MAILMARK QUICK GUIDE - LARGE LETTERS

Transcription

1 QUICK GUIDE - LARGE LETTERS Product options: Advertising Mail Sustainable Advertising Mail Business Mail 1 st C Business Mail Publishing Mail Access 70 Format: Letter Large Letter Sortation: Low Sort Unsorted Access 70 Options: 2D Type 7 (24 x 24 modules) (6) Type 29 (16 x 48 modules) only variant for meters (25) Type 9 (32 x 32 modules) (45) Options: 4-state Barcode L (long) (78 bars) Barcode C (consolidated) (66 bars) Accreditation: None required & Postcode Accuracy: No min but the items which don t meet PAF standards may attract a surcharge or pricing adjustment Mandatory Recommended LARGE LETTERS 1. full and accurate address & postcode 2. on the same side as the payment indicia 3. to be on the flat side of any item, cannot be on any irregular or convex shaped sides 4. one DAB on item elements 1. Recipient name (may be Dear Occupier) 2. Premise elements (one is required, 2 nd or more optional organisation, sub-building, building name, building number) 3. Thoroughfare descriptor 4. Locality (one is required Double dependent locality, Dependent locality) 5. Postcode It s not a requirement to include every address element in PAF elements 1. Premise elements (Building number on same row as Thoroughfare element) 2. Dependant Thoroughfare descriptor (e.g 1

2 Road) on same line as Dependant elements Thoroughfare information (e.g. Western) (if continued no element exists then no recommendation to include anything. If one of the two exists, recommend it s used. If both exist then recommend the Thoroughfare is used as a minimum Dependent thoroughfare, Thoroughfare) 3. Thoroughfare Descriptor on same line as Thoroughfare information 4. Locality if there is a locality and a post town we recommend both are used - Double dependent locality, Dependent locality printing 1. no address element wrapped over two or more lines printing 1. where 2 elements are on the same line they are only separated by 1 or 2 spaces (1 High Street) 2. no 2 elements separated by punctuation 3. no two words more than 5mm apart 4. no blank lines 5. uniform spacing between lines of the Block between 1mm & 4mm 6. DAB left justified 7. Post Town on it s own line 8. Post code last element of the DAB, on it s own line, in full capitals and one or two spaces between inward & outward codes 9. remainder of is in Title Case 10. County not included 11. Country not included 12. punctuation only included when in PAF or removed totally 13. maximum characters per line is use one of 30 recommended fonts 15. each line has characters which are the same font & size layout Post Town POSTCODE Preferred layout Post Town County POSTCODE County POSTCODE Post Town County POSTCODE Thoroughfare or Locality element Post Town POSTCODE Acceptable if no other text like an address on the outer. Not recommended. 2

3 ing 90% / 95% address (and postcode) match to latest used version of PAF Pricing based, in part, on accuracy of addresses seen Clear Zone - Delivery Block (DAB) Clear Zone - Clear Zone 1. 5mm clear all around the DAB (this can be on the envelope itself when the edge of the window falls into the 5mm zone 2. no other text or information which can be construed as a DAB on the front or visible on an insert 1. at least 2mm around a 4-state 2. at least 4x the module size around a 2D (if module is 0.5mm then min of 2mm. if module is 0.7mm then min of 2.8mm) 1. The can fall into the 5mm clear zone around the DAB No print, patterns, graphics, text including when a window item is tapped on all 4 sides No marking, print, patterning + clear zone must be visible behind a window at all times (the window edge cannot fall into the or clear zone) clear zone to be maintained Clear Zone Delivery Block 1 st requirements 1. if the is directly below the DAB, no clear zone required in the window above the DAB and some / all of the MDI & recipient can tap out above and to the right, no need to tap back in but recommended it does Clear Zones & DAB (optimised performance) 2 nd requirements 1. left, right and bottom edges of DAB or DAB+ is at least 2mm away from edge of label 2. with exception of, there is 5mm or more clear of print, graphics, patterns etc around full DAB (4-state) 3mm away (2D) If the falls within the 5mm zone then - a. At least 2mm between DAB and a RM 4-state b. At least 2mm between RM 4-state and edge of window / label c. At least 4 x the module size between DAB and a 2D d. At least 3mm between and edge of window / label Firstly look at the 1 st set of requirements (as above) then follow these. Delivery Block location 1. not in the indicia area (40mm from top & as long as indicia used) 2. Return Block area (40mm from the top) Delivery Block location 1. tag code zone a. Referenced longest edge of item b. 33mm up from bottom right corner c. 30mm high 3

4 d. 110mm long NB: add excess poly 2. frame a. 15mm around perimeter for paper b. 15mm + excess poly for poly 3. over the edge of the envelope flap 4. under the seal if polywrapped location content (4-state) content (2D) print (4-state) 1. Same side as the indicia and Delivery Block 2. not in the indicia area (40mm from top & as long as indicia used) 3. Return block area (40mm from the top) 4. tag code zone a. Referenced longest edge of item b. 33mm up from bottom right corner c. 30mm high d. 110mm long NB: add excess poly 5. frame a. 15mm around perimeter for paper b. 15mm + excess poly for poly 6. over the edge of the envelope flap 7. under the seal if polywrapped 1. Barcode L 78 bars 2. Barcode C 66 bars (consolidators) (has Unique item ID, no postcode or DPS info) 1. Unique item identifier 2. customer details & details of other participants in supply chain (supply chain ID) 3. Postcode 4. DPS 5. no confidential or classified content in available space which will / could breach data protection obligations 1. same side as the indicia and Delivery Block 2. beneath the indicia 3. encoded content to be a string of text (DAFT) of just 4 characters (D = Descender bar, A = Ascender bar, F = full bar, T = Track bar) 4. inverse printing of bars not permitted 5. print quality to be consistent 6. bar edges to be sharp & clearly defined 7. width requirements apply throughout the whole bar - no part of a bar can be less than the min thickness or greater than the max thickness For large letter format items wrapped in poly add the excess poly (recommended max of 20mm) Defined by 6 character string in 1st bit of code. UPU Id x 1 (J) RM UPU Id x 3 (GBA / GB<sp>) Info / product Id x 1 Info type ver x 1 Bar symmetry (+/- 10% tolerance of the height of the track bar) 4

5 8. if dot-matrix print then no gaps between print dots within a bar (4-state) 9. no missing bars or space characters - continued continuous 10. track bars to be symmetrical about the centre line of the code 11. print contrast ratio (bars & background) minimum 40% 12. background reflectance min of 35% 13. reflective Difference min of 30% 14. black bars on a white background bars per inch (25.4mm) & equally spaced 16. track element of bars to be symmetrical about the centre line of the code (+/-10% of the centre line height) 17. use the 4-state Mailmark font (called 4-state Jack in the encoder) print (4 state) print (2D) 1. bar width set at 0.54mm 2. Ascender & Descender heights set at 1.9mm 3. track bar set at 1.3mm high 4. pitch is 21.2 bars per inch (25.4mm) 5. not recommended to use dot-matrix printers 1. Datamatrix type ECC200 code 2. defined by ISO/IEC data within the code to comply with the C40 encodation scheme (character set set out in ISO C40 Basic Character set = Uppercase Alphas, Numerals & <space> only) 4. data will not comply with optional message structures referenced from ISO16022 eg ISO15434 or No header, footer or data identifiers included. 5. attributes to start at a defined point in data string, any missing or optional attributes to be filled with a <space> character except for unused customer data space where available 6. Positive contrast 7. modules ranging from 0.5mm to 0.7mm 8. four straight edges 9. four right sided corners 10. can be horizontal or vertical but edges to be parallel with mailpiece edges 11. first 6 characters must have UPU identifier (1 character = J), RM identifier assigned by UPU (3 characters eg GBA or GB <space>), Product type ID (1 character), Information type ID version number (1 character) 12. background reflectance min of 35% 13. reflective Difference min of 30% Tolerances +/-: width = 0.05mm height =0.1mm pitch = 0.2mm Type 7 = 0.5mm module size measures 12mm x 12mm Module size 0.60mm is recommended 5

6 Excess Poly 1. where poly is transparent (largest insert visible to the front of the large letter), lateral insert movement less than 20mm Flexibility 1. recommended >8N.mm minimum 2. no upper limit Reference item to bottom left corner, 20mm along one long edge & 20mm along one short edge Fonts characteristics 1. list of 30 recommended 2. height: 2mm min, 7mm max 3. width: 7mm max 4. ratio of lower case height (b) to upper case height (a) of between 2:3 and 3:4; and 5. ratio of width (c) to height (a) of approximately 2:3 6. no serif 7. no bold 8. no italic 9. no script 10. no underlined 11. no computer zero Ǿ. Fonts print 1. each line same font, typeface & size 2. characters are clear, uniform, high resolution & individual stroke thickness between 8% and 16% of character height 3. material on which DAB printed is at least 35% in the red region (600nm) when measured by a spectral reflectometer and white, cream, buff or other light pastel shade that has a minimum reflectance difference of at least 30% 4. contrast between characters and background on which they are printed (50% or 55% if through a window) 5. no positive contrast or inverse printing 6. fixed pitch of between characters per inch (10-12pt font size) & clear vertical gaps of at least 0.25mm between extremities of adjacent characters 7. for proportionally spaced text spacing at least (significantly improves the rate at which addresses can be read) Indicia 1. required 2. top right hand corner Inserts 1. Where polymer is transparent, only th e largest insert to be visible to the front of the large letter Inserts 1. fixed if anything other than paper 2. can be small metal objects like keys, coins and badges 3. step changes not to be more than 50% (max 10mm) variation in the thickness of the item Assume poly will fold during processing so length of excess poly to be added to clear area required for DAB 6

7 Inserts 1. 10g+ no more than 20mm (movement of 2. up to 2mm thick no restriction largest paper insert) 3. 2mm+ is 20mm or less Logos & Advertising (style) Logos & Advertising (location) Material (poly) 1. not to look like an address, geographical location, country or a Royal Mail bag or bundle label 2. slogans where the company name contains the words Return and Undelivered 1. not to be printed in the Delivery Block 2. not to be printed over the 3. not to be in the clear zones around or in the indicia area (2mm around the image) 4. not to be in any Response Service indicia clear area 1. polymer film 2. cannot be tyvek (bonded by head & pressure & of which fibres are non directional and randomly distributed) Material (paper) Mailer Defined Information 1. opacity (paper insert) - Paper on the insert has opacity of at least 85% (BS ISO 2471) 2. opacity (outer on which the address is printed on) - must be more than 85% opaque to prevent any character on the reverse side showing through (BS ISO 2471 paper and board) 3. porosity of <700ml/minute 4. absorbency of 15-35gsm water in one minute 5. density of no less than 70gsm. Postcards no less than 200gsm 6. glue not to stick items together 1. no type of barcode is permitted as an MDI Mailer Defined Information 1. is in a single line which has no more than 64 characters 2. above the recipient s name 3. left justified and aligned with the rest of the DAB elements 4. maintains the same line spacing as the rest of the DAB 5. uses typeface as opposed to pictures or nontypeface graphics 6. MDI is optional An can be next to the DAB Type 7, 29, 9 has spare space which can be used for the MDI 7

8 Outers 1. >85% opaque (BS ISO 2471) (paper) 2. <700ml/minute porosity (BS ISO ) gsm absorbency of water in one minute 4. >70gsm density (>100gsm for one-piece mailers & >200gsm for postcards) Outers (poly) 1. intact, undamaged by punctures or tears 2. A single layer of film cover the DAB and No perforations are only recommended Outers (poly) 3. text printed on the film is recommended to adhere and not break up or wear during processing 4. no perforations at all times 5. strong enough to tolerate handling without tear or splitting 6. is >15 microns thick when measured at any point other than the seal 7. printed on the film to remain intact, adhered to the film & not break up or wear during processing Perforations 1. not included is EITHER suitable for any text and to be printed on without the printed element breaking up OR covers the address and printed on an insert with a single layer Postcode 1. must be in uppercase and numerals on the last line of the Delivery Block Print contrast 1. Negative (inverse) printing not permitted Print contrast 1. > 50% for addresses printed on envelopes 2. > 55% on window inserts 3. Minimum reflective difference is > 30% 4. Minimum background reflectance > 35% Punctuation & non-alpha numeric symbols Return Return 1. only used when in PAF 2. when outside the Delivery Block only in the recipient s name, title, department or above the Delivery Block 3. not used to separate address elements or components 1. text Return to be on outside of the item and on its own on the first line 1. a valid UK Return is applied 2. entirely in 40mm from the top 3. entirely at least 75mm from the right hand edge if on the front 4. shows all elements of geographic address laid out below Return as per same layout as a DAB 5. if on the front, font to be smaller than that used in DAB If item is large letter (+5mm) we can only process returned items if RA is on the reverse & within 40mm of the top) Preferred on reverse but acceptable on front 8

9 Return 6. one of the 7 non-proportional fonts recommended for DAB continued 7. included in the (where the data field is available) the postcode of the Return is Sealing (poly seal) Sealing (flap) When item is poly, if on the front: 1. it cannot be across the width of the item 2. be towards the bottom & no more than 90mm from the bottom edge 3. seal not to be over the DAB or 1. all edges are firmly sealed including the sealing flap 2. no glue protrudes from the seal 3. glue is fully cured before mail is handed over 4. tolerance of 35mm (depth) x 25mm (across) for paper envelopes. For poly envelopes the tolerance is 25mm (depth) x 25mm (across). Sealing (poly seal) 1. to be sealed along all the edges 2. for the seal which runs across the length (or width a. Sealed at each end along the full length of the seal b. Free edge to be less than 30mm deep c. Preferred location on the reverse of the large letter Separation 1. not to be stuck together by glue used in the production process or other & capable of separating by sliding from one another by gravity Shape 1. square or rectangular 2. 4 straight sides Size Max: 245mm x 345mm x 10mm x 750g Min: 162mm x 229mm x 1mm x 10g Square max: 245mm x 245mm Square min: 229mm x 229mm H x L x W x W Includes all outer wrapping Tap Test Text Volume Unsorted 250 Sorted 1,000 Access 70 -? Weight Max: 750gms Min: 10gms Mailer Defined Information, Recipients name and Organisation can tap out to the top or right as long as long as the organisation name can tap back in No other text that could be construed as a delivery address Window (paper) 1. is evenly fixed to the paper 2. only one per mailpiece 3. not open (film to cover the aperture) 9

10 Window 4. square or rectangular (not circular) (paper) 5. to fall within the Delivery Block area continued i.e. not within the Return, Indicia or tag code areas Window 1. Not permitted (paperreverse) Windows (paper) 1. is robust enough not to become deformed, not visibly creased or crumpled 2. flat & securely and evenly sealed to the inside of the envelope 3. corners are curved rather than straight 4. gloss value maximum of 150 when measured at 60 in accordance with American Standard Test Method (ASTM) 2457; 5. haze that does not exceed 75% in accordance with ASTM D1003; 6. take up no more than 25% of the front surface area CONSIDERATIONS: 1. 2D s to be printed on a background of consistent contrast. Certain recycled paper does give an inconsistent background but this is acceptable so long as the print quality criteria are achieved. 2. A barcode or label + barcode will be applied to items a. Trayed landscape: bottom right b. Trayed portrait (visualise the item in portrait orientation with indica top right): bottom left & vertical c. Bagged / untrayed landscape: top left & bottom right d. Bagged / untrayed portrait (visualise the item in portrait orientation with indica top right): bottom left vertical and top right vertical) POINTS: 1. ing Whilst most items contain Postcode and DPS information it remains important to have a full and accurate address and Postcode on every item so: a. our delivery men and women know the correct place to deliver items; b. our mail processing machines can use the address as well as the information to route the item to the correct location; and a. to maximise the performance of your mailings 10