5.9. Focus marks A CONSISTENT LOOK AND FEEL IN OUR COMMUNICATION

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Rosa Griffin
6 years ago
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1 The focus marks are a flexible device that provides us a space with which to view our subject matter and to capture a shifting perspective. They can be used as a square to focus on a specific part of an image or they can be separated and used as corners of a frame that expand to encompass a large image, a word or statement. 59

Examples are for illustrative purposes only : Usage When creating a design, it needs to include one set of focus marks OR at least one recognisable aperture (view Aperture section).

This frame should be a square whenever possible, but a rectangular shape is allowed (e.g. to encompass a full bleed cover image). No.1inAustralia *+ No.

not to interfere with the comprehension of the image content Science There are no specified sizes that the focus marks must be used at, but when resizing them, you must scale them proportionally

2 Examples are for illustrative purposes only : Usage When creating a design, it needs to include one set of focus marks OR at least one recognisable aperture (view Aperture section). should be used sparingly. For example, they should not appear on every page of a multi-page document. The focus marks are used as the top left and bottom right corners of a frame. This frame should be a square whenever possible, but a rectangular shape is allowed (e.g. to encompass a full bleed cover image). No.1inAustralia *+ No.33intheworld + *Academic Ranking of World Universities Times Higher Education World University Rankings 2016 When used over an image, the focus marks should be transparent to some extent, so as not to interfere with the comprehension of the image content Science There are no specified sizes that the focus marks must be used at, but when resizing them, you must scale them proportionally never stretch them or compress them. A collision of chemical sciences, earth sciences, engineering systems, environmental sciences, geography, information technology, life sciences, mathematics and statistics, physical sciences and psychological sciences. When a layout includes a rotation of the aperture that crops out one of its corners, naturally you will not see the focus mark that sits on this corner. This is the only acceptable reason to have a single focus mark alone on a page. may not be used as a graphic device on their own they must always be a frame for image or text of some kind. can be used to enclose text to highlight a key point, statistic or quote. The University of Melbourne Undergraduate Prospectus 2018 Undergraduate Prospectus 2018 For domestic and international students Your city Safe, friendly and vibrant, Melbourne has consistently ranked as the world s most liveable city for the past five years. Where the city meets the campus On the northern fringe of the city, the University of Melbourne s Parkville campus is a walk away from the famed cobblestone lanes, multicultural culinary delights, arts and culture, and world-class shopping of Melbourne. At Southbank campus, in the city s vibrant arts precinct, you ll find the University s acclaimed music, visual and performing arts faculty, while the heritage-listed gardens at Burnley campus, in Melbourne s inner north, is the tranquil setting for horticultural studies. Werribee campus, in the city s west, boasts some of the world s most advanced facilities at the University s Animal Hospital, while further out of Melbourne are our three rural campuses at Dookie, Creswick and Shepparton. # 1 World s Most Liveable City The Economist Out and about Eat breakfast in a café, visit a gallery, spend the afternoon shopping, catch a train to the beach or find out why Melbourne is Australia s sporting capital. Maybe you d prefer to catch the latest show, or discover the best-kept secrets of our renowned music and arts scene. Or take a daytrip and explore the stunning natural beauty of Victoria. # 2 Student city in the world QS Best Student Cities Undergraduate Prospectus 60

Examples are for illustrative purposes only : Usage are used to: enclose an image highlight a specific area on an

create a graphic device from a piece of information such as a pull-quote or feature fact highlight a key statistic

Faculty of Arts are not used to: enclose the title of a document create a pattern replace the need for an image or

International Study A collision of humanities, languages, media and communications, and social sciences.

Melbourne degree, regardless of their past education.

3 Examples are for illustrative purposes only : Usage are used to: enclose an image highlight a specific area on an image enclose a piece of featured text, that says something intriguing or illuminating about the subject at hand create a graphic device from a piece of information such as a pull-quote or feature fact highlight a key statistic or fact. Faculty of Arts are not used to: enclose the title of a document create a pattern replace the need for an image or feature text on the cover of a document. International Study A collision of humanities, languages, media and communications, and social sciences. I would recommend the Diploma in General Studies to anyone who wants a guaranteed pathway into a University of Melbourne degree, regardless of their past education. Breeana Price (Australia), Diploma in General Studies, Bachelor of Science General Studies 2018 I would recommend the Diploma in General Studies to anyone who wants a guaranteed pathway into a University of Melbourne course regardless of their past education. Victorian College of the Arts Breeana Price (Australia) VCA Graduate Programs 10 Undergraduate Prospectus 61

Inappropriate focus marks usage Do not flip or rotate the focus marks: they should always appear as top left and bottom right corners. Do not use the focus marks as a graphic element by themselves.

Faculty of Arts Science A collision of chemical sciences, earth sciences, engineering systems, environmental sciences, geography, information technology, life sciences, mathematics and statistics,

4 Inappropriate focus marks usage Do not flip or rotate the focus marks: they should always appear as top left and bottom right corners. Do not use the focus marks as a graphic element by themselves. : What not to do On a cover design like this, the focus marks should always be enclosing an image or a piece of feature text. Faculty of Arts Science A collision of chemical sciences, earth sciences, engineering systems, environmental sciences, geography, information technology, life sciences, mathematics and statistics, physical sciences and psychological sciences. International Study A collision of humanities, languages, media and communications, and social sciences. The focus marks may not be used to contain an image or pattern. Faculty of Arts Do not use the focus marks as a graphic element by themselves. Do not use multiple focus marks to create a pattern. Biomedicine The University of Melbourne s biomedical and health science degrees provide the best preparation for the challenges of contemporary healthcare delivery and research. International Study A collision of humanities, languages, media and communications, and social sciences. 62

Inappropriate focus marks usage Do not crop or obscure focus marks.

Bachelor of Music : What not to do Conservatorium of Music The University of

5 Inappropriate focus marks usage Do not crop or obscure focus marks. Do not use focus marks to enclose headings. Bachelor of Music : What not to do Conservatorium of Music The University of Melbourne s Ate am ute sitationet es necturi voluptatur aspieni magnis qui id modicabo. Science A collision of chemical sciences, earth sciences, engineering systems, environmental sciences, geography, information technology, life sciences, mathematics and statistics, physical sciences and psychological sciences. 63

6 Using focus marks and aperture together How to place focus marks on a rotated aperture When using focus marks as a frame for an aperture, it helps to visualise your starting point, before the two elements are rotated. The focus marks appear in the top left and bottom right hand corners of the aperture

5.7. Imagery A CONSISTENT LOOK AND FEEL IN OUR COMMUNICATION. Biomedicine Science 2017

5.7. Imagery A CONSISTENT LOOK AND FEEL IN OUR COMMUNICATION. Biomedicine Science 2017 5.7 The use of multiple layers of imagery speaks to the changing focus of study and research at the University of Melbourne; at one moment taking in a broad perspective and the next, concentrating on in-depth