a guide to help educate the Ladles on how to post on social media, comment and do various tasks on the company s various platforms. *A28-A29 Outcome: Made contact with Lee Warnick and his social media practicum will begin in January
34 Strategy Three: Create option for app development Rationale: Millennials love the concept of virtual games, and the majority of them have smartphones. Similar to other apps on the market this would have the potential for expansion packs and the need to purchase online. Focus groups suggested that an app may be as successful as a card version. Tactic One: Contacted professors that teach app development classes for information on getting students to work for the client on app-development process. Tactic Two: Connected Ladles to the professors for future development of an app version of the game. Outcome: Made contact with professors, classes will begin in January
35 Budget 35
36 Timeline October: Roots & Branches Conducted one survey with 540 respondents Tested names for games Conducted two focus groups Tested board game on millennials Conducted five in-depth interviews Tested Your Family Tree The Game Changed Your Family Tree The Game to Roots & Branches Simplified and decluttered board layout Reworded questions using modern language New logo Changed to higher quality of board 36 Did You Know Conducted one survey with 540 respondents Tested names for games Discovered need for new game to target millennials through primary research Created new game to target millennials Named Did You Know Created logo Copy tested colors used in game design
37 November: Did You Know Designed cards for card game Designed box for game Wrote and copy tested millennial-aimed questions Conducted 25 in-depth interviews Tested questions with millennials Tested the first printing of game with millennials The Connections Games Created The Connections Games a parent company of both games Developed social media accounts Facebook (50 followers) Instagram (150 followers) Twitter (purpose of business-to-business communication) New business card for parent company New logo for parent company 37
38 December: Did You Know Created pitch packet to send to Deseret Book, Seagull Book, BYU-Idaho University Store and Porter s Craft & Frame. Wrote pitch letter and backgrounder The Connections Games Content creation for social media Staged photoshoots of new products Developed new website January-April (Winter 2017): Did You Know Event planning practicum (will plan and execute product launch) Event planning mock-up Social media practicum (develop content and increase following) App development option (app development through class project) 38
39 Tested the first printing of games with millennials. 39
40 Evaluation Kinetic agency focused on four objectives to help the Ladle s company be well known. Kinetic started by defining the changes and needs for the game as well as the company that would increase awareness. As they researched and copy tested the original Your Family Tree The Game, Kinetic determined that by attracting new customers the company would be better off. To attract 300 new customers, Kinetic rebranded the Ladle s company and products to create a fresh and intriguing appearance. By changing the name of Your Family Tree The Game to Roots & Branches it gave the game a new and modern feel. With the help of the Ladle s graphic designer a new logo, business card and updated board were put together to create an even better game than before. After research and copy testing, it was discovered that a new game would be needed to reach millennials. Which is what the client specified as a new target audience for the company. Thus Did You Know was created, a game targeting millennials. This new game was born from the idea of the original game but was made as a card version with the intention that it could be easily transported and played anywhere at anytime. 40
41 With two amazing games, there needed to be a home base, marrying the two games into one company. This would make it easier for the Ladles to manage and control. This parent company was named The Connections Games. The Connections Games then needed a new website and new social media platforms to share the new and improved games that the Ladles had to offer. A Facebook, Instagram, and Twitter accounts were created to facilitate communication and ordering for clients. With the two great games, the Ladles as well as Kinetic were interested in developing a relationship with local bookstores, and companies that would allow The Connections Games to be sold in stores as well as online. In an effort to not leave the Ladles empty handed, Kinetic Agency will be providing the Ladles with contact information for future development of launch events, social media and the clients contacted for in-store sales. 41
42 Kinetic Agency
How to Build Your Audience
How to Build Your Audience Copyright 2017 Lulu Press All rights reserved This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License To view a copy of this license, visit
More informationYour service project is a great way for you to combine your passions, interests and hobbies while making a difference in your community!
Sparking an idea action kit YOU RE ABOUT TO ORGANIZE A SERVICE PROJECT AND MAKE A DIFFERENCE IN YOUR WORLD WAY TO GO! Your service project is a great way for you to combine your passions, interests and
More informationRAPID CITY REBRANDING ETHAN MULLER
South Dakota RAPID CITY REBRANDING ETHAN MULLER target audience / Goal Many different kinds of people visit Rapid City, but the most common tourists in Rapid City are families. More specifically, slightly
More informationWrite Your. Editorial Excellence Author Success Stories Recognition Programs Global Reach ...
Write Your...... Author Success Story The iuniverse Guide to Supported Self-Publishing Editorial Excellence Author Success Stories Recognition Programs Global Reach Build Your Book on Our Foundation of
More informationCraftsy is the premier destination for creative enthusiasts to pursue their passion. Brand Identity & Standards
Craftsy is the premier destination for creative enthusiasts to pursue their passion. Craftsy s identity is inspired by an era when products were more often made by an individual, when handmade was the
More informationMARKETING SOCIETY EXCELLENCE AWARDS 2016 CATEGORY E: BRANDED CONTENT
MARKETING SOCIETY EXCELLENCE AWARDS 2016 CATEGORY E: BRANDED CONTENT Executive Summary Objective In March 2015 Absolut Vodka needed to launch the Andy Warhol Limited Edition bottle to re-establish the
More informationSWOT Analysis. Weaknesses. Strengths. Threats. Opportunities
SWOT Analysis ------------------------- Target Segments ----------------------- Primary and Secondary Research --- The Goal -------------------------------- Facebook Campaign ------------------ Content
More informationAre you ready for a new website?
Are you ready for a new website? A practical guide with worksheets to help prepare your business for a new or newly redesigned website Table of contents Your website goals 4 If you don t have a website
More informationYour Blog & Social Media Business Plan
Your Blog & Social Media Business Plan How to create a coordinated attack that integrates your blog, website, and social media channels CREATE AN INTEGRATED STRATEGY I want to start a blog, but I m not
More informationStarting Your Business with Phenix Salon Suites!
Starting Your Business with Phenix Salon Suites! Starting Your Business at Phenix Salon Suites So you are thinking of starting your own business? This can be such an exciting adventure. Please allow me
More informationGet On Ashton s COOLPIX
2009 Silver Effie Winner Strategic Challenge Get On Ashton s COOLPIX Category: Consumer Electronics Brand/Client: Nikon Primary Agency: McCann Erickson New York Media Agency: Initiative Contributing Agency:
More informationSPONSORING TRAINING PROSPECTING
SPONSORING TRAINING PROSPECTING WHY SPONSOR? Sponsoring is a gift - a gift that keeps on giving. It gives others an opportunity to add another avenue of income to their family budget and an opportunity
More informationGet On Ashton s COOLPIX
Get On Ashton s COOLPIX Category: Consumer Electronics Brand/Client: Nikon Primary Agency: McCann Erickson New York Media Agency: Initiative Contributing Agency: MRM Strategic Challenge By November of
More informationby Camille St Martin
@ by Camille St Martin Why does social media matter for child care centers? Your Facebook page is the face of your business, a complement to your website, where potential clients interact with you. Your
More informationInside The Amazing 57 Days
CASE STUDY Inside The Amazing 57 Days From Failed Entrepreneur to Full-Time Consultant With 4 High Ticket Clients Dave Rogenmoser Co-Founder & CEO, Market Results Best-Selling Author Visit us at themarketresults.com
More informationDisclaimer: This is a sample. I was not hired to write this, but it demonstrates my writing style.
Primary Key Word: online writing freedom Secondary Key Word: freelance writing Page Title Tag: Travel, Eat, or Even Drink Your Way to Online Writing Freedom! Description Tag: Your love for traveling, chocolate,
More informationPlan Your Bestselling Book Launch Presented by Amy Harrop
Plan Your Bestselling Book Launch Presented by Amy Harrop Discover The Incredibly Simple But Powerful Secret Publishing Formula That Will Help You Increase Your Sales By 3 to 4 Figures A Month, Including
More informationTaiAnna Yee March 12, 2009 Marketing Analysis
Crayola LLC 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 www.crayola.com Parent Company Crayola became a wholly-owned subsidiary of Hallmark Cards, Inc. in 1984. Subsidiaries
More informationHow to get media coverage in 30 days: your guide & workbook to rocking at getting publicity that works!
How to get media coverage in 30 days: your guide & workbook to rocking at getting publicity that works! Susan Harrow is a world-renowned media coach PR & marketing expert & author of Sell Yourself Without
More informationRYAN SHELLEY: 7 DAYS WITH BRIGHTINFO WAS ALL THIS HUBSPOTTER NEEDED
AGENCY CASE STUDY // RYAN SHELLEY: 7 DAYS WITH BRIGHTINFO WAS ALL THIS HUBSPOTTER NEEDED Shelley Marketing Intro As a smaller agency, I decided early on I wasn t going to act like one. When I made the
More informationThe Ultimate Guide for Successful Book Marketing
The Ultimate Guide for Successful Book Marketing The challenges involved with writing a book aren't over once it's published. There are between 600,000 and 1 million books published every year in the U.S.
More informationTOP TIPS TO A SUCCESSFUL TRADE EXHIBITION
MAKING YOUR EXHIBITION LIFE EASIER TOP TIPS TO A SUCCESSFUL TRADE EXHIBITION TARSUS SUPPORT TRAINING GUIDE VOLUME 3 19.12.18 VOLUME 3: TOP TIPS TO A SUCCESSFUL TRADE EXHIBITION Whether you are new to the
More informationAppendix 1: Questions to answer honestly if your book isn't selling
Appendix 1: Questions to answer honestly if your book isn't selling If your book isn t selling what you hoped it would, then use these questions as a checklist to determine whether you ve done everything
More informationGo From Employee to Entrepreneur with One of These 7 Online Business Models
Have you been wondering how people start online businesses and make them sustainable and successful over the long haul? It s a concern that most people who are just starting their entrepreneurial journey
More informationTABLE OF CONTENTS. Logging into the Website Homepage and Tab Navigation Setting up Users on the Website Help and Support...
TABLE OF CONTENTS Logging into the Website...02 Homepage and Tab Navigation...03 Setting up Users on the Website...08 Help and Support...10 Uploding and Managing Photos...12 Using the Yearbook Ladder...16
More informationTHE CHECKLIST TO A SIDE HUSTLE. How to launch your first, successful side hustle C R E A T I V E A N D C O F F E E
THE CHECKLIST TO LAUNCH A SIDE HUSTLE How to launch your first, successful side hustle C R E A T I V E A N D C O F F E E THE SIDE HUSTLE LAUNCH CHECKLIST Creative and Coffee STEP ONE GET CLEAR ON YOUR
More informationQuick Business Owner Guide To Facebook Marketing
Quick Business Owner Guide To Facebook Marketing COPYRIGHT 2012 Your Name Introduction Welcome to a special short guide on Facebook marketing and how it can help your business. Facebook has 800 million
More informationThe Visual Brand Starter Kit.
The Visual Brand Starter Kit www.thinkandgrowchick.com Though building your business can seem like a never-ending process, creating an attractive online presence doesn t have to take a long time. In my
More informationThe Adventures of Warriorbots
The Adventures of Warriorbots (a Choose Your own Robotics Adventure Story) by Madelyn Courtney and Elliot Walsh Oak Grove Lower Elementary Team Name: Warriorbots Purple Team Number: 113F Introduction to
More informationTABLE OF CONTENTS TOPIC AND THEME RESEARCHING THESIS CRAFTING AND ANALYSIS SHOW WHAT YOU KNOW FINAL TIPS
WELCOME TO THE NHD in WI STUDENT GUIDE Starting an NHD project? Read this guide to help you get going! This will take you through each step in your NHD journey. If you are stuck with something specific,
More informationADVERTISING BOOKLET
ADVERTISING BOOKLET 2015-2016 THE BRONZE BAYONET Olentangy Orange High School Yearbook Staff TO: Yearbook Staff Members FROM: Rachel Elliott and Mrs. Phillips SUBJECT: Ad Sales This is your advertising
More informationNora Conrad Service Packages.
Nora Conrad Service Packages www.noraconrad.com 2 Our Agenda for Today Introduction The Welcome Message for you Who I am Meet Nora Conrad. Services What I do Portfolio Read a bit about my latest work Process
More informationGUIDE BOOK ON CREATING, MARKETING & RUNNING YOUR CROWDFUNDING CAMPAIGN
GUIDE BOOK ON CREATING, MARKETING & RUNNING YOUR CROWDFUNDING CAMPAIGN CONTENT SECTION 1 Creating your project 3 PROJECT TITLE 4 PROJECT DESCRIPTION 4 VIDEO 5 REWARDS 6 BIOGRAPHY 7 SECTION 3 Marketing
More informationBuy The Complete Version of This Book at Booklocker.com:
Everything you need to know in order to write and sell ebooks. The Easy Way to Write & Sell ebooks Buy The Complete Version of This Book at Booklocker.com: http://www.booklocker.com/p/books/2679.html?s=pdf
More informationTHE 3 KEY COMPONENTS TO CREATING JEWELRY COLLECTIONS THAT SELL
THE 3 KEY COMPONENTS TO CREATING JEWELRY COLLECTIONS THAT SELL THRIVE BY DESIGN WITH TRACY MATTHEWS You re listening to Thrive-By-Design business marketing and lifestyle strategies for your jewelry brand
More informationExternal Factors Evaluation
YANKEE CANDLE External Factors Evaluation Other firms in the industry captivate a variety of market segments by diversifying their product line Because Yankee Candle has not diversified their product line,
More informationFebruary 2016 SIMPLE. success. from Good to Great. message from our executives. start great to be great. priscilla del rayo lopez
February 2016 SIMPLE success from Good to Great message from our executives start great to be great priscilla del rayo lopez IN THIS ISSUE Message from Chad Garner 3-4 Costa Rica & Event Highlights 4-5
More informationWEBSOLUTIONS B2B SURVEY
WEBSITE DESIGN & MANAGEMENT ASSESSMENT Name: Date: Address: WEBSOLUTIONS B2B SURVEY CONSULTATION ABOUT YOUR BUSINESS What is the primary focus of your business? What is the secondary focus of your business?
More informationTech IT Up A Notch! Educators Credit Union 1326 Willow Road Mount Pleasant, WI
Tech IT Up A Notch! Educators Credit Union 1326 Willow Road Mount Pleasant, WI 53177 www.ecu.com July 1, 2015 EDUCATORS CREDIT UNION Tech IT Up A Notch! OPENING SUMMARY Creating a culture of creativity
More informationYCN STUDENT AWARDS
lego c r e a t e a c a m p a i g n f o r t h e L E G O B r a n d t h a t d i s t i n g u i s h e s L E G O f r o m all competitors WEBSITE - lego.com Social - youtube.com/lego facebook.com/legogroup 1
More informationLOW CONTENT PUBLISHING MODULE # P age
LOW CONTENT PUBLISHING MODULE #10 1 P age Maximizing Exposure & Building Your Customer Base There are countless tools available to self-published authors that will help them maximize exposure, build their
More informationSocial Media Marketing Strategies for Your Book Launch
Social Media Marketing Strategies for Your Book Launch Begin 6 months in advance Be active on book launch day After the launch implement follow up strategies Sue L Canfield Because authors need to #BeSocial
More informationJapanese Calligraphy Class
Japanese Calligraphy Class Date: 1 st Tuesday of each Month Place: Incarnate Word University Class Capacity: maximum 12 people Details of Program: JASSA Japanese Calligraphy Class is a NEW cultural class
More informationBrainstorming Tools. I. Peaks and Valleys. Step 2: Put a star next to the top stories.
Brainstorming Tools IMPORTANT NOTE: This document is to help you to get your creative juices flowing. You don t have to complete each exercise. Only do what resonates with you. We recommend getting a dedicated
More information2019 Marketing Planning Guide
2019 Marketing Planning Guide As the end of 2018 is beginning to approach, many businesses are starting to look ahead and plan for 2019. What marketing initiatives will you use during the coming year?
More informationBeyond FarmVille: The Evolution and
Beyond FarmVille: The Evolution and By Annicka Campbell, Associate, Marketing Strategy & Analysis, and Seijen Takamura, Senior Associate, Marketing Strategy & Analysis Why do games matter? Video games
More informationWORKBOOK. 1 Page Marketing Plan
WORKBOOK 1 Page Marketing Plan We re so fortunate to be entrepreneurs today, with access to so many cheep, and sometimes free, ways to get the word out about what we do, and who we help. There is a social
More informationJourney through Game Design
Simulation Games in Education Spring 2010 Introduction At the very beginning of semester we were required to choose a final project to work on. I found this a bit odd and had the slightest idea what to
More informationHow I Tripled my Income in 3 Years...After Getting Fired
How I Tripled my Income in 3 Years...After Getting Fired I still remember the horror, the helplessness, and the hatred I had in my heart. I'd just been fired from a job I hated but felt that I needed to
More informationVideo Marketing Vol. 3
Video Marketing Vol. 3 TITLE: Increase Your Bottom Line With Video Marketing Author: Iris Carter-Collins Table Of Contents Increase Your Bottom Line With Video Marketing 1 Learn The Basics Of Great Video
More informationHow to Position Yourself as a Thought Leader in Your Niche
How to Position Yourself as a Thought Leader in Your Niche When you re starting any business in today s market, how do you stand out above the noise of the crowd? Well, you position yourself as a thought
More informationTABLE OF CONTENTS START AN EXCITING CAREER! A COURSE FOR EVERY DESIGNER COMPLETE BUSINESS TRAINING PAYMENT OPTIONS LIMITED TIME OFFER
QC DESIGN SCHOOL TABLE OF CONTENTS 1 START AN EXCITING CAREER! 3 A COURSE FOR EVERY DESIGNER 8 COMPLETE BUSINESS TRAINING 9 PAYMENT OPTIONS 10 LIMITED TIME OFFER 11 HOW ONLINE LEARNING WORKS 16 ABOUT 17
More informationSCHEDULING SCRIPTS. Sample Phone Scripts for Booking Parties/Presentations
The following scripts are examples. You might find that by customizing something from a few of the examples is a better fit for your personality. Use these ideas as they are or build them into a script
More informationon a daily basis my company helps authors market
on a daily basis my company helps authors market their books, and through this process we have seen a lot of things that work... and other things that haven t worked! Over time we have seen patterns, techniques
More informationme to visit his country and speak about the topic of
Seven Myths About Marketing Your Book It was 2011 and I was scanning my inbox when my eyes stopped. An email from Richar Ruiz, director of a university leadership program in Asuncion, Paraguay caught my
More informationTWEET LIKE A ROCKSTAR
1 THe FaCTS Twitter is one of the most powerful social media tools at your disposal. If you have a message burning inside you and have no clue of how to share it and build a raving fan base, look no further.
More informationCopyright 2012 Social Media Marketeers. All rights reserved worldwide. LEGAL DISCLAIMER This report is protected by international copyright law and may not be copied, reproduced, given away, or used to
More informationPlay 1. Finding new prospects. Turn over to write down places you frequently visit that could produce prospecting Members and customers.
1 Contact STEP 3 Play 1 Finding new prospects When thinking about the people outside of your friends, family and acquaintances you need to pay attention to the world around you and make sure you are networking
More informationDIGITAL MARKETING CHECKLIST. for. Home Remodelers & Builders
DIGITAL MARKETING CHECKLIST for Home Remodelers & Builders As a leading web and digital marketing agency for home remodelers and builders, we ve identified the key areas you should focus on to take your
More informationThe Ultimate Checklist for. Throwing a Release Party on a Budget
The Ultimate Checklist for Throwing a Release Party on a Budget You re about to release a project that you ve been working on for months and you couldn t be more excited, but you re worried that with your
More informationFinding The Recipe For Success How failure helped me find the recipe for success in small business.
Finding The Recipe For Success How failure helped me find the recipe for success in small business. By: Daphne Wells, founder of Growth Business Consulting I absolutely love seeing women thrive and flourish
More informationSeaman Risk List. Seaman Risk Mitigation. Miles Von Schriltz. Risk # 2: We may not be able to get the game to recognize voice commands accurately.
Seaman Risk List Risk # 1: Taking care of Seaman may not be as fun as we think. Risk # 2: We may not be able to get the game to recognize voice commands accurately. Risk # 3: We might not have enough time
More information7 Proven Steps to Opening, Promoting and Profiting From a Successful Lash Business. Learn the Market
7 Proven Steps to Opening, Promoting and Profiting From a Successful Lash Business After you re certified and licensed to operate as a lash stylist, it s time to get your business up and running! As with
More informationNovember New Leader Phone Calls For Leaders Who Start between August and October
November New Leader Phone Calls For Leaders Who Start between August and October The purpose of the phone call is to provide ongoing communication and support to the new leaders throughout the year. Before
More informationHumans of Planet Earth. Capturing life on film, one roll at a time. Est rolls contributed to the project so far.
INFO PACK Humans of Planet Earth. Capturing life on film, one roll at a time. Est. 2012. 3500+ rolls contributed to the project so far. Indisposable Concept is all about eliminating the technicalities
More informationTHE FUTURE OF STORYTELLINGº
THE FUTURE OF STORYTELLINGº PHASE 2 OF 2 THE FUTURE OF STORYTELLING: PHASE 2 is one installment of Latitude 42s, an ongoing series of innovation studies which Latitude, an international research consultancy,
More informationSewn In. By Brian Young
Sewn In By Brian Young Business Empire Magazine Reprinted from Business Empire Magazine 12 February 2009 Is a community designed to promote the American Dream of being your own boss. The goal of our website
More informationList Building Power Tips: 3 Key Strategies to Attract More Clients Step-by-Step in 14 Days or Less!
List Building Power Tips: 3 Key Strategies to Attract More Clients Step-by-Step in 14 Days or Less! Created by Jeannie Spiro The Career Woman s Business and Marketing Coach Where Career Women Become Freedom
More informationThe 5 Most Effective Ways To Recruit Volunteers
The 5 Most Effective Ways To Recruit Volunteers with Brandon Cox MINISTRYLIBRARY Video Book Summaries For Church Leaders Hey, I m Brandon Cox, pastor at Grace Hills Church in northwest Arkansas, editor
More informationMarket Snapshot: Consumer Strategies and Use Cases for Virtual and Augmented Reality
Market Snapshot: Consumer Strategies and Use Cases for Virtual and Augmented A Parks Associates Snapshot Virtual Snapshot Companies in connected CE and the entertainment IoT space are watching the emergence
More informationEp 195. The Machine of Your Business
Full Episode Transcript With Your Host Jody Moore I'm Jody Moore and this is Better Than Happy, episode 195, The Machine of Your Business. This podcast is for people who know that living an extraordinary
More informationTips for Creating an Incredible Startup Pitch AN EXPERTS EXCHANGE GUIDE
15 Tips for Creating an Incredible Startup Pitch AN EXPERTS EXCHANGE GUIDE 1 LEAD WITH THE NEED Grab their attention! The beginning of your presentation sets the tone for the rest of the meeting. Investor
More informationLet me ask you one important question.
Let me ask you one important question. What business are you in? I mean what business are you really in? If you re like most people you answered that question with the product or service you provide. I
More informationBRAND YOUR BUSINESS: MINI COURSE
BRAND YOUR BUSINESS: MINI COURSE PART 2 Mission Statement and Name In Part ONE of this 6 Part mini course we talked about What is a Brand and Why Does it Matter? We also talked about Tribe Building and
More information20 Ways To Make $100 (Or More) Per Day Online. Sam Parker
20 Ways To Make $100 (Or More) Per Day Online Sam Parker Introduction Welcome to this action-packed training on 20 ways to make $100 (or more) per day online. You can build a good income online once you
More informationCourse Catalogue. Business Courses
Course Catalogue (Trad = appropriate for traditionally published authors; Indie = appropriate for independent or self-published authors) Business Courses Audio Books for Indie Authors (Indie) Audio books
More informationBeing successful with visual marketing as a blogging and business online is a matter of being consistent and of having a great plan.
Being successful with visual marketing as a blogging and business online is a matter of being consistent and of having a great plan. We ve looked at the best plan for you to formulate for your visual marketing
More informationYour QuickStart Guide to Teaching Your Kids About Money
Your QuickStart Guide to Teaching Your Kids About Money Nick Elkins www.teachmykidsmoney.com Page 1 of 10 Thank you! When I started TeachMyKidsMoney, it was an accountability partner for myself to make
More information[ENVIRONMENTAL SCAN NEED FOR SPEED]
2014 BUS1345-1 Anela Tomac [ENVIRONMENTAL SCAN NEED FOR SPEED] Levi Johns 6778849, Fahmiad Miah 6786867, Nathan Bowern 6814867, Mark Gawlikowski - 6833164 INTRODUCTION Need For Speed is the most successful
More informationThe Real Secret Of Making Passive Income By Using Internet At Your Spare Time!
Internet Marketing - Quick Starter Guide The Real Secret Of Making Passive Income By Using Internet At Your Spare Time! FILJUN TEJANO Table of Contents About the Author 2 Internet Marketing Tips For The
More informationSET COMPETITIONS FACILITIES AND SUPPLIES NEEDED. STAFFING There are two different SET competition formats:
SET COMPETITIONS SET can be enjoyed by players of all ages and skill levels while exercising players minds at the same time. SET competitions provide gamers, students and families the opportunity to compete
More informationCopyright 2014, Productive Catholic & Pro sulum, LLC
By now, you should have gone through some or all of the videos in the Better Business Basics course. If you haven t, go back and start watching them because as great as everything that I m going to be
More informationSEIZING THE POWER OF VIRTUAL REALITY WITH REWIND. Your guide to the ins and outs of our business and how we can help you succeed.
SEIZING THE POWER OF VIRTUAL REALITY WITH REWIND. Your guide to the ins and outs of our business and how we can help you succeed. REWIND is a leading immersive solutions company with a proven track record
More informationBuilding Strong Donor Relationships
Building Strong Donor Relationships Interview with Mary Cahalane This interview is brought to you by Fundlio, the mobile-friendly fundraising platform for nonprofits. Start collecting donations online
More information12-POINT CHECKLIST FOR BUILDING AN ONLINE BUSINESS
12-Point Checklist For Building an Online Business Building an online business is never an easy task. Either if you are a business veteran or a beginner pursuing a dream, there are numerous challenges
More informationThe Wiikly Club: Grant Proposal for Wii Programming
The Wiikly Club: Grant Proposal for Wii Programming INFO 520 Diana W. Austin 31 August 2010 Executive Summary The Fictitious Public Library has developed a plan for a new senior program called The Wiikly
More informationWelcome To Noodle Live
Features Guide Welcome To Noodle Live We re here to revolutionalise the way you collect, store and share information at events - it s time to wave goodbye to endless flyers and tatty event programmes.
More information10 WAYS TO REACH BOOMERS ON FACEBOOK
10 WAYS TO REACH BOOMERS ON FACEBOOK 10 Ways to Reach Boomers on Facebook According to DMN3 s January 2015 online survey of 1,000 Boomers, 83% of them spend at least one hour per week on Facebook, and
More informationPicks. Pick your inspiration. Addison Leong Joanne Jang Katherine Liu SunMi Lee Development Team manager Design User testing
Picks Pick your inspiration Addison Leong Joanne Jang Katherine Liu SunMi Lee Development Team manager Design User testing Introduction Mission Statement / Problem and Solution Overview Picks is a mobile-based
More informationWrite Away. 52 Ready-To-Use Blog Prompts The Mogul Mom themogulmom.com
Write Away 52 Ready-To-Use Blog Prompts 2015 The Mogul Mom themogulmom.com What Are You Trying To Say? Blog Your Bliss You ve got a blog and you love it. Or maybe you re in the process of starting one
More informationYOU CAN WRITE A SUPER KIDS BOOK
YOU CAN WRITE A SUPER KIDS BOOK EPISODE #45 of a Daily Dose of Greatness Quest with Trevor Crane DAILY QUESTION Imagine if you had written a BOOK when you were a kid. And it was PUBLISHED And it became
More informationClick here to find out more about the book that will teach you how-to design presentations like the pros.
What you are about to read is the result of 10 years of hands-on presentation design experience. My name is Adam Noar, and I am the founder of Presentation Panda a presentation design firm that builds
More informationLesson I Guide to Creating Planners
INTRODUCTION A planning template is a written description of your business's, Goal s and future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the
More informationndash Customer Success Guide
ndash Customer Success Guide Introduction (Page 3) Basic Setup (Page 3) o Completing Profile (info and payment) Groups o Adding your team members o Setting preferences Getting Started (Page 8) o Building
More informationThe Passion Project TM Business Launch Blueprint
The Passion Project TM Business Launch Blueprint Welcome to The Passion Project TM Business Launch Blueprint! It s clear that since you have arrived at this very spot, there is a fire burning inside of
More informationBRAND YOUR BUSINESS: MINI COURSE PART 3. Creating Your company Look (LOGO) AND Promoting Your Business Brand.
BRAND YOUR BUSINESS: MINI COURSE PART 3 Creating Your company Look (LOGO) AND Promoting Your Business Brand. Welcome back! In part TWO of this mini course we talked about how to create a Mission Statement
More informationEvergreen Patient Attraction and Practice Growth Workbook A 30-Day Action Plan. Keith Rhys
Evergreen Patient Attraction and Practice Growth Workbook A 30-Day Action Plan Keith Rhys Evergreen Patient Attraction and Practice Growth Workbook A 30-Day Action Plan Introduction Inside the pages of
More information2017, Margot Starbuck
COVER LETTER The job of your cover letter is to convince the reader to open your proposal. 1. Make a personal connection Address your letter to a particular person. Has he or she represented or published
More informationMODULE 5 FACEBOOK PROMOTION AND MARKETING STRATEGIES
MODULE 5 FACEBOOK PROMOTION AND MARKETING STRATEGIES Introduction Hello again, this is Stefan, and welcome to Module 5, Facebook Promotion and Marketing Strategies. Attracting Facebook Followers You want
More informationThe graphics included in this can be used in any of your communications.
It s time to let Richmond know that your business is the best. The RTD s annual contest is underway and your business has been nominated to compete for The Best. Your goal? Get the most votes and win your
More information